MxMIndia

Tag: Virat Kohli

  • Campaign conceptualised in-house

    Virat Kohli & Taapsee Pannu campaign for Noise brand

    Noise, the wearable and lifestyle brand, has rolled  out its latest campaign, “Made of Noise”, featuring its brand ambassadors Virat Kohli and Taapsee Pannu.

    Commenting on the campaign, Gaurav Khatri, Co-Founder, Noise, said: “At Noise, we’ve always believed in ‘Listening to our inner Noise.’ Over the past decade, this philosophy has driven us to innovate and lead. But as we celebrate 10 years, we also recognize that external voices play an equally important role in our growth when embraced positively. The ‘Made of Noise’ campaign embodies this philosophy, highlighting how every noise, whether internal or external, can drive us towards excellence. Our Noisemakers – Virat Kohli and Taapsee Pannu are not just ambassadors but epitomize this belief, perfectly reflecting the essence of harnessing every noise to fuel their pursuit of excellence. This campaign is a tribute to everyone who uses the world’s noise to rise above and succeed.”

  • Ahead of ICC T20 World Cup Super 8s

    Virat Kohli campaigns for Digit Insurance

    Go Digit General Insurance Limited (Digit Insurance), has aunched its latest brand campaign titled ‘That’s it!’ with its brand ambassador Virat Kohli. The campaign, which focuses on transforming ‘Doubt to Delight’ when it comes to filing of insurance claims, was launched ahead of Super 8 matches at the ICC T20 World Cup.

    Notes a communique: “The ad campaign will play throughout the Super 8 stage of T20 World Cup and will also be showcased in multiple cinema theatres pan-India, apart from various OTTs and social media.”

  • Showcases the range of energy solutions including solar-based products

    Kohli is brand ambassador for Amaze power tech brand

    Amaze, the energy solutions brand, launched a new brand campaign Hamesha #ReadyToPerform featuring Virat Kohli. The campaign showcased its widest range of inverters, batteries, and solar products.

    Speaking on the occasion, Preeti Bajaj, CEO and MD, said: “Amaze has established itself as a trustworthy brand in India by providing high-quality and energy-efficient energy solutions. The retail and energy sectors are currently experiencing a new wave of growth in the new emerging Bharat, due to rising urbanization and an increase in the purchasing power of consumers. With a strategic focus on innovation, and expansion, along with a solar approach, Amaze is poised to make a significant impact on the energy landscape in India, and our target is to triple our growth and customer touchpoints in the next 3 years. We intend to continue powering the dreams and aspirations of emerging India with an uninterrupted and independent power supply.”

    Added Neelima Burra, Chief Strategy, Transformation and Marketing Officer: “The Hamesha #ReadyToPerform campaign exemplifies Amaze’s commitment to empowering consumers to excel in every aspect of their lives. The film is based on consumer insight inspiring middle India to break boundaries and chase dreams without the hassle of power cuts. We believe middle India is rising because they don’t want to be seen left behind in a rapidly changing world and they prepare themselves for everyday challenges relentlessly.”

    Said Anusha Shetty Chairperson and Group CEO, Grey: “Thanks to digital democratisation, a new wave of Indians are shaping the country. Indians who think no dream is unrealistic. Indians who think it’s not where you come from but where you’re headed those counts. Amaze believes in fuelling their aspirations with uninterrupted power.”

  • … for the Luxor Schneider LX MAX brand

    Luxor launches new ad film with Virat Kohli

    By Our Staff

     

    Luxor, the writing instruments brand, has unveiled a new brand film to coincide with the ICC Cricket World Cup 2023, featuring its new brand ambassador, cricket legend Virat Kohli.

