By A Correspondent
Radio City has announced the launch of a new agency, Audacity. The in-house creative agency will be a one-stop destination for all creative radio solutions for the client. Audacity represents audacious ideas and out of the box executions that takes radio creativity to a whole new level. The first of its kind creative hot shop will create extra ordinary solutions for the brands.
Audacity characterises The Gutsy, The Bold, The Freethinkers, and The Perpetual Enthusiasts. It’s defiance against the traditional and the mundane, a voice that rises above the rest, and a spirit that’s undying and forever restless.
This new initiative by Radio City will go live next week and would cater to all the advertisers and media planners across the country.