MxMIndia

Tag: PepsiCo India

  • Film made by Leo Burnett

    Quaker Oats launches ad film addressing child nutrition

    Quaker Oats, part of PepsiCo, has launched ad film ‘Dohale Jevan Poshanchi Vaati’ addressing child nutrition.

    In her remarks on the launch, Sravani Babu, Associate Director, and Category Lead – Quaker, PepsiCo India, said: “Quaker’s endeavour to fight against malnutrition started last year when we partnered with Mamta and government of Maharashtra to launch Quaker Bowl of Growth Program in Pune. We have embedded cultural elements from the very start, whether in the form of Panjiri, the food served at anganwadis to the children or driving awareness through an age-old ritual, to echo with the community. This short film is yet another leg of spreading awareness delving into the critical importance of nutrition through the lens of a child concerned about his yet-to-be born sibling’s well-being.”

    Added Vikram ‘Spiky’ Pandey, National Creative Director, Leo Burnett India: “Quaker is one of those few brands that don’t just talk about brand purpose, but also walk the talk. Quaker Bowl of Growth is a fantastic program and needed a heart-warming story to capture its importance. We found that in the cultural ritual of ‘Dohale Jevan’, our film depicts the importance of nutrition, through the eyes of a child who is struggling with it himself and is worried for his yet-to-be-born sibling.”

  • To unveil its summer campaign

    Slice teams up with brand ambassador Kiara Advani

     

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    Slice mango drink has teamed up with brand ambassador Kiara Advani to unveil its summer campaign ‘Ras Aisa Ki Bas Na Chalega’.

    Speaking on the campaign, Anuj Goyal, Associate Director, Slice and Tropicana, PepsiCo India said: “As a brand, Slice is profoundly treasured in the Indian market, striving to provide the closest taste to the authentic mango experience. Our latest summer campaign reflects the quintessential Slice approach to savouring the mango journey. The TVC revels in the delightful messiness and pure indulgence of savouring a mango, emphasising how Slice embodies the true essence of the real mango experience, free from any constraints or inhibitions. Kiara’s captivating personality and on-screen presence have impeccably elevated the film, embodying an irresistible allure synonymous with Slice’s brand persona. We are confident that the new film will deeply resonate with our consumers, aspiring for Slice to become their preferred summer beverage this season.”

  • In celebration of 125 years in India

    Pepsi launches campaign with Ranveer Singh

     

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    Pepsi launches new campaign with brand ambassador Ranveer Singh in celebration of 125 years in India.

    Speaking on the ‘Yeh Dil Maange More’ campaign, Shailja Joshi, Category Lead, Pepsi Cola, PepsiCo India, said: “Yeh Dil Maange More is more than a campaign; it’s a cultural phenomenon etched in the hearts of Pepsi lovers. As we embark on this journey, Pepsi invites everyone to savour the taste of this timeless sentiment and embrace the exciting evolution that lies ahead. Ranveer Singh is the perfect ambassador to lead the charge, this iconic campaign celebrating our enduring connection with India and paying homage to the timeless pursuit of ‘more’. Through ‘Yeh Dil Maange More’, we aim to honour the youth of India who relentlessly strive for greater aspirations, encouraging them to heed their heart’s desires and aspirations, despite the limiting voices in their heads. It’s not just about celebrating our past but creating a vibrant future for the brand. Our new global branding is a symbolic fusion of our rich legacy and a dynamic future, resonating with consumers across the globe. We are excited to share this with our consumers across generations.”

  • A refresh in 14 years

    Pepsi refreshes look at the Gateway

     

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    Pepsi took over the Gateway of India in Mumbai to unveil its new look as it rolled out its first visual identity change in 14 years. The carbonated soft drink took over the monument with a digital artwork that showcased the reveal of new Pepsi visual identity in an inflatable installation.

    Sharing her excitement, Shailja Joshi, Category Lead, Pepsi Cola, PepsiCo India, said: “We are thrilled to reveal Pepsi’s refreshed visual identity and new logo, embodying unapologetic modernity and the iconic status of Pepsi. The fresh design language reflects the invigorating spirit of Indian youth and their boundless pursuit of possibilities. The unveiling of Pepsi’s updated visual identity at the iconic Gateway of India, through a unique installation, signifies our celebration of an exciting new chapter. We’re delighted to bring the new logo to India and are positive that Pepsi enthusiasts nationwide will embrace and connect with the bold new era of the brand in 2024.”

  • Film made by Leo Burnett

    Kurkure rolls out new campaign with Sara Ali Khan

     

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    Kurkure has rolled out a new campaign featuring brand ambassador Sara Ali Khan. The brand unveils its latest repositioning to celebrate originality and defy norms of conformity. The tagline: ‘Chatpate Se Sab Patein’.

