MxMIndia

Tag: PepsiCo India

  • The show is co-created with OTT platform Hotstar

    Quaker India announces Season 3 with Vikas Khanna

    By A Correspondent

     

    Quaker India has announced the third season of its web-series show, ‘Kitchen, Khanna & Konversations’. The new season sees Michelin star chef and face of Quaker Oats, Vikas Khanna presenting breakfast recipes with celebrities Shraddha Kapoor, Shikhar Dhawan and Pearle Maaney. Maaney is a Malayalam actor and television presenter, Kapoor is a Bollywood actor and Dhawan a cricketer with the Indian men’s cricket team.

     

    Talking about the web-series, Dilen Gandhi, Senior Director and Category Head – Foods, PepsiCo India, said: “We are delighted to bring yet another season of Kitchen, Khanna & Konversations. Our young target audience has consistently played back that they’re looking at ways of incorporating oats in their daily routine. Kitchen, Khanna & Konversations! aims to combine the boundless talents of Chef Vikas Khanna, the goodness of oats with some of the biggest youth icons to help deliver this message for our target audience. The very fact that we are now in our third season speaks volumes about the efficacy of the programme.”

     

     

  • Conceptualised by Wunderman Thompson, the #SliceItnaThickKaise campaign aims to engage with the audiences in a fun and quirky manner

    Slice celebrates thick mango drink in new ad

    By A Correspondent

     

    PepsiCo has announced the launch of a new avatar of Slice and launched new TVC campaign, ‘Naya Slice Itna Thick Kaise’, featuring actor and brand ambassador Katrina Kaif.

     

    Speaking on the occasion, Vineet Sharma, Director, Juices, PepsiCo India said: “Mango-based beverage category continues to grow in India with mango fans savoring beverages that offer a taste which is closest to a real mango experience. At PepsiCo, we listen to our consumers and remain focused on evolving our offerings to meet the ever-changing consumer needs. Thus, we have launched the new Slice, which is the thickest and tastiest Mango drink in India. Furthermore, we have launched an exciting new brand campaign featuring Katrina Kaif that will further deepen the brand’s connect, increase awareness and drive trials for the new Slice in the country. We hope everyone will enjoy both the new Slice and our campaign.”

     

    Added Sumati Singh, Executive Creative Director and VP, Wunderman Thompson: “Consumer research showed that Slice is thicker than other mango drinks and this insight formed the core of our creative route. Slice ‘Itna Thick Kaise?’ delves into the fun, quirky reasons that makes the mango beverage so thick. Bringing this creative articulation alive is brand ambassador Katrina Kaif, who is seen depicting every mango lover’s delight rather effortlessly in the new TVC. We are confident that Slice ‘Itna Thick Kaise?’ will resonate strongly with consumers and set the tone for the upcoming summer season.”

     

     

  • Film to be promoted through 360 integrated marketing campaign

    Pepsico pushes Kurkure connect with Akshay Kumar yet again

    By A Correspondent

     

    Just the other day we carried this story about Akshay Kumar being appointed brand ambassador of Kurkure. And now comes this news that there is a new TVC that has been unveiled. We don’t know why a reputed transnational like Pepsico India has to push its PR agency to extract media mileage in this way, but be that as may: we will record the announcement but not without this note of protest.

     

    The announcment: Kurkure’s two new flavours – Gazab Golmaal and Herapheri Hungama – through a TVC featuring brand ambassador and actor Akshay Kumar. Guess it’s essentially targeted at the Hindi-speaking belt, because one can’t expect someone in Tamil Nadu to figure what Gazab and Herapheri mean. But then this is Pepsi, and who are we to be complaining.

     

    Expressing his thoughts on the new launch and the campaign, Dilen Gandhi, Senior Director and Category Head – Foods, PepsiCo India, said: “Kurkure has always aimed at becoming a key part of the lives of its consumers not only through its memorable and quirky storytelling, but also through its extensive portfolio of unique offerings. We are thrilled to launch Gazab Golmaal and Herapheri Hungama with an element of mystery to tease the taste buds of our consumers. It will be very exciting to see how these exciting new flavours leave them guessing the ingredients, while wanting for more.” Mr Gandhi, we hope you take note of our anguish on you sending multiple releases at such short notice.

     

     

  • Akshay Kumar to bring his quirky magic to the world of Kurkure

    Kurkure signs Akshay Kumar as brand ambassador

    By A Correspondent

     

    https://www.instagram.com/p/B8kv0mthAXs/?utm_source=ig_web_button_share_sheet

    Kurkure has unveiled actor Akshay Kumar as its new brand ambassador. He will be seen donning a number of avatars as part of the new campaign that the brand has in the pipeline to celebrate the association.

