MxMIndia

Tag: PepsiCo India

  • Angoori, Guddan and six other leading protagonists of popular shows surprise viewers with their ‘Chatpatey khayaal’

    Kurkure partners Zee channels for in-show integration

    By A Correspondent

     

    Kurkure will be seen as part of shows on channels from Zee Entertainment Enterprises Limited (ZEEL) including Zee TV, &TV, Sarthak and Big Ganga. The protagonists of eight shows will be seen delivering a thought-provoking script; enabling their families to take a step towards embracing forward-thinking through fun and intelligent humor.

     

    Expressing his thoughts, Dilen Gandhi, Sr Director, Marketing – Foods category, PepsiCo India, said: “Kurkure is an ally to the Indian homemakers, who are the center force behind every positive transformation in the household. With the unique integration with Zee TV plays, we hope to continue encouraging our consumers to take unconventional routes to help their families embrace progressive thinking, while at the back of being anchored to rich Indian values. Aided by a mood uplift through Kurkure’s crunch and chatpata taste, each of the protagonists will be seen delivering a thought provoking and entertaining storyline, and we hope that Indian homemakers enjoy this Chatpata twist.”

     

    Added Ashish Sehgal, Chief Growth Officer, Zee Network commented on the association: “ZEEL shares great thought synergies with PepsiCo India, who has been a cherished client over the years. Our brand philosophies intersect beautifully when it comes to igniting a spark amongst the Indian masses to achieve the extraordinary. Through this collaboration we are happy to amplify this message Khayal to Chatpata hai across channels through the medium of our network influencers and ensure that it reaches the largest denominator in the form of engaging television content.”

     

    Sharing her thoughts on the in-show integration, Prathyusha Agarwal, CMO, ZEEL said: “Our protagonists, be it Zee TV’s Guddan or &TV’s Angoori Bhabhi, are the Indian viewers’ most sought-after dinner table companions who they not only connect closely with but also draw inspiration from. While our flagship channel, Zee TV with its brand ethos of Aaj Likhenge Kal, has stood for inspiring viewers to take charge of their destiny and work proactively in the present to build an extraordinary future. Our collaboration with Kurkure is a mark of our continued commitment to inspire our viewers every day to be their extraordinary selves. The protagonists, through evocative scripts will bring alive the synthesis of our brand philosophy with Kurkure’s new campaign ‘Khayaal Toh Chatpata Hai’. The collaboration will have our viewers look through the lens of celebrating Indian homemakers in a new light; a message relevant for viewers across gender, age and community.”

     

     

  • Reaches out to 1000+ towns and villages across Uttar Pradesh with Caravan Talkies

    Kurkure rolls out rural consumer connect

    By A Correspondent

     

    As part of rural expansion plans, Kurkure has announced the roll-out of ‘Caravan Talkies’ a consumer connect programme in Uttar Pradesh. Caravan Talkies will travel across 1000+ towns and villages, reaching out to the rural population of Uttar Pradesh.

     

    Speaking about Kurkure’s rural expansion, Dilen Gandhi, Director Marketing, Foods Category, PepsiCo India said: “Rural market, today, represents the next phase of growth in India. As Kurkure accelerates its rural expansion, our initiative is designed to connect and engage with consumers and retailers through relevant brand experiences. This expansion is timed perfectly, as we embark on a new journey with our brand mantra, ‘Khayaal Toh Chatpata Hai’. The new positioning underlines brand’s continued efforts to recognise the Indian homemaker, who has been the center force in bringing families together. We are confident that Caravan Talkies will help us in taking this thought forward amongst our consumers”

     

     

  • Kurkure has announced the launch of Kurkure Masala Munch with one of south India’s cooking ingredients, Gingelly Oil

    Samantha Akkineni to promote Kurkure Masala Munch in the Southern markets

    By A Correspondent

     

    Kurkure has announced the launch of Kurkure Masala Munch with one of south India’s cooking ingredients, Gingelly Oil. The brand has roped in Tollywood actress Samantha Akkineni, who will be seen taking ahead Kurkure’s new positioning, ‘Khayaal Toh Chatpata Hai’.

