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Tag: IAMAI

  • The OCCP signatories list stands now at 17

    IAMAI’s ‘Universal Self-Regulation Code’ onboards SonyLIV & Lionsgate

    By A Correspondent

     

    The Internet and Mobile Association of India (IAMAI) has announced SonyLIV and Lionsgate as the latest amngst the leading Online Curated Content Providers (OCCPs) in India to sign the Universal Self-Regulation Code. The code has garnered support from the industry and has onboarded 15 OCCPs like Zee5, Viacom18, Disney Hotstar, Amazon Prime Video, Netflix, MX Player, Jio Cinema, Eros Now, Alt Balaji, Arre, HoiChoi, Hungama, Shemaroo, Discovery Plus and Flickstree.

     

    Said Tarun Katial, Chair, Digital Entertainment Committee, IAMAI: “I am overwhelmed with the support received on the code and delighted to welcome SonyLIV and Lionsgate as the 16th and 17th leading OCC providers in India to sign the ‘Universal Self-Regulation Code’. We already have India’s leading OTT providers as the signatories and expect more players to join the initiative in the coming weeks.”

     

    Added Ashok Nambissan, General Counsel, Sony Pictures Networks India: “We are delighted to join the league of signatories of the Universal Self-Regulation Code. We look to working closely with the IAMAI and other OTT players to get broader acceptance for the Code as well as the Government’s support for the industry’s efforts at self-regulation.”

     

    The Code is effective from August 15, 2020 and allows OCCPs to comply with all the guidelines in a time-bound manner. Each signatory to the code has agreed to appoint an external advisor as part of the grievance redressal mechanism within 60 days from the launch of the code – that September 4, 2020.

     

     

  • Speaking about the importance of the digital medium, the minister said that digital advertising is the future

    Self-Regulation by news portals and platforms key: Prakash Javadekar

    By A Correspondent

     

    Addressing the delegates at the 16th Marketing Conclave organised by the Internet and Mobile Association of India (IAMAI), Chief Guest Prakash Javadekar, Minister of Information & Broadcasting, Environment, Forest and Climate Change and Heavy Industries & Public Enterprises, Government of India today said that fake news is a deadly virus, and the way forward to tackle the menace is self-regulation by the digital platforms.

     

    Seeking greater accountability from social media platforms, he said misinformation weakens the functioning of a democracy and there should be a calibrated approach to thwart the spread of lies and disinformation. With all villages in India set to be connected, thanks to Bharatnet, there is a greater need to educate the masses about the detection of fake news.

     

    Speaking about the importance of the digital medium, the minister said that digital advertising is the future. “We must understand that with the speed it is growing and with the number of smart phones users increasing, digital content and digital advertising has become very important because of its reach and speed. Acknowledging the importance of the medium, he said that even the government has started to leverage the medium and are advertising through the medium.”

     

    The lead speakers from media and platforms at the conference include Anant Goenka, Executive Director, The Indian Express, Harsh Mariwala, Founder and Chairman, Marico, Satyan Gajwani, Vice-chairman, Times Internet, Girish Agarwal, Director, Dainik Bhaskar Group, Mark Read, CEO, WPP and Nitin Paranjpe, Chief Operating Officer, Unilever.

     

     

  • The unifying features of these brands are that they are digital-first, innovative, competitive, and manufacture or produce in India

    IAMAI to promote ‘new age’ Indian brands

    By A Correspondent

     

    The Internet & Mobile Association of India is perhaps known more as a club of the big dads in the internet world and the legacy brands from media and marketing, even though what drives the internet-driven world is the lakhs of start-ups and professionals who fuel the economy.

     

    Well, in a bid to promote new age Indian brands across segments such as food, consumer durables, electronics, fashion, FMCG, etc., IAMAI has now set up a founders’ community of direct to consumer Indian brands. The unifying features of these brands are that they are digital-first, innovative, competitive, and manufacture or produce in India.

     

    At present there are at least 100-odd such brands in the market and more are emerging every day, notes a communiuqe adding that these brands are innovative since they cater to a younger and often first-time shopper catering to a niche demand.

     

    With 35 such brands in tow, a committee chaired by Aman Gupta, Co-Founder and CMO of Boat audio and co-chaired by Manish Chowdhary, Co-Founder of Wow Skin Science has been set up.

