MxMIndia

Tag: media

  • A unique initiative acknowledging the indomitable spirit showed by the common man

    My FM announces Jiyo Dil Se Awards

    By A Correspondent

     

    India’s local FM network 94.3 My FM has announced the Jiyo Dil Se Awards to recognize and acknowledge the work of the common man in bringing about a positive difference in people’s lives in various fields. The campaign has been rolled out in My FM markets covering the seven states of Rajasthan, Punjab, Madhya Pradesh, Chhattisgarh, Maharashtra, Gujarat and Haryana. There are nine award categories: Education, Environment Conservation, Health & Sanitation, Public Service, Culture & Art, Sports, Women’s Welfare & Empowerment, Child Care & Development and Economic Development.

     

    The key criterion is that it must benefit people or a community at large and should have been done for the betterment of the society. The individuals applying for the award will be judged on various parameters like innovation in their initiatives, the impact they created, scalability and sustainability of the initiative and the challenges faced while executing the initiative. My FM has signed on Ernst & Young as the official tabulations for the Jiyo Dil Se Awards. They will be assisting My FM right through the selection criteria up to identifying winners in each category. This will be a multimedia campaign with the impact of the My FM brand property resonating across radio, print and online

     

    Speaking on the initiative, Harrish M Bhatia, CEO, 94.3 My FM, said “We are proud to announce the Jiyo Dil Se Awards as it takes further our brand’s belief that every individual, or entity should also give back to the society in which it dwells. Jiyo Dil Se Awards is an effort to recognize the individual who has showcased immense dedication and passion for a cause bringing about a difference in peoples’ lives. These awards are also is a continuation of My FM’s efforts like the Ek Koshish-Ek Rupiya Abhiyan to do good while spreading happiness to further strengthen our bond with our listeners”

     

    To apply for the award, people can log on to the My FM website www.myfmindia.com and download the form. The forms along with supporting documents will have to be sent to the My  FM offices in the respective cities in hard copy. The last date for receiving the entries is December29, 2012. The selected top entries in each category will be put for public voting and jury and listeners votes will determine the winners.

     

  • Anurag Bakhshi and Gautam Jain will lead the TV and film verticals

    Ormax Media strengthens research team

    By A Correspondent

     

    Ormax Media have strengthened their research team to meet the growing needs of their business. Anurag Bakhshi has recently joined the firm as ‘Head, Television Research’, while Gautam Jain, who has been with organization since 2010, has been elevated to the position of ‘Research Head, Films’. Mr Bakhshi comes with nine years of cross-functional television experience, where he worked with Zoom, Filmy and Imagine TV, across various functions, including marketing, content and presentation.

     

    Shailesh Kapoor

    Speaking about these changes, Shailesh Kapoor, CEO, Ormax Media, said, “We continue to witness amazing annual growth of about 35-40% for the last three years. As a result, an expansion of the research team has been on the cards for some time. Anurag and Gautam have the relevant experience, passion and skill sets for the television and films domains respectively.  I’m happy to see them lead the company in its next phase.”

     

    Ormax Media works with more than 55 channels in India today. The television research department manages flagship products such as Showbuzz, CIL and True Value, besides bespoke research projects, including large-scale quantitative and qualitative research projects.

     

    Speaking about his new role, Anurag Bakhshi said, “I’m extremely excited to be a part of the revolution that Ormax Media is bringing in the media & entertainment industry in India. The company has done seminal work in helping broadcasters use consumer knowledge to take key business decisions. I look forward to being a part of what I believe will be some very exciting years ahead, both for the television industry and for us at Ormax.”

     

    Ormax Media’s film research work is driven by its flagship products Cinematix and Moviescope, which are used by all the leading Bollywood studios and independent producers. The firm is widely recognized as the first and only company in India to have built film research and analytics capabilities.

     

    Speaking about his new role, Gautam Jain said, “When we started in 2010, we were not sure of the potential of ‘film research’ in India. But the whole-hearted acceptance from the industry has surpassed our expectations. At Ormax, I’ve been a part of pioneering work in film research in India. Now that we have created a separate film research vertical, I’m sure it will propel us even further.”