     

    Speaking on the association, Dilen Gandhi, Sr Director and Category Head – Foods, PepsiCo India, said: “For over two decades, both Akshay and Kukure have entertained families across India and brought people together in an endearing as well as fun manner. We believe that Akshay Kumar personifies the brand tenets of Kurkure as both of them complement each other. By combining Kurkure’s chatpatapan with Akshay’s multi-faceted personality, we are confident to create a blockbuster association that will not only create non-stop humour but also deepen our engagement with the consumers.”

     

     

  • All new anthem Swag Se Solo features Bollywood icon, Salman Khan

    Salman Khan takes the swag route for Pepsi

    By A Correspondent

     

    Pepsi is set to celebrate the week of love with a twist. It has launched ‘Swag se solo’, its new anthem featuring brand ambassador, Salman Khan.

     

    Speaking on the launch the anthem, a PepsiCo India spokesperson said: “Pepsi’s swag movement continues in 2020 with the launch of the Swag Solo anthem. Given the popularity that we witnessed with our last anthem, we felt music was the best way to engage with the nation. Through this single, we are excited to bring a unique twist to what is traditionally seen as a week of celebrating couples. We want to rejoice the youth of today with music and urge all those who are single to embrace their relationship status with self-confidence, unshakeable self-belief and irrefutable swag. With an icon such as Salman Khan grooving to the tunes, we are confident that the whole country will be dancing to the beats of the anthem.”

     

     

  • The year 2020 will see brand Pepsi create a scale 360-degree campaign with the actor

    Salman Khan to now endorse Pepsi

    By A Correspondent

     

    Pepsi India has announced its collaboration with Bollywood actor Salman Khan.

     

    Speaking about the association, a PepsiCo India Spokesperson said: “We are excited to announce Pepsi’s collaboration with Bollywood superstar Salman Khan. Over the last year, swag has been the underlying message throughout Pepsi’s campaigns, celebrating the innate self-belief of the Indian consumer today. In 2020, we look forward to building the brand’s ‘Har Ghoont Mein Swag’ proposition with Salman in 2020.”

     

    The year 2020 will see brand Pepsi create a 360-degree campaign that will reflect the self-confidence of today’s youth with the actor, notes a communique.

     

  • The campaign brings Alia Bhatt and Ranbir Kapoor to the screen together

    Lay’s unveils #SmileDekeDekho ad campaign

    By A Correspondent

     

    Lay’s has launched its latest series of TVCs for the ‘Smile Deke Dekho’ campaign featuring actors Ranbir Kapoor and Alia Bhatt. The TVCs capture how smile is a universal language and sharing a pack of Lay’S chips with a smile can help build connections effortlessly.

     

    Said Dilen Gandhi, Senior Director, Marketing – Foods Category, PepsiCo India: “Lay’s Smile Deke Dekho is based on a simple premise that just like a smile, a pack of Lay’s can build connections between people. And when you combine a smile and Lay’s the results are magical. To tell these stories we have brought together two of India’s best actors – Alia and Ranbir – for the first time on screen together for a series of stories told by one of India’s foremost filmmakers – Dibakar Banerjee. These stories are just the latest chapter in the brand’s two-decade history of building connections. And judging by the response we are getting on social media, one of our best yet.”

     

    Added Senthil Kumar, Chief Creative Officer, Wunderman Thompson, India: “In this emoticon crazy world, we wanted to give actual emoting a chance. Our device – the most beautiful emotion ever – a smile. We asked the country to try sharing theirs and that resulted in #SmileDekeDekho. The journey started with packaging design – giving each flavor the smile that went best with it. Then we went live with spots featuring Bollywood heartthrobs Alia Bhatt and Ranbir Kapoor – casting them in TVCs as strangers, acquaintances and as a couple – where they taught the country how to use the packs. Slotted for right after – we’re going live on mobile screens across the country – giving those hooked to it, reason enough to look up, and share a smile with the lovely people around them. Just how? You’ll know when it happens, keep watching the series of TVCs on the campaign.”

     

  • Gatorade has been studying ways to help athletes improve performance

    Gatorade India appoints Hima Das as brand ambassador

    By A Correspondent

     

    Gatorade India announced that it has signed on athlete Hima Das as its brand ambassador. She joins athletes PV Sindhu and Neeraj Chopra as the brand’s ambassador in India.

     

    Gatorade India will work with Hima Das during the period of partnership to understand her training and race-day nutrition better.

     

    Announcing the partnership, Tarun Bhagat, Director-Marketing, Hydration and Cola, PepsiCo India said: “We are delighted to welcome Hima Das into Gatorade’s family of athletes. As the world’s no.1 sports drink brand, Gatorade has always aimed to identify athletes it believes in, early on in their careers and push them to power their performance by enabling them to achieve more with the right balance of nutrients including fluids, electrolytes and carbohydrates. Hima personifies the spirit of the brand through her persevering attitude and unwavering spirit to win. We believe that Gatorade is the perfect fuel to partner with Hima Das as she sets out to achieve new accolades for the country.”