     

    Said Gupta: “To ensure a brand continues to do well, it is almost imperative for businesses to enhance their Direct to Customer (D2C) channel. The model enables a brand to listen to the unfiltered voice of their customer and is a natural progression from shifting the online shoppers to buy from the brand’s website and own the experience, data, and lifetime value of the customer. The committee will bring the ecosystem together, indulge in knowledge creation, and put forth the best practices in a mission to build internet-driven iconic brands.”

     

    Chowdhary added in a communique that the committee will jointly look towards building the consumers’ trust by engaging in better customer communication and other similar initiatives by D2C entities.

     

     

  • Viacom 18 Digital Ventures COO Gourav Rakshit has been named Vice Chairman, succeeding Uday Sodhi, Senior Partner, Kurate Digital Consulting

    Tarun Katial to chair IAMAI’s Digital Entertainment Committee

    By A Correspondent

     

    Zee5 India CEO Tarun Katial has been appointed chairman of Digital Entertainment Committee of the Internet and Mobile Association of India (IAMAI). He takes over from Ajit Mohan, Managing Director, Facebook India. Viacom 18 Digital Ventures COO Gourav Rakshit has been named Vice Chairman, succeeding Uday Sodhi, Senior Partner, Kurate Digital Consulting.

     

    The Digital Entertainment Committee at IAMAI represents all prominent members of the video on demand and audio-on-demand companies such as Netflix, Zee5, Prime Video, Hotstar, Sony Liv, Viacom18, RJio Studios, MX Player, Hungama, Discovery, Hoichoi, Arre, Hooq, Gaana, Saavn, Flickstree among others.

     

    On his appointment, Katial said: “The Digital Entertainment sector, similar to the rest of the economy, is going through challenging times due to COVID-19. At IAMAI, our immediate task at hand would be to seek support from the Government, policymakers, local authorities to resume production activities at the earliest. This would go a long way in supporting various supply chain linkages, citizen’s livelihood, and contribution to the national exchequer.”

     

  • It noted that the digital entertainment industry is expected to grow at 29.1 per cent between FY19 and FY24

    IAMAI hosts third edition of Pixels 2020 on digital entertainment

    By A Correspondent

     

    IAMAI conducted the third edition of Pixels 2020 last week to deliberate on the next phase of growth for the digital entertainment industry. The industry is now at an inflection point, and according to a recent study, the digital entertainment industry is expected to grow at 29.1 per cent between FY19 and FY24 to reach INR 621 billion by 2024. With more than 30 OTT players and 10 music streaming apps in existence catering to various entertainment and media demands, Indians are consuming content across an array of digital formats and platforms.

     

    Setting the context, in his keynote address, Nikhil Gandhi, India Head of TikTok, said: “The last year has seen a sharp growth in short video consumption and added to a big increase in overall watch time for online video. This phenomenon has also given rise to a rich content creator ecosystem which has seen big success with short video,” he added.

     

    In a panel discussion on Battle of Web Series – Aiming for 100 Crore Club, speakers discussed about how revenue gets attributed in developing a web series and all the nooks involved around creating one. They also discussed how branding and culture of such shows has immensely helped and lead to monetization in the business. Discussing on the various aspects of the digital space, the panelists shared their thought on how different business is growing and helping in creating a new system.

     

    On a session on Trend Alert – Children’s Content key panelists like Abhishek Dutta, Senior Director & Network Head – Cartoon Network & Pogo, South Asia; Uttam Pal Singh, Head – Discovery Kids, Discovery Communications; Saugato Bhowmik, Business Head, VOOT Kids gave insights on how localisation of shows has actually helping their businesses to grow and adding multiple levels to it like content in local languages has helped the industry to grow. The speakers gave an insight that around 20 per cent of the business caters to the kid’s section and how crucial it is provide correct content for them.

     

    A fireside chat was also held with actor Amol Parashar, where he enlightened the audience how digital space has actually helped him evolve as an actor and has given him that space along with the flexibility without putting any particular constraints.