     

    Besides television, Ormax Media also does extensive research & analytics work in the areas of print, radio and branded entertainment.

     

  • Star CJ alive, the home shopping channel from the Star group, has announced its 3 millionth customer

    Star CJ Alive celebrates 3 million customer milestone

    By A Correspondent

     

    Star CJ alive, the home shopping channel from the Star group, has announced its 3 millionth customer – an incredible feat for a channel launched in India only three years ago.

     

    Kenny Shin

    Commenting on this, Star CJ Network India Pvt Ltd’s CEO, Kenny Shin, said, “It has been an exciting and enriching journey for us. Star CJ alive has grown because of the incredible faith our viewers have in us and we always Endeavour to involve them in our celebrations. We say a big thank you to our customers and felicitating our highest shoppers is only one of the many celebrations we have lined up.”

     

     

  • Reliance Broadcast Network’s regional general entertainment channels, Big Magic and Spark Punjabi, have announced the launch of India’s first-ever hinterland talent hunt with Big Fame Star, a hunt for the youth star in the markets of Central India and Punjab

    Big Fame Star provides talent opportunity in Punjab, Central India

    By A Correspondent

     

    Reliance Broadcast Network’s regional general entertainment channels, Big Magic and Spark Punjabi, have announced the launch of India’s first-ever hinterland talent hunt with Big Fame Star, a hunt for the youth star in the markets of Central India and Punjab. The show has been conceptualized with the aim of reaching out to the youth in the smallest towns to realize their dreams of making it big in the world of entertainment.

     

    Television actor Gurmeet Choudhary and actress Tisca Chopra will judge the participants. Following the local auditions, 50 contestants from each region will be shortlisted to participate in the mega audition. 16 finalists will be selected per region for the galas, With on-ground auditions to be held across 12 cities in Central India and 6 cities in Punjab.

     

    BIG Fame Star will be promoted extensively via a multi-media integrated marketing approach through mediums which include print, television, radio, out of home, digital, on-ground activations amongst others.

     

  • Did the shift in the airing schedule affect the buzz factor for KBC 6 or has the Big B's aura begun to fade?

    Did the switch to weekends impact KBC buzz?

     

    By Kshama Rao

     

    That the sixth season of Kaun Banega Crorepati opened with a massive 6.1 is old hat; but what also seems to be equally true is that the show has failed to cash in on the success of last season. The buzz in the TV industry is that there is no buzz around the show this time despite its lofty tagline of ‘Gyan hi aapko aapka haqq dilata hai’. That there are no ratings to corroborate this (in the wake of the announcement of deferring the TAM data during week 41 ((October 7, 2012,) to week 49 (December 8, 2012) by the industry bodies, Indian Broadcasting Federation (IBF), Advertising Agencies Association of India (AAAI) and Indian Society of Advertisers (ISA), in consensus with TAM Media. The nine-data is scheduled to release along with the week 50 (December 9-15, 2012) results).

     

    Says an industry insider, “Last year, KBC had a free run with no new big ticket shows at the same time slot on rival channels. They also got many sponsors on board at a premium and though the marketing and promotional buzz was as much or more for the current season, the hype amongst viewers is negligible as if viewer fatigue has set in and it’s no longer fun to watch yet another person with a background full of hardships win. Besides, Zee’s Sa Re Ga Ma Pa and Bigg Boss on Colors cut into KBC’s timings on weekends. Also, apart from crime shows on the weekends, nothing else has traditionally worked on Sony. KBC is no longer appointment-viewing.”

     

    What the industry thinks
    Basabdatta Chowdhury, CEO, Platinum Media

    Without the data and TVR, it will be difficult to comment. It is also about reach even though success is one parameter. The show has done well for the channel and they have got their revenues, so it is a success for them.

