MxMIndia

Tag: PepsiCo India

  • Campaign features brand ambassador Hrithik Roshan

    PepsiCo launches Mountain Dew Ice with new TVC

    By Our Staff

    PepsiCo has unveiled its first TVC campaign to introduce Mountain Dew Ice. The ‘Made for India’ Mountain Dew Ice has been developed to suit the Indian palate and reiterates the brand’s philosophy of ‘Darr Ke Aage Jeet Hai’ with new tagline “Har chunauti hogi paar, bas chahiye jeetne ki aag aur thanda dimaag”, notes a communique.

    Said Vineet Sharma, Category Director- Mountain Dew & Sting, PepsiCo India: “We are very excited to unveil the first-ever brand campaign for Mountain Dew Ice. The launch of Mountain Dew Ice has been a significant milestone for us in our beverage category innovation journey. With the new campaign, we are taking the Mountain Dew core brand’s philosophy of ‘Darr Ke Aage Jeet Hai’ and giving it an ‘Ice’ twist. The idea is to inspire the youth that they can overcome any obstacles in their way if they just keep a cool mind along with the fire to win while facing  their fears head-on. We are confident that consumers will relate to the new campaign strongly and shower Mountain Dew Ice with the same love that our other campaigns for Mountain Dew have received over the years.”

  • With promise of being ‘Sabse Thick Sabse Tasty'

    Slice launches new TVC

    By Our Staff

    Mango drink Slice brand has unveiled its ‘Sabse Thick Sabse Tasty’ campaign accompanied by a new TVC featuring brand ambassador Katrina Kaif.

    Said Anuj Goyal, Associate Director, Tropicana and Slice, PepsiCo India: “Consumers have expressed immense love for Slice which is a testament to our confidence in the product. However, we wanted to take a step further and encourage our consumers to take the new Sabse Thick Sabse Tasty blind taste challenge to bolster Slice’s position as the tastiest and thickest mango drink in India. We are excited to reach out to our consumers this summer through this campaign featuring the incomparable Katrina Kaif.”

     

     

  • Brand unveils a new campaign encouraging consumers to transform everyday moments with a touch of fun and ‘masala’

    Kurkure campaign for masala moments

    By A Correspondent

     

    Snack brand Kurkure has unveiled a new campaign, along with brand ambassador and actor Akshay Kumar. The new campaign ‘Ab Laga Masala’ is based on the insight that there is a sense of monotony has set-in in people’s lives – with everyday activities seeming dull and boring.

     

    Said Dilen Gandhi, Senior Director and Category Head – Foods, PepsiCo India: “Through our latest campaign, we aim to inspire our fans and consumers across India to break the monotony and humdrum of life by adding a touch of ‘masala’. Through this campaign, we want to showcase how consumers can infuse fun and humour into their routines with Kurkure, making everyday moments ‘memorable’ and not ‘mundane’.”

     

    Speaking about the campaign, Senthil Kumar, Chief Creative Officer, Wunderman Thompson, India said, “Kurkure has always been an integral part of the Indian family. Whether it’s celebrating each other’s quirks together or saving each other from boredom.  The team came up with this interesting idea to use Kurkure as a device that unlocks full family entertainment. Extremely relevant in these times when we tend to get bored so easily. Akshay’s superb comic timing and the use of Kurkure as the remote makes the ad memorable and fun to watch.”

     

     

  • Through this campaign, the brand has launched a new limited-edition friendship pack of its cola drink

    Pepsi celebrates friendship with swag

    By A Correspondent

     

    Beverage major Pepsi has unveiled a new campaign featuring brand ambassadors Tiger Shroff and Disha Patani that celebrates friendship with swag.. Through this campaign, the brand has launched a new limited-edition friendship pack of 600 ml available at Rs 30.

     

    Said Tarun Bhagat, Director – Marketing, Hydration and Cola, PepsiCo India: “Pepsi understands the pulse of the young generation and believes in creating campaigns that are most relatable to the youth. The new ad featuring Disha and Tiger reflects the confidence and irreverence that friends share between themselves. With the intent to celebrate the emotion of friendship, Pepsi has also launched a special pack that friends can enjoy together.”

     

     

  • The TVCs feature Kurkure’s brand ambassador Akshay Kumar and Lay’s brand ambassador Ranbir Kapoor were launched promoting the initiative

    Kurkure & Lay’s kick off festive season campaign with AK & RK

    By A Correspondent

     

    Ahead of the upcoming festive season, Kurkure, has launched two campaigns. The campaigns promote an initiative with Airtel offering a special digital experience for all its prepaid customers. The TVCs feature Kurkure’s brand ambassador Akshay Kumar and Lay’s brand ambassador Ranbir Kapoor were launched promoting the initiative.