     

    The conference also saw other speakers including Ajay Chacko, Co-Founder & CEO, Arré; Nagesh Banga, Deputy Country Manager, BIGO LIVE; Paras Tomar, TikTok Creator & Founder, Nuskhe by Paras; Ali Hussein, CEO, Eros Now ; Hiren Gada, CEO, Shemaroo Entertainment Limited; Sameer Hanchate, Filmmaker, Sameer Hanchate Filmmaker  ;Vivek Jain, COO, MX Player ; Abhishek Dutta, Senior Director & Network Head – Cartoon Network & Pogo, South Asia ; Kumaresh Bhatt, Co-Founder and CEO, UR Popular; Uttam Pal Singh, Head – Discovery Kids, Discovery Communications and Saugato Bhowmik, Business Head, Voot Kids among others.

     

     

  • Internet users in rural India are growing at the rate of 35 per cent

    IAMAI conclave highlights smartphone trends in India

    By A Correspondent

     

    The Internet and Mobile Association of India (IAMAI) conducted the fifteenth edition of its Marketing Conclave last week. The theme of the event was ‘Age of MadTech’ and the discussions were centered around ‘Future of Marketing.’

     

    Delivering the keynote address Manish Maheshwari, Managing Director, India Operations at Twitter India said there are 1.1 billion expected smartphone users in India by 2024, Internet users in rural India are growing at the rate of 35 per cent and Indians at large are expected to consume 18GB data per day by 2024.

     

    Manish Maheshwari – Managing Director, India Operations – Twitter | Panel Discussion

     

    Speakers at the conference were of the view that digital was the way forward for brands to achieve the highest RoI, and also to build trust and enagage with the consumers. The speakers opined that this being the age of millennials, digital would play a critical role to capture and engage with that generation. This would also pose exciting challenges for brands to capture their imagination.

     

    Commenting on the success of the conclave, Gaurav Chopra, Vice President, IAMAI said: “The conference is a great platform for aspiring marketers from various industries to discover the Age of MADTech. Experts from the marketing and advertising fraternity shared wonderful stories of how many brands have transformed/evolved with time using the right mix of marketing, advertising and technology. IAMAI strives to work with industry to push the envelope further for the betterment of the industry.”

     

     

  • The report finds that India is a strong growth market for B2B digital solutions

    IAMAI study estimates accelerated growth for B2B Digital Solutions biz

    By A Correspondent

     

    According to a report titled ‘B2B Digital Services Landscape in India-Impact on MSMEs’, by the Internet and Mobile Association of India [IAMAI] and IndiaMart, Indian B2B Digital services market, which is currently pegged at USD 5.6 billion is being driven by the rise of internet penetration in the country and growth of startups focused on servicing the B2B segment. In 2017 the share of B2B in the overall startup base was ~40 per cent. The report finds that India is a strong growth market for B2B digital solutions and is envisioned to be a USD ~29 billion market by 2023 growing at a CAGR of 39 per cent.

     

    The report was launched at the India Digital Summit by Dinesh Agarwal, Founder of IndiaMart. According to the report, MSMEs contribute ~38 per cent to the GDP in FY18 and are rising beneficiaries of the growth of the digital services. The report further finds that the current estimated revenue of Digital Services that can be attributed to MSMEs is 25per cent. Digital services are gaining 1.4 to 1.6 USD billion revenue from MSME’s, and this is primarily on account of significant segment of client base that they form for marketplaces and listing platforms.

     

    The estimated impact of digital services on MSME will grow from USD ~ 18 billion in FY18 to USD ~68 billion by FY23 growing at a CAGR of ~30per cent, the report notes.

     

    Adds a communique on the report: “Going forward, other digital services that are expected to see increasing participation of MSMEs are fintech and SaaS. Fintech, led by digital payments and lending is transforming the way MSMEs transact; enabling digital credit assessment, easy loan application process and collection and settlement dashboarding. Lending and payments have already created a market base of ~1 million MSMEs. The segment is growing at a significant rate of 60per cent to 70per cent and would form a USD 9.5 billion+ market. SaaS is also a rising digital service that has begun penetrating into MSME sector and has created a base of ~0.3 million enterprises. It has enabled easy to adopt, cloud-based implementation of ERP and CRM for enterprises on pay per use basis. Hence, they have been successful in breaking the adoption barrier by bringing down the implementation costs. Currently, SaaS is a USD 0.9 Billion market but is growing at a strong rate of ~26per cent year on year.”

