MxMIndia

Tag: Sanjay Gupta

  • The driver partner-focussed campaign goes live on July 5, positioning the brand as a trusted enabler for the community

    Uber India unveils second leg of ‘BadhteChalein’ campaign

    By A Correspondent

     

    Uber has unveiled the second leg of its recently launched India brand campaign – ‘BadhteChalein’, featuring brand ambassador Virat Kohli. The campaign has been envisioned around the brand’s new positioning that is intended to build Uber as an enabler of movement in order to ignite opportunity for all to progress in life.

     

    Commenting on the campaign’s driver focussed narrative, Sanjay Gupta, Head Marketing Officer, Uber India said: “Uber is always finding ways to celebrate its driver partner community. Each day, our driver partners play a pivotal role in moving India forward and it is our constant endeavour to enable them to achieve greater heights. Through the representation of driver partners across the country in the ad film ‘Virat’s XI’, we want to showcase Uber as an inclusive platform that welcomes diverse backgrounds and provides entrepreneurship opportunities to millions of people. It further extends to strike the right balance between economic opportunity and dignity of the vocation. Virat plays the role of a coach, encouraging his star team to bring their best to the table at all times; all of this in a cinematic and engaging manner.”

     

     

  • The integrated marketing campaign goes LIVE on June 11 across TV, Digital Media, Print, Outdoor and Radio

    Virat Kohli drives new brand message for Uber India

    By A Correspondent

     

    Uber has unveiled its new brand campaign with brand ambassador Virat Kohli. The baseline, ‘Badhte Chalein’, is built around the brand’s new positioning that is intended to build Uber as an enabler of movement, that is culturally progressive.

     

    Said Sanjay Gupta, Head of Marketing, Uber India: “Uber connects millions of people in India to their destinations each week. That said, each trip represents more than just a physical journey – it’s a step forward in the larger journey of their lives. This is not just a brand idea – it’s happening on the ground, across India, everyday. This brand position is as intrinsically human as the millions of people who ride with us each week, and each of their pursuits. The communication has been designed to be progressive in thought, aspirational in spirit, widely-relatable in manner. And with Virat – perhaps India’s most inspiring model of personal progress – Uber has found a partner at the crease who embodies the drive we share with millions across India. The breadth of communication built around this idea across ATL, digital and owned media, will cement our positioning and bring it to life.”

     

    The campaign is conceptualised by Ogilvy and aims to reiterate its effort to make Uber an everyday, aspirational brand for millions of riders and drivers in India. It positions Uber as a brand that is beyond transportation from point A to point B, reinforcing Uber’s role as an enabler of opportunities for hundreds of thousands of driver partners and riders in India.

     

    Speaking about the campaign, Sonal Dabral, Group Chief Creative Officer& Vice Chairman – ‎Ogilvy said: “It is always exciting to create work that rises above just selling a product or a service and puts forth a life philosophy. Bringing to life Uber’s message of moving ahead with purpose, in itself became a journey of passion for us. The integrated campaign is led by a set of interconnected films. Virat stars in the manifesto film along with a cross-section of everyday warriors who have their own four different stories told through four individual films. Together they create a rich tapestry of engaging stories. Hope everyone will enjoy this campaign as much as we did creating it. And I certainly hope after this campaign they will see every journey they take, big or small, in a new inspiring light. With one resounding thought in mind: Badhte Chalein.”

     

     

  • Fevikwik’s‘ Khushiyon kechand pal’ and Swiggy’s ‘No order to small’ win top honours at the Star Re.Imagine Awards

    Ogilvy, Lowe win at Star’s IPL ad awards

     

    By A Correspondent

     

    Fevikwik and Swiggy bagged top honours at the Star Re.Imagine Awards presented on Monday for excellence in creativity (Best Creative Campaign) and creativity along with the use of integrated media (Best Integrated Creative Campaign) respectively in campaigns that reached out to audiences across TV and Digital at the recently concluded Vivo IPL 2018 on Star India. Additionally, eleven campaigns across nine brands received special mentions. Sanjay Gupta, Managing Director– Star India and Guest of Honour, M S Dhoni felicitated the two winners with spectacular bespoke glass trophies designed by the grandmaster of British Glass studio, Peter Layton.

