MxMIndia

Tag: Radio City

  • #EkBaltiSunday, a four-week campaign by inext and Radio City created awareness in 4 states and 12 cities, saved 1,07,58,400 litres of water

    Radio City culminates initiative to save water in Eastern markets

    By A Correspondent

     

    Owing to the major water crisis plaguing the country, Radio City in association with Sunday-Mid-day initiated ‘Bucket Sundays’ campaign to address the issue of increasing scarcity of water. The campaign urged Mumbaikars to use only one bucket of water every Sunday instead of taking a shower to avoid excess wastage of running water.

     

    Following suit, Radio City in association with inext extended the initiative to Uttar Pradesh, Eastern markets with ‘Ek Balti Sunday’ – Iss baar kasam khao, har Sunday sirf ek Balti paani se nahao’ campaign.

     

    Speaking about the initiative, Kartik Kalla, Chief Creative Officer, Radio City, said: “We at Radio City have always been the forerunners in addressing issues that plague the city and its citizens. Water scarcity is one of the major issues that country is currently battling and as a mass platform, Radio City took up the mantle to bring about a change with ‘EK Balti Sunday’ and ‘Bucket Sundays’ campaigns. By extensively and aggressively promoting the campaigns on-air, on-ground, in print and on digital platforms, 1,07,58,400 liters of water was successfully saved in just four weeks. This incredible feat is a testimony to our belief that initiatives like these will go a long way in bringing about the change we are waiting to see in our society, and it makes us really glad to see the impact created by these campaigns.”

     

     

  • The campaign will be replicated across Radio City stations in Punjab, Haryana, Bihar and Jharkhand

    Radio City’s ‘Jal Thal Vayu’ campaign pays tribute to unsung heroes

    By A Correspondent

     

    On the occasion of Republic Day, Radio City announced the launch of its latest campaign, ‘Jal Thal Vayu’ to honour the legacy and bravery of the Indian armed forces. Through this two-week long campaign, Radio City’s RJ Ginnie, RJ Divya, RJ Yuvi, RJ Aadi and RJ Manav will highlight emotional and inspiring stories of India’s brave sons across all three pillars of the armed forces – Navy, Army and Air-force.

     

    The campaign will be replicated across Radio City stations in Punjab, Haryana, Bihar and Jharkhand.

     

    Commenting on the launch of the campaign, Kartik Kalla, Chief Creative Officer, Radio City said: “Radio City’s #JalThalVayu is a tribute to all our soldiers, and our way of showcasing an undivided support for the armed forces. Over the years, radio has been instrumental in bringing about a positive change in the society. At Radio City, we constantly believe in innovating content which is best suited for the citizens and the essence of the city. In tandem with the patriotic spirit, we have specially created a stationality jingle for the campaign that will be played on air. I would like to wish everyone a very happy Republic Day. “Rag Rag Mein Daude Patriotism, Rag Rag Mein Daude Radio City.”

     

     

  • Abraham Thomas is moving on from the company to pursue other business interests

    Ashit Kukian takes over as CEO of Radio City

    By A Correspondent

     

    Ashit Kukian has taken charge as CEO of Radio City. This follows the exit to Abraham Thomas who has moved on to pursue other business interests.

     

    Kukian was the COO of the company till 2015. And has previously worked with various organisations including Berger Paints, Garnier, Johnson and Johnson etc. He will report to Apurva Purohit, Director and Mentor of the Company.

     

     

  • AdsWizz to monetise Radio City’s Digital Audio Inventory by Using Programmatic Advertising

    Radiocity.in partners with Google AdWords for its digital offering

    By A Correspondent

     

    Radio City’s digital arm, radiocity.in has strengthened its digital backbone by partnering with Google AdWords premier small and medium business partner programme and AdsWizz, the technology provider of advertising solutions for the digital audio industry. The exclusive radio partnership with Google will provide small and medium businesses, a holistic digital media strategy and create new revenue streams for Radio City, a press release notes.

     

    Said Abraham Thomas, CEO, Radio City: “Online audio advertising has been consistently growing with the increasing popularity of online audio consumption.Radio City’s strategic alliances with two powerhouses of the digital advertising space will help us accelerate our digital first approach. The partnerships will drive synergies with our customers and enable digital audio advertising transactions to flow seamlessly between buyers and sellers. Our partnership with technology based services will also simplify and quicken the entire process of buying and selling ads, thereby benefiting all the stakeholders.”

     

    Added Rachna Kanwar, COO – Digital Media of Jagran Prakashan: “Recent trends across the globe have observed a rise in digital audio consumption and revenue growth. The revenues for audio streaming platforms have seen a growth of 37% last year in India. At Radio City, we’ve always believed in staying ahead of the curve, and this collaboration is another milestone in the journey of excellence for Radio City.”

     

     

  • Actor Ravi Kishan launched the network’s 52nd web radio station. Yes, we got the number right: 52nd!