    Said Aastha Bhasin, Category Lead, Kurkure, at PepsiCo India: “Kurkure, India’s cherished snack brand, has woven itself into the fabric of India households through its quirky taglines and compelling narratives over the years. As a brand that strives on its close connection with its consumers, we realised the challenges that come with conformism and a fast-paced hustle culture. Backed by this very insight, we’re thrilled to introduce our fresh positioning – ‘Chatpate Se Sab Patein’. Infused with a dash of humour and cheek, this positioning encourages individuals to liberate themselves from the shackles of conformity and embrace a balanced life. Rooted in Kurkure’s creative essence, our campaign film, starring Sara, masterfully captures the heart of this narrative. She not only impeccably embodies the protagonist’s role but also infuses authenticity and relatability into the storyline, staying true to Kurkure’s distinctive and flavorful identity.”

    Added Vikram ‘Spiky’ Pandey, National Creative Director, Leo Burnett: “Kurkure as a brand has always encouraged its consumers to make brave choices albeit with its signature quirky humour. With this film we wanted to use this humour to land an important message against toxic conformity. One such example that our film brings to life is that of toxic bosses. Often working long hours has been seen as badge of honour, but in reality, it takes away from precious family time. Kurkure encourages everyone to break these toxic cycles as #ChatpateSeSabPatein”

  • Championed by brand ambassadors Kiara Advani and Sidharth Malhotra

    Quaker launches TVC for instant oats

    By Our Staff

     

    Quaker has expanded its product line with the launch of instant oats. The new brand ambassadors, Kiara Advani and Sidharth Malhotra unveiled this addition to the Quaker line-up through a TVC campaign.

     

    Said Sravani Babu, Associate Director, and Category Lead – Quaker, PepsiCo India: “In our remarkable 146-year legacy of championing the nutritional excellence of oats worldwide, innovation has been our hallmark. The arrival of Instant Oats marks yet another stride in this journey, aligning with the evolving palettes and preferences of our valued customers. Teaming up with Sidharth and Kiara, we confidently aim to spotlight the myriad advantages of Quaker Instant Oats and further our vision of bringing oats to more people in more delicious ways.”

     

  • To deepen brand connect

    Ranbir Kapoor joins 7Up as brand ambassador

    By Our Staff

     

    7Up onboards Ranbir Kapoor as the new face of the brand.

     

    Said Shailja Joshi, Category Lead, Cola & Flavours, PepsiCo India: “7Up has long been a driving force of refreshment in India, enchanting consumers with its quirky narratives and iconic TVCs. As we culminate this remarkable year, it gives us immense pleasure to unveil Ranbir Kapoor as the newest addition to the 7UP family. His magnetic charm and widespread appeal perfectly align with the ethos of 7Up, and we cannot wait to create magic on-screen together in the upcoming summer season.”

     

  • Partners with podcaster and social influencer Ranveer Allahbadia

    Mountain Dew unveils new campaign

    By Our Staff

     

    Mountain Dew, the beverage brand, has partnered with motivational speaker and social media influencer and podcaster Ranveer Allahbadia. As part of this association, for the next two months, the show will be called Mountain Dew Darr Ke Aage Jeet Hai stories on The Ranveer Show with a special segment called ‘Darr se Jeet Tak’.

     

    Speaking on the campaign Akankshaa Dalal, Category Head, Dew, PepsiCo India said: “As a brand, Mountain Dew has always championed the indomitable spirit that propels individuals beyond their fears to embrace victory. Our partnership with Ranveer Allahbadia and The Ranveer Show is a testament to our commitment to inspiring the youth of India. Through the ‘Darr Ke Aage Jeet Hai’ stories, we aim to fuel the courage that resides in every individual, encouraging them to triumph over challenges and redefine their limits. This collaboration is not just about overcoming specific fears; it’s about reaching a diverse audience, recognizing that fears are subjective and unique to each person. We hope to inspire people across the board, fostering a collective sense of courage and determination that transcends individual boundaries.”

     

  • For its Kurkure, Lay's and Doritos brands

    Pepsico rolls out new TVC

    By Our Staff

     

    PepsiCo India has introduced a new TVC to celebrate the expansion of its Sizzlin’ Hot platform. This fiery TVC features the complete Sizzlin’ Hot range including Lay’s, Kurkure, and Doritos.

