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Tag: Leo Burnett

  • The account was won following a multi-agency pitch

    Welspun hires Leo Burnett for flooring biz

    By A Correspondent

     

    Leo Burnett India has won the flooring vertical of Welspun Group. Leo Burnett India won the mandate after a multi-agency pitch, and its Mumbai office will look after the business.

     

    Speaking about appointing Leo Burnett India as its creative partner, Meraj Hasan, Chief Marketing Officer, Welspun Flooring said: “To use a clichéd phrase, the idea at Welspun Flooring is to catalyse a ‘paradigm shift’ when it comes to do or change your flooring. We are looking at a behavioural change from the Indian consumer. Flooring can be easy, exciting, colourful and modular. We called for the top agencies to present their ideas. The strategic, as well as the creative solutions that team Leo Burnett presented, are solid and holistically crafted to achieve category leadership in line with our product and service offering. They are based on the proven Humankind approach and are integrated in their essence. And here we are together in this partnership.”

     

    Added Dheeraj Sinha, MD – India & Chief Strategy Officer – South Asia, Leo Burnett: “We have a big opportunity here with the Welspun Group in building a power brand that delivers discontinuous business impact for the flooring solutions business. We are excited about the innovations that the group has across its offerings. We need to work on behaviour change and our Humankind philosophy is helping us navigate this. We are extremely excited about this relationship and we look forward to creating long-term business success for Welspun.”

     

     

  • They will report to Rajdeepak Das, Managing Director – India and Chief Creative Officer, South Asia

    Leo Burnett elevates Prajato Guha Thakurta, Sachin Kamble and Vikram Pandey to NCDs

    By A Correspondent

     

    Top L-R – Rajdeepak Das, Sachin Kamble Bottom L-R – Spiky, Prajato Guha

    Leo Burnett India has announced the promotion of Prajato Guha Thakurta, Sachin Kamble and Vikram Pandey to National Creative Directors. They will report to Rajdeepak Das, Managing Director – India and Chief Creative Officer, South Asia, and Dheeraj Sinha, Managing Director – India and Chief Strategy Officer, South Asia. Prior to their promotions, the trio has been Executive Creative Directors in Leo Burnett’s Mumbai office.

     

    Speaking about the elevation, Rajdeepak Das said, “Sachin, Projo (Thakurta) and Spiky (Pandey) have been the engines driving the creative culture at Leo Burnett. They have been leading the Fight Club (the creative brain trust of the agency) to produce and incubate new-age work done for some of our biggest brands – ‘The Nation’s Bike’ and ‘Invincible Indians’ for Bajaj V, ‘Salaam Loans’ for Tata Capital – among so much more for Google, HDFC Life and others. They have been responsible for winning multiple Cannes Lions, One Show and D&AD awards for our clients. Most importantly, they have been the true flag-bearers of the Humankind philosophy and the open-collaboration culture of the agency. It is this spirit that has helped name Leo Burnett India as the Agency of the Year 2018 among our 86-office network.”

     

    Dheeraj Sinha

    Speaking about the promotions, Sinha said: “The greatest thing about Leo Burnett is the ‘boundarylessness’ of our talent. Our best talent is available for our clients irrespective of their geography. Projo, Sachin and Spiky have done a spectacular job of the creative product which has won accolades at Cannes Lions, Spikes Asia and consistently gotten a 7+ on the Leo Burnett GPC scale. They have contributed hugely to the new business wins of the agency and have added value to clients across offices. These promotions are a formalisation of the roles that they are already playing. These elevations are timely as we enter 2019 on the back of great momentum of 2018, both, in terms of business growth and global recognition.”

     

     

  • Ankit will head the planning function in the agency’s Gurugram office

    Leo Burnett appoints Ankit Singh as Senior VP, Strategy

    By A Correspondent

     

    Ankit Singh

    Leo Burnett India appointed Ankit Singh as its Senior Vice President, Strategy. He will be based out of Gurugram and will report to Dheeraj Sinha, MD – India & Chief Strategy Officer, South Asia, Leo Burnett. Singh’s last stint was with BBH India as Strategy Director.

     

    Speaking about bringing Singh on board, Dheeraj Sinha said: “Leo Burnett India has always had a big focus on strategy. We are committed to bringing the best talent on board. Ankit is extremely diligent and one of the sharpest strategists that I have worked with. He has a direct pulse on the consumer and is totally brand-focused. We have great momentum in our Gurugram office and I am sure Ankit will add to the energy. I look forward to some great work.”

