The judging for the IndIAA awards from the International Advertising Association (IAA) will be held on August 17, 2018. The jury includes: Ravi Desai, Director, Mass and Brand Marketing, Amazon India; Rajiv Anand, Executive Director- Retail Banking, Axis Bank; Sangeeta Pendurkar, CEO, Pantaloons; Kaushik Roy, President – Brand Strategy & Marketing Communication, Reliance Industries Ltd; Suparna Mitra, Chief Marketing Officer, Titan;Â Alpana Killawala, Principal Advisor, Reserve Bank of India and Ranju Kumar Mohan, Entrepreneur.
Said Pradeep Guha Chairman IAA IndIAA Awards Committee: “Our jury consists of very senior people. Their expertise and experience will make the judging process very meaningful. The IAA IndIAA awards are in their fourth edition and are presented by the Mathrubhumi Group once again. These awards are unique because they are judged by advertisers, and the shortlist is assembled by a knowledge partner.”
Added IAA India President Ramesh Narayan: “We call these the real awards for real hardworking advertising. No scams here. These are pieces of work whose creative excellence has justified the faith of the brand custodians who have invested their money in it.”
The International Advertising Association’s (IAA) India Chapter presented the winners for the sixth edition of the coveted Leadership Awards at St Regis Hotel, Mumbai.
Key highlights of the panel discussion:
Prathyusha Agarwal, CMO- ZEEL: “TV has been the source of entertainment for every Indian household for decades and continues to be so. As the entertainment powerhouse of the country we believe only when we come together across platforms, extraordinary happens. Hence, we are here to provide the best solution to the advertisers. We are also witnessing huge growth in the regional markets and connecting with people in their own language is invaluable. Fundamentally, TV is and will always be relevant, but it is also a glorious time for marketers with digital and working together to effectively reach out to consumersâ€
Sanjay Behl, CEO- Raymond Ltd: “Properties that are being watched in India right now are at an all-time high beating world numbers. Fundamentally, there are two questions in context of media, first being brand position and second which medium helps me build my brand. I feel brands are working towards influencing immediate purchase rather than analysing which medium helps in the long run. No doubt, that the reach of TV is high, it is also quick as product life cycles are short and TV gives you a wide reach within a 30 second Ad duration. It is also intense as TV as a broadcast medium builds passive engagement vs Digital disengagement. I also feel quality innovations have been happening in consumption of the media as TV remains the second highest return on investment after paid research. I truly believe TV is a and will remain a powerhouse medium in our country.â€
Shashi Sinha, CEO- IPG Media Brands India: “In the media agency ecosystem, there is a lot of discussion on ratings. I appeal that we must look at first impressions to make actual comparison and what comes easily to traditional advertisers may not appeal to the youth today. I feel TV has a long way to go and is a under nourished medium. However, for people to build brands, India still has a long way to go so one needs to advertise using TV as a medium.â€
Partho Das Gupta, CEO – BARC India: “TV today reaches 836 mn individuals across India, we as Indians still are TV fanatics. People are spending 4 hrs on TV in the South of India. Almost 12 hours of advertising gets telecasted in India. Hindi content is still ruling, 688 mn viewers are watching GEC serials while at a similar number 680mn are watching movies which is a higher number than people who watch movies in the theatre. Sports as a genre is also going up. Overall, I would say TV is the biggest dominant medium today and will continue to grow.â€
Said IAA India President Ramesh Narayan: “A unique power-packed event, we have with us advertisers, media, corporates all assembled to salute excellence in leadership. This is very inspirational.India chapter has been leading from the front to name a few initiatives #WorktoLivetoWork , IAA Mentorship for Women, IndIAA Regional Awards, Reigniting the Artist and Storyteller in you, IAA Olive Crown Awards, IndIAA national awards and for the first time in 80 years we have IAA World Congress  being hosted in Kochi in February 2019.â€
Before the awards were presented, a panel discussion was moderated by Partho Dasgupta, BARC India with eminent panellists –Sanjay Behl, CEO, Raymond, Shashi Sinha, CEO of IPG MediaBrands and Prathyusha Agarwal, CMO, ZEEL on television medium being a strong influencer (See box alongside).
The highlight of the evening saw IAA India inducting veteran industryperson Sam Balsara into the IAA Hall of Fame for doing so much more than just founding and building a great communication company.