     

    The report however points out that increasing adoption of digital services among the MSMEs will require them to circumvent the challenges of talent, mindset and digital awareness. Digital service players have an opportunity to create solutions that are easy to comprehend and use thus making the need for talent redundant. Government initiatives in partnership with private players to encourage digitization of MSMEs are bound to grow awareness and create a mindset shift.

     

     

  • Top marketing gurus across industry to play the ‘Game of Marketing’

    IAMAI to host 14th edition of Marketing Conclave in Mumbai

    By A Correspondent

     

    The Internet and Mobile Association of India (IAMAI) is set to host the 14th edition of the Marketing Conclave on December 5, 2018 at Taj Lands End, Mumbai. The day-long conference is themed after the famous television series ‘Game Of Thrones’.

     

    Based on the TV series the summit has divided into 3 houses namely House of Digital Marketing, Content & Martech, also there will be a case study room where industry experts will share their success stories. The event will have industry leaders like Ronnie Screwvala – Co-Founder, UpGrad; Ben Phillips – Vice President Of Strategic Accounts, Blis; Vivek Sharma-Chief Marketing Officer, Pidilite Industries; Ashwath Swaminathan – Head- Lakme, HUL; Pawan Singh-National Marketing Head, Deputy General Manager- Amul; UT Ramprasad – Head Marketing Communications, Tata Motors; Sandeep Verma – President Bajaj Corp Ltd among others and will have discussions around topics like ‘The art of brand storytelling’, ‘Marketing to millennials’, ‘Mobile location and audience data: The new oil’, ‘Designing digital experiences for the complete customer journey’ among others.

     

  • According to a report, the internet industry is estimated to create 12mn new jobs by 2022

    Internet services sector to be $124bn by 2022: IAMAI

     

    By A Correspondent

     

    The Internet Services Sector in India is currently valued at US$ 33.8 billion and by the year 2022, it is expected to reach US$ 76.4 billion in conservative estimates, according to a report titled ‘Economic Impact of Internet Services in India’, published by the Internet and Mobile Association of India (IAMAI), the industry association representing the interests of the leading players of the internet industry in the country. However, the sector has the potential to reach a value of USD 124 billion by 2022 if certain recommendation made in the study fructify.

     

    The Internet Services sector size for 2017 and 2022 are inclusive of e-tail, fin-tech, food-tech, digital classifieds, digital advertisements, e-travel and ticketing, Edu-tech and digital entertainment sub-sectors Figures for e-tail is of GMVs. The market size in 2022 has been estimated considering the growth of existing sub-sectors in Internet Services. However, the market size in 2022 has the potential to grow even bigger, owing to rapid innovations and new sub-sectors emerging. Digital payments are not included to avoid double counting.

     

    By the year 2022, India is expected to become a country of 1.4 billion people. With the proliferation of affordable internet connectivity, the number of internet users in the country is projected to increase 1.6x times from 481 million to reach 762 million in 2022. Along with increased availability of internet connectivity, the number of smartphone users in India too is estimated to grow at 1.75x times to reach 526 million in 2022. On the technology and business side of the Internet Services, internet will fundamentally change the way the needs, aspirations and demands of the consumers will be addressed. Pivoting on that, the Internet Services sector is expected to witness plethora of changes in the future.

     

    The report suggests that the sector can reach its potential US$124 billion if certain critical factors are realized; such as forward looking and supportive government policies, better infrastructure for widespread internet connectivity, developed distribution network enabling better reach and connectivity to customers in Tier II/III cities for e-commerce, adoption of digital and advanced technologies across the ecosystem and offline sectors etc.

     

    The report covers some of the identifiable internet services that have gained critical mass in the Indian economy such as e-tail, OTAs, Online Classified, Digital Advertising, Edu-tech, Food-tech, health-tech, Digital Entertainment (including online gaming), Fintech and Digital payments. Digital payments as a sector has been mapped but not included in the total estimate given the challenge of double counting, as it serves as a facilitator for many of the other services.

