MxMIndia

Tag: Leo Burnett

  • It has appointed Parineeti Chopra as its brand ambassador

    Medimix repositions identity on turning 50

    By A Correspondent

     

    Having completed 50 years since its inception in 1969, Medimix is shifting focus towards the youth. With its new positioning, ‘Get SkinFit with fast acting Ayurveda,’ it has appointed Parineeti Chopra as its brand ambassador.

     

    Said Pradeep Cholayil, Chairman & Managing Director, Cholayil Pvt Ltd, on the association with Parineeti Chopra: “We wanted a face for our brand to carry forward our legacy and were clear that this face would connect with a new, younger audience while at the same time not alienating our core consumers for whom Medimix has become an integral part of their daily life. This year marks the 50th year of Medimix’s journey of providing Ayurvedic goodness. We are repositioning  our brand with an objective of contemporizing our Ayurvedic offering and becoming relevant to new age consumers.”

     

    Added Sanju Menon, Executive Vice President, Leo Burnett: “With 50 years of skin expertise, Medimix is re-launching their portfolio with a new promise. As their strategy and communication partner, we decided to bring Parineeti onboard to take this new proposition forward. We believe her persona will drive greater connect with the younger audiences and give the brand a new impetus. We are excited with the association and hope to drive growth for the brand in the market through it.”

     

     

  • The mandate will be shared by Leo Burnett and Indigo

    Leo Burnett to partner and lead revamp of Nepal’s ‘Khukri’

    By A Correspondent

     

    Leo Burnett has won the mandate for relaunching one of Nepal’s alcohol brand – Khukri Rum. The brand, which has been around for more than six decades, is set to reposition itself for a larger audience as well as create a stronger connect with its existing customer base.

     

    Leo Burnett will be strategic partners to the brand from revamping the brand image to breathing a new life in the consumer base for the brand through innovative communication including a robust digital strategy. The mandate will be shared by Leo Burnett and Indigo.

     

    Dheeraj Sinha

    Speaking about the win Dheeraj Sinha, Managing Director India, Chief Strategy Officer, Leo Burnett South Asia said: “Khukri is an iconic brand with great lineage and we are very excited to get this opportunity to be a part of the brands growth story. It has potential across geographies to truly grow as a global brand and we are looking forward to creating some great work together.”

     

    Speaking about the new partnership Sharad Kr Tibarewala, Managing Director, Nepal Distilleries Pvt Ltd said: “We are looking forward to working with Leo Burnett. For a legacy brand, such as ours, we wanted the best. We have high expectations from team Leo Burnett, in terms of creative and strategic guidance to make Khukri Rum scale great heights and are confident they can do it.”

     

     

  • The campaign showcases its mobile app, which is powered by ARQ

    Leo Burnett executes latest campaign for Angel Broking

    By A Correspondent

     

    Angel Broking has launched its latest integrated campaign to showcase its mobile app. The new communication has been developed by Leo Burnett.

     

    Sharing his thoughts on the campaign, Vinay Agrawal, CEO, Angel Broking Limited said: “We have always strived to make the best technology and services available to the consumers who are looking for uncomplicated and instant investment solutions. It is our constant endeavour to understand our consumers core problems to give a definitive solution. We have put our best data scientists, technology experts, market researchers and deep industry experience at work and built the revolutionary investment engine ‘ARQ’. ARQ makes superior Investment advisory available to every Indian consumer which otherwise was only available to big ticket and HNI investors. We understand the role that technology plays in our customer’s investment and trading journey, which is the reason why we have built a robust backend to offer an unparalleled experience.”

     

    Speaking about the campaign Rajdeepak Das, MD India & Chief Creative Officer Leo Burnett South Asia said: “The campaign talks about the journey every investor goes through; from facing issues with their relationship managers to lack of understanding or simply insufficient information on the current apps. The light – hearted execution takes you through a day in the life of an investor outlining the ironies of his life. Bridging this gap is the new Angel Broking app. The best part is that it is powered by the ARQ technology which aggregates their decades worth of knowledge and data on finance and investments to give users real time advice and analysis on their fingertips.”

     

     

  • #PuritykaPerfectMeasure and #DekhoMagarSideSe will drive the conversations on digital media

    Saint-Gobain launches brand campaign to establish purity in glass

    By A Correspondent

     

    Saint-Gobain has launched its latest brand campaign, highlighting the purity of its glass apart from clarity that it is already synonymous for.