Ajay Piramal, Chairman, Piramal Group was recognised as the IAA Business Leader of the Year. Sharing his learnings from the Bhagwad Gita he mentioned it has the philosophy that can be used to practice on a day to day basis. ” Some of the lessons I have learned are to 1. Have courage – keep fighting 2. Be fearless – take the path less travelled  3. Focus on action – results follow actions 4. Be equanimous”.
The event was sponsored by Zee. Lokmat group was Associate Partner. Said Rishi Darda, Joint Managing Director and Editorial Director, Lokmat on the association: “At Lokmat as Maharahstra’s No 1 Newspaper we have always focussed on recognising individuals for their exemplary contribution across various areas. #IAALeadershipAwards partnership compliments our organisational focus in identifying deserving marketers of today and providing a platform to create awareness on their outstanding work in their relevant area. The stellar jury also adds to the credibility of the event. The attendance of stalwarts in media, the hall of fame induction of Sam Balsara and the motivation towards mentoring youngsters of tomorrow; all of which is focussed towards nurturing and developing the marketing fraternity. We thank industry for supporting us all through and IRS 2017 not only affirms our Maharashtra leadership but confirmed our leadership in Pune market.â€
The jury for the IAA Leadership Awards will meet under the chairmanship of Rajiv Dube (Director of Corporate Services, Aditya Birla Group) on July 16.
The other jury members are: Sanjay Behl, Chief Executive Officer- Lifestyle Business, Raymond; Sunil Kataria, CEO – India & SAARC, Godrej Consumer Products Limited; Karthi Marshan; Senior EVP and Head – Group Marketing, Kotak Mahindra Bank; Sanjay Tripathi, Co-Founder & CEO, Agilio Labs; R Ramakrishnan, Vice Chairman, Jt MD and Group CEO, Polycab and Kaushik Roy, President – Brand Strategy & Marketing Communication, Reliance Industries Limited.
Said Ramesh Narayan, President, International Advertising Association India, “Being recognised by your peers is the best thing that could happen to any professional. We are very happy that we have a jury that has eminent marketers who are very hands-on in Industry. Many of them are distinguished winners of the IAA Leadership Awards earlier.â€The awards will be presented in Mumbai on July 27.
The India Chapter of the International Advertising Association (IAA) will induct advertising doyen Sam Balsara into its Hall of Fame at the sixth edition of the IAA Leadership Awards on July 27.
Ramesh Narayan
Said IAA President Ramesh Narayan: “The Hall of Fame is the biggest honour that the IAA bestows in India. It is reserved for someone who has not just built and run a great company, but has gone beyond the call of duty and made a significant contribution to the industry as a whole,†adding: “Sam is so much more than Madison Communications. He has been President of the Advertising Agencies Association of India, The Advertising Club and the IAA. He has also been Chairman Audit Bureau of Circulations and Advertising Standards Council of India. And he has brought great respect to every office he held. Having had the pleasure of working closely with him at the AAAI and the IAA I am delighted with this wonderful choice.This will definitely act as an inspiration for others in the industryâ€.
In its sixth year now, the others inducted into the IAA Hall of Fame are Pradeep Guha, Ramesh Narayan, I Venkat, Bharat Patel and Srinivasan Swamy.
The induction will be done along with the IAA Leadership Awards which will be presented on July 27 in Mumbai.
The IAA Leadership Awards, now in its sixth edition will be presented in Mumbai at the St. Regis Hotel on July 27, 2018.
Rajiv Dube, Director of Corporate Services, Aditya Birla Group will chair the Jury that will recognise marketers in major categories.
The jury members for this flagship award for marketers include R Ramakrishnan, Vice Chairman & Joint MD and Group CEO – Polycab and Karthi Marshan, Marketing Head, Kotak Mahindra Group amongst others.
Said Ramesh Narayan President India Chapter of the International Advertising Association (IAA): “The IAA Leadership Awards have, over the last five years, been acknowledged as the gold standard of marketing awards.â€
Along with the awards for the top marketers of the year, a special committee of the IAA will decide on who will get the iconic Business leader of the Year (last year Mukesh Ambani personally accepted it and the year before that Kumar Mangalam Birla accepted it), Editor of the Year, CEO of the Year (Creative and Media Agency), News Anchor of the Year and Brand Ambassador of the Year.