     

    Dheeraj Sinha

    Said Singh on his new role: “These are exciting times at Leo Burnett India. The agency is exuding great energy and momentum on the back of the ‘Power of One’ philosophy. I am looking forward to being a part of it. I see this as an opportunity to create some great pieces of Humankind work that deliver brand growth while keeping ‘people’ at their centre.”

     

     

  • The new TV commercial features a fresh track composed by music maestro AR Rahman

    Maaza TVC music composed by Rahman

    By A Correspondent

     

    Coca-Cola India has unveiled a new campaign for Maaza. The new campaign positions Maaza as the indulgent mango drink during one’s me-time amidst the daily grind of life.

    To connect with its core consumers, Maaza has roped in Aditi Rao Hydari, Diana Penty and Rakul Preet Singh as brand ambassadors. The new TV commercial features a fresh track composed by music maestro AR Rahman.

    Commenting on the launch of the new campaign, Srideep Kesavan, Director Marketing – Juices, Coca-Cola India & South West Asia, said: “Maaza brings the most authentic Alphonso mango experience and our new campaign aims to extend this experience further to modern young women, who get consumed in the daily humdrum of life and have these moments of indulgence during their daily ‘Me Time’. We want them to celebrate their ‘Me Time’ with the Smooth, Thick Mango experience of Maaza. As the next milestone in the Maaza’s journey, we have brought on board three young celebrities as our brand ambassadors who reflect a perfect blend of fun and flair enabling us to further deepen our connect with our consumers. Further, we partnered with the music maestro A.R. Rahman to create an anthem which ties together the moments of indulgence and enjoyment, with the experience of drinking Maaza.”

    Added Arjuna Gaur, Executive Creative Director, Leo Burnett: “Maaza has always been about Mango Indulgence and the new Campaign is about the little moments that today’s woman steals for herself – in the middle of a busy day at work, between household chores, while rushing between classes. With the thick, smooth and sweet deliciousness of Maaza, they are transformed into moments of pure indulgence. And in these moments, the world ceases to exist. All that’s left is her and her Maaza.”

  • The account was won following a multi-agency pitch

    Anchor appoints Initiative & Leo Burnett for media & creative

    By A Correspondent

     

    Electrical goods maker Anchor has appointed Initiative for its media mandate and Leo Burnett India for its creative duties.

     

    Said Vivek Sharma, Managing Director, Anchor Electricals Private Limited, on the creative mandate to LBI: “We were looking for a partner whose innovative ideas and approach are in sync with our brand’s vision. We have partnered with Leo Burnett India as our new creative agency based on their strategic planning and innovative creative thinking. We believe and have complete faith in the team’s passion, commitment and their ability to do justice to our mandate. We look forward to a stronger collaboration and are confident that the partnership with Leo Burnett will help us further strengthen our ability to reach out to our existing and potential consumers with influential and relevant communication.” And this is what he said on the Initiative appointment: “As a company, we are strategically aligning ourselves to substantially improve consumer connect. AEPL would aggressively use mass media in building saliency and creating awareness for its businesses in the months to come. We, at AEPL, are happy to partner with Initiative in this exciting phase of growth”.

     

    Said Dheeraj Sinha, MD – India & Chief Strategy Officer – South Asia, Leo Burnett: “It’s a great opportunity to re-energise a brand that has tremendous local equity in the name ‘Anchor’, and now has the advantage of global expertise in the name of ‘Panasonic’. Our opportunity is to build a brand and a business in this category like it has never been done before.”

     

    Added Vaishali Verma, CEO, Initiative: “This is one more prestigious addition to our esteemed portfolio of clients. We look forward to working with Anchor and create cutting-edge, strategic media solutions. Working with an ambitious company like Anchor is a great challenge and we look forward to creating impactful business solutions through our proprietary global tools.”

     

     

  • Ties up with celebrities who are critical illness survivors – Lisa Ray & Suresh Menon

    HDFC Life creates awareness on the need for regular health check-ups

    By A Correspondent

     

    HDFC Standard Life Insurance has launched a new ad campaign highlighting the need for health insurance, by using a relatable analogy of ‘Liar Mirror’. The campaign that has been launched on the digital platform features celebrities who are real-life critical illness survivors.

