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Tag: PepsiCo India

  • It features actor Mithila Palkar

    PepsiCo’s new campaign for Nimbooz

    By Our Staff

     

    PepsiCo India is has unveiled a new campaign for Nimbooz, featuring actor Mithila Palkar. The campaign has been conceptualised by Leo Burnett.

     

    Speaking about the new summer campaign, Anuj Goyal, Associate Director, Juices, PepsiCo India, said: “7UP Nimbooz has been inspired from Indian’s everlasting love for nimbu pani and is a perfect refresher for the long and hot summers ahead of us. Our new campaign beautifully captures the thought of ‘freshness in a bottle’ and transports you to a cool and rejuvenating place. We are confident that it will appeal to the masses and reinforce the brand’s superior taste offering.”

     

     

     

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    A post shared by Mithila Palkar (@mipalkarofficial)

  • Campaign created by Leo Burnett

    Rajkummar Rao loves Lay’s in new TVC

    By Our Staff

     

    Lay’s potato chip brand has launched a TVC campaign featuring actor Rajkummar Rao. The ‘Ghar Par Lay’s Always’ campaign speaks to the consumers on the perils of not stocking-up Lay’s at home.

     

    Shailja Joshi, Director-Marketing, Potato Chips Category, PepsiCo India said: “At Lay’s, we are committed to infuse a sense of joy into our consumers’ lives and uplift their consumption experiences with our distinct offerings and relatable storytelling. Our newest TVC film for ‘Ghar Par Lay’s Always’ perfectly captures the central role that Lay’s plays during at-home occasions. We’re thrilled to have associated with Rajkummar Rao for this campaign and he has fantastically brought this messaging to life in the film. We hope that it will prompt Lay’s fans to always keep their favourite Lay’s well-stocked at home and experience fun uninterrupted.”

     

    Added Rajdeepak Das, CEO & Chief Creative Officer, Leo Burnett – South Asia: “Lay’s has always been the perfect snack partner and with this film we wanted to reiterate to the audiences to stock up their favourite Lay’s at home. With this hilariously exaggerated cautionary tale starring Rajkumar Rao, our film gives people a glimpse into the perils of not having ‘Ghar Par Lay’s Always’! If you don’t have Lays, anything can happen.”

     

  • After a long-standing association of 16 years with Slice

    Katrina Kaif moves to PepsiCo’s Aquafina from Slice

    By Our Staff

     

    Katrina Kaif is the new brand ambassador of Aquafina bottled water produced by PepsiCo India. She moves to new brand after a long-standing association of 16 years with the company’s Slice Mango Drink.

     

    Anuj Goyal, Associate Director, Tropicana and Slice, PepsiCo India said: “Goes without saying, Slice will always remind us of Katrina, who has been a wonderful face for the brand for over the last 16 years. The campaigns that we have created together will go down in history and always remind the consumers of the indulgence of mangoes.”

     

  • Lives up to its promise of more fizz, more refreshing

    Salman Khan features in new Pepsi campaign film

    By Our Staff

     

    Pepsi launched its new film with actor Salman Khan.

     

    Speaking on the film, Saumya Rathor, Category Lead, Pepsi Cola, PepsiCo India, said: “Pepsi’s new campaign brings alive the philosophy of swag and refreshment with more fizz. This campaign is pivoted on driving trials while maintaining the brand’s quintessential irreverent challenger spirit. Working with Salman has been an absolute delight and we are sure all Pepsi lovers will enjoy his new swag avatar in the film.”

     

  • To be responsible for media, creative and digital business

    Publicis Media picks up PepsiCo India mandate

    By Our Staff

     

    Publicis Groupe India has won FMCG major, PepsiCo India’s media mandate. The account was bagged post a multi-agency pitch process.

     

    With this development, PepsiCo India has consolidated its media, creative and digital business with Publicis Groupe.

     

    Commenting on this development George Kovoor, Senior Vice-President, PepsiCo India, said, “Publicis Media was selected after a very thorough and competitive pitch process.  Their expertise in areas such as media, data, digital, analytics, content, commerce, and ability to orchestrate and leverage diverse capabilities for seamless brand experiences led to them to be our partner of choice. We are confident that this new partnership, and their technological excellence will help us reach our consumers in an engaging and impactful manner.”