     

    The winners and other meritorious campaigns were selected by a bespoke jury comprising John Hegarty, Piyush Pandey, Raju Hirani, Vibha Rishi, Rahul Welde and V Sunil. They evaluated over 300 campaigns from over 125 brands (131, to be precise) that had played during the Vivo IPL 2018 till Friday, the May 25, on the Star TV Network and Hotstar. The judges selected campaigns that excelled in both - creativity and leveraging the power of multi-platform TV and Hotstar.

     

    Noted a communique: “All great campaigns are a result of great teamwork. Hence the two winning teams of up to 24 members each from Fevikwik and Swiggy comprising Marketing, Creative, Media etc will be hosted at a bespoke global sporting event. The Star Re.Imagine Awards celebrate and reward not just creativity, but great teamwork as well.”

     

    Said Sanjay Gupta, Managing Director, Star India: “We instituted the Star Re.Imagine Awards 2018 as a platform to enthuse the incredible marketing and advertising talent of India to create magic and disruption this IPL. We heartily congratulate all the winners for having created extremely engaging and inspiring narratives. These campaigns seized the imagination of the biggest ever audiences in an IPL across TV and Digital screens combined and contributed immensely to making the Vivo IPL 2018 a truly delightful experience for all. A very special thank you to all the members of the elite jury who helped immensely in creating a brand for the future – the Star Re.imagine awards.”

     

    Partnering with Star India in this initiative were Sideways and Kyoorius. Dhoni, who not only did the honours to felicitate the winners, also held the audience spellbound with his reminiscences about how he had reimagined his life with cricket.  Dhoni’s arrival in Indian cricket and his subsequent rise is a well-known and much-loved story of unprecedented success.

     

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    List of winners &SpecialMention from the elite jury are:

    Winners:

    1. Best Creative Campaign: Pidilite’s Fevikwik- campaign titled‘Khushiyon ke chand pal’conceptualized by Ogilvy & Mather.

    2. Best Integrated Creative Campaign (leveraging of TV and digital platforms): Swiggy- campaign titled ‘No order to small’conceptualised by Lowe Lintas, Bengaluru.

     

    Brands that received Special Mention from the jury.   (In alphabetical order)

    1. Amazon

    2. Coca-Cola – Brands Coca-Cola & Sprite

    3. Flipkart

    4. Future Group – Brand Factory

    5. Pidilite – Brands -Fevicol Ezee Spray & Dr. Fixit

    6. Peter England

    7. Tata Sky

    8. Vivo

    9. Vodafone

     

  • The partnership will see Uber and Virat Kohli join hands to underscore the company’s commitment to serve billions in the country, in the years to come

    Virat Kohli appointed brand ambassador for Uber India

    By A Correspondent

     

    Uber has announced the appointment of Virat Kohli, captain of the Indian men’s cricket team as its first brand ambassador in India.

     

    Speaking on the occasion, Amit Jain, President, Uber India & SA, said: “We are extremely delighted to sign on Virat Kohli to bat as brand ambassador for Uber India. His commitment to India on and off the field is commendable – from bagging world titles for the country to advocating positive change, he is invested in making a difference to the community at large. In Virat, we’ve found a partner who reflects the drive we share with everyday India, while embodying our commitment to serving the country. Today, we are the most-preferred ride-hailing service in this market and we will continue to invest and innovate in ways that will benefit our driver partners and riders.”