     

    IAMAI stated that the numbers projected in the report are conservative estimates as several sectors like Agritech have not been included in the study because these sectors are yet to gain any critical mass that could be used as benchmark for future projections. Similarly, new technologies like IoT, AI, M2M that are expected to shape the future of internet services too have been kept outside the ambit of this study because the real impact of these sectors are difficult to determine at present. The association stated the in the coming days the internet service sector may witness sea-changes that can well inflate the overall numbers substantially.

     

    The report also attempts to map the socio-economic impact of digital services in terms of livelihood generation and positive linkages it generates. The study concludes that employment generation from the proliferation of Internet services will be at three levels; with the primary level referring to direct employment generation in fields of product design and development, sales and marketing teams, seller and customer management, operations such as warehousing, vendor logistics management. Secondary employment generation will occur in the forms of self-employment generation for sellers, cab drivers, utility service providers, content creators etc who will be able to avail livelihood via the online platforms. The third or tertiary level of employment generation will be by allied industries in the ecosystem providing on-ground field support to the internet service providers like third party warehouse and logistics handlers, delivery staff (first mile and last mile connectivity), affiliate marketers, bloggers social influencers, business associates for lead generation and order logging, packaging services, etc. The internet sector is estimated to employ around 10 lakh employees presently and is estimated to create 12 million net jobs by 2022.

     

    IAMAI stated that in course of the study the association tried to recognize the digitisation of conventional sectors being enabled by the internet services that can have long run positive consequences for the Indian economy. There are currently around 51 million SMEs in India, which contribute approximately 37% of the manufacturing output, 46% of exports and employ 117 million people. It has been observed that digitally enabled SMEs generate 2x revenues as compared to offline SMEs, attributed to the access to a wider base of customers, newer geographies/markets, additional sales channel etc. However, presently only 2% of these SMEs are digitally enabled. There is a conscious effort by government agencies and internet businesses to digitise SMEs, and this trend is expected to generate immense benefits. With advances in digitising existing offline businesses, promotion of industry 4.0, digital on boarding of micro-entrepreneurs, etc the impact of the internet services can potentially be greater with newer service categories emerging in the near future.

     

     

  • The market grew at a CAGR of 30&, between Dec 2011 & Dec 2016

    Digital Commerce to reach Rs 220,330 cr by Dec 2017: IAMAI-IMRB

     

    By A Correspondent

     

    The Digital Commerce Market has grown at a CAGR of 30 per cent, between December 2011 and December 2016 to reach INR 168,891 crores by the end of December 2016. It is estimated to reach INR 220,330 crores by December 2017, according to the Digital Commerce report 2016, published by the Internet and Mobile Association of India (IAMAI) and IMRB Kantar.

     

     

    The report finds that Online Travel industry continues to grow strongly with 56 per cent share while share of online non-travel has improved over the previous year to reach 44 per cent.

     

     

    Domestic air ticket and railways booking continue to be among top contributors to the Online Travel spends. These were the segments that were the top contributors in previous year also. Hotel Booking has seen a substantial growth of 60 per cent, from INR 5200 crore in December 2015 to INR 8320 crore in December 2016. Domestic Air Tickets Booking is the highest contributor in this segment and has grown 20 per cent from INR 31,619 crore to INR 38,160 crore in 2016. The online travel market is expected to reach close to INR 1, 18,598 crore by December 2017. The segment was valued at INR 95,198 crores in December 2016.

     

     

    The report also finds that E-Tailing maintained a strong performance with 59 per cent growth. In the E-Tail category, Mobile Phone and Mobile Accessories continue to be the top contributor to the overall pie. Another product category that has registered sharp growth is apparel, personal health care products and accessories. These two categories collectively account for 60 per cent of the overall spend in E- Tail segment. The E- Tail segment is expected to reach around INR 94,964 crores by December 2017. It was pegged at INR 59,876 crores in December 2016.

     

     

    The report also finds that Online utility services market (eg: payment for DTH/ Telephone Bills/ Electricity Bills etc) registered close to 20% growth between 2015 and 2016. The market reached close to INR 6277 crores in terms of overall online transactions as on December 16.  The segment is expected to reach INR 7,532 crore by December 2017.

