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Tag: PepsiCo India

  • Redefines 'boldness' with brand ambassador Kartik Aaryan

    Wunderman Thompson launches new TVC for Doritos

    By Our Staff

     

    Doritos Chips has released a television commercial featuring brand ambassador Kartik Aaryan. The new campaign showcases ‘bold self-expression’ with tagline ‘For The Bold’.

     

    Said Ankit Agarwal, Associate Director, Brand Marketing – PepsiCo India: “At Doritos, we believe that today’s generation exemplifies bold self-expression like no other, and we aim to put this attitude at the heart of everything that we do. This campaign not just epitomizes this belief, but is also fun, fresh, and larger than life. We are confident that this new campaign will connect with the audience and encourage them to express themselves, in their own bold ways.”

     

    Discussing the campaign, Ritu Nakra, Senior Vice President, Wunderman Thompson, added: “With the tooth-rattling loud crunch of Doritos, we salute the courageous personality of the bold tribe. As the tagline “For the Bold” suggests, Doritos enables you to be you. Bite into Doritos along with Kartik and hear the loud satisfying crunch of this intensely flavoured corn chip as you enjoy this new campaign from the brand.”

     

  • Reiterates the "Mountain Dew's philosophy of "Darr Ke Aage Jeet Hai"

    Hrithik shoots atop Burj Khalifa for new TVC of Mountain Dew

    By Our Staff

     

    Mountain Dew has unveiled its new TVC featuring brand ambassador Hrithik Roshan. The film has been shot on the top of the Burj Khalifa in Dubai.

     

    Said Vineet Sharma, Category Director- Mountain Dew & Sting, PepsiCo India: “Mountain Dew has always saluted the spirit of risk taking and pushing boundaries to achieve success beyond fear & self-doubt. This year, the brand reiterates that real heroes are those who face challenges head-on and emerge as winners. We are confident that the ‘Darr Se Daroge Toh Kuch Bada Kaise Karoge’ narrative in our new campaign will strike a chord with the consumers and the action-packed sequence featuring Hrithik on top of the world’s tallest building – Burj Khalifa will reinstate our ‘Darr Ke Aage Jeet Hai’ philosophy.”

     

  • To stress on PepsiCo’s energy drink brand mantra

    Akshay Kumar to be brand ambassador of Sting

    By Our Staff

     

    PepsiCo India’s energy drink Sting has announced Akshay Kumar its brand ambassador in India. The collaboration is expected to extend the brand’s ‘Energy Bole Toh Sting’ mantra. Akshay Kumar will feature in the brand’s new TVC campaign in the coming year.

     

    Speaking about the announcement, Vineet Sharma, Category Director, Mountain Dew and Sting, PepsiCo India said, “We are delighted to associate with Akshay Kumar as the face of our brand, as he is an epitome energy. His mass appeal cuts across geographies and we believe his unique, electrifying persona will further deepen brand connect with the consumers. We look forward to working with him and are confident that consumers will love him in the new energetic Sting avatar.”

     

  • The actor to reinstate 'Darr Ke Aage Jeet Hai' philosophy

    Mahesh Babu to be brand ambassador of Mountain Dew

    By Our Staff

     

    Mountain Dew announced actor Mahesh Babu as its brand ambassador. This partnership between Mountain Dew and Mahesh Babu will further increase brand reach and bring alive the popular ‘Darr Ke Aage Jeet Hai’ philosophy of the brand.

     

    Commenting on this latest development, Vineet Sharma, Category Director- Mountain Dew & Sting, PepsiCo India said: “We are proud to associate with Mahesh Babu, a name that defines the courageous, daring, and bold persona of the brand and its consumers across India. He is a true embodiment of the brand’s philosophy of ‘Darr Ke Aage Jeet Hai’ and enjoys a mass following across audiences nationally. Mahesh will be instrumental in deepening consumer connect in the region as we look to expand the brand’s footprint. We are excited for Mountain Dew’s journey in 2022 as we gear up to showcase the actor in fear-defying avatars which is bound to leave fans inspired and pumped!”

     

     

  • To celebrate the finale of globally loved series, Money Heist

    Pepsi teams up with Netflix

    By Our Staff

     

     

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    A post shared by Yashraj Mukhate (@yashrajmukhate)

    Pepsi is gearing up to celebrate the finale of the Netflix series, Money Heist by hosting a virtual fan party.

     

    Commenting on the upcoming event, Saumya Rathor, Category Lead, Pepsi Cola, PepsiCo India said: “Pepsi has always had a finger on the pulse of pop culture- thus, we’ve been able to bring forth relevant and exciting experiences for the SWAG generation. Pepsi is a quintessential party starter, and we look forward to creating the ultimate party experience for our consumers. In the first half of this campaign, we had the entire nation crave for the beautiful golden packs, and we are sure that this party will also be a celebration that everyone remembers.”