     

    Added Sanjay Gupta, Head of Marketing, Uber India & South Asia: “Virat personifies dynamism, integrity, grit, ability and passion. He is the embodiment of India’s ambitions on the world’s stage; he anchors the aspirations of billions, and it’s the little things he does that bring joy to their lives. It’s this balance of purpose with a larger responsibility to citizens of the world that makes him the perfect partner to realising Uber’s commitment to India. We are super excited to have him join the team at Uber India,”

     

     

  • Star India has also announced the Star Reimagine creative award – a recognition of the Top 2 advertisers in IPL

    Star India reimagines IPL 2018 with VR

    By A Correspondent

     

    Star India has announced major plans to ‘reimagine’ the Vivo Indian Premier League 2018 with a slew of measures. The matches will be broadcast live in six different languages targeting a reach of 700 million fans across TV and Digital.

     

    In a first, Star will stream IPL 2018 on its OTT platform Hotstar in Virtual Reality. At a press meet held in Gurgaon on Wednesday, Star officials underscored the interplay of TV and Digital offering advertisers many opportunities to build brands across platforms. Star India also announced the Star Reimagine creative award – a recognition of the Top 2 advertisers in IPL.

     

    Said Sanjay Gupta, Managing Director, Star India: “Over its 10-year journey, the IPL has grown into the single biggest property by far on Indian television. And now that it is on the Star India network across both, television and digital, we are set to use the confluence of technology, consumer insight, and experience in cricket coverage, to broaden the outreach and experience even further. The Vivo IPL 2018 will be a six-month-long fiesta with new-age technology putting fans at the heart of the experience. We are confident that the VIVO IPL 2018, as re-imagined by Star India, will empower viewers, advertisers and the media & entertainment eco system of India with greater convenience and viewing pleasure, audience deliveries and all-round growth.”

     

    Added Rahul Johri, CEO, BCCI: “Over the last decade, the BCCI has transformed the Indian Premier League from a radical new idea into India’s biggest sporting phenomenon and despite the scale of its success, the sky remains the limit for the VIVO IPL 2018.  In Star India, we have a partner that not only believes in the immense potential of the IPL, but also believes in pushing the boundaries of sports broadcasting, which gives it the power and ability to take the IPL to even greater heights. With even richer content across a six-month entertainment calendar, we are happy it will delight a much larger number of cricket lovers across the length and breadth of India.”

     

     

  • To be telecast on the Star Sports Network and Hotstar

    Khelo India School Games set to begin from January 31

    By A Correspondent

     

    The Ministry of Youth Affairs and Sports unveiled the schedule of Khelo India School Games 2018 at an event in New Delhi. Commencing on January 31, the Khelo India School Games will be the first programme to mark the beginning of Khelo India, a category defining, holistic sports development programme. Star Sports has come in as broadcast partner. Star Sports has launched a new campaign titled ‘Khelogekudogetohbanogelajawab’ – a motto for India’s youth to follow.

     

    Minister Rajyavardhan Singh Rathore unveiled the Khelo India Anthem, a spirited composition, which resonates with the vision of the programme, of nurturing a rich sporting culture in the country. The anthem is conceptualised by Ogilvy, composed by Louis Bank and the film has been produced by Nirvana Films. Sanjay Gupta, Managing Director, Star India graced the event.

     

    Khelo India School Games will be held at multiple venues across Delhi including, the Jawaharlal Nehru Stadium, Indira Gandhi Stadium Complex, Major Dhyan Chand National Stadium, Karni Singh Shooting Range and Dr. SPM Swimming Complex. The school games encompass 16 sports disciplines such as Archery, Athletics, Badminton, Basketball, Boxing, Football, Gymnastics, Hockey, Judo, Kabaddi, Kho-Kho, Shooting, Swimming, Volleyball, Weightlifting and Wrestling.

     

    Col. Rajyavardhan Singh Rathore, Hon’ble Minister of Youth Affairs and Sports said: “Khelo India is a unique programme which is focussed on building a strong sport ecosystem and is committed to long-term professional development of athletes. We aim to take this initiative to as many sportspersons and aspirants across the country as possible. The Khelo India School Games will play a pivotal role in this movement, by encouraging participation among youngsters. For the first time, the games will be broadcast, on Star Sports, which will inspire more youngsters to become a part of this sporting revolution in the years to come.”