     

    Said AR Unnikrishnan, Director, Sales & Marketing, Saint-Gobain India Private Ltd. – Glass Business: “Saint-Gobain has been the frontrunner in glass business for over three centuries yet we are the most modern and technologically advanced in the business. Our Glass is known for its quality and clarity. Our previous campaigns, which focused on clarity, are still very relevant and have a strong brand recall. Now, with this campaign, we take it a step further by establishing the purity of the glass and we do it in a very creative way. The TV commercial begins as a horror story but ends being witty. It brings a smile across and leaves a deep impression on what we are trying to convey.”

     

    Added Rajdeepak Das, Chief Creative Officer, South Asia, Leo Burnett: “The campaign is called ‘Subway Baby’ and it is made with a strong storyline. This campaign has been one of the most challenging yet fruitful experiences for me personally. We had to showcase a product that is actually not visible to anyone. We had to come up with an idea and a story which could bring this to the fore. That’s when we decided to add a story to the product with subtle humour where one can’t see the product but ultimately senses its presence. To make it impactful and to the point, the story went under several iterations. Even the casting was very unique as we had to tell the kid actor in the ad to stare straight at the camera rather than showing any emotions. This has been a fun and learning experience for me and my team. Hope the audiences enjoy this ad as much as we did in making it.”

     

     

  • The campaign has used hyper-localised outdoor and digital activations that are relatable, witty, and intend to encourage users to create their own playlists

    Spotify unveils maiden marketing campaign for India

    0By A Correspondent

     

    Spotify has unveiled its first campaign titled ‘There’s A Playlist For That’, a hyper-contextual OOH plus digital campaign born of the brand’s commitment to create deeply localised and personalised user engagements. The campaign – created by Leo Burnett – has been geo-targeted on the basis of cities, neighbourhoods, and important traffic intersections, with one liners that depict relatable life situations and hyper-local cultural nuances.

     

    Said Amarjit Batra, Managing Director – India, Spotify: “Every few kilometres in India, the cultural nuances change, which means that the same music can mean something entirely different to even those who live in the same city. Understanding this insight of the varying ‘when’ and ‘where’ led to the creation of our first marketing campaign in India, which communicates that we have playlists for our users, no matter what the moment “Spotify has 3 billion playlists, many of which have been made by the fans themselves. With this campaign, we have highlighted that strength and are also encouraging users to make their own playlists”, he added.

     

    Added Rajdeepak Das, MD India & Chief Creative Officer South Asia, Leo Burnett: “With so many curated playlists, Spotify has something for everyone; whatever be your mood – there’s a playlist for that. It is a fun execution of everyday life situations where things can go from good to bad, or bad to good but remember there is a playlist for that too. The strength of the campaign is that it is hyper – localised and the execution is not only city specific or area specific but even situation and local quirk specific.”

     

     

  • In her years of work experience, she has been associated with JWT, Leo Burnett and Publicis Capital

    Tanuja Bhat joins L&K Saatchi & Saatchi as Group ECD

    By A Correspondent

     

    Tanuja Bhat has joined L&K Saatchi & Saatchi as Group Executive Creative Director. This will be her second stint, having previously worked at L&K for two years. She moves from Network Advertising, Mumbai.

     

    Said Kartik Smetacek, Joint National Creative Director, L&K Saatchi & Saatchi: “Tanuja is an experienced hand with stellar work across agencies and clients. I look forward to her bringing her talent and energy to our brand mix.”

     

     

  • The mandate is for the corporate campaign and subsequent project launches across NCR, MMR and Bengaluru markets

    Leo Burnett launches inaugural corporate campaign for Birla Estates

    By A Correspondent

     

    The Birla Group recently announced its foray into the real estate business with the launch of Birla Estates. Leo Burnett, the Publicis Groupe agency which won the advertising mandate for Birla Estates in a competitive multi-agency pitch in September 2018, has launched its first campaign, LifeDesigned. For the record, Birla Estates is the real estate division of Century Textiles and Industries Ltd., the over Rs 8000 crore flagship Company of the B K Birla Group of Companies with presence in cement, textiles, rayon yarn, pulp & paper, salt, chemicals and more. BK (short for Basant Kumar) Birla is the grandfather of Kumarmangalam Birla, who also runs the Aditya Birla Group. The Chairman of Birla Estates is BK Birla and Vice Chairman is Kumarmangalam Birla.