     

    Shilpa Singh, Director, Marketing Partnerships, Netflix India, added: “At Netflix, we are always looking for innovative ways to engage with our fans. The upcoming virtual fan party with Pepsi is a powerful platform to celebrate the fandom for Money Heist. With celebrity performances, the virtual fan party will make for an unforgettable experience, just like the iconic series itself.”

     

  • Limited-edition Pepsi cans unveiled; inspired by the story of Capt Vikram Batra

    Pepsi salutes bravehearts on Kargil Vijay Diwas

    By Our Staff

     

    Pepsi has launched a set of limited-edition cans and a heartwarming ode as homage to Captain Vikram Batra and many other bravehearts, who led India to victory at Kargil.

     

    Speaking about the tribute, Captain Batra’s twin brother Vishal Batra said, “22 years ago, Vikram’s powerful voice rang out over a radio and inspired patriotism in Indians of all ages as he said ‘Yeh Dil Maange More’. Today, ahead of Kargil Vijay Diwas, I am both, proud and grateful that Pepsi is taking the story of his selflessness and courage across the country. It was an emotional experience for me to record the ode which is dedicated to my brother as it brought back many fond memories of him. I am hopeful that the story of his valour will inspire millions of Indians and remind them of the sacrifices by the brave souls who are on the border, so that we can feel safe back home.”

     

    Added an unnamed PepsiCo India spokesperson: “‘Yeh Dil Maange More’, a phrase that has always been synonymous with Pepsi, took on a new meaning when Capt. Batra adopted the line as his rallying cry. We are proud to honour the valour and selflessness of Capt. Batra and many other soldiers like him through the new limited-edition cans and a special heartfelt video. This Kargil Vijay Diwas, we are remembering all those brave heroes and salute their indomitable spirit and resilience.”

     

  • The tagline is #SwagWaliPepsi

    Pepsi unveils new campaign

    By Our Staff

     

    Pepsi has unveiled a new digital campaign kicked off by music composer – Tanishk Bagchi. The #SwagWaliPepsi campaign builds on the refreshment quotient of Pepsi .

     

    Speaking about the campaign, Saumya Rathor, Category Lead, Cola, PepsiCo India said: “With the #SwagWaliPepsi campaign, brand Pepsi is pivoting in pop culture and giving consumers a chance to express themselves in their own unique and irreverent way. We are confident that this campaign will add fun to the lives of the consumers in an inimitable Pepsi style”

     

  • Pays tribute to Covid heroes

    Slice soft drink launches new initiative

    By Our Staff

     

    Pepsico’s fruit flavoured drink Slice has launched its new initiative, ‘Aam Nahi Khaas Ho Tum’. It is a tribute to Covid heroes with voice over by actor-writer, Piyush Mishra. The brand is also changing its logo for the first time to reveal the inspiring stories of these ‘Khaas’ citizens.

     

    Speaking on the new campaign, Anuj Goyal, Associate Director, Tropicana and Slice, PepsiCo India said: “The last few months have been extremely trying for the entire Nation. However, in these difficult times, the resilience of the people of our country has come to the forefront.  We saw an army of citizens: young, old, men, women – all coming together to support each other. Today, through Slice ‘Aam Nahi Khaas Ho Tum’ campaign, we aim to recognize these COVID heroes, and in our own way salute their indomitable spirit by putting up some of their stories in place of the brand logo across platforms, thereby reflecting their moments of courage and selflessness.”

     

  • Film features chef Vikas Khanna and healthcare heroes

    Wunderman Thompson films for Quaker to mark Doctor’s Day

    By Our Staff

     

    Quaker Oats has created a special film – ‘#SalutingOurHeroes’, a tribute healthcare heroes. The film focuses on positive stories that talk about the incredible work done by the healthcare community. The film opens with Michelin star chef and Quaker’s brand ambassador, Vikas Khanna.

     

    Talking about the initiative Anshul Khanna, Senior Director, Marketing – Foods, PepsiCo India said, “Our healthcare heroes deserve our deepest gratitude and admiration for risking their lives to keep us and our families safe. The ‘#SalutingOurHeroes’ film is our humble gesture to salute the dedicated service, relentless efforts, and unwavering spirit of our healthcare professionals. As a tribute to our heroes, this powerful film not only showcases the feats of incredible strength of our healthcare heroes but also fills us with hope, positivity, and inspiration. Keeping true to Quaker’s attribute of being ‘Fuel for the Real Fit’, we continue to support the healthcare community and are providing nutritious Quaker oatmeals* to hospitals across the country. As a brand that represents ‘Fuel for the Real Fit’, Quaker will continue to stand with the healthcare heroes during these challenging times.”