     

    Added Sanjay Gupta, MD, Star India: “We are delighted to partner with Khelo India, an initiative by the Ministry of Youth Affairs and Sports to enable the development of sporting culture amongst youth in India. It is the youth of India that will take sports to greater heights. Sadly children in India – on average- get to play for only 3 to 5 minutes per day which is grossly insufficient. It has to be understood that education without sports is incomplete. This is where Khelo India will play a pivotal role in building great sportspersons of the future. We share this vision with the Ministry of Youth Affairs and Sports, and we are proud to be the broadcast partner for the games.”

     

     

  • This year, a multitude of region-specific locations, scenarios and characters were designed, alongside an original soundtrack with a modular composition, allowing seamless splicing with visuals

    ‘Year with Uber’ reveals interesting travel insights across countries

     

     

    Uber announced the launch of ‘Year With Uber’ - an interactive visualisation of the way people moved across cities. For this campaign, Uber and R/GA Singapore have collaborated to create interactive and shareable visualisations of the way people moved across cities in 2017.

     

    According to Sanjay Gupta, Head of Marketing, Uber India, the campaign aims to bring together data and moments, among them Indian cultural elements and festivals. “We are excited to launch a campaign that takes inspiration from the everyday experiences of our riders across over 100 cities in the Asia-Pacific region, including 29 cities in India.”

     

     

  • The festival which is spread across three days will have 75 speakers participating through 30 deep-diving sessions

    Fourth edition of Dainik Jagran Samvadi starts Nov 3

    By A Correspondent

     

    The fourth edition of Dainik Jagran Samvadi, a three-day festival celebrating the power of expression, will be held in Lucknowfrom November3 to 5, 2017.  The festival which is spread across three days will have 75 speakers participating through 30 deep-diving sessions.

     

    Said Sanjay Gupta, CEO of Jagran Publication Group and Editor-In-Chief, Dainik Jagran: “Dainik Jagran Samvadi is the expression of our commitment to bridge the gap between readers and writers and thinkers, enable more conversation between them and contribute towards building a society that is more open and significant in its expressions,”

     

     

  • Rolls out first-ever TVC in India with the tagline 'Ise Apni Hi Gaadi Samjho'

    Uber begins India promotion blitz with first brand film

    By A Correspondent

     

    Ridesharing app Uber has unveiled its integrated marketing campaign in India. With the idea of ‘Apnapan’ as its core theme, the campaign aims to build everyday brand relevance and reframe personal mobility. This also marks the launch of Uber’s first TVC in India.

     

    Said Sanjay Gupta, Head of Marketing, Uber India: “At our scale, there are millions of amazing stories that we hear each week – stories of heart-warming experiences that take place between riders and driver-partners across the country. It’s these stories that keep people coming back to ride and drive with us. Over the last four months, we’ve spent hours listening to our riders and driver partners across the country to co-create our communication strategy, and build out the idea of Apnapan in the truest sense. We’re super excited to launch this campaign, as it’s our first step towards reframing the narrative around personal mobility and freedom for millions in India. So when you use Uber next, Isey Apni hi Gaadi Samjho.”

     

    Reinforcing that Uber is everyday, for everyone, the campaign is conceptualised by Taproot Dentsu.Speaking about the campaign, Pallavi Chakravarti, Executive Creative Director, Taproot Dentsu said:”Being a regular Uber user, I can vouch for the fact that it’s changed my life. It’s rare to work on a campaign where the idea is true to the brand and the service, where you don’t have to create a story because the real thing IS the story. The Uber experience is as good as having your own car, and sometimes even better. And this experience is something we think everyone should enjoy. So we’ve attempted to capture the Uber way of life through a simple thought around Apnapan.”