The India Chapter of the International Advertising Association (IAA) will be rolling out a mentorship programme for women in the marketing, media and advertising space. The plan is the brainchild of IAA Vice President Megha Tata (Chief Operating Officer BTVI- Business Television India) who will also be driving the initiative.
Said IAA India President Ramesh Narayan: “I am delighted that we are getting involved in this meaningful initiative. It is the first time that something like this is being planned in the marcom industry and needs the complete support of our colleagues. Since IAA has always been at the forefront of such initiatives, it is a very logical extension for us. The immediate endorsement of senior people like Ashish Bhasin (CEO Dentsu Aegis network), Nandini Dais (CEO Lodestar Media), Shalini Kamath (Shalini Kamath & Associates), Neena Dasgupta CEO Zirca Digital Solutions) to name a few, as mentors, has been a great source of satisfaction for us. I believe industry associations owe it to their constituents to plan and implement such initiatives.”
Added Tata: “Our plan is to complete the mentorship of what we call as Phase 1 in a period of six months with 4 meetings between mentors and mentees in this time span. 20 mentees would be short-listed in Phase 1 which will be restricted to Mumbai only and the learnings would be invaluable as we roll out Phase 2 after six months. I am hoping this wold be an on-going effort and we would be contributing to the development of a fine crop of women leaders over a period in time.â€
The International Advertising Association India Chapter and Free Press Journal have announced the compilation of ‘The Gutenberg Galaxy’,a book that will showcase case studies of selected print advertisements which were created in the period— January 1, 2016- December 31, 2017.
‘The Gutenberg Galaxy’ will feature case studies of the best print ads in the period specificed. By keeping the entry free, IAA-India Chapter-FPJ wants to welcome large number of case studies. There is no limit to entries from the agencies. For this initiative, Sandeep Singh (who can be often seen on news television defending the political right) will be the Editor. The criteria for the entries are: the case study should not exceed 1,000 words and nor have more than six visuals and the entry should be sent along with a NOC from the client/advertiser. The last date for submission of the case study is March 15, 2018.
Ramesh Narayan
Said Ramesh Narayan President IAA (India Chapter): “The IAA is committed to contribute positively to every segment of its all-encompassing constituency. In a country like ours where print readership is robust, it is important to chronicle the best advertising that appears in this medium not from a creative lens, but in the form of a case study. I am confident the result will be an invaluable resource material that will become a collector’s item.”
Abhishek Karnani
Added Abhishek Karnani, Director, Free Press Journal: “This initiative is about keeping a record of best print advertisements that were printed last year. By supporting this initiative, Free Press Journal, one of the oldest publications of India, is trying to showcase the contribution of the print adverts. By including case study in the collection, we are helping the reader to understand the strategic use of print media. This collection would act as a reference book for future generation.â€
Idea achchahai. But why call it Gutenberg Galaxy…. Why not something more Indian?
The International Advertising Association (IAA) has conferred the IAA Honorary Life Membership on veteran communications advisor Roger Pereira.
Pereira, who led Shilpi Advertising for 22 years ending 1985, established Roger Pereira Communications in 1986. The agency was among the leading PR agencies and had a tie-up with Burson-Marsteller and later Edelman which eventually acquired his primary PR business.
Meanwhile, IAA also announced the winners of the 2017 Inspire Award. IAA World President and Chairman, Felix Tataru, while congratulating the winners said: “In what is now a truly global landscape the International Advertising Association, with its global footprint of over 3000 members, who are practitioners in all sectors of the marketing communications business, we are proud to recognize their accomplishments, commitment and services contributed to our industry.” “The IAA Inspire Awards have been initiated to pay tribute to our members for their many achievements and contributions of Leadership, Vision, Commitment and Service to advance the IAA globally as well as to make a difference in the worldwide arena of marketing communications. They have contributed their professional expertise and inspired the marketing communications community locally, regionally and globally.”
The IAA Inspire Champion Award honours notable leaders for their lifetime achievements, vision, committed services to IAA, as well as their contributions to advancing the IAA and communications in the global marketing communications industry. This year’s five recipients include: Maria Bauernfried, Marketing Director, Kelly GmbH – Austria; Akira Kagani, Executive Advisor, Drill Inc – Japan; Brendan Ripp, Executive Vice President, National Geographic, FOX Networks Group – USA; Anthony Savarimuthu, Chief Executive Officer, Dentsu LHS – Malaysia; Murtaza Tajbhoy, Chief Strategy Officer, Leo Burnett Sri Lanka – Sri Lanka. Sadly, no one from India.
