By A Correspondent
Sri Adhikari Brothers Grouphas announced the launch of youth channel –’Dhamaal Gujarat’. The channel promises to be a good hangout zone for the youth of Gujarat, by bringing forth a unique platform that offersa combination of music, interaction, vibrancy and the hyperlocal nature of radio on TV.
Manav Dhanda, Sri Adhikari Brothers television network, Group CEO said, “The motive of Dhamaal Gujarat is to cater to the untapped  youth market. The 15 to 40 age segment (youth) account to almost 50 per cent of Gujarat population which is a huge number. One noticeable fact is that Youth & Music alone accounts for almost 60 per cent ofyouth TV viewership. Hence the channel is expected to be a hit among the youth and a perfect platform for advertisers to reach to their target audience.â€
Besides having terrestrial presence, the group also plans to offer digital presence of Dhamaal Gujarat, providing content that can be consumed online. Also keeping up with the digital age the channel shall have a focused approach on social media presence and create content that focuses on engaging the youth.
With Dhamaal Gujarat, their latest music, youth& entertainment channel, the company further aims to strengthen its position by targeting the highly affluent youth in Gujarat and providing them with differentiated content and a free spirited zesty time. The channel has two flagship shows, one of which will be a radio show with Radio City, 91.1 FM with RJ Aseem and RJ Aarti among the most iconic jocks of Gujarat and the other show will carry a light hearted comedy theme with the Superstar of Gujarat-SiddharthRanderia of the superhit movie ‘Gujjubhai-The Great’ fame. There will also be high interactive shows that will be shot among the youth at different locations in Gujarat.
Sri Adhikari Brothers Group has an extensive marketing plan for Dhamaal Gujarat. They are planning to have a massive print & outdoor promotion covering the major cities & towns of Gujarat and associations with College festivals where they will hold fun interactions for the students.
Abraham Thomas – CEO Radio City says, “Western India Contributes maximum to TV viewership and Radio City reaches to 2.14 Crs listeners in this zone. We are happy to associate with Dhamaal Gujarat and wish them the very best on their initiative of being the first & only youth channel in the State. As official Radio Partners we aspire to engage the audience and add value to the Sri Adhikari Brothers endeavour.â€
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Srinivas Krishnan appointed Senior Advisor – Auto Practice at 20:20 MSL
Summary: Srini’s hire reinforces 20:20 MSL’s standing as a preferred destination for top talent as being well-equipped to provide strategic, specialised counsel to its plethora of clients.
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20:20 MSL announced the appointment of Srinivas Krishnan, former Editor of Business Standard Motoring, as Senior Advisor to its Auto practice. Srinivas joins 20:20 MSL from Porsche, where he was Head of Press for the India market. He will work closely with the Auto practice across the offices of 20:20 MSL. Srinivas’ rich experience in media and communications will step up the quality of the agency’s engagement with its roster of auto clients through a combination of thought leadership and strategic insights.
Commenting on the development, Chetan Mahajan, Co-MD MSLGROUP India said, “Adding a stalwart like Srini to our team shows our commitment to our clients to bring the best talent on board to deliver strategic counsel to their ever-challenging communication needs. Srini’s brings in-depth industry expertise and experience to the organisation, to help us fulfil our role as our client’s trusted advisors.â€
Prior to his stint at Porsche India, Srinivas co-founded the auto magazine Business Standard Motoring where he worked for over 15 years. Srinivas began his career in the advertising industry in copywriting and client servicing roles at Frank Simoes, Triton and Leo Burnett.
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