    Speaking about the announcement, Rakesh Hinduja, Chief Operating Officer, West, Leo Burnett, said: “We are very excited to have been chosen to be a part of the Birla Estates team. The brand name Birla itself evokes the feeling of trust, commitment and innovation and we are excited to have been given a chance to build on this legacy for brand Birla Estates. Brand Birla is actually a perfect fit with our Humankind philosophy, which puts people at the heart of everything we do and we look forward to embarking on a positive and impactful journey together starting with the launch of the LifeDesigned campaign.”

    Talking about the campaign, Prajato Guha, National Creative Director Leo Burnett added: “With the challenges of rapid urbanisation across India and the fact that Birla Estates is a relatively new entrant in the category, we had to find a credible value proposition. In LifeDesigned, we have found a unique way to bring their brand philosophy alive”.

    The mandate is for the corporate campaign and subsequent project launches across NCR, Mumbai Metropolitan Region (MMR) and Bangalore markets. The first project to be launched is Birla Vanya in Kalyan, off Mumbai.

     

     

  • The agency’s Mumbai office will lead the business

    Leo Burnett creates launch film for Spotify’s India launch

    By A Correspondent

     

    To announce the launch of Spotify in the country, Leo Burnett India has created the announcement film for the brand.

     

    Speaking  on the launch of Spotify India campaign Rajdeepak Das MD India & Chief Creative Officer South Asia, Leo Burnett said: “Personally I am myself a big user and fan of Spotify. If music is life for you then there is good news for you, welcome to a better life. We are super excited to be partnering with this legendary brand in India. Spotify is a pioneer in the music streaming space and it is going to revolutionize this experience in India. The auto recommendation is worlds best bar none. The brand always stood for artists and musicians round the world and that shows the brands commitment for music and creators. Like once someone wrote here comes the sun.”

     

    Added Dheeraj Sinha, MD – India & Chief Strategy Officer – South Asia, Leo Burnett: “At Leo Burnett, we particularly enjoy the challenge of building new categories and helping our clients become the leader of the category. Spotify is the global pioneer of the music streaming category. The product experience is absolutely awesome and the brand is truly cutting edge. We are very excited to partner Spotify in India in their journey to spread the love for music.”

     

     

  • The agency has also unveiled its new campaign titled “Chalao Apni”, with a renewed positioning

    Leo Burnett India bags creative mandate of CarDekho.com

    By A Correspondent

     

    Leo Burnett India has added another account to its client roster – CarDekho.com. The agency has also unveiled its new campaign titled “Chalao Apni”, with a renewed positioning that focusses on the car buying experience of the customer. Created by Leo Burnett, the campaign goes live on February 23. The five films focus on a lifestage that leads to car buying – marriage, career success, etc.

     

    On winning the account, Dheeraj Sinha, Managing Director – India and Chief Strategy Officer – Asia, Leo Burnett, said: “The process of car buying is changing dramatically as we speak. While the manufacturers put out a lot of information on their car models, the big opportunity here is to map a car and its features to the needs of the people. CarDekho.com as a platform equips people with in depth knowledge and understanding about cars in general and the specific models, thereby making choices easier. As we move to a marketplace which is inundated with options, simplifying choice-making itself will be a big business. We are extremely excited to partner CarDekho in this journey. It’s a big opportunity to build a HumanKind brand here.”

     

    Added Rajdeepak Das, Managing Director India, Chief Creative Officer South Asia, Leo Burnett: “Cardekho is a platform which connects the buyers with their dream cars. At Cardekho we believe there is nothing such as a “wrong car” but always the right car for you, and this is the platform we have built our campaign on – connecting people with their dream cars. This campaign is a fitting example to our HumanKind philosophy, which revolves entirely around people and purpose.”

     

    Said Gaurav Mehta, CMO, Girnarsoft: “We at CarDekho understand that a car buyer’s connect with her/his car is not only functional but emotional as well.  Through our proprietary tech and editorial content solutions we empower the car buyers to choose the right car as per their need state. Leo Burnett understood these consumer dynamics almost instantly. And through this campaign, ‘Chalao Apni’, a colloquial term, has crafted with an attitude that appeals to one’s self, without alienating the social relationships. It is versatile enough to put the brand in the hand of the consumer even when they aren’t thinking of the category. I am confident about CarDekho’s and Leo Burnett’s synergy for creating more such user experiences that is educative and value adding for the car buyers and sellers in the third largest car market in the world.”