     

    Uber recently partnered with Madison to execute the media strategy. A multi-platform campaign, Uber’s digital-first approach see Facebook and Youtube as primary channels, television for broader air cover and radio to communicate with the commuting audience. Said Vikram Sakhuja, CEO, Madison on the media outreach: ”With the launch of this campaign, we expect more people to connect and use the convenience provided by Uber in the Indian context -  just like it it is being appreciated and used by people in various countries across the world ”

     

  • Prior to joining Uber, Sanjay was the Chief Marketing Officer at Urban Ladder

    Uber India appoints Sanjay Gupta as Head of Marketing

    By A Correspondent

     

    Uber has appointed Sanjay Gupta as the Head of Marketing for Uber India. With over 15 years of experience in brand and consulting, Gupta will focus on further strengthening brand Uber in India.

     

    On his appointment as the Head of Marketing, Uber India, Gupta said: “I’m excited to join Uber at such an opportune time. Uber is redefining urban mobility and has created a unique experience for riders and driver partners across the country. I’m looking forward to working with the super-talented team at Uber and take it to its next phase of growth in India.”

     

    Prior to joining Uber, Gupta was Chief Marketing Officer at Urban Ladder. During his 10-year stint with Marico, he led the charter for Saffola’s journey from a single category niche brand to a food brand strengthening its association with preventive heart care.

     

  • The TVC showcases both John and Sushant playing cricket across the country and driving the exciting models from Nissan's model line-up to reach their destinations

    Nissan India ignites new phase of brand campaign

    By A Correspondent

     

    Nissan India will launch the second phase of its Ignite brand campaign with a focus on carenthusiastsa head of the upcoming International Cricket Council (ICC) Champion’s Trophy tournament. A new TVC featuring John Abraham and Sushant Singh Rajput for the Ignite2.0 campaign is being rolled out from today (June 1).

     

    The TVC showcases both John and Sushant playing cricket across the country and driving the exciting models from Nissan’s model line-up to reach their destinations. Both of them enjoy cricket yet play it with their own rules, igniting excitement for the game. Nissan, a global brand that celebrates smart individuals and bold vehicles, strives to provide exhilarating experiences and inspire every Indian to take exciting new challenges.

     

    Said Sanjay Gupta, VP-Marketing,  Nissan Motor India: ”Nissan rolled out the Ignite campaign last year ahead of the T20 World Cup and the campaign recieved a phenomenal response. This year weare launching IGNITE 2.0 with John Abraham and Sushant Singh, who resonate with the brand and love the game of cricket. At Nissan, we provide exhilarating experiences and want to inspire Indians to be bold and take on life’s daily challenges, and turn them in to exciting rides.”

     

  • Vivo has bagged the title sponsorship rights for 5 years, for the Pro Kabaddi League that is set to kick-off in July 2017

    Pro-Kabaddi and Vivo sign 5-year title sponsorship deal

    By A Correspondent

     

    Sporting league Pro-Kabaddi has signed on Vivo as the title sponsor for five years. The upcoming season will see Pro Kabaddi with up to 12 teams and more than 130 matches spread across 13 weeks. Vivo Pro Kabaddi Season 5 will kick off in July 2017 on Star Sports.

     

    Speaking about VIVO Pro Kabaddi, Sanjay Gupta, Managing Director, Star India said: “We are delighted to have Vivo as our title sponsor, as they happen to share a common vision with Star Sports to make Pro Kabaddi one of the finest leagues in the world. VIVO coming on board as the title sponsor is a significant milestone in the growth story of the league. Star Sports will continue its efforts to elevate the stature of the sport further.”

     

    Speaking on the occasion, Kent Cheng, CEO, Vivo India said: “We are thrilled to partner with Pro Kabaddi league as the title sponsor. This association is important for us as Pro Kabaddi league has reached incredible heights and now proudly stands as one of the most successful leagues in India.