MxMIndia

Tag: Leo Burnett

  • The campaign is being promoted across multiple platforms

    DBS Bank highlights Singaporean heritage, commitment to India

    By A Correspondent

     

    DBS Bank has unveiled a comprehensive 360-degree campaign in India, highlighting its Singaporean heritage and commitment to India. The campaign is being promoted across platforms such as television, out of home, digital and social media. Conceptualised by Leo Burnett, the integrated campaign kicked off with the TVC featuring brand ambassador, Sachin Tendulkar.

     

    Commenting on the campaign, Shoma Narayanan, Executive Director – Group Strategic Marketing & Communications at DBS Bank India said: “The campaign underlines our ongoing commitment to India. It is the beginning of a story that we want to share – A story about the bank’s vision to be a partner in modern India’s growth story, while celebrating our rich Singaporean heritage.”

     

    Added Neel Roy Cruz, Executive Creative Director, Leo Burnett: “DBS is the world’s best bank and we wanted to amplify these credentials in the saturated Indian market. The creative challenge was to place the spotlight on the bank’s rich Singaporean legacy and yet establish its strong affinity with customers in India.”

     

     

  • Hinduja has been with the group for over 14 years and in his current role was COO West for Leo Burnett India

    COO-West Rakesh Hinduja exits Leo Burnett India

    By A Correspondent

     

    Leo Burnett Group India, has announced that Rakesh Hinduja, COO, Leo Burnett, West, will be moving on from the agency in order to pursue other opportunities. Hinduja has been with the group for over 14 years and in his current role was COO West for Leo Burnett India.

     

    Said Dheeraj Sinha, MD India & Chief Strategy Officer, Leo Burnett, South Asia: “Rakesh has had a great run with us. He’s been a great business partner and a dear friend. We wish him all the very best. We are fortunate that we have a stellar team of business, creative and strategy leaders in our Mumbai office, who continue to run our businesses. We have a great momentum at Leo Burnett in terms of new business wins and our creative work. We continue to be relentlessly focused on creating great work and great growth.”

     

    Added Rajdeepak Das, MD India & Chief Creative Officer, Leo Burnett, South Asia: “Rakesh is a great friend and a brother to me. In his stint at Leo Burnett, he’s also been one of the core people behind creating some legendary work and big business wins. He partnered the agency to lead the third wave. We have some crazy memories which I will cherish. And I wish him nothing but the best for his future.”

     

    Added Hinduja: “I’ve enjoyed every day of my stint at Leo Burnett. Creating world class work which makes real business impact has been truly fulfilling. We have had incredible success at the agency in the last few years with a magical group of people that worked together. In this journey, I have made some fabulous friends at the agency and clients. I’m very excited about the future. The next chapter will be glorious.”

     

     

  • … as Saurabh Varma exited group as CEO of Publicis Communications (from yesterday)

    Publicis Groupe appoints Anupriya Acharya as CEO, South Asia…

     

    By A Correspondent [updated]

     

    Publicis Groupe has  announced the appointment of Anupriya Acharya as Chief Executive Officer, South Asia. Saurabh Varma, currently CEO of Publicis Communications, has exited the group. The reasons for his sudden departure are not known.

    In this newly created role, Acharya will be leading Publicis Groupe’s country agenda across India and Sri Lanka. Her primary responsibilities will include driving greater integration across the group’s operations to deliver “end-to-end marketing transformation to existing clients while winning the trust of new ones, as well as cultivating and attracting the best talent across agencies and practices”. The India leadership team, comprising all the agencies’ CEOs, including creative, media, digital, influence, data and technology will report to her.

    “I am thrilled with Anupriya’s appointment. She and I have been working together for a number of years, I am really impressed with her achievements to date and I cannot think of a better leader to take on this extremely important responsibility. India is an absolutely critical market for us, one of the very best talent pools in the world, with strong innovation and a great resonance well into the region and beyond. It is a strategic priority for us, and shifting to a Groupe leadership is a catalyst to accelerate our investments in India. Over the past 3 years, we have made significant progress in making the Power of One a reality in India, with great examples of collaboration for the benefit of our clients and talents and having Anupriya at the helm is very natural. I am truly looking forward to partnering with her in this new role.” said Loris Nold, CEO, Asia Pacific, Middle East & Africa, Publicis Groupe. I also wanted to announce that Saurabh Varma, currently CEO of Publicis Communications has decided to pursue other career opportunities, and will be leaving Publicis Groupe after 17 years. In the past few years, we have built very strong momentum at Publicis Communications and I want to thank Saurabh for his partnership and wish him good luck in his future endeavours”.