     

    Samir Khanna, EVP and Head, DDB MudraMax Media

    If you go by so-called numbers, KBC 6 is a success even though social media says otherwise. According to the common currency that we had precisely till October 8, KBC 6 was doing fairly well. Moving it to weekend was a good move since it is an episode-to-episode show and does not have continuity like serials. KBC format essentially works on weekend format, and it was a good strategy to move it to weekend slot. It might have become repetitive and getting to a point of viewer fatigue, but this fact has nothing to do with weekend.

     

    – Ananya Saha

     

    Also, unlike last season, this year, Sony gambled with the show telecast days. From weekdays it moved to weekends and that, say industry sources, did it in. A channel insider, who’s worked on the last two seasons of the show, on condition of anonymity says, “Well, it opened with a 6.1 which is huge but, yes, the sustenance ratings were affected. And with now the ratings coming in only on December 19, it’s a wait-and-watch game. Having said that, when it was on weekdays it consolidated the viewers, who were looking for more than just daily soaps as viewing alternatives. But this year, with KBC moving to weekends, the very same loyal audience has been fragmented. And that always happens because the weekend viewership is drastically different from the one during weekdays.”

     

    The source continues that while the show started with the noble intention of “gyan” being paramount and the tagline being “gyan hi aapko aapka haqq dilata hai”, it didn’t do much for the show in the later episodes. The channel brought the common man into the forefront with the last two seasons when the show moved from Star TV to Sony and we managed to surprise the audiences; that worked very well so unless you change the fundamentals, surprise your audience every time you bring in a new season, it won’t work in the longer run.”

     

    A member of the production crew who’s been instrumental in putting the show together says on condition of anonymity, “If you ask me, KBC is now settled in its orbit, so ratings don’t matter. But yes, change of telecast days made some damage.”

     

    Has the show run its course? “No,” says the channel source. “It is a great product. It has potential and like in case of any reality show, be it the Indian Idol or The X Factor, unless there is a surprise at the basic level for the viewers, the show won’t click the way you want it the way you want it to. Another very important factor that could have hampered the show prospects is the fact that it came too soon in the wake of the last season. Normally, there should be a healthy gap of say 12-14 months between the two seasons. This time, it ended in January last year and came back in September. The breathing space for the viewers was not adequate enough.”

     

    Another grouse against the show is its duration. The show last one-and-a-half hours. “I don’t think anything is wrong with the duration. 8.30 pm is absolutely fine because that’s when the viewers in the interiors tune in and by the time it’s 10 pm, the metro audience too has joined in. So it works. The celebrity specials too worked be it the Shah Rukh-Katrina Kaif episode, the Sridevi one or the recent Lara Dutta one,” the insider who wished to stay unidenitified told us.

     

    Siddhartha Basu

    Siddhartha Basu, chairman and managing director, BIG Synergy, which produces KBC, in a reply to our mail on the same, says, “These are highly subjective perceptions, and quite contrary to the depth and width of KBC’s impact, from the feedback we are getting. But please follow this up with the broadcaster who will be in a better position to respond on whether there is any objective basis or substance whatsoever to such a negative perspective.”

     

    Well, we can instead wait for December 19 when the ratings will come in and tell us the real story. Meanwhile, Kaun Banega Crorepati airs its last episode on January 19.

     

  • The year's first car and bike awards night is here

    BBC TopGear Magazine India Awards 2012

    By A Correspondent

     

    BBC TopGear Magazine has announced its winners of its TopGear Magazine Awards 2012. Into its fifth edition, the TopGear Magazine Awards brings together a list of the most impressive cars and bikes launched in the past one year in India, which have won the most kudos from the jury comprising of automotive experts.  An award that recognises true passion in our exciting automotive world – BBC TopGear Magazine’s ‘The Stig’ trophy is fast becoming a symbol of recognition for those manufacturers who bring uncompromising and radical machines on Indian roads.