     

    On Kurkure’s expansion in the South, Dilen Gandhi – Director Marketing, Foods Category, PepsiCo India, said: “Kurkure has always been at the forefront of innovating with new formats and variants; and our regionalization strategy is a demonstration of our efforts to build closer connect with our consumers. Southern India is an important market for us and with the launch of Kurkure Masala Munch with Gingelly Oil, we aim to bring in a twist of south Indian taste and flavor to the much-loved tea-time snack.”

     

     

  • ‘Har Ghoont Mein Swag’, is the title of the new campaign created by JWT, er, WT – Wunderman Thompson

    Pepsi gets the swag for Summer of 2019

    By A Correspondent

     

    The summer is setting in and Pepsi has brought it with a celebrating of the ‘swag’ with its ‘Har Ghoont Mein Swag’ campaign.

     

    Speaking on this campaign, Tarun Bhagat, Director-Marketing, Hydration and Cola, PepsiCo India, said: “Pepsi is a brand which has resonated with the voice of today’s generation. This summer, Pepsi is acknowledging and celebrating a word that defines today’s millennials’ – swag. ‘Har Ghoont Mein Swag’ is all about living in the moment, seizing new, interesting opportunities and doing it all with swag. The new campaign is a progressive approach to truly reflect the self-belief of today’s generation.”

     

    Added Senthil Kumar, Creative Chief at Wunderman Thompson (eka J Walter Thompson): “Pepsi has always been the cult brand that creates and curates culture for the young and the restless with every new campaign and the result has always been popular content that echoes the self-belief and celebrates the self-confidence of youth. This new generation is armed with self-belief and Swag, read as effortless cool, in every step of their individual and collective journeys. They don’t hesitate to stand up for what they believe in and stand out because they right the wrong themselves, not waiting for course correction from others. This Summer, Pepsi celebrates this bubbling self-belief and sizzling Swag of India’s young with the campaign “Har Ghoont Mein Swag“. And when this spirit of self-belief leads to self-confident action, every drop rises to the occasion, creating an ocean of youthful Swag.”

     

     

  • Signs Taapsee Pannu as its brand ambassador

    Kurkure unveils its new brand mantra

    By A Correspondent

     

    Snack brand Kurkure has unveiled its new positioning ‘Khayal toh Chatpata hai’ to celebrate progressive thinking that young Indian homemakers bring in to traditional Indian families

     

     

    Speaking about the new positioning and signing Taapsee Pannu as Brand Ambassador, Jagrut Kotecha, VP Snacks Category, India Region, PepsiCo India, said: “As Kurkure enters a new and exciting phase with ‘Khayal Toh Chatpata Hai’ positioning, we are thrilled to be carrying forward this journey with Taapsee, who resonates well with the brand philosophy. With the new positioning, we aim to celebrate the forward-thinking brought-in by today’s homemaker and Taapsee who is an inspiration to them; and has proved her strength and mettle by taking on unconventional roles, in movies and beyond, is a natural fit.  We welcome her to the Kurkure family.”

     

    Elaborating on the new campaign, Varun Channa, Managing Partner, JWT added: “The brand positioning is evolving with the changing consumer and the line ‘Kurkure, Khayaal to chatpata hai’ resonated well in research across centers.  Taapsee with her chatpata personality helps bring to life the proposition and celebrates the families that walk the unconventional route.”

     

     

  • The new campaign reiterates importance of immersing in the real moments and enjoying the different flavours of life

    Lay’s launches second phase of ‘The Real Flavours of Life’

    By A Correspondent

     

    Following the launch of its campaign in 2018, Lay’s has launched the second phase of its campaign, ‘The Real Flavours of Life’.

     

    Said Dilen Gandhi, Marketing Director, Western Snacks Category, PepsiCo India: “Having launched the campaign last year successfully, it is extremely encouraging to see ‘The Real Flavours of Life’, that carries a powerful message, find resonance amongst the consumers. We hope that with the second phase of the campaign, Lay’s continues to nudge people towards celebrating moments, high and alive. With this campaign we are proud to have channelized the energies of youth to enjoy the real flavours of life.”