     

    Said Pankaj Gupta, Chief Marketing Officer, Strategic Alliances, Bancassurance & Specialty Sales, HDFC Life: “In India, we have become conscious of our diet and exercise regimen, but still have deep inertia when it comes to regular health check-ups. Non-communicable diseases are on the rise and we wanted to address this increasingly serious social issue, in the most realistic way. Hence, we used the testimonial approach and are delighted to be associated with Lisa & Suresh on this campaign. They are real fighters who have survived their respective challenges and emerged victorious, thereby resonating with our brand message of ‘Sar Utha ke Jiyo’. We urge people to not just believe what they see in the mirror, but also delve deeper and be #Ready2Fight.”

     

    Added Rajdeepak Das, MD – India & CCO – South Asia, Leo Burnett: “It is a simple way to demonstrate what the truth is. When you look in the mirror every morning, you think everything is right but there are things happening that you cannot see. We are a Humankind brand and we wanted to solve a human problem – so people can realise the truth.”

     

     

  • The campaign highlighting the right to quality education has been conceptualised and created by Leo Burnett India

    Appu takes centrestage in latest film by P&G Shiksha

    By A Correspondent

     

    P&G India has unveiled a new digital film for its flagship CSR programme ‘P&G Shiksha’. The film has been launched across social media platforms YouTube, Facebook and Twitter.

     

    Speaking about the new campaign for P&G Shiksha, Abhishek Desai, Director – Marketing Operations, P&G India said: “Educating a child is the first step towards transforming a society and at P&G we are extremely proud to be working towards it. Through this film, we want to make an emotional connection with people and enable them to contribute towards the education of underprivileged children. The heart-warming tale of little Appu reflects the real lives of many children in India. This story is a true reminder of the power of hope, and we are incredibly proud to be able to tell it.”

     

    Added Rajdeepak Das, MD & Chief Creative Officer, Leo Burnett, South Asia: “P&G Shiksha has been doing so much work for education across the country. It is no small feat to build and support 1500 schools that will make a difference to the lives of over 1.2 million Indian children. We wanted to tell our audience about this positive impact in an interesting way. Appu’s story represents all the children who want to study, but have no schools around them. This is a heartfelt, Humankind idea, and we are proud of this piece of work from Leo Burnett India.”

  • The newest campaign ‘Chadha Le Taazgi’ features a contemporary version of a popular Bollywood classic

    Limca does a freshness take in new TVC

    By A Correspondent

     

    Coca-Cola India has announced the launch of a new campaign for Limca. The new campaign ‘Chadha Le Taazgi’ is aimed at elevating the brand’s positioning as the ultimate thirst quencher that offers freshness and rejuvenates people.

     

    Commenting on the launch of the new campaign, Abhijit Datta, Director – Flavours, Coca-Cola India said: “With its light-hearted and relatable campaigns across the years, Limca has always touched our hearts. The brand and the product have a deep-rooted connection to India and it is widely acclaimed for its unparalleled ability to extinguish thirst, and leave you feeling fresh. We are continuously evolving our storytelling with consumers and inspiring them to enjoy themselves with our refreshing and great tasting portfolio beverages. The new TVC is being aired both on television and digital platforms”.

     

    Added Amit Nandwani, Executive Creative Director, Leo Burnett on the TVC: “With the new Limca campaign, we’ve tried to bring the playfulness, romance and signature splash back to the brand. Set to a modern rendition of a Bollywood classic, the film seeks to bring alive Limca’s promise of water-like freshness in a fun and engaging manner.”

     

     

  • The film reveals various people under different settings who are living life on their terms and letting their investments grow, effortlessly

    Angel Broking reveals secrets to getting rich

    By A Correspondent

     

    Angel Broking has launched its digital ad campaign unveiling Angel Bee and thus introducing to consumers ‘The New Way to Get Rich’. Angel Broking has partnered with Leo Burnett to launch this campaign.

     

    Commenting on the release of the campaign, Rajdeepak Das, Chief Creative Officer, Leo Burnett, South Asia said: “The Angel Bee app completely simplifies the hassles and complications related to mutual funds. It is backed by Angel Broking’s decades of financial experience, and uses AI to personalise investment plans for the consumer. The campaign breaks down the ease of financial planning and investments to the youth, and we know it will work amazingly well for both, Angel Broking and our consumers.”

     

    Said Gagan Singla, Chief Marketing Officer, Angel Broking: “Millennials are powerful and dynamic and at the very core of their being is the need to do things their own way. We wanted to resonate with this audience and help them understand how effectively yet effortlessly would technology get them closer to their financial dreams without compromising on the things in life that mean most to them-family, me-time, friends, passions etc. The campaign and the app itself are a testament to our belief of evolving with technology.”