    Radio City launched Bhojpuri web radio

    By A Correspondent

     

    Radio City launchec its 52nd web radio station , Radio City Love Guru Bhojpuri, a dedicated web radio station doling out love advice in Bhojpuri. Yes, we got the number right: 52nd web radion station. It was by Bhojpuri star Ravi Kishan.

     

    Talking about the launch of Love Guru Bhojpuri, Ravi Kishan said: “I have been listening to Love Guru for years now and it is amazing that Radio City is launching a web radio station exclusively for Bhojpuri audience with Love Guru Bhojpuri. I congratulate Radio City for this launch and I am super excited to listen to Love Guru in my mother tongue Bhojpuri and I am certain all my Bhojpuri fans will love this new avtaar of Love Guru in Bhojpuri available exclusively on radiocity.in”

     

     

  • Under the terms of the agreement MBL will acquire 100 per cent ownership of the radio division of AOPL, subject to MIB approval

    Radio City acquires ABP’s Friends FM

    By A Correspondent

     

    Music Broadcast Limited (MBL) has announced that its board has approved the acquisition of the radio division of Ananda Offset Private Limited by way of slump sale. The transaction allows MBL to enter into the Kolkata market and partner Friends FM which has been in the market for over a decade.

     

    Under the terms of the agreement MBL will acquire 100 per cent ownership of the radio division of AOPL, subject to MIB approval. The transaction is by way of slump sale on a going concern basis.(Slump sale means transfer of one or more undertakings as a result of the sale for a lump sum consideration, without values being assigned to the individual assets and liabilities: caindia.com)

     

    Commenting on the announcement, Apurva Purohit, Director, MBL said:“We are happy to announce that the board today approved the acquisition of the radio division of Ananda Offset Private Limited (AOPL).  This acquisition gives us access in the Kolkata market which is considered as one of the Top 5 markets in the country which was earlier not present in our bouquet.  I am very confident that the coming together of strong and established brand like ‘Friends FM’, the high quality local team it has and our national footprint across all key cities in India will give us several opportunities to create EPS accretive synergies.”

     

     

  • 47 per cent people use radio to listen to music, followed by TV at 42 per cent, video streaming services at 5 per cent and audio streaming services at 6 per cent

    Radio attracts second highest ad attention, notes MBL-Nielsen study

    By A Correspondent

     

    In terms of ad effectiveness, radio ads are the second-most effective in driving purchase intent, with TV being the most effective medium. This and some other findings have been produced in a recent research report commissioned by Music Broadcast Ltd (Radio City), and titled “Power of Radio”.

     

    The report conducted by Nielsen India on behalf of Radio City surveyed a sample comprising working males, females, homemakers and students between the age of 18-45 from multiple income groups, demographics and listen to the radio at least once a week. Among other findings, the report highlights the efficacy of radio in its role in driving purchase intent among females, 25+ individuals and NCCS (New Consumer Classification System) B & C.

     

    Commenting on the report, Apurva Purohit, President, Jagran Prakashan and Director Music Broadcast Ltd. Said: “In India, radio was largely limited to state programming until the 1990s but with the private sector entering the industry, it has grown exponentially over the last decade or so. The industry clocked an 18% growth compared to other markets in 2016 and with the Phase 3 expansion into new geographies increasing FM’s reach dramatically, the industry will only grow faster in the years to come.The findings of the study cement our belief in the power of radio, and I firmly believe that radio will re-emerge as a formidable choice for advertisers. The medium’s demonstrated ability to strike a personal connect with users, and the fact that it is seen as the most trusted medium and credible for information is heartening to see.”

     

     

  • Video City allows listeners to watch Radio City 91.1FM content and catch live action from the studio on-the-go and on a device of their choice

    Radio City’s Video City takes off

     

     

    Radio City 91.1FM announced the beta launch of India’s first video FM, Video City – a platform that allows listeners to consume FM in a video format.

     

    Commenting on the launch of Video City, Abraham Thomas, CEO, Radio City said:“Keeping in mind the changing consumer preferences of consuming surround programming, Radio City’s Video City will offer the viewers a compelling and visually appealing FM experience like never before along with a sneak peek of RJ’s , celebrity visits , Bollywood gossips and trivia.  Video City reinforces our commitment to be at the forefront of innovation in the radio industry.We believe that this will help us seamlessly integrate radio into the digital era. Starting with Mumbai, we plan to take this initiative to other cities as well.”

     

     

  • The launch of radiocity.in Hindi is aligned with this strategy of diversification and localization by offering its digital platform for their regional audience

    Radio City launches Radiocity.in in Hindi

     

     

    Radio City has announced the launch of its web platform radiocity.in Hindi, becoming the first and only radio network in India to offer an exclusive Hindi website. Radio City was the first radio network In India to take the digital route with the launch of radiocity.in.