Apart from the above, there is also the IAA Inspire Young Leader Award that recognizes young professional members for their significant service as leaders in the IAA Young Professionals arena and for their dynamic contributions in the marketing communications industry. This year’s five recipients include Iulia Niculae, Marketing Manager, Romanian Football Federation – Romania; Claudiu Petria, Co-Founder, Girofar-Surviving Deadlines – Romania; Hasnaa Rkhami, Global Online Marketing Manager, The Estee Lauder Companies Inc. – USA; Victoria Ryan, Account Director, The Week (Dennis Publishing) – United Kingdom; Ljubica VukÄević, Insight Analyst, Direct Media – Serbia. Again, no one from India.
Also, this year’s IAA Honorary Life Membership Award pays tribute to four venerable members from the international IAA chapters in Italy, Saudi Arabia, and the United States other than Pereira. The other three recipients of the 2017 Honorary Life Membership Award include: Edoardo Brioschi, Professor, Universita Cattolica del Sacro Cuore, Italy; Talal Dhulaymi, Chairman, tph DDB Middle East, Saudi Arabia and Lawrence Levy, President, LJL Associates, USA.
It was the big night of the International Advertising Association India Chapter. The fifth edition of the IAA Leadership Awards took place in Mumbai with Reliance Industries Chairman and MD Mukesh Ambani and Deputy Minister of the diplomacy, PM’s office, Government of Israel, Dr Michael Oren in attendance
Former IAA India president and Chairman and Managing Director, RK Swamy BBDO Srinivasan Swamy was inducted into the IAA Hall of Fame Award. The IAA Media Agency Leader and Creative Agency Leader Award went to Vikram Sakhuja, Madison Communications Pvt. Ltd. and Sonal Dabral, DDB Mudra Group, India respectively. The IAA Media Leader Award went to Rajan Anandan, Google while Mukesh Ambani, Chairman & MD of Reliance Industries, was adjudged as the IAA Business Leader of the Year.
Rahul Joshi of Network18 News was awarded the IAA Editorial Leader award and Shereen Bhan, CNBC-TV18 received the IAA Leader – TV Anchor of the year. The Brand Endorsement Leader awards went to Amitabh Bachchan and Alia Bhatt.
On being awarded the Business Leader of the Year award, Mukesh Ambani, Chairman & MD of Reliance Industries said, “On behalf of all of us at Reliance Industries, we would like to thank the jury and IAA for this recognition. I believe leadership is about setting new standards as demonstrated by our team at Jio. India was 155th in mobile broadband rankings in the world when we launched Jio but in a year, it became number 1 in the world. India is becoming a mobile first country and this is the future of our young nation.â€
Commenting on the occasion, Ramesh Narayan, newly elected President of IAA said, “We are privileged to have Shri Mukesh Ambani and Dy. Minister of Diplomacy, PM’s Office, Government of Israel Michael Orren with us. IAA Leadership Awards 2017 has been a memorable event thanks to the distinguished guests, esteemed jury and an exhaustive list of quantitative and qualitative parameters that have helped recognise outstanding campaigns and we have cherished our partnership with Colors.â€
Speaking of his maiden visit to India, Deputy Minister of the Diplomacy, PM’s office, Government of Israel, Dr. Michael Oren, said “India is revered, respected and loved by the people of Israel. Both countries are the cradle of great civilisations and religions. I can think of no two countries in the world that have had a greater impact on history and art. I would like to extend an invite to every Indian to visit Israel and experience our love for India and our hospitality.”
Speaking about Colors association with the awards, Raj Nayak, COO, Viacom18 Media Pvt Ltd said, “We have been associated with the IAA Leadership Awards since inception and are happy to see it grow in size and stature year after year. As a leader in the media and entertainment space, we feel privileged to partner with The International Advertising Association in recognising and rewarding leaders in our country.â€
For some years now, Janak Sarda, Managing Director of the Nashik-based Deshdoot Media Group, publishers of Deshdoot, Sarwamat, Deshdoot Times and Nagar Times newspapers, has been playing an active and visible role in a few industry leadership bodies. At the India chapter of the International Advertising Association (IAA), he has spearheaded various initiatives around youth engagement and now he has been appointed Sarda Area Vice President for India and Asia Pacific by the IAA. Four others have also been assigned similar regional responsibilities elsewhere in the globe.