     

    Said Shashwat Sharma, Chief Marketing Officer, Bharti Airtel said: “At Airtel, we are obsessed about offering our customers the best network experience. We are thrilled to partner with PepsiCo India to help all their customers experience our award winning 4G data services. This also gives us the opportunity to reward our loyal customers with complimentary data and unlock a world of digital experiences on Airtel Thanks when they buy their favourite packet of snack.”

     

    Added Ritu Nakra, WPP Lead – PepsiCo Foods, India: “In the last few months we have truly understood the value of connecting with our friends and family. Keeping this in mind, the creative team at Wunderman Thompson developed the campaign idea for Lay’s which depicts that the answer to all your questions lies inside a Lay’s pack. Similarly, for Kurkure, the creative thought stemmed from the fact that everyone in the family is having chatpata fun in the kitchen with recipes. The integrated campaign developed by the WPP team at MS, VML and WT, brings this idea alive on this special initiative.”

     

    Said Dilen Gandhi, Senior Director and Category Head – Foods, PepsiCo India: “The ‘new normal’ has catapulted everyone into a more digital world than ever before. At PepsiCo India, as part of our digital first approach, we follow evolving digital trends and develop matching strategies. Our insights showed us that consumers are enjoying our products and seeking convenience while working and watching content at home. The special initiative with Airtel is therefore is perfect fit that will further compliment in-home experience of consumers. With festive season kicking in, the initiative, truly emphasize the importance of staying connected with friends and family.”

     

    The integrated campaign was developed by the WPP team at Mindshare, VML and Wunderman Thompson.

     

     

  • The campaign witnessd participation from leading brands such as Fevikwik and Policybazaar and over 1000 influencers

    VMLY&R launches Doritos campaign

    By A Correspondent

     

     

    https://www.instagram.com/p/CEbEjNInkj_/

     

    Establishing itself as the ‘Fuel for Disruption’, Doritos has launched its latest digital campaign #BlameItOnCrunch. With this campaign, the brand has created a series asking people to capture moments of disruption that they see around themselves everyday and #BlameItOnCrunch of Doritos.

     

    Speaking on the campaign, Dilen Gandhi, Senior Director and Category Head- Foods, PepsiCo India said: “#BlameItOnCrunch is a simple idea that reflects the product proposition of Doritos in the brand’s own style and humour. The intense flavour and tooth-rattling crunch resonated seamlessly with the Doritians who shared their moments of disruption caused by the power of a Doritos crunch. Consumers have appreciated the campaign as more than 95% influencers have posted organically showcasing various creative renditions and having fun while doing so.”

     

    Added Amandeep Singh, Business Director, VMLY&R, shedding light on the sheer simplicity yet boldness of the campaign:  “VMLY&R is a huge believer in the KISS principle- Keep it simple & silly. We wanted to establish the BOLD tonality that Doritos carries internationally with its crunch in the Indian market as well, so our creatives took the simplest route possible- every distortion you see around yourself is the crunch effect, so simply #BlameItOnCrunch”.

     

     

  • The anthem salutes the nation’s spirit of emerging victorious in the face of fear

    Mountain Dew gets Sukhwinder Singh for anthem

    By A Correspondent

     

    Beverage brand Mountain Dew is saluting India’s resilient spirit this Independence Day with a rendition of the timeless anthem of patriotism, ‘Yeh Desh Hai Veer Jawaano Ka’ from Saregama. Mountain Dew’s take on the powerful anthem has been composed by music producer/composer Ram Sampath, and features vocals from singer Sukhwinder Singh. The lyrics of the rendition, written by lyricist Swanand Kirkire, reiterate the brand philosophy of ‘Darr Ke Aage Jeet Hai’ and salutes the nation’s spirit of emerging victorious in the face of fear.

     

    Talking about the new anthem, Naseeb Puri, Director, Mountain Dew & Energy, PepsiCo India said: “India’s collective resilience has enabled our nation to achieve victory in the face of fear time and again. This Independence Day, we salute this very spirit of being courageous and overcoming fear, a philosophy that Mountain Dew has always stood for. The Darr ke Aage Jeet Hai ® anthem is our ode to the spirit of 1.38 billion Indians and we are delighted to have partners such as Saregama, Sukhwinder Singh, Ram Sampath, Wunderman Thompson and Swanand Kirkire on board to help us take our message across the country. The lyrics of the anthem aim to inspire the nation and ignite the self-belief that we will emerge victorious from these trying times.”

     

    Added Harsh Maheshwari, Executive Creative Director, Wunderman Thompson said: “Now more than ever India’s legendary legacy of winning against all odds can inspire us and lift our spirits. That was the idea to create an anthem that reminds us all – Darr Ke Aage Jeet Thi, Darr Ke  Aage Jeet Hai.”