     

     

  • Cricketer Yuvraj Singh is seen shaking a leg, in this own style, on social media

    Lay’s introduces its ‘Wavez4India’ challenge on TikTok

    By A Correspondent

     

    Lay’s has introduced a ‘Wavez4India’ challenge on TikTok, which was brought to life by cricketer Yuvraj Singh. Singh is seen shaking a leg on social media urging his fans to join in the fun while creating a ‘Wavez4India’ step.

     

    Said Dilen Gandhi, Sr Director – Marketing, Foods Category, PepsiCo India: “Lay’s has always captured the pulse of the youth and resonated with the trends of the season. Lay’s Wavez is our latest offering which intends to create playful moments with friends with its unique shape and appetising flavour. The idea behind associating with TikTok for ‘Wavez4India’ challenge is to give the Indian youth an opportunity to participate in innovative experiences and simultaneously have fun while they enjoy their favourite snack. It’s wonderful to have celebrities like Yuvraj Singh and Shakti Mohan participate in this challenge and we are confident that their followers will have as much fun executing the challenge, as we had conceptualising it.”

     

     

  • Brand gives its ‘Har Ghoont Mein Swag’ campaign a new twist this admission season

    Swag is permanent, says Pepsi to collegians

    By A Correspondent

     

    Softdrink major Pepsi is urging college-goers to add a new word to the dictionary this admission season – Swag.

     

    Talking about the activity, Tarun Bhagat, Director-Marketing, Hydration and Cola, PepsiCo India said: “Every year in India, the most important life event for an 18-year-old is college admissions and students across the country are waiting with bated breath the cut-off announcement to see whether they will get the course and college of their choice. Intense competition only adds to the situation. As a brand¸ Pepsi has always resonated with the voice of today’s generation and we understand that the ongoing admissions season is something that the youth are heavily invested in. At the same time, we want them to know that marks and admissions are only one part of life. If one follows their passion, and puts in their best towards something, they are bound to be successful. With the ‘Har Ghoont Mein Swag’ campaign, Pepsi will be a part of this important life event of the youth and will enable them to spread their wings by reiterating the empowering message that ‘cut off Is temporary and swag is permanent.”

     

    Actor Tiger Shroff and rapper Badshah have joined the brand as it asks students to follow their passion and let their swag do the talking.

     

     

  • The Lens is a part of Pepsi’s ‘Har Ghoonth Mein Swag’ summer campaign

    Pepsi partners Snapchat to offer interactive AI experience

    By A Correspondent

     

    Social interactivity platform Snapchat has partnered Pepsi to create the an Interactive AR Lens in India. The lens is a part of Pepsi’s ‘Har Ghoonth Mein Swag’ summer campaign.

     

    Said Akshay Mathur, CRO Tyroo and Business Head Snapchat-Tyroo partnership: “Snapchat is a highly engaged platform and users spend 30 mins every day on the app creating and engaging with content. We are very excited for this launch with a high energy brand like Pepsi, setting the tone for the year.”

     

    Added Tarun Bhagat, Director – Marketing, Hydration and Cola, PepsiCo India: “Pepsi is a brand which has always resonated with the voice of today’s generation. As part of the ‘Har Ghoont Mein Swag’ campaign, the brand is activating those platforms which our consumers have the strongest affinity to. Snapchat allows our consumers to interact with the brand in the truest sense – it gives them a visual representation of ‘swag’ depending on the choices they make.”

     

     

  • To be supported by an extensive social media campaign

    Quaker Oats launches new film with Chef Vikas Khanna

    By A Correspondent

     

    Quaker has unveiled a new film under its ‘Fuel for the Real Fit’ campaign. The film applauds the varied roles in the life of women and showcases how the product provides them with the right fuel to keep them going.

     

    Speaking about the campaign, Dilen Gandhi, Senior Director Marketing, Foods Category, PepsiCo India said: “We often come across individuals, who inspire us to go beyond the ordinary by challenging themselves at every step. It’s their determination and resilience that keeps us going through our journey of donning multiple hats sometimes as a doting mother, a multitasker and more. Our new film is an ode to the spirit of such ordinary individuals, who strive to succeed in their ordinary lives – making their lives more meaningful and inspiring the larger audience out there. We are confident that the consumers will connect and relate to the campaign that holds a message for all.” 

     

    Throwing light on the creative aspect of the campaign, Varun Channa, Senior VP and Managing partner, Wunderman Thompson added: “We extended the campaign with a new story, but this time we looked at things with a new perspective and a wider lens, and what came out was the story of a woman – a role like no other, or perhaps a thousand brought together as one. The odd working hours, the balancing of work and family, juggling every role in between and still managing to get up and do it again the next day personifies not only the Real Fit, but also gives a fresh perspective to how we imagine Real Fitness to be. The film is fast-paced, gritty and fearless, and culminates beautifully with a warm touch, which has always been the philosophy of Real Fitness.”