Star India reimagines IPL 2018 with VR

By A Correspondent

Star India has announced major plans to ‘reimagine’ the Vivo Indian Premier League 2018 with a slew of measures. The matches will be broadcast live in six different languages targeting a reach of 700 million fans across TV and Digital.

In a first, Star will stream IPL 2018 on its OTT platform Hotstar in Virtual Reality. At a press meet held in Gurgaon on Wednesday, Star officials underscored the interplay of TV and Digital offering advertisers many opportunities to build brands across platforms. Star India also announced the Star Reimagine creative award – a recognition of the Top 2 advertisers in IPL.

Said Sanjay Gupta, Managing Director, Star India: “Over its 10-year journey, the IPL has grown into the single biggest property by far on Indian television. And now that it is on the Star India network across both, television and digital, we are set to use the confluence of technology, consumer insight, and experience in cricket coverage, to broaden the outreach and experience even further. The Vivo IPL 2018 will be a six-month-long fiesta with new-age technology putting fans at the heart of the experience. We are confident that the VIVO IPL 2018, as re-imagined by Star India, will empower viewers, advertisers and the media & entertainment eco system of India with greater convenience and viewing pleasure, audience deliveries and all-round growth.”

Added Rahul Johri, CEO, BCCI: “Over the last decade, the BCCI has transformed the Indian Premier League from a radical new idea into India’s biggest sporting phenomenon and despite the scale of its success, the sky remains the limit for the VIVO IPL 2018.  In Star India, we have a partner that not only believes in the immense potential of the IPL, but also believes in pushing the boundaries of sports broadcasting, which gives it the power and ability to take the IPL to even greater heights. With even richer content across a six-month entertainment calendar, we are happy it will delight a much larger number of cricket lovers across the length and breadth of India.”