     

     

  • The account was won following a multi-agency pitch

    Skechers appoints Leo Burnett India as creative partner

    By A Correspondent

     

    American lifestyle and performance footwear brand Skechers has signed up Leo Burnett India as its creative agency. The business win comes after a multi-agency pitch, and Leo Burnett India’s Mumbai office will look after the account.

     

    Speaking about bringing Leo Burnett India on board, Soumen Das, Senior Marketing Manager, Skechers South Asia said: “Skechers is one of the strongest brands in the active lifestyle space. The brand has a very strong product line-up. As a country, we are witnessing a huge upswing in lifestyle and well-being space. Our job is to make sure that we build a strong brand on the back of our products and a very supportive consumer-culture context. We are super excited to partner Leo Burnett as they have displayed fabulous strategic and creative thinking. Skechers is growing rapidly and we needed a partner who could fuel this expansion with equal passion and capabilities. We look forward to some great work in the future.”

     

    Added Dheeraj Sinha, MD – India & Chief Strategy Officer, South Asia, Leo Burnett: “It’s exciting to partner an innovative brand like Skechers. The lifestyle footwear and apparel category is exploding with untapped potential, and we want to explore the creative landscape to create some effective work. We are confident about building a powerful brand narrative that will help Skechers grab a larger market share in the months to come.”

     

     

  • The account was won following a multi-agency pitch

    Leo Burnett India wins creative mandate for Cholayil brands

    By A Correspondent

     

    Leo Burnett India has won the creative mandate for Cholayil’s flagship brands Medimix, Cuticura and Krishna Thulasi for their entire existing product portfolio and future launches. The new business was won after a multi-agency pitch. Leo Burnett India’s Mumbai office will look after the brands.

     

    Speaking about partnering Leo Burnett India, Pradeep Cholayil, CMD, Cholayil Private Limited, said: “Medimix is a heritage Ayurvedic brand which is turning 50 next year. The brand stands for its Ayurvedic goodness and efficacy and has a good connect with its users. We are very strong in the Western region with good footprints in a few north markets. The consumer today has realised the significance of Ayurveda and is slowly shifting from cosmetic products to natural products. We believe that it is the right time for us to expand our presence in the Northern and Eastern markets by leveraging this trend. Today, Medimix has become a global brand with a presence in close to 30 countries. Given this objective and our aggressive plans for the future, we had called for a pitch and ultimately chose to go with Leo Burnett India. We liked their creative approach, the quick understanding of the category and understanding of the brand’s objective.”

     

    Added Dheeraj Sinha, MD – India & Chief Strategy Officer, South Asia, Leo Burnett: “Medimix has very strong equity in personal care. India is witnessing a big revival of interest in Ayurveda and its solutions. With the equity of Medimix and the current megatrend in favour of our indigenous solutions, I am sure Medimix will gain further mind and market share. As the partner agency, we will be thinking of the brand narrative in a way that it keeps the brand contemporary and talks to its audience through various media choices available today.”

     

     

  • This campaign has been conceptualised by Leo Burnett India

    Jeep Compass asserts its dominance with ‘This Is It’

    By A Correspondent

     

    FCA India’s SUV brand Jeep, has unveiled a new integrated campaign, ‘This Is It’, for its flagship model, the Jeep Compass. The campaign is conceptualised and created by Leo Burnett India.

     

    Speaking about the new campaign, Rahul Pansare, Head Marketing & PR – FCA India said: “The Jeep Compass doesn’t stand for anything mundane, mediocre or ordinary. It gives you the freedom from everything that shackles you to life’s mundaneness. The film shows a couple in their Compass, leaving behind everything that keeps them tied to the drudgery – jobs, cubicles, bosses, meetings, weekend trips to the supermarket and even the Saturday night trip to a mall or movie theatre, to name a few.”

     

    Added Rajdeepak Das, MD – India & Chief Creative Officer – South Asia, Leo Burnett: “The Jeep Compass is one of the most successful brands in the country. What is especially interesting is how it owns ‘outdoors’ as a space, in a way no other brand does. Our team has done an excellent job of communicating everything the Jeep stands for, into a great film. ‘Go anywhere. Do anything’ is a great start for the campaign.”