     

    To be held at the Kingdom of Dreams, Gurgaon on December 10, 2012, the ceremony will honour the most significant, game-changing and thrilling machines to set new tyre tread on Indian roads. The jury, comprising of the TopGear road test team, have chosen the best from a slew of launches that happened between November 1, 2011 and October 31, 2012. Unlike many jury awards that judges cars over a few laps over a day or two, the TopGear magazine’s editorial team of automotive experts drive, ride and practically live with these machines throughout the year; and thus, are able to come across key elements in cars and bikes that all vehicle buyers look for before a purchase – attributes that can never be gauged by a simple test drive.

     

    Tarun Rai

    Commenting on the BBC TopGear Magazine Awards, Tarun Rai, CEO Worldwide Media said, “BBC Top Gear is the biggest auto magazine brand in the world with editions in 31 countries. And in each of these 31 countries Top Gear is known for its authoritative take on cars and motorcycles. It is therefore, appropriate that the first auto awards of 2012 are also the most definitive. 26 best cars and bikes of the year, in various categories, will walk away with the Top Gear trophy – The Stig. The Stig trophy itself symbolizes Top Gear’s passion for cars and bikes. The night of Dec 10 will be a big night of celebration as we applaud the very best of the auto industry”

     

    This year’s winners include names like the Mini Cooper S, Renault Duster, Lamborghini Aventador, Mercedes-Benz M-Class, Audi Q3 and KTM Duke 200 among others who have managed to impress the TopGear Magazine team with their sheer capabilities. “We do not judge a car by numbers alone. That would be too easy and strangely, inaccurate. I think for all true car and bike lovers, they are not just machines but living beings whom we talk and spend time with,” says Girish Karkera, Editor, TopGear Magazine India. “The underlying common thread between all our winners is that they are the new benchmark in their respective segments. More importantly, they are brilliant in their own right.”

     

    Taking into account the expansion and diversification of the Indian automotive market, the 2012 edition of the awards have also evolved with all-new categories over last year to reflect the evolution of the Indian automotive scene. Especially, in the SUV segment where we have seen a lot of action. “We Indians don’t seem to have enough of SUVs,” notes Girish Karkera. “Which has prompted us to create new categories to justify the surge in the different kinds of these lovable machines that we now have access to.”

     

    The uncompromising methodology of picking the winners is based on not just engine performance or boot space but also the overall driving and lounging experience, value, reliability, coolness, refinement and the ability of the vehicle to touch a chord with its owner.

     

    TopGear Awards 2012 winners (in no particular order):

    1. Most Beautiful Car of the Year – Mercedes-Benz CLS

    2. Boy’s Toy of the Year – Trikke

    3. Driver’s Car of the Year – BMW 328i

    4. Two-Wheeler Design of the Year – Vespa 125

    5. Engine of the Year – Volkswagen Jetta 1.4 TSI

    6. Exotic Bike of the Year – Ducati Diavel

    7. Family Car of the Year – Maruti Suzuki Ertiga

    8. Automotive Game of the Year – Need For Speed: Most Wanted

    9. Hypercar of the Year- Lamborghini Aventador

    10. Most Improved Car of the Year – Audi TT

    11. Interior of the Year – Range Rover Evoque

    12. Luxury Car of the Year – Ferrari FF

    13. Luxury SUV of the Year – Mercedes-Benz M-Class

    14. Man of the Year – Sarath Kumar S (Two-wheel racer)

    15. Manufacturer of the Year – Honda Motorcycle & Scooter India

    16. Off-roader of the Year- Mitsubishi Pajero Sport

    17. Reader’s Choice Bike of the Year – Bajaj Pulsar 200NS

    18. Reader’s Choice Car of the Year – Renault Duster

    19. Saloon Car of the Year – Hyundai Elantra

    20. Scooter of the Year – Yamaha Ray

    21. Sportscar of the Year – Porsche Boxster S

    22. Compact SUV of the Year – Renault Duster

    23. Urban Car of the Year – Audi Q3

    24. Value Car of the Year – Jaguar XKR

    25. Bike of the Year – KTM Duke 200

    26. Car of the Year – Mini Cooper S

     

  • HBO Asia and Eros International have made a joint announcement to launch two new premium advertising-free movie channels, HBO Defined and HBO Hits, in India

    HBO, Eros tie up for 2 ad-free movie channels

    By A Correspondent

     

    HBO Asia and Eros International have made a joint announcement to launch two new premium advertising-free movie channels, HBO Defined and HBO Hits, in India.