     

    Talking about the film, Ritu Nakra, WPP Lead – PepsiCo Foods, India said, “Putting their duty before self, our healthcare workers have risked their own lives to save countless others. The selflessness and bravery shown by them in the face of adversity is inspiring for us all.  Quaker honours their courage by paying tribute to them with our short film #SalutingOurHeroes. These stories showcase the courage, conviction and perseverance of our heroes against all odds, fuelling life and health back into the nation.”

     

  • Out of Control Chaat and Uncensored Tadka

    Kurkure films for two new flavours

    By Our Staff

    Kurkure has launched two new flavours – Out of Control Chaat and ‘Uncensored Tadka.  The TVC film features Kurkure’s brand ambassador, Akshay Kumar, and television actor, Kritika Kamra.

    Said Bhagyashree Navare, Associate Director and Category Head – Kurkure And Cheetos, PepsiCo India: “Kurkure is an iconic, Indian snack brand that continues to lead and disrupt the salty snacks category in India with its distinct product offerings and quirky storytelling. Kurkure has always been about transforming boring ordinary moments to entertaining moments. Our LTO campaign, is based on the insight that when you taste something truly lip smacking different from what you expect, you can react in unpredictable ways, making the situation full of fun and entertainment. With our limited-time, innovative Kurkure Out of Control Chaat and Uncensored Tadka flavours, we want to give consumers more reasons to have ‘masti-bhare’ mischievous moments with their friends & family.”

    Added Ritu Nakra, WPP Lead – PepsiCo Foods at Wunderman Thompson: “Kurkure is all about twists and surprises. When innovative product flavours meet quirky storytelling and Akshay’s brilliant comic timing adds masala – then you know you’re in for a real treat. Watch our new Kurkure commercial and feel the masti of ‘Ab Laga Masala”.

     

     

  • Captures fun energy of brand with mascot Fido Dido

    DDB Mudra films new TVC for 7UP

    By Our Staff

    Soft drink 7UP has launched its new TVC reiterating its ‘Think Fresh’ philosophy. The TVC, which features its mascot Fido Dido, celebrates today’s youth and their ingenious spirit to not be bowled over by googlies.

    Said Naseeb Puri, Marketing Director, Flavors (7UP and Mirinda), PepsiCo India: “Life is a series of many curveballs but taking these googlies head-on, and flipping them to one’s advantage with wit and fresh thinking is what determines who wins at the end. This is exactly what 7UP’s philosophy is all about, – inspiring youth to ‘Think Fresh” and use their wit to effortlessly tackle challenging situations. 7UP has always created content that has resonated strongly with the youth and we believe this new TVC is no exception. It is a fun campaign, and we are confident that people will enjoy Fido’s and our hero’s fresh thinking and be encouraged to approach life with an upbeat attitude.”

    Added Vishnu Srivatsav, Regional Creative Director – Advertising and Digital, DDB Mudra Group: “Brand 7Up has a vibe of its own and it was crucial for us to capture the fun energy and fresh thinking that the brand stands for in the communication we develop. It’s a brand that speaks to youngsters by showcasing their lives, their trials and tribulations and their redemption. Add to that a cool character like Fido and his quirk makes for an even more compelling story telling.”

     

     

  • Film showcases two different flavour mixes in one pack

    Quaker launches campaign for oats flavour mix

    By Our Staff

    Quaker has launched a TVC campaign #OneOatsManyTastes Quaker Oats with Flavour Mix. The film has been directed by Bauddhayan Mukherji of Little Lamb Films.

    Said Sonam Vij, Associate Director and Brand Head – Quaker, PepsiCo India: “As one of the leading brands in the category, we at Quaker Oats follow an innovation-first approach and our latest introduction – Quaker Oats with Flavour Mix, is giving consumers a nutritious yet tasty breakfast option. The new TVC depicts the power of oats in a tasty and indulgent way and showcases how consumers can now use any one of the two delicious ‘Homestyle Masala’ and ‘Tangy Tomato’ flavour mix sachets, that come along with their favourite Quaker Oats, to whip up a tasty preparation of their choice. We believe Quaker Oats with Flavour Mix will surely give consumers a delightful experience of enjoying Quaker in a new and flavourful way, every day.”

    Added Ritu Nakra, WPP Lead at Wunderman Thompson, India: “Life today is a race to do more as we want more fun, more experiences and more opportunities. Our appetite for life is huge and the same goes for what’s on our plate too. Consumers are always looking for tasty and nutritious options. That’s why, with the new Quaker Oats with Flavour Mix, we are bringing unique product innovation to your dining table with two delicious new flavours inside every pack. With this tasty flavour mix from Quaker Oats- we are ready for a day full of more!”