     

     

  • This is said to be the first home grown brand to be offered in a No Sugar variantCoca-Cola India announced the launch of Thums Up Charged No Sugar, its home-grown beverage to be offered in a no sugar variant

    Coca-Cola launches campaign for no-sugar variant of Thums Up

    By A Correspondent

     

    Coca-Cola India announced the launch of Thums Up Charged No Sugar, its home-grown beverage to be offered in a no sugar variant

     

    Commenting on the launch, Ishteyaque Amjad, Vice President, Public Affairs & Communication at Coca Cola India & South West Asia, said, “Coca-Cola India is accelerating its strategic evolution to become a total beverage company by offering innovative and localized beverage choices to consumers. The launch of Thums Up Charged No Sugar not only marks the expansion of our product portfolio but also demonstrates our efforts to innovate products locally that meet changing consumer tastes and preferences. This is a significant milestone for us in our sugar reduction strategy and I am delighted to announce that leading this journey is our very own home grown brand Thums Up.”

     

    Added Vijay Parasuraman, Vice President-Marketing at Coca-Cola India & South West Asia: “Last year, we introduced Thums Up Charged to celebrate the forty thunderous years of the iconic brand Thums Up and were elated to see the love amongst our consumers. We are now eager to take the iconicity of this brand to the next level with Thums Up Charged No Sugar and recruit more consumers in our journey to make Thums Up the first home-grown billion-dollar beverage brand. The no-sugar, no-calorie variant is aimed at consumers who want to balance their sugar intake and enjoy their favorite drink as well. Additionally, we are supporting the brand by going beyond the traditional marketing practices and directly engaging with the consumers through interactive platforms and innovative formats.”

     

    Commenting on the TVC, Sainath Saraban, Creative Head, Leo Burnett, said, “Just like the effervescence that rises to the top in a bottle of Thums Up Charged No Sugar, the heroes too rise when it is time to prove themselves. Thums Up Charged No Sugar is a metaphor for the display of inner strength that superheroes demonstrate. Through this TVC, we have tried to achieve this in a visually gripping manner. The film is an association between two huge and exciting brands – Marvel Avengers and Thums Up Charged No Sugar. There is a palpable excitement, energy, action and joy that both bring to their fans.”

     

     

  • Launches third phase of TVC campaign ‘Think it. Done’

    Bajaj Finserv drives awareness around its product suite

    By A Correspondent

     

    Bajaj Finserv has launched a campaign to drive awareness around width of products offered through its lending, life Insurance and general Insurance arm.

     

    Notes a communique: “The third phase of ‘Think It. Done’ campaign highlights the set of possibilities in every individual’s life thereby giving a solution to convert the thought into reality. It urges consumers to not only aspire for a better lifestyle but also offer means and resources to live a better lifestyle. The TVC reflects the core proposition of the group of making customer’s life hassle-free through its innovative products. “

     

    The campaign rolled out on February 21 and is conceptualised and executed by LEO Burnett.

  • Pranav will report to Rajdeepak Das, Chief Creative Officer, Leo Burnett, South Asia

    Pranav Harihar Sharma now with Leo Burnett as ECD

    By A Correspondent

     

    Pranav Harihar Sharma

    Leo Burnett India has appointed Pranav Harihar Sharma as Executive Creative Director. Sharma will report to Rajdeepak Das, Chief Creative Officer, Leo Burnett, South Asia, and will be based in the Mumbai office. His last stint was at Rediffusion Y&R where he was the Executive Creative Director for West and North.

     

    In a career spanning over 18 years, Pranav has worked across several agencies such as DDB Mudra, J. Walter Thompson, Linen Lintas and Grey Worldwide, in addition to three stints at Rediffusion Y&R.

     

    RajDeepak Das

    Said Das on the appointment:“Pranav is a passionate and creative person who combines strategic advertising thinking with brilliant filmmaking skills. His understanding of the Indian consumer runs deep, making him the kind of talent that is coveted in our industry. I have great expectations from him at Leo Burnett, and I’m confident he will easily fulfill them all.”

     

    Speaking about the new role at Leo Burnett, Sharma said: “I have always admired the kind of work Leo Burnett India has been behind. It is an agency known for its innovation and effectiveness, and that is exactly the sort of culture I want to be a part of. My role here is to extend the legacy handed over to me and churn out effective work in the space of ‘content’, a key word in today’s advertising industry. I look forward to my new innings.”