     

    This landmark collaboration between two entertainment giants brings the best of Hollywood and Bollywood together to redefine the pay TV movie space in India.

     

    This first ever exclusive alliance will also provide for the development of both HBO’s existing formats for India as well as the creation of original content for the Indian television market and international distribution.

     

    Kishore Lulla, Executive Chairman of Eros International plc said,”I’m very excited about building the Eros brand in Premium Pay Television, particularly with an industry leader such as HBO Asia. There are few global companies that have mastered the premium film and TV space like HBO and their global success says it all. We look forward to cultivating new spaces together in India and especially the development of HBO content for TV and online.”

     

    “The opportunity to work with Eros, who has such a visibly dominant presence in the Indian film and entertainment arena, is tremendous and together we will aim to deliver a first class cinema experience in the comfort of your home, 100 percent advertising free,” said Jonathan Spink, CEO of HBO Asia.”We are equally excited to work with Eros in developing compelling original content for the Indian audience. We look forward to more good things to come.”

     

  • WATMedia's annual event will witness participation of prominent visionaries discussing topics that contribute to the growth of digital and advertising space

    WATSummit ’13 to discuss new era of digi mktng

    By A Correspondent

     

    WATMedia has announced its annual event, WATSummit that brings together eminent personalities to confer the evolving facets of social and digital industry. In its third edition, the theme of WATSummit 2013 is ‘A New Era of Digital Marketing’. The annual summit that is scheduled to take place on 15th Feb, 2013 at The Orchid Hotel, Mumbai, will also host WAT Awards 2013, wherein, thought leaders of Web, Advertising and Technology will be awarded.

     

    WATSummit 2013 will witness participation of prominent visionaries discussing topics that contribute to the growth of digital and advertising space.

     

    A panel of experts will be seen highlighting the prominence of social media with ‘Social Media Marketing – Making sense of jibber-jabber by brands’. The evolution of ‘Digital Media Marketing – Can it build a brand on its own?’ will be discussed extensively by a panel comprising Digital Agencies and Brands.

     

    The summit will also bring to light the E-commerce industry and the upspring of mobile marketing with in-depth discussion on topics like ‘Ecommerce Market build brand V/S build business’, ‘Mobile Marketing – Promises of reach V/S Actual Impact’. The final panel will be seen conferring the do’s and don’ts and the challenges of ‘Startup Marketing – Breaking the cluster and creating a Brand’.

     

    Sharing his views on the third WATSummit, Rajiv Dingra, Founder & CEO, WATMedia Pvt Ltd said, “I am pleased to announce WATSummit 2013. The response to the earlier summits has been encouraging, which brings us to its third edition. This year, at WATSummit 2013, we aim to emphasize on the new era of digital marketing. The medium has grown exceptionally over the past few years and brands and consumers across the world consider the digital medium a dominant tool. I am delighted with the participation of renowned speakers who will share their profound knowledge. With WATSummit 2013, our endeavor is to embark on a digitally successful journey.”

     

    The keynote speakers for the event include dignitaries such as Suresh Reddy – Chairman & CEO, Ybrant Digital & Neville Taraporewalla – Country Director, Advertising and Online- Microsoft Corporation.

     

  • Mr Banerji has called it a day as CMO at Airtel DTH & Media

    Airtel’s Sugato Banerji joins What’s-on-India as COO

    By A Correspondent

     

    Sugato Banerji

    What’s-on-India, TV Search & EPG (Electronic Program Guide) technology company, has announced the appointment of Sugato Banerji as its Chief Operating Officer. Mr Banerji has called it a day as CMO at Airtel DTH & Media to join Intel-Sequoia-Nexus funded TV start-up What’s-on-India.