    Said Anupriya Acharya: “Its a great honour to get this mandate and am both excited and humbled by getting this opportunity. We have such an incredibly talented leadership team in India, who has been the very reason for our success over the years. And moving to the Power of One model that puts our clients at the centre of our offering has infused unmatched vitality and energy across the entire organisation. I look forward to building on this momentum and innovate further with new products and approaches”

    Acharya started her career at Ogilvy in 1994 and worked at a number of agencies before joining Publicis Groupe in 2013 as CEO of Zenith. In 2016, she was elevated to CEO of Publicis Media where her mandate encompassed all the Groupe media agencies including Zenith, Starcom, and Performics. In this stint, she has more than doubled the operations in three years through expanding capabilities in digital media and services, analytics, consulting, content, commerce and adding new clients including Parle, Fiat, Ola, GSK, KrafHeinz, Lenovo, Motorola, Nykaa amongst others.

     

     

  • The mandate will be handled by the Leo Burnett Gurugram office

    Leo Burnett India to handle creative mandate for Jaquar Artize

    By A Correspondent

     

    Jaquar Group has appointed Leo Burnett India to handle the creative mandate for Artize, the luxury bath brand from its stable. The mandate will be handled by the Leo Burnett Gurugram office.

     

    Said Ranbir Mehra – Director, Jaquar Group: “Artize, the luxury bath brand from Jaquar Group is witnessing a metamorphosis. As a team, we are all set to take this brand to the next level of consumer experience. I am very happy to have Leo Burnett as our communication partner in this journey,”

     

    Added Sandeep Shukla – Global Marcom Head, Jaquar Group: “Advertising agency is a crucial link between company and customer. We are glad to have Leo Burnett on board as our communication partner for brand Artize. I am sure industry is all set to see some superlative and out of the box brand ideas for the bathroom industry.”

     

    Said Samir Gangahar, President – North, Leo Burnett: “It is special to partner a home grown legacy brand that has made very strong inroads in the premium and luxury segment. We look forward to working with the team to build on the success of Artize and take it to the next level of growth.”

     

     

  • The account was won following a multi-agency pitch

    Tinder swipes right for Leo Burnett

    By A Correspondent

     

    Tinder has appointed Leo Burnett as its creative agency. The business win happened after a multi-agency pitch, and Leo Burnett’s Mumbai office will head the business.

     

    Dheeraj Sinha

    Speaking about the win, Dheeraj Sinha, MD – India & Chief Strategy Officer, South Asia, Leo Burnett said: “Technology and social trends have transformed the way we meet and connect with people and in that purview Tinder has significantly changed the rules of social discovery for the new generation. This provides us the perfect platform to create the kind of new-age work which we believe will drive interesting and meaningful conversations around the brand and we are looking forward to this opportunity.”

     

    Rakesh Hinduja

    Added Rakesh Hinduja, COO, West, Leo Burnett India: “Consumer Tech is an exciting and challenging space and needs a Humankind driven approach to connect with people behaviour for this category. Wave 3 solutions comes naturally to the young brands and the target audience we are talking to and we look forward to creating some memorable and exciting work for Tinder.”

     

     

  • Conceptualised and created by Leo Burnett

    Anchor Panasonic promotes switches range in latest TVC

    By A Correspondent

     

    Anchor Panasonic takes the ‘Naye India ke badhte load ke liye’ proposition further in their third campaign for their wiring devices (switches) with a quirky take on the selfie-obsessed social media generation. The campaign has been conceptualised and created by Leo Burnett India.

     

    Said Vivek Sharma, Managing Director, Panasonic Life Solutions: “We aim to deliver products that surpass the consumer expectations and fulfil the growing demands of new India. With the new ad campaign, ‘Naye India Ke Badhte Load Ke Liye’, we wanted to highlight how we understand the sentiments and desires of today’s consumers and how we can be a part of their aspirations. We hope to extend our consumer base and tap newer markets with this campaign, thereby increasing market share in the wiring devices (switches) category.”