     

    Said Abraham ‘Abe’ Thomas, CEO, Radio City: “Regional language internet users have been growing at a much faster pace than English with 38 per cent of the total Indian internet user base expected to comprise of Hindi users by 2021. Organic engagement for local content is comparatively higher and we want to tap into this potential while providing our regional users the ease and accessibility to content in Hindi.”

     

    Commenting on the launch of the regional platform, Rachna Kanwar, COO, Digital, Jagran New Media said: “As we expand into more cities and genres this year, the first logical extension online will be to make our content available to listeners in their preferred language. As a large chunk of our audio content is in Hindi, it only follows that we make this option available to listeners who consume content in Hindi. This is a first of its kind initiative towards language personalization by any FM network in the country and we hope to further diversify into multi-lingual offerings in the future.”

     

     

  • Radio City will curate playlists that reflect six distinct themes, giving music fans an opportunity to enjoy music that resonates with their personal tastes

    Radio City to offer curated playlists on Apple Music

    By A Correspondent

     

    Radio City 91.1FM has tied up with Apple Music offer thematic playlists to the latter’s users. Radio City will curate playlists that reflect six distinct themes, giving music fans an opportunity to enjoy music that resonates with their personal tastes.

     

    Said Abraham Thomas, CEO, Radio City 91.1 FM: “We are known for our well-researched and mood-mapped music. Curating playlists on Apple’s platform will help us utilise these strengths to offer our listeners content that enhances their music experience. Furthermore, the availability of our playlists on Apple Music will make it easier for our listeners to enjoy quality music on a device of their choosing, at a time and place of their convenience.”

     

    Said Rachna Kanwar, COO, Digital, Jagran New Media: “Radio City’s tie-up with Apple Music will add tremendously to our mobile-first approach. Our highly curated playlists will be the first of its kind by any Indian radio network on Apple Music. Digital audiences will be able to discover, first hand and on a highly engaging platform like Apple Music the results of our complex research analytics. Radio City’s analytics engine blends years of consumer preferences, helping us deliver the most enjoyable and relevant music experience to have ever been offered by an Indian radio network.”

     

  • The award was accepted by the HR Team led by Praveer Priyadarshi, on behalf of Zee

    Zee Entertainment recognised as one of ‘India’s Best Companies to Work For – 2017’

    By A Correspondent

     

    We carried the news of Radio City named in the ‘India’s Best Companies to Work for 2017’ study. We now also hear that Zee Entertainment Enterprises Limited (ZEEL) figures in the same study conducted by Great Place to Work Institute and The Economic Times.

     

    Speaking on this achievement, Praveer Priyadarshi, Chief People Officer, ZEE Entertainment Enterprises Limited (ZEEL) said, “It is a great honour for us to be recognized as one of ‘India’s Best Companies to Work For’ and in fact the Best Company to work for in the Media industry. This prestigious recognition highlights our commitment towards fostering a high performance creative culture across the organization. We aspire to become the leading global content company from the emerging and international markets, and our people represent our sharpest competitive edge.

     

    Our underlying ethic and brand positioning is “Vasudhaiva Kutumbakam – The World Is My Family” and we strongly believe that family begins at home. To achieve our ambitious goals, we will continue to focus on our employees, whom we consider as our most important assets, with the belief that growth will only occur when employees are encouraged to experiment with new ideas, take challenges and perform with pride. Our organisational practices, our people philosophy, and our employee recognition programmes, are geared towards strengthening our people culture and building a more unified, diverse, creative organisation.”

     

  • 43 web radio stations, 8 languages, 2700 + podcasts on Radiocity.in

    Radio City expands digital offering in India

    By A Correspondent

     

    Radio City has announced a strategic expansion of its digital presence with radiocity.in. As a part of its digital strategy, listeners will be able to enjoy select terrestrial shows, along with exclusive digital content on Radio City’s web avatar. RadioCity.in will see best of terrestrial and web radio shows and will serve as the e-face of Radio City’s 39 stations.

     

    Said Rachna Kanwar, COO, Digital, Jagran New Media (Radio City is part of the Jagran group): “radiocity.in will be an integral part of our mobile-first approach. It will allow our listeners to listen to their favourite terrestrial content, in addition to the 43 web-exclusive stations, right on their digital devices, wherever they want, whenever they want. Our new digital strategy will also see us adding more content, across languages to our existing digital bounty, in order to make the platform more relevant to listeners across different geographies. This will truly allow us to cover the kona kona of the country.”

     

    Added Abraham Thomas, CEO, Radio City 91.1 FM: “At Radio City we have always believed in creating clutter breaking content across platforms for our listeners globally. RadioCity.in solidifies our position as the forerunner in the digital space while helping us retain us the numero uno spot across social media platforms. We are happy to provide our listeners with an all new digital experience which is a perfect blend of entertaining music and engaging content.”.