     

     

  • Collaborates with popular singer Knox Artiste to celebrate the emotion of friendship

    Pepsi adds swag to F-Day

    By A Correspondent

     

     

    https://www.instagram.com/p/CDUCN7RFuvW/

     

    Beverage brand Pepsi pays a tribute to friends across the nation by launching a special piece of content in collaboration with popular singer Knox Artiste ahead of Friendship Day. The song is built on an insight wherein the brand conducted a poll and found that in current times,  87% consumers are missing their friends immensely while at home.

     

    Talking about the campaign, Tarun Bhagat, Director-Marketing, Hydration and Cola, PepsiCo India, said: “Through this special content, Pepsi®️ aims at encouraging consumers to celebrate one of the most beautiful emotion of friendship virtually with swag. We are confident that Knox Artiste’s riveting music will have people across the nation want to connect this Friendship Day and set up a virtual party with friends that they’ve missed spending time with for so long.”

     

    Now if Pepsi is a true friend of you and me, would it be encouraging the consumption of an aerated cola?

     

     

  • Warrier has spent over two decades at PepsiCo

    Deepika Warrier joins Diageo India as CMO, Julie Bramham is Global Brand Director for Johnnie Walker

    By A Correspondent

     

    Alcohol beverage major Diageo India has announced the appointment of Deepika Warrier as Chief Marketing Officer (CMO), effective July 27. Julie Bramham, currently CMO of Diageo India, will move to Amsterdam as Global Brand Director for Johnnie Walker.

     

    Warrier, till recently, was Managing Director & CEO, Nourishco Beverages (formerly, a 50:50 Joint Venture between PepsiCo India and Tata Consumer Products). She joins Diageo after spending over two decades at PepsiCo, where she held key positions including CMO for PepsiCo India and Vice President for the nutrition category across multiple geographies.

     

    Commenting on the changes, Anand Kripalu, Managing Director and CEO, Diageo India said: “We are delighted to welcome Deepika to the Diageo India family. Her strong consumer-centric approach combined with her transformational leadership skills makes her a tremendous asset to Diageo. We would also like to thank Julie for her many contributions to the business, including setting a new direction for our brand portfolio as well as the Innovation programme.”

     

     

  • Flipkart, Dunzo, Whisper, Cadbury, Vistara and others respond to the Lay’s Heartwork initiative in a fun, never-seen-before engagement

    Lay’s joins hands with top brands to thank unsung heroes

    By A Correspondent

     

    Leading potato chip brand Lay’s has launched a campaign to express gratitude towards the unsung heroes of India who have brought joy to millions even in these challenging times. Titled #HEARTWORK, the brand got partners across industry like Flipkart, Zomato, Dunzo, Swiggy and Whisper to join it in paying tribute.

     

    Expressing his thoughts, Dilen Gandhi, Senior Director and Category Head – Foods, PepsiCo India said: “At the beginning of this month, we launched a campaign – #Heartwork to thank farmers, truck drivers, retailers, and many more unsung heroes who have brought joy to millions. Maintaining the chain of gratitude, we reached out to leading companies and brands such as Flipkart, Tide, Vistara, Kia and Cadbury and many more, with a customised virtual pack to express our gratitude for their #Heartwork. At the time when consumers couldn’t step out, the unsung heroes played an essential role in providing products & services every day across the country. Their tireless hard work is indeed Heartwork. We hope this will inspire many more brands join this journey and appreciate these unseen heroes.”

     

     

  • Influencer-led campaign to position #SliceKiPeti as the perfect solution for consumers’ mango taste cravings

    #SliceKiPeti Makes Aam ka Mausam Khaas

    By A Correspondent

     

    Mango drink Slice has launched a influencer-led campaign to give a fun twist to the age-old consumer behaviour of buying an ‘aam ki peti’ every summer and  positioning Slice packs as #SliceKiPeti the perfect solution to satiate the mango taste craving.

     

    Speaking on the campaign, Vineet Sharma, Director, Juices, PepsiCo India said: “The onset of summers brings with it the craving for mangoes and mango lovers across the country look forward to the season often buying and gifting “Aam ki petis” to enjoy their  favourite fruit.  Keeping this in mind, Slice is offering a thicker and tastier mango experience with  #Slicekipeti to consumers for the perfect summer indulgence.”

     

     

  • The digital film encourages people to work out from home

    Gatorade asks people to invest in personal fitness

    By A Correspondent

     

     

    https://www.instagram.com/p/CAM0w03n8oc/

     

    Sports drink Gatorade along with ace shuttler and Brand Ambassador PV Sindhu have released a digital film encouraging people to work out from home.

     

    Said Tarun Bhagat, Director-Marketing, Hydration and Cola, PepsiCo India: “Even during these challenging times, it’s heartening to see that work hasn’t stopped for us. We continue to deliver our best. However, while juggling the current Work-From-Home situation, our individual health has taken a backseat and through this video, we intend to encourage people to take out time, work out from home and give due importance to their personal fitness.”