     

    Added Tanmay Mohanty, CEO, Media Services, Publicis Groupe India: “We are proud and elated at having been chosen as PepsiCo India’s media agency partner. Through data driven decision-making, new insights and ideas on the category, our teams were able to demonstrate how PepsiCo India could grow its portfolio brands further and leverage the power of integrated communications. PepsiCo India has iconic brands, and we look forward to bringing in media excellence and innovation for them and generating the right business outcomes.”

     

    Said Anupriya Acharya, CEO, Publicis Groupe South Asia: “Publicis Groupe looks forward to working with PepsiCo India, channelising our full spectrum of media, creative and digital capabilities and driving stronger consumer connects and powerful communications for its brands. We look forward to harnessing and mobilising the best talent, resources, proprietary tools and capabilities from across the Groupe and helping PepsiCo India accelerate and devise consumer strategy.”

     

  • The new 'jugalbandi' of international cheese and Indian 'chatpatapan'

    Wunderman Thompson promotes Kurkure

    By Our Staff

     

    Kurkure snacks has unveiled a new TVC campaign to introduce its latest flavour – Kurkure Chatpata Cheese. The fusion flavour extends the brand’s classic ‘masala’ flavour with its combination of international cheese and Indian ‘chatpatapan’.

     

    Speaking about the new film, Neha Prasad, Associate Director – Brand Marketing, Kurkure, PepsiCo India, said: “For over 20 years, Kurkure has been the family-entertainer that adds a spark of quirky masti into the daily lives of its consumers. We keep our consumers at the heart of everything we do by creating campaigns that illustrate unconventional, yet relatable modern Indian family moments. Our latest TVC intends to transform any family moment into an entertaining one with our new Chatpata Cheese fusion flavour that is truly ‘videsi mein desi chatpatapan’!”

     

    Expressing her thoughts on the campaign, Ritu Nakra, Senior Vice President, Wunderman Thompson, “Kurkure now brings alive an irresistible new flavour by dramatizing the fusion of India’s favourite masaledar crunch with an International cheese flavour. Watch how ‘videsi mein desi chatpatapan’ will make a perfect snack in the new ad campaign.”

     

  • She succeeds Viraj Chouhan, who takes up a new role as Vice President, Global Market Communications

    Pepsi appoints Garima Singh as Head of Government Affairs & Communications

    By Our Staff

     

    PepsiCo India has announced the appointment of Garima Singh as Head of Government Affairs and Communications. Singh, takes over from Viraj Chouhan who is elevated to the role of Vice President, Global Market Communications.

     

    Prior to the new appointment, Singh was Head of Corporate Affairs at HeroMotoCorp and as part of her 20+ years of experience, she has led public affairs mandate for companies like Mondelez, Apple, Mahindra & Mahindra amongst others. In her new role at PepsiCo India, she will be a key business partner managing long-term policy risks and opportunities to shape public policy decisions for sustainable, responsible business growth of the company.

     

    Chouhan meanwhile will take up a global role with him being a focal point for all global market communications teams outside the US, covering both internal and external communications. He will serve as the head of the Markets Center of Excellence, providing support and guidance to teams and drive positive outcomes around key themes including pep+, Diversity, Engagement & Inclusion, Digital Transformation and Community.

     

  • Brings back iconic character Prem through use of hi-tech DeepFake technology

    Pepsi launches new campaign with Salman

    By Our Staff

     

    Pepsi has unveiled its latest campaign featuring brand ambassador Salman Khan.

     

    Speaking on the launch, Saumya Rathor, Category Lead, Cola, PepsiCo India, said: “As a culture-curator, Pepsi has constantly endeavoured to bring entertaining campaigns for its consumers through innovative storytelling. With Bollywood being a key consumer passion point in India, this new campaign takes the SWAG narrative several notches higher by featuring not one but two Salman Khans. For the first time in Indian advertising, we have leveraged hi-tech deep fake technology to recreate one of the most iconic characters of Indian cinema. We are confident that this campaign will resonate strongly with our consumers, given the entertainment quotient in this film.”

     

    Sharing his views on the campaign, Ayappa KM, Director of the film added: “For the first time in Indian advertising, Pepsi has used hi-tech DeepFake technology to resurrect Salman from the 1990s. While it’s a throwback to the past, the tech is a peek into the possibilities of the future. We have no doubts it’ll create quite a stir.”

     

  • Launches filter that lets you choose how TVC ends

    Kartik Aaryan stars for Doritos

    By Our Staff

     

    Doritos has launched am Instagram filter, ‘Doritos BoldChoice’, that lets the audience watch the latest Doritos TVC, record their reaction, and choose their ‘bold’ ending. Rolled-out for the first time ever in India, the innovative filter was launched by brand ambassador Kartik Aaryan, who challenged cricket icons Ravindra Jadeja and Chris Gayle to make their ‘bold’ choice along with his fans and followers.