     

    Speaking about the campaign Vikram Pandey (Spiky), National Creative Director Leo Burnett India says “Since the plot was about a guy desperately wanting to go viral on the internet, we decided to cast a social media influencer famous for his acts on the internet. An interactive integrated campaign will take the premise forward to connect with the audience on all platforms.”

     

     

  • The campaign features three films that will be aired on TV

    Spotify turns the spotlight on Diwali via latest ad films

    By A Correspondent

     

    Spotify has launched a series of ads that have been conceptualised and created by Leo Burnett India. The campaign features three films that will be aired on TV, along with amplification across priority digital platforms.

     

    Said Amarjit Batra, Managing Director for Spotify India: “Diwali is all about chores, family time, get togethers with friends, and new beginnings. We wanted our playlists and campaign to be as fresh and fun as what this festive season brings. It’s also a huge festival for our diaspora audiences and our playlists have been created keeping those users in mind as well. This is perhaps one of the most important cultural moments for our users and we want to ensure we are a part of all that they celebrate.”

     

    Speaking about the campaign, Rajdeepak Das, Managing Director India & Chief Creative Officer South Asia, Leo Burnett added: “With three billion playlists and the largest collection of party music to devotional songs, Spotify is going to be the first choice for music streaming this Diwali. Once again for this campaign we have brought together the magic of the always young and energetic Anil Kapoor and the talented Ishaan Khattar whose chemistry is like fireworks itself. Iss Diwali, Spotify Sunte Ja.”

     

     

  • Leo Burnett will handle the 360-degree communications for the brand

    Leo Burnett wins PharmEasy mandate

    By A Correspondent

     

    Leo Burnett has won the creative mandate for PharmEasy, one of India’s leading healthcare aggregators. Leo Burnett will handle the 360 degree communications for the brand and the account will be headed by the Mumbai team.

     

    Speaking about the appointment Dr Dhaval Shah, Co-founder of PharmEasy, said: “We are delighted to have Leo Burnett on board with us and are happy to announce that they will be handling a 360-degree campaign for us. This includes brand communications and a few other matters, which Leo will take care for PharmEasy. Moving towards the era of digital transformation, we are confident that the Leo Burnett team would help us reach new heights with their strong execution skills and new-age thinking. We look forward to the association”.

     

    Speaking about the win, Dheeraj Sinha, MD India and Chief Strategy Officer, Leo Burnett South Asia added: “PharmEasy has a distinct and clear goal to make healthcare affordable and accessible across the country and we are delighted that they have trusted us to partner them on this journey. This is a brand which truly gives us a platform to create conversations with a HumanKind approach and we are looking forward to working together.”

     

     

  • The mandate was awarded after a multi-agency pitch and will be handled by the Leo Burnett Delhi office

    Airtel adds Leo Burnett to its roster of agencies

    By A Correspondent

     

    Airtel has added Leo Burnett to the roaster of agencies. Leo Burnett will handle a host of B2B and B2C services across the businesses, including the BTL work and circle marketing campaigns. The mandate was awarded after a multi-agency pitch and will be handled by the Leo Burnett Delhi office.

     

    Shashwat Sharma

    Said Shashwat Sharma, Chief Marketing Officer, Bharti Airtel, India and South Asia: “Since Airtel’s launch 24 years ago, the brand has evolved to cater to changing consumer needs. As we move towards the era of digital transformation, we wanted to strengthen our equity amongst youth and as an innovation thought leader. We are confident that Leo Burnett with their new age thinking and strong execution excellence would help us to create a future ready brand.”

     

    Dheeraj Sinha

    Speaking about the win Dheeraj Sinha, Managing Director India & Chief Strategy Officer Leo Burnett, South Asia added: “This is a spectacular win for us and I am thankful to Airtel for the confidence they have reposed in our thinking, creative prowess and ability to deliver at scale. We believe in today’s times a brand needs to have multiple conversations with people across touchpoints. We look forward to building the future narrative for Airtel across the businesses.”

     

    Said Samir Gangahar President-North, Leo Burnett: “This is a milestone win for us and we are beyond thrilled that Airtel has decided to bring us on board. We are looking forward to working with the teams to create some distinctive and memorable work.”