     

    Speaking on the new brand film and the association with Virat Kohli, Pooja Jain Gupta, Managing Director, Luxor Writing Instruments Pvt. Ltd. said: “Luxor Schneider LXMAX is the first of many brands that we’re launching in India as part of our partnership with Schneider Pen, Germany who is renowned for its engineering and design superiority globally. Our association with youth icon and cricket legend Virat Kohli as the new face of Luxor epitomises our shared commitment to the highest standards of performance and excellence. We are excited to bring this association alive through the launch of our first advertising film featuring LX MAX and Virat which will go live soon.”

     

  • Other youth icons are Virat Kohli and Taapsee Pannu

    Neeraj Chopra to endorse Noise

    By Our Staff

     

    Noise, the lifestyle tech brand, has onboarded Neeraj Chopra as its brand ambassador for smartwatches. He joins Virat Kohli and Taapsee Pannu to become the face of Noise’s wearables.

     

    Commenting on the announcement, Gaurav Khatri, Co-Founder of Noise said: “We are incredibly excited to welcome Neeraj Chopra, the world champion and hugely inspirational Olympic Gold Medalist to the Noise family. Our prominent position in the realm of smartwatches resonates harmoniously with the path Neeraj has embarked upon to stand as a source of national pride. As we consistently channel our enthusiasm to attune to our inner drive, much like Neeraj, we are confident that our partnership will serve to reinforce our strong bond with the vibrant youth.”

     

  • Appears in a bobblehead form for the ad campaign

    Kohli bats for Digit Insurance

    By Our Staff

     

    Digit Insurance launched its latest Pay As You Drive (PAYD) brand campaign “Drive Less, Pay Less” with its brand ambassador Virat Kohli. The ad campaign was launched ahead of the much-coveted Asia Cup 2023.

     

    Virat Kohli, who appears in a bobblehead form for the ad campaign, is seen grooving to the “Do the Digit-Digit” anthem on the car dashboard, unable to keep calm knowing Digit customers will pay less car insurance premium if they drive less. The PAYD add-on offers discount of up to 85% from erstwhile motor tariff in Own Damage Cover of car insurance to customers who drive less than 10,000 km in a year (around 28 km/day).

     

    Speaking about the newly-launched ad campaign, Tanya Marwah, Head – Marketing and Corporate Communications, Digit General Insurance, said: “The discount offered under PAYD add-on is relevant to rather a large part of the Indian population, especially as many people living in cities don’t drive excessively and use the public transport or cab services despite having cars at home. But since people hardly track their daily commute or look at their odometers regularly, they don’t realize how less they drive in a year. These add-ons are for such people, who honestly shouldn’t be paying as high as people who drive a lot. And at Digit, we have made sure that the process to get this discount is super simple as it is not based on future driving behaviour, or telematics or app to track the driving, but just the average kilometres driven per year since you had the car, which can easily be seen in the odometer reading.”

     

  • Conceptualised by Tilt Brand Solutions

    Virat Kohli is brand ambassador for Duroflex

    By Our Staff

     

    Duroflex sleep provider has unveiled its latest ad film featuring national brand ambassador, Virat Kohli.

     

    Set on the theme of #GreatSleepGreatHealth, the campaign advocates the power of quality sleep in fostering an active lifestyle at any stage of life.

     

    Speaking about the new campaign, Mohanraj Jagannivasan, Chief Executive Officer, Duroflex said: “Our latest campaign sees imaginative storytelling take center stage, presenting our brand ambassador and cricketer, Virat Kohli, in a new avatar. With his unmatched charisma and charm, Virat elevates the captivating TVC and takes it notches higher. The core objective of this campaign goes beyond mere entertainment; it is a celebration of the joys derived from leading an active lifestyle, all made possible through the foundation of restful sleep. We take immense pride in showcasing this creative TVC that seamlessly blends the art of good sleep with the pleasures of an energetic life”.

     

    Conceptualised by Tilt Brand Solutions, Adarsh Atal, Chief Creative Officer, Tilt Brand Solutions added: “We wanted to create a crisp video which encapsulates the essence of our messaging; the importance of sleep in one’s life. We have captured how Duroflex is instrumental in delivering these fundamental needs and strengthening their consumers to power through the day with India’s fitness icon – Virat Kohli.”