    Other online service market that includes online bookings done for entertainment, online grocery and online food delivery, was pegged at INR 3823 crores in December 2015. In December 2016 the market reached close to INR 4,170 crores. Online food delivery is the top contributor within this segment with a market value of INR 2,040 crores. This growth is expected to continue in future and the market is expected to reach INR 4,587 crores by December 2017.

     

  • In its first full year of operations, Mobile 10X has incubated 35 startups at its hub in Bengaluru and five startups at its hub in Hyderabad

    IAMAI incubated start-ups raise Rs9 crore

     

     

    Six of the apps startups incubated at the Internet and Mobile Association of India (IAMAI)-sponsored Mobile10X Apps Hub in Bengaluru has raised Rs 9 crore of seed fund in the last 10 months. The six startups are: Highway Delite – founded by Rajesh G, who is an engineer and an MBA, is working to bring in the concept of cashless highway trip; Zoyo – founded by Jeeves Warni, a graduate and DOEACC (A Level) certified professional, is building digitalised parking across Indian cities; SpotPlay – founded by Santosh Kumar, who is an MBA in Finance, allows passengers watch videos without internet connection using its Patent Pending technology; Townista – founded by Paras Jain, an IIT Bombay alumnus, are changing the short trip segment by providing all-inclusive standardised experiential package; MyOfficeCab – founded by Prashanth Y, who is a B.E. in Computer Science, is a technology driven eco transportation solution; Adcamie: Founded by DilipVamanan, a B.Tech from NIT Calicut and Alumnus, IIMB, is a SaaS product designed to help simplify and streamline all media buys under one convenient platform.

     

    In its first full year of operations, Mobile 10X has incubated 35 startups at its hub in Bengaluru and five startups at its hub in Hyderabad. Mobile10X aims to augment India’s developer base, quality and market by 10 times by 2019. This is being achieved by intervening at different stages and levels of Apps developers. Intervention of development is on 4Es – Educate; Engage; Evangelize and Enable, catering to Students, Beginner/Directionless Developers, Focused/Serious Apps Developers and funded/established developers.

     

    The Government of Karnataka, T-Hub, Hyderabad, Google India, Paytm, VMAX and Facebook are the current patrons of Mobile10X.

     

     

  • The Digital Marketers' Awards are designed to recognise exceptional work done by the Marketing fraternity to take their brands into the digital era

    IAMAI rewards CMOs at DMA Awards

    By A Correspondent

     

    The Internet and Mobile Association of India (IAMAI) celebrated the achievements of the Chief Marketing Officers (CMOs) last Friday at the Digital Marketers’ Award (DMA).

     

    This year the award show had 11 categories to honour CMOs and Marketing Heads. The categories that were rewarded were Banking, Insurance, Personal Finance & Investments, Healthcare, Automobile, Real Estate, IT &ITes, Travel, Digital Businesses and Consumer Durables/FMCG. List of winners is given herewith:

     

    The winners were selected by a jury comprising of Tushar Vyas, Chief Strategy Officer, GroupM South Asia, GroupM; Atit Mehta, VP & Head of Media, Sequoia Capital; Deepali Naair, Chief Marketing & Digital Officer, IIFL Wealth & Asset Management; Aditya Rath, Partner, KPMG; Manish Vij, Founder, SVG Media; Anita Nayyar, CEO India & South Asia, Havas Media and Vivek Bhargava, CEO, iprospectCommunicate2.

     

    Commenting on the significance of the DMA Awards, Kartik Jain, CMO – HFDC Bank said,”Digital Marketing Awards is a great initiative that inspires and motivates digital marketers in the industry. It is a great platform to showcase the efforts put in towards digital marketing by the industry collectively.”

     

    Speaking about the impact of digital marketing, Gunjan Soni, CMO & Head – International Brands Business, Myntra, said,“Digital marketing is a completely democratic medium and therefore it is the power of the idea that can take a brand really far. Measuring the success not just by pure reach but by the number of shares and likes that a content is getting is key to a successful campaign.”

     

    Said Mohan Menon, GM & Head Marketing – Max Healthcare: “There’s a lot happening in the digital space of the healthcare industry. Our industry is booming in terms of disruptions and innovations. Disruption and innovations using technology and digital is leading the piece not only in terms of marketing but also in service and product delivery. Even the traditional players in the segment is exploring digital in a big way to reach out to public and also delivery of service.”