     

    Sharing his thoughts on the innovative filter, Ankit Agarwal, Associate Director, Brand Marketing – PepsiCo India said, “We believe that bold people like to make their own choice. We applied that insight to our latest campaign, where, with the BoldChoice filter, we harnessed the power of augmented reality and social media to enable consumers to choose how our latest TVC unfolds. We believe that the confluence of interactivity and content discovery through this unique and first of its kind filter will keep consumers engaged and bring alive Doritos’ proposition of Bold Self Expression ”

     

  • Features brand mascot Fido Dido

    7 Up unveils its latest campaign in its ‘Think Fresh’ series

    By Our Staff

     

    Soft drink 7 Up has  unveils its latest campaign in its ‘Think Fresh’ series featuring the curly-haired 7 Up mascot Fido Dido.

     

    Speaking about the new campaign, Naseeb Puri, Senior Marketing Director, Flavors, PepsiCo India, said: “7 Up, our clear refreshing drink, instigates youth to ‘Think Fresh’ to address the various life’s curveballs with a cool mind & smart thinking. The new campaign throws light on the many tricky situations that we face every day… and Fido Dido, with his quick-wit and fresh thinking demonstrates that that no matter which curveball comes one’s way, keeping a cool mind will ensure one finds a ‘Fresh’ way to emerge on top and win in this evolving reality. I am confident that our new bold, tongue-in-cheek campaign will resonate strongly with our consumers.”

     

  • Shehnaaz Gill, Hina Khan, Gauhar Khan to participate to do the special magic trick

    Lay’s Wafer spreads magic in latest campaign

    By Our Staff

     

     

    View this post on Instagram

     

    A post shared by Lay’s India (@lays_india)

    Lay’s has launched a unique digital campaign for its recently introduced thinnest range of chips – Lay’s Wafer Style. Aptly titled ‘#TheThinPossibleChip’, the campaign encourages fans to try fun and quirky magic tricks using the flavourful and light, Lay’s Wafer Style – a chip so thin and paper-like, that it disappears.

     

    Sharing her thoughts, Shailja Joshi, Director – Marketing, Potato Chips Category, PepsiCo India said:  “Lay’s Wafer Style is the thinnest chip from the house of Lay’s and we’ve received an overwhelming consumer response that has further encouraged to drive the messaging of the thin and light chip with #TheThinPossibleChip campaign. The digital campaign brings alive the unique attributes, especially the thinness of the chip in a fun and playful manner with celebrities and content creators performing illusions and making the Paper Thin, Wafer Thin chip disappear. With this campaign, we hope the magic of Lay’s Wafer Style continues to win hearts of many consumers across the country.”

     

  • With Akshay Kumar and Samantha Ruth Prabhu

    Wunderman Thompson rolls out ‘masaledaar’ campaign for Kurkure

    By Our Staff

     

    Kurkure has unveiled a film featuring Akshay Kumar and actress Samantha Ruth Prabhu. This film is a part of the larger ‘Ab Laga Masala’ campaign that captures Kurkure as a ‘chatpata’ anytime snack. The TVC is created by Wunderman Thompson.

     

    Speaking about the new film, Neha Prasad, Associate Director – Brand Marketing Kurkure, PepsiCo India, said: “Kurkure has a special place in the heart of Indian consumers with its iconic flavour and ‘tedha’ persona. The brand has the ability to portray unconventional yet relatable modern Indian family scenarios through its quirky, over-the-top storytelling that transforms any boring moment with family and friends into an entertaining one. Through this film, we want to intensify the brand love and celebrate the iconic flavour of India’s favourite ‘masaledaar’ snack. We are confident that our latest blockbuster combination of Akshay’s exuberant energy and Kurkure’s ‘masti’ will be an eccentric and compelling experience for the fans.”

     

    Expressing her thoughts on the campaign, Ritu Nakra, Senior Vice President, Wunderman Thompson, added: “Daily life can be such a routine and boring when there is no ‘masaledar’ twist… but with Kurkure Masala Munch, the ‘masala’ hit in each collet unleashes full-on drama in every situation. Watch how the spicey tangy and ‘chatpata’ flavours ka hit make Akshay a mast chor in the new ad campaign for the brand.”