     

  • … aims to foster a strong sense of belonging among Indian overseas students

    HSBC’s new campaign with Virat Kohli

    By Our Staff

     

    HSBC has unveiled a new digital campaign to nurture a sense of belonging among Indian overseas students. In the film, cricketer Virat Kohli mulls over the emotions that accompany the decision to send a child abroad for education.

     

    Commenting on the association, Sandeep Batra, Head, Wealth and Personal Banking, HSBC India, said: “The flow of international students has been steadily increasing over the last few years, reaching a record high in 2022 and is expected to surpass in 2023. International education represents an important opportunity for HSBC. For international students and their parents, our proposition extends beyond conventional banking with offerings such as planning support, beyond banking, cross border banking, account opening set up and global support. With an expansive array of offerings, we are strategically poised to bolster various aspects of the journey for international students, positioning ourselves for significant growth.”

     

    On the campaign, Jaswinder Sodhi, Head of Customer Proposition, Digital and Marketing – Wealth and Personal Banking, HSBC India added: “Gully cricket with Virat Kohli celebrates the unbreakable bond that bridges distances and cultures whether at home or abroad. Through the campaign, we are reiterating our purpose of ‘Opening up a world of opportunity’.  We are committed to invest for the long-term success of our clients globally, fostering a sense of belonging that transcends borders and resonates with international students and their parents.”

     

  • The TVC has been conceptualized by Tilt Brand Solutions

    Kohli gets ‘great sleep’ on Duroflex

    By Our Staff

     

    Duroflex, sleep solutions provider, has launched their first campaign with national brand ambassador Virat Kohli, featuring its Energise Mattress range. The campaign aims at promoting quality sleep and explores the benefits of making healthy choices to ensure longevity in health.

     

    Speaking about the new campaign, Mohanraj Jagannivasan, Chief Executive Officer, Duroflex said: “The new brand campaign with Virat Kohli embodies our core belief. Virat is a benchmark for fitness and an inspiration to many. He perfectly aligns with our ‘Great sleep leads to great health’ philosophy, enabling us to spread this message to a wider audience We aim to demonstrate the strong connection between a well-rested mind and body and peak performance, with none other than the exceptional performer like Virat.”

     

    The TVC has been conceptualised by Tilt Brand Solutions and executed by Adarsh Atal, Chief Creative Officer, Tilt Brand Solutions adds: “We wanted to create a crisp video which encapsulates the essence of our messaging; the importance of sleep in one’s life. We have captured how Duroflex is instrumental in delivering these fundamental needs and strengthening their consumers to power through the day with India’s fitness icon – Virat Kohli.”

     

  • Virat Kohli trumps MS Dhoni in IPL 2023 social chatter

    Interactive Avenues releases IPL 2023 Social Media Listening Report

    By Our Staff

     

    Interactive Avenues, the full-service digital agency and the digital arm of IPG Mediabrands India, has launched “IPL 2023: Unveiling the Roar”, a social media listening report with unique insights into the digital conversation landscape surrounding the IPL 2023 season. The report, based on data gathered from online platforms, analyses the social media buzz generated by IPL 2023.

     

    Said Shantanu Sirohi, COO, Interactive Avenues:  “We are thrilled to present the findings of our report ‘IPL 2023: Unveiling the Roar.’ The social media buzz surrounding the tournament was truly remarkable, with player controversies and emerging talent capturing the hearts and attention of fans. This report offers valuable insights into the power of social media in shaping the narrative of IPL 2023, highlighting the immense popularity of players like Virat Kohli and the impact of strategic partnerships. It is a testament to the ever-growing influence of digital platforms in the world of sports and entertainment.”