     

    Commenting on the Sizzlin’ Hot range expansion and launch of the TVC, Anshul Khanna, Vice President and Foods Category Head of India and South Asia, PepsiCo said: “Last year, we introduced one of our most successful global platforms, Sizzlin’ Hot in India and have witnessed an overwhelming response. As we approach the festive season, we’re thrilled to announce the expansion of the platform with localised flavours for the unique Indian spice palate across our beloved brands, including Lay’s Maxx, Kurkure, and Doritos Dinamita. The launch will be accompanied by a comprehensive 360-degree marketing campaign that is sure to get people to intrigued about the fiery range. We hope that consumers love this new range and continue to spice up their snacking occasions.”

     

    Added Vikram Pandey (Spiky), National Creative Director, Leo Burnett India: “The Sizzlin’ Hot flavour is available in 3 formats – Kurkure, Lays and Doritos. No matter which one you pick up, the fiery taste is likely to make you react in unexpected ways. From fiery exclamations to bizarre sounds, the execution of the TVC brings together a gamut of expressions in a way that you can’t help but watch it again. Pretty much like the product, that you can’t help but eat another.”

     

     

  • To inspire the new generation to stay active

    Hardik Pandya joins Gatorade family

    By Our Staff

     

    Gatorade announced its association with Hardik Pandya. This partnership comes on the back of Gatorade mission to reiterate the importance of hydration whilst being active.

     

    Commenting on the association, Ankit Agarwal, Associate Director, Energy and Hydration, PepsiCo India, said: “Gatorade has been a pioneer in hydration, providing athletes and people with active lifestyles with electrolytes and fluids to help replace what is lost in sweat. Hardik’s relentless spirit and unyielding determination to be physically fit, work hard and sweat it out time and again   align seamlessly with Gatorade’s philosophy of staying hydrated to help perform at one’s best. We are thrilled to welcome him to the Gatorade family.”

     

  • Creatives executed by Leo Burnett

    Saif is brand ambassador for Lay’s Gourmet

    By Our Staff

     

    Lay’s potato chips has roped in actor Saif Ali Khan as brand ambassador for its premium range slow-cooked kettle chips Lay’s Gourmet. A TVC showcasing Lay’s Gourmet chips as a flavour of the actor’s fine taste has been unveiled. He will continue to be a pivotal part of all future Lay’s Gourmet campaigns.

     

    Said Shailja Joshi, Director-Marketing, Potato Chips Category, PepsiCo India: “We are thrilled to welcome Saif once again as a member of the Lay’s family, this time as the face of our range of slow-cooked premium kettle chips, Lay’s Gourmet. His impeccable taste and refined choices in life make him the perfect partner to showcase the crafted experience of Lay’s Gourmet. Our new TV commercial seamlessly establishes this correlation as it gives a sneak peek into what actually defines Saif as the connoisseur of finer things. We’re confident that our fans will embrace him as the face of Lay’s Gourmet, just like they’ve been savouring the well-deserved experience and rich taste of these delightful chips.”

     

    Added Rajdeepak Das, CEO & Chief Creative Officer, South Asia, Leo Burnett: “When we think of royalty, we often associate it with opulence and grandeur. However, true royalty is characterized by a focus on quality and perfection, which is precisely what makes Lay’s Gourmet stand out. Crafted from fine ingredients, each chip is a testament to the pursuit of the best flavour and experience. And who better than the Nawab of Pataudi himself, Saif Ali Khan, who embodies the spirit of quality and sophistication, to bring alive the experience of Lays Gourmet.”

     

  • To launch new music video

    Leo Burnett gets Guru Randhawa for Mountain Dew

    By Our Staff

     

    Beverage brand Mountain Dew has unveiled a new music video with Punjabi singer and youth icon, Guru Randhawa. The video celebrates the indomitable spirit of Punjabis, an extension of Mountain Dew’s mantra of ‘Darr Ke Aage Jeet Hai’. The campaign has been conceptualised by Leo Burnett.

     

    Speaking on the anthem, Vineet Sharma, Category Director, Mountain Dew, PepsiCo India said: “Mountain Dew has always inspired youth to conquer their fears with courage, and win! Punjab and Punjabis have always been known for their bravery and courage. With the new anthem, we salute the land of Punjab and the people of Punjab for their courage. We are thrilled to have Guru Randhawa as the voice, Sneha Khanwalkar as the music director and Irshad Kamil as the lyricist for bringing alive this song of courage of Punjab. Nooran Sisters and Lazer X contributed towards the anthem. We hope that this song will inspire the youth of Punjab to believe in themselves, and conquer with courage, soaring higher than ever before!”

     

    Added Mayuresh Dubhashi, Group Executive Creative Director, Leo Burnett: “As Punjab is known as the land of the bravehearts and Mountain Dew is synonymous with courage, creating an anthem that integrates both, was an exciting brief to work on. We are proud to have brought it to life with this gripping anthem and it’s been amazing to work on such a powerful campaign that takes the brand proposition to the next level.