MxMIndia

Tag: Luxor

  • … for the Luxor Schneider LX MAX brand

    Luxor launches new ad film with Virat Kohli

    By Our Staff

     

    Luxor, the writing instruments brand, has unveiled a new brand film to coincide with the ICC Cricket World Cup 2023, featuring its new brand ambassador, cricket legend Virat Kohli.

     

    Speaking on the new brand film and the association with Virat Kohli, Pooja Jain Gupta, Managing Director, Luxor Writing Instruments Pvt. Ltd. said: “Luxor Schneider LXMAX is the first of many brands that we’re launching in India as part of our partnership with Schneider Pen, Germany who is renowned for its engineering and design superiority globally. Our association with youth icon and cricket legend Virat Kohli as the new face of Luxor epitomises our shared commitment to the highest standards of performance and excellence. We are excited to bring this association alive through the launch of our first advertising film featuring LX MAX and Virat which will go live soon.”

     

  • Deepika, who represents young, vibrant and versatile youth, is the perfect face for the brand, connecting with consumers across India

    Luxor gets Deepika Padukone to promote new proposition

    By A Correspondent

     

    Luxor has announced the launch of its new TVC for Luxor Marker range. Popular choice for classroom and office stationery products, Luxor offers a wide range of markers including Whiteboard marker, Permanent Marker and CD/OHP Writer.

     

    The 30 seconds ‘Swami’ TVC with Deepika Paduone, personifies the confidence and energy that the brand stands for. Deepika, who represents young, vibrant and versatile youth, is the perfect face for the brand, connecting with consumers across India.

     

    The commercial, developed by Lowe Lintas, lives up to the tagline of ‘it depends which marker you use more importantly the choices you make’. The TVC is aimed at creating a deeper bond with Luxor and also reinforces the quality and sustainability with the consumers.

     

    Pooja Jain, Executive Director, Luxor Group, said, “Brand Luxor has always been a mark of excellence and has endeavored to deliver the best offering to its consumer. This innovative and focused campaign captures the essence of brand while catering to the growing class of consumers who are conscious of the brand they use and wants to make a mark. Over the years, Luxor has build the largest range of Whiteboard markers, where every product lives up to the brand promise and values”

     

    The ad opens up with Swami ji talking about the permanent and temporary factors in a life journey. He writes ‘Happiness’ and ‘Money’ on the whiteboard and asks for someone to volunteer. Deepika Padukone, present amongst the audience, goes up and erases ‘Money’ but couldn’t erase ‘Happiness’. Then she asks for the markers and re-writes the same things and asks Swami ji to erase them. This time Swami ji is unable to erase ‘Money’ but can erase ‘Happiness’, communicating that it is all about the path and ink chosen to mark the important factors in one’s life.

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