     

    At What’s-on-India, Mr Banerji will lead the company’s growth strategy in the TV Search, EPG and Recommendations space and consolidate key partner and client relationships. Under him, What’s-On will also look at expanding into newer International markets just as the company set up, What’s-On-Arabia, in the Middle East in 2012.

     

    Sugato Banerji’s move from a large corporate set-up to the new, racy, disruptive world of start-ups comes in as What’s-On-India rapidly expands into International markets as well as launches new solutions in the Domestic TV sector, in the wake of the ongoing Government efforts to digitize cable.

     

    Atul Phadnis, CEO & founder, What’s-on-India, said, “What’s-On-India is at an exciting crossroads of TV Search and new TV devices in an increasingly digitalizing television sector. Sugato brings in tremendous experience in the TV and Media business that would be extremely valuable as What’s-On-India charts a new, growth and expansion agenda in the coming months.”

     

    “I am excited to join What’s-On-India at the cusp of a transformation of the TV industry into digital. Digital TV would mean more programs, more channels, increase in regional and local content, greater diversity of set-top-boxes, recorder devices, increased viewing of TV on wireless devices, leading to anexplosion in the demand for sophisticated TV Search, Recommendations and Personalization. What’s-On-India with its suite of new products is perfectly poised to ride this digital wave, from both ends- the broadcaster & distributor. I am looking forward to lead the market expansion operations in this direction”, said Mr Banerji.

     

    Recently, What’s-On-India received its first Series B funding round with Intel, Nexus VP and Sequoia Capital in September 2011, followed by the acquisition of TV Street Maps, a TV Channel Distribution Monitoring company, in December 2011.

     

    The company also launched a series of TV Search and Preview apps on Android, iPad, iPhones, Windows Mobile and other platforms. The most recent announcement was that of an expansion in the Middle East via an acquisition in Jordan.

     

  • Its new brand campaign themed 'Always in fashion' in India is to complement its international signature 'Where Fashion Gets Personal'

    Harper’s Bazaar launches new brand campaign

    By A Correspondent

     

    Harper’s Bazaar, the fashion magazine with 29 international editions, has introduced its new brand campaign themed ‘Always in fashion’ in India to complement its international signature ‘Where Fashion Gets Personal’. The magazine has kicked off a new 360-degree brand campaign, which will see lifestyle malls such as Select City Walk in Delhi being branded with Harper’s Bazaar Campaign. ‘Always in Fashion’ – a tri-series outdoor ad campaign with Sonam Kapoor, Anushka Sharma and Priyanka Chopra will cover print, online, outdoors, events & PR.

     

    Targeting the luxury clients, top socialites, HNI consumers, fashion segment and trade, the campaign will run across several lifestyle magazines and trade newsletters apart from digital amplification through trade e-mailers and banners, social media amplification through various Lifestyle Brands with the campaign promoted on social media accounts of major lifestyle magazines such as cosmopolitan, Women’s Health & Harper’s Bazaar India.

     

    The India Today Group also announced the appointment of a new team at Harper’s Bazaar India led by Nishat Fatima as Editor and Ami Patel as the Creative Director.

     

    Sharing her insights on the new brand campaign and welcoming the new team at Harper’s Bazaar India, Mala Sekhri, Chief Operating Officer, Lifestyle Group, India Today Group said, “The new appointments comes at the right time as we unveil the new campaign for Bazaar India. We are happy to welcome Nishat back to the company. Her background and experience make her the perfect editor for Harper’s Bazaar India. We are confident that she will be able to lead the team and help the magazine retain its position as the must-read magazine for the latest fashion, beauty and lifestyle innovations.”

     

    Ms Sekhri added, “We are very excited about this next chapter for Bazaar India!”

     

  • Indian music service Saavn has announced the launch of its new advertisement platform, Impact, which enables brands to identify, connect and engage with its users

    Saavn launches new ad platform

    By A Correspondent

     

    Indian music service Saavn has announced the launch of its new advertisement platform, Impact. This platform enables brands to identify, connect and engage with its 10.5 million users in India and across the globe.

