By Our Staff
Ideosphere, the Pune-headquartered brand strategy communications consultancy, has announced the appointment of senior journalist turned communications expert Ashraf Engineer as Head of Brand Strategy.
Engineer’s professional journey includes journalism stints with the Bombay Times, Mid-Day, Hindustan Times and the Sakal Media Group. He also helped set up a content practice at MSL Group and later joined Pitchfork Partners where the last responsibility was that of Executive Director. He is a published author, TEDx speaker and runs a popular and award-winning news podcast.
On his appointment, Aniruddha Atul Bhagwat, CEO and Co-Founder, Ideosphere Consulting, said: “Industry hunger for sound strategic communications guidance is very high due to rapid landscape shifts and change in consumer sensibilities. Ashraf’s perspective, derived from a distinguished body of work spanning challenging industries in both India and abroad, aligns seamlessly with Ideosphere’s commitment to excellence. As we chart our path toward serving global markets and more profound industry impact, Ashraf’s appointment represents our commitment towards building cutting edge teams.
Added Engineer: “Ideosphere’s commitment to effective communication aligns seamlessly with my belief in its pivotal role for businesses. As we enter the next phase of growth, I am enthusiastic about contributing to the organization’s success by leveraging my experience to help Ideosphere create possibilities through powerful communication. I’ve witnessed Ideosphere consistently achieve excellence in these arenas, delivering outstanding results over the past decade. As it enters the next phase of this growth, I am excited to be part of it.”