    Here are some key findings and highlights from the report:

     

    Player Popularity:

    • Virat Kohli emerged as the most popular player, with 7 million social media mentions across IPL 2023. Despite Royal Challengers Bangalore’s defeat by Gujarat Titans in the final league game, Kohli outperformed MS Dhoni on social media, who garnered 6 million mentions.
    • Kohli generated more brand-related chatter than the next 9 players combined, showcasing his significant influence and engagement on social platforms.

     

    Liked and Disliked Moments:

    • Rinku Singh’s historic match-winning knock against Gujarat Titans received the highest number of social media likes.
    • Kohli’s controversial argument with Gautam Gambhir and Naveen-ul-Haq generated the most mentions (270K) and engagement (4 million).
    • Rohit Sharma’s dismissal due to poor performance against Royal Challengers Bangalore drove engagement to the tune of 2 million, making it another highly talked-about moment.

     

    Emerging Players in the Spotlight:

    • Rinku Singh topped the charts among emerging players with 940K mentions, followed by Yashashvi Jaiswal (250K mentions) and Tilak Verma (190K mentions).

     

    Social Media Buzz and Team Mentions:

    • The tournament and franchises sparked a whopping 42 million mentions on social media.
    • Chennai Super Kings topped the roster with 7.6 million mentions, emerging as the most talked-about team.

     

    Impact of Partnerships and CSR Initiatives:

    • IPL-based partnerships played a significant role in driving brand perception on social media.
    • Gaming was the leading category with 120K mentions, followed by Media with 70K mentions.
    • Puma’s ‘Go Green’ campaign in collaboration with Royal Challengers Bangalore garnered 67.2K mentions and drove engagement of more than 1 million.

     

  • The campaign is titled ‘My Account Starts Today’

    HSBC unveils new campaign with Virat

    By Our Staff

     

    HSBC India has unveiled its latest advertising campaign featuring its new brand influencer, Virat Kohli. The campaign is titled ‘My Account Starts Today’ and will run across media formats.

     

    Commenting on the association, Sandeep Batra, Head, Wealth and Personal Banking, HSBC India, said: “Our collaboration with Virat Kohli reflects HSBC’s deep-rooted positive sentiments and unwavering commitment to India. With our extensive range of products and services, we are strategically positioned to support multiple facets of India’s economy, poised for enduring growth. This campaign serves as a testament to our dedication to growth and our aspiration to become the preferred international financial partner for our clients.”

     

    On the campaign, Jaswinder Sodhi, Head of Customer Proposition, Digital and Marketing- Wealth and Personal Banking, HSBC India said, “The campaign holds a special place in our hearts as it resonates with our core purpose of ‘Opening up a world of opportunity’.  In India, cricket’s ability to transcend boundaries seamlessly integrates with our objective. Through the campaign, we are reiterating our dedication to provide new opportunities to our clients. As a brand we are committed to long-term success, investing in the growth and forging an emotional connection with our customers.

     

    https://youtu.be/fE0xfLRsbW0

     

  • To promote the new adjustable mattress Neuma

    Virat Kohli joins Duroflex as Brand Ambassador

    By Our Staff

     

    Duroflex has got Virat Kohli for their latest offering, Neuma firmness adjustable mattress. Neuma is scientifically designed to activate deep restorative sleep by creating a personal sleep experience, helping every sleeper personalize their sleep. With this product, Duroflex aims to take the sleep solutions market in India to the next level.

     

    Mohanraj J., CEO, Duroflex said: “As a brand with a long legacy and a leading position in the sleep solutions market, we, at Duroflex, are committed to taking our mission of driving the importance of good sleep to new heights. We are proud to announce our collaboration with Virat Kohli, who shares our passion for the importance of sleep. His is the perfect voice to help us carry this mission forward. With the launch of our new product NEUMA, we are solidifying our promise to help India sleep better. Duroflex is excited for the journey ahead and is committed to providing innovative and effective sleep solutions to our customers while driving conversations around the role of sleep.”