     

    Impact is an innovative approach to digital and mobile advertising that gives brands 100 percent share-of-voice. Using Impact, brands get complete and exclusive access to all advertisement units on the Saavn web site and mobile apps for a set time period. These include Custom Skin, Web Display, Web Audio, Mobile Spotlight, Mobile Display, and Mobile Audio. Impact is a powerful model that allows brands to build positive associations with their products and services through music. The model has proven to create strong brand awareness, shape brand preferences and increase purchase consideration through undivided mindshare of listeners of Saavn across platforms.

     

    “In India, we all know that music plays an integral and meaningful part in every individual’s life. Impact is a powerful solution that enables the advertisers to build an emotional connection with their target audience during a passionate, social and engaging musical experience,” Vinodh Bhat, co-founder and CEO of Saavn, said. “The Saavn Impact model is based around engagement, curation and social sharing rather than the archaic click-through. Brands are able to measure ROI in meaningful ways, such as increases in perception, awareness, recall and purchase intent. The byproduct of our strong focus on the consumer experience is helping brands grow their businesses.”

     

    Some of the major brands utilizing Saavn to reach million of engaged users in India include: Samsung, Lay’s, Pantene, Pepsi, Nokia, Vodafone, Airtel, Hyundai, Domino’s Pizza, 7Up, Nielsen, MakeMyTrip, Max NewYork Life, Google Plus, Nokia, Vanish, Groupon, Intel and several others.

     

    Saavn delivers a comprehensive catalogue of Bollywood, Indian and regional South Asian music, licensed from more than 200 content providers. Saavn users can search, browse, and play a catalog of more than 1 million tracks; create and save their own playlists; and share their music tastes seamlessly via Facebook.

     

  • The new website will be loaded with innovative applications including the 'Hungama Music Cloud' technology

    Hungama.com revamps website

    By A Correspondent

     

    Digital entertainment e-store Hungama.com has announced the launch of its revamped website www.hungama.com. The new website allows users to stream free as well as buy the very best of Indian and international content, including music tracks, music videos and streaming full-length movies.

     

    The new website is powered by HTML5 technology which will provide a vivid user interface, multiple music applications and easy social connect options; allowing users to sign on through various social networking sites like Facebook, Twitter, Google and get real-time social feeds. The latest upgrade also means HD quality streaming and downloading options for music and movies along with easy access to music through the innovative cloud technology. The site is currently running in its beta version.

     

    The revamped website will be loaded with the following features:

    Streaming: Hungama.com is the only entertainment storefront that allows the consumer to not only buy and download content, but also stream entertainment content for free.

     

    Music Cloud: India’s first Music Cloud will be based on a freemium model. The service allows consumers to save files on the Cloud, which they can seamlessly access via their connected devices- PCs, Mobile Smart Phones, Laptops, Tablets and connected TVs.

     

    Playlists: The new website will offer users different editorial playlists and artiste radio. Users will be able to create their own playlists, save it and share their playlists on social media platforms.

     

    Social Media Integration: Social Media integration will be on following fronts – Use your Social Login to browse and buy content from hungama.com. Consumers can also share their favourite content – Songs, Albums, Videos, Wallpapers with their peer group over social networks and follow members activity to check out what their friends are up to.

     

    Music Discovery: This exciting new feature allows users to discover new music based on user preferences – Mood, Tempo, Category, Genre, Era- a great way to explore the unheard!

     

    Personalization: Favoritization of songs and saving one’s preferences is now possible. New improved ‘My Accounts’ section to display user account details, content downloaded, plans availed, credits remaining, movies watched etc. all in one section.

     

    The revamped website is accessible via Web, mobile apps and through social media options. In addition to the digital platforms, the content of Hungama.com can also now be accessed through its retail touch points, ‘Hungama Oxigen’ retail points, across the country.