     

     

  • Brand’s first multilingual campaign in the country wants users to ‘Keep Listening, Uninterrupted’

    Spotify announces its first national ad campaign in India

    By A Correspondent

     

    Following all the fun banter around its launch campaign, ‘There’s A Playlist For That’, Spotify is now live with its first TV-led marketing campaign in the country.  Actors Anil Kapoor and Ishaan Khattar have been roped in to feature as key protagonists in the ad films and stills; the campaign also includes the use of other channels, including digital and OOH.

     

    Said Amarjit Batra, Managing Director – India, Spotify: “Our insights highlight how music is an integral part of our users’ social and solitude experiences. Since our launch in India, we’ve engaged with our listeners based on how they experience music. The new campaign reinforces how seamlessly Spotify fits into their lives through availability of 50 million tracks, including the latest and most popular, access to 3 billion plus editorially, algorithmic and user-curated playlists, seamless integration across apps and hardware, and the ability to listen to music, regardless of what they’re doing – working out, cooking, or multi-tasking on their phone.”

     

    Added Rajdeepak Das, Managing Director India & Chief Creative Officer South Asia, Leo Burnett: “The youth in India often deals with the pressures of judgement, individuality, social norms, and more; in this chaos, music acts as a companion. In this campaign, Anil Kapoor makes a cool dad, who even in his 60s, is as young and energetic as a 20 year old. Ishaan as the son, is India’s new generation – full of energy and optimism. We had a riot of fun creating this campaign with both the brand and creative teams and Shakun Batra, the director. You can see the energy, and feel the vibe in the ads. We are very proud of this campaign, and are sure it is going to do great for the brand”.

     

     

  • The campaign evokes the determination of cricket fans to never miss a match

    Ola’s latest ad film urges fans to never miss a World Cup match

    By A Correspondent

     

    Taking a fresh spin to the campaigns around the 2019 Cricket World Cup, Ola unveiled its latest music video that embodies the enthusiasm of cricket lovers to watch the tournament promising them a reliable ride to their destination to catch the match.

     

    Conceptualised and developed by Leo Burnett Orchard, the campaign emphasises on what is most important to fans – the sheer pleasure of watching cricket at their preferred location.

     

    Speaking about the campaign, Anand Subramanian, Senior Director, Marketing and Communications at Ola said: “This video reiterates Ola’s versatility and its long term commitment to meet the dynamic needs of Indian consumers. An extension of the brand’s promise, the campaign highlights how easily and seamlessly Ola gets you to your preferred destination. With the World Cup being one of the most watched cricket tournaments in the country, this campaign is bound to strike a chord with cricket buffs, ensuring they’re able to get to where they want to be to cheer for their favourite team.”

     

    Added Amod Dani, ECD, Leo Burnett Orchard: “We were looking for a unique and innovative way to capture the synergy between cricket and music. With this video, we not only showcased the emotion, zeal and excitement of cricket fans to watch the matches but also demonstrate how Ola is the ideal solution to fulfilling the commuting needs of Indians. This was a great opportunity for us and are pleased to have created this campaign with Ola.”

     

     

  • The brand explores the narrative forward with a new storyline and fresh faces

    Phase two of ‘Thodi Himmat, Thoda Iodex’ ad campaign unveiled

    By A Correspondent

     

    GSK Consumer Healthcare’s Iodex, has carried forward its ‘Thodi Himmat, Thoda Iodex’ idea forward with a new ad film.

     

    Said Naveed Ahmed, Area Marketing Lead- Pain and Respiratory, GSK Consumer Healthcare: “With the latest television commercial, we have taken our ‘Thodi Himmat, Thoda Iodex’ campaign narrative forward with a refreshed storyline. The commercial further cites Iodex as the new age companion for these women, who are willing to challenge limits and explore options that are both unusual and new for them in order to fulfil desires of supporting their family financially or pursuing their dreams. Iodex salutes these women with a promise to be their trusted partner and stand by them through thick and thin.”

     

    Speaking about the campaign, Rajdeepak Das, MD India & Chief Creative Officer, Leo Burnett, South Asia added: “This film is an apt reflection of the evolving role of women in not only urban but also small-town households of India. Women are no longer confined to the background as home-makers but are also donning entrepreneurial hats and taking charge of their personal and family financial and future goals. The start-up culture has helped women to channelize their talents in tangible ways and enabled them to become active contributors to their family and even the economy’s growth.This is a true human kind story of a brand with a purpose.”