Uber announced the launch of ‘Year With Uber’ - an interactive visualisation of the way people moved across cities. For this campaign, Uber and R/GA Singapore have collaborated to create interactive and shareable visualisations of the way people moved across cities in 2017.
According to Sanjay Gupta, Head of Marketing, Uber India, the campaign aims to bring together data and moments, among them Indian cultural elements and festivals. “We are excited to launch a campaign that takes inspiration from the everyday experiences of our riders across over 100 cities in the Asia-Pacific region, including 29 cities in India.â€