     

    Added Senthil Kumar, Chief Creative Officer, J Walter Thompson India: “We wanted to draw the youngsters’ attention away from the virtual to the real in a young, light and ‘Lay’s’ way. And it makes me extremely proud to see that our campaign ‘The Real flavours of Life’ found wide acceptance amongst the youth last year.  With the second ad in the series going live, we wish to keep the momentum going and make more youngsters realise the importance of immersing in the real.”

     

     

  • The film has been produced in association with Culture Machine

    Quaker film highlights plight of underprivileged

    By A Correpondent

     

    As part of the Quaker Feed a Child initiative that aims to create awareness for the issue of hunger amongst children, Quaker India has released a digital film ‘The Last Meal’. Produced in association with Culture Machine, the video takes an authentic social experiment route to bring forth the dichotomy of the world we live in, where the privileged masses take access to food for granted, versus the underprivileged who struggle for each meal.

     

    Speaking about the initiative, Nobel Dhingra, Brand head – Quaker, PepsiCo India, said: “It is disturbing that less than one-third of children in India receive adequate nutrition. Quaker Feed a Child is a social initiative based on a powerful thought that urges us all to make every festival or occasion more meaningful by simply pledging a fistful of nutrition to feed a child. With the new year approaching, we hope that people will choose to share their festive cheer by taking a pledge to feed a child.”

     

    Added Sharique Khan, Vice President- Brand Solutions, Culture Machine: “One of the most unfortunate facts today is that most children in our country do not have access to timely meals to satiate their hunger; which is the most basic necessity to any life form. It is our duty and responsibility, as humans and own beings , to create an awareness and also to do whatever we can in our small way to end this, one child at a time. Culture Machine in association with Quaker, urges its viewers to take a pledge and do their bit for this humane cause.”

     

     

  • Rolls out 360- degree communication across TV, digital, print and outdoor

    7Up entices consumers with its ‘turn to gold’ proposition

    By A Correspondent

     

    7Up has come up with an all-new TVC conceptualised by its creative agency DDB Mudra.

     

    Speaking on the campaign, Anuja Mishra, Associate Director-Flavours Marketing, PepsiCo India said: “7Up is a cool and young brand that encourages consumers to be their optimistic self. We’ve always stayed close to consumer trends & local cultural insights, and that’s how our new campaign of “ Golden Times” was envisaged. We spoke with consumers and identified that In this speed age, consumers are looking for quick and quirky ways to stand out. We’ve brought this insight to life, where consumers could win gold every hour, all they need to do is chill with a 7UP and SMS the code under the cap.”

     

    Added Vishnu Srivatsav, Creative Head, DDB Mudra Group, South & East: “We really wanted to communicate a simple insight that when your time is right you could chill and still win. And we wanted to bring it alive in the most evocative and culturally impactful way possible. Whether it’s the signature swag or the father son relationship, we wanted the communication to truly reflect the relevant culture.”

  • Artists to create a new song that Pepsi will debut November 29th

    Pepsi gets pop artists to record latest track

    By A Correspondent

     

    Pepsi has announced a partnership between Simon Fuller’s new project, global pop group Now United, and rapper Badshah. Badshah, managed by Sony Music India and the group comprised of 14 singers and dancers from all across the globe will record a song titled “How We Do It” that will be released this week. The group will visit Mumbai, Delhi, Agra and Jaipur, sharing their experiences with their fans in India and around the world as they go.

     

    Speaking about the collaboration, Tarun Bhagat, Director-Marketing, Hydration and Cola, PepsiCo India said: “Pepsi has always strived to create experiences which resonate strongly with consumers, and music is such a tremendous platform to do that.  We are committed to identifying new and upcoming talent; and giving them a stage to showcase their art. Through the platform provided to them by Pepsi, Badshah and Now United will explore new ways of giving their fans a one-of-a-kind experience.”

     

     

  • New series features leading celebrities Nushrat Bharucha, Vishnuu Vishal and others teaming up with Chef Vikas Khanna

    Quaker Oats launches its web series, ‘Kitchen, Khanna & Konversations’

    By A Correspondent

     

    Quaker India has launched its latest web series with Chef Vikas Khanna. The new show, titled ‘Kitchen, Khanna & Konversations’, will have Khanna along actors Nushrat Bharucha, Vishnuu Vishal and social media personalities Kusha Kapila and Dolly Singh. The show focusses on how our favourite recipes can be made nutritious by adding Quaker Oats, while featuring banter between Chef Khanna and the young stars.