“The future of the IAA requires us to rethink and rebuild our membership starting with professionals new to our workforce,” said Felix Tataru, Chairman and World President of IAA. “Our local chapters have created some strong leaders who are at the forefront of creating unique experiences on the ground and we’re excited to have them shaping how to bring those best practices for learning, networking and events to the global stage. As a former VP of Young Professionals, I’m personally committed to helping this team succeed and have a direct impact on our overall leadership strategy.”
Said Karen Carter: â€As global Vice President of Young Professionals for the past two years, I’ve had the pleasure to meet and work with these amazing young minds,”. “Our goal is to transfer responsibility of YP programmes to this group and let the future leaders of our industry own and define what the IAA will look like in five years and beyond. I’m honoured to be able to help them on this journey and can’t wait to see what they’ll achieve.”
The India chapter of the International Advertising Association (IAA) is set to host the IAA CEOs Tour to Israel, with an aim to engage with leading Israeli startups in the field of Technology and Media. The Indian delegation will be led by Neeraj Roy, President of IAA’s India Chapter and Founder & MD, Hungama Digital Media Entertainment and will be co-chaired by Abhishek Karnani, Managing Committee Member – IAA and Director, The Free Press Journal.
The Indian CEOs will interact with top CEOs and CXOs from over 50 Israeli startups and learn and experience the disruption they are causing in the market they operate in. The delegation will also be a part of an India-Israel MediaTECH Summit whilst in Tel Aviv
Neeraj Roy
Speaking about the tour, Neeraj Roy, President of IAA India Chapter and Founder & CEO, Hungama Digital Media Entertainment said, “As an entrepreneur it gives me immense pleasure to see startups grow, succeed and drive some of the biggest innovations in the world. IAA is keen to lead the agenda to create a stronger bond between Indian and Israeli business leaders. The idea exchanges are sure to lead to the creation of opportunities that will help us grow collectively.â€
Population First will hold the first edition of The South Asia Laadli Media & Advertising Award for Gender Sensitivity 2015-16 will felicitate 37 media professionals who have exemplary sensitivity in reporting on gender issues. The awards will be presented by the Chief Guest of the event Dr Shashi Tharoor (though given the Republic exposes, we aren’t certain that he will make it) and hosted by the journalist-entrepreneur Barkha Dutt. The awards event will be held on May 12 in Mumbai.
Said Dr AL Sharada, Director of Population First: “From a mere 100 entries in 2007 to more than 1500 entries in 2015, Laadli Media Awards have come a long way in acknowledging the media’s contribution in women empowerment and gender issues. The increasing volume of discussion in public domain on gender issues is an indication that we are witnessing the beginnings of change Also the partnership with Colors is a refreshing start to the new edition and indeed helps us to sustain the impact and reach of the awards. Today, with the expansion of Laadli to other developing nations through the support of IAA, we look forward to stories pertaining to gender from five South Asian countries. We hope to continue this momentum, and create a long standing impact of changing the society riddled with patriarchal mindsetsâ€.
Added Ramesh Narayan, Vice President, IAA: “We are very happy to lend our support to this meaningful award. Our chapters and associates in Pakistan, Sri Lanka, Mauritius, Nepal and Bangladesh are working on selecting one journalist in each country who has done wonderful work in the area of gender sensitivity and that person will be nominated to receive the special IAA Laadli South Asia Media Award.”
The South Asia Laadli Media & Advertising Award for Gender Sensitivity 2015-16 for the category ‘Best Short Film’ will be presented to Radhika Puri for her short film ‘Water Wives’ which digs into the existing system of husbands marrying multiple times inorder to have wives double as labourers to fetch water. The award for ‘Books in the Novella’ category  will be awarded to Volga for her book Liberation of Sita published by Harper Collins.  ‘Parched’ and ‘Neel BatteySannatta’ will be presented awards in the films category.
The ‘Best Advertising Campaign’ award will be given to ‘Vicks’ for its portrayal of the third gender. The Laadli Media Award for ‘Game Changer’ will be presented to ‘NayiSoch’ by Star India.  The Lifetime Achievement award will be presented to KamlaBhasin, a leading women’s rights activist.
The jury for the Laadli Media awards including leading professionals like KV ‘Pops’ Sridhar, Sameera Khan, DeