By Our Staff
PepsiCo India’s energy drink Sting has announced Akshay Kumar its brand ambassador in India. The collaboration is expected to extend the brand’s ‘Energy Bole Toh Sting’ mantra. Akshay Kumar will feature in the brand’s new TVC campaign in the coming year.
Speaking about the announcement, Vineet Sharma, Category Director, Mountain Dew and Sting, PepsiCo India said, “We are delighted to associate with Akshay Kumar as the face of our brand, as he is an epitome energy. His mass appeal cuts across geographies and we believe his unique, electrifying persona will further deepen brand connect with the consumers. We look forward to working with him and are confident that consumers will love him in the new energetic Sting avatar.”