     

    Added Nobel Dhingra, Associate Director – Marketing (Quaker), PepsiCo India: “Oats are extremely versatile and can easily become a part of any meal of the day. We constantly receive insights from our young consumers as to how they want to eat healthier and yet don’t want to compromise on taste. Chef Vikas Khanna as our Nutrition ambassador brings authenticity to the series, along with his own brand of charm that makes the series immensely watchable as he interacts with the young celebrities.”

     

     

  • A total of 140 advertisements were picked up by ASCI’s suo moto surveillance, wherein 33 cases were informally resolved

    ASCI upheld complaints against 143 erring advertisements for May 2018

    By A Correspondent

     

    In May 2018, ASCI’s Consumer Complaints Council (CCC) upheld complaints against 143 advertisements of the total of 260 advertisements that were evaluated by the CCC. Of these 143 advertisements against which complaints were upheld, 42 belonged to the healthcare sector, 61 to the education sector, 15 to the food and beverages category, 10 to the personal care and 15 were from others category.

     

    A total of 140 advertisements were picked up by ASCI’s suo moto surveillance, wherein 33 cases were informally resolved as advertisements were voluntarily withdrawn and objections against 106 advertisements were upheld. Of the 120 advertisements complained against by the general public or by industry members, 17 cases were informally resolved wherein the advertisements were voluntarily withdrawn and complaints against 37 advertisements were upheld by the CCC.

     

    said AbantiSankaranarayanan, Chairman, ASCI: “ASCI is working closely with various government bodies to establish an effective and transparent self‐regulation code for the advertising industry, which upholds the highest professional and ethical standards. ASCI prides itself on its impressive track record of effectively and expeditiously disposing of consumer complaints against misleading advertisements, thereby giving form to the rights conferred upon consumers to protect them from deceptive advertisements.”

     

    As per the ASCI communique, the advertisements that violated Chapter III (Unsafe Practices) of ASCI Code include:

    PepsiCo India – Pepsi: In the television advertisement, the visual showing the protagonist running on the platform in particular, shows a dangerous practice that may influence minors to emulate such acts. This manifests a disregard for safety and encourages negligence.

     

    The  Coca‐Cola India Pvt Ltd ‐ Limca: In  the  advertisement,  the  visual  of  the protagonist along with his friends falling from a human pyramid from the height of second floor of the building and falling onto the ground which turns into a pool cannot be considered as hyperbole. The actions shown manifest disregard for safety and encourage negligence and may influence minors to emulate such acts.

     

    Sree Muralikrishna Soap Works (JIL Washing Powder and Soap): In the advertisement, the specific visual showing the wife putting her husband in the washing machine was dangerous and had the potential of encouraging the children to imitate such acts, which could be life‐threatening. Regardless of the disclaimer, this act shown in the TVC encourages dangerous practices, manifests disregard for safety and encourages negligence.

     

    Of the 120 advertisements assessed, 37 were considered to be misleading.  Of the total of 37 advertisements, eight advertisements belonged to the Personal Care category, eight  to Education category, seven belonged to the Food & Beverages category, six advertisements belonged to healthcare category, and eight belonged to the ‘Others’ category.

     

     

  • The film serves as an encouragement for all youngsters to look up from their screens and tune into the real moments of life

    Lay’s encourages people to immerse themselves in real-time experiences

    By A Correspondent

     

    Lay’s has taken its proposition of ‘The Real Flavours of Life’ a step further with a new film on Friendship Day called College Canteen + No Network = #RealFlavoursOfLife. The film serves as an encouragement for all youngsters to look up from their screens and tune into the real moments of life.

     

    Talking about the film, Dilen Gandhi, Marketing Director, Western Snacks Category, PepsiCo India, said:“Experience is the new social currency for the youth today. That’s why they are busy showcasing the experience and sometimes miss living it fully. With this film we aim to encourage people to tune out for a bit, look up from their phone screens and feel the moments they are living in. Life after all is in the little moment of happiness, togetherness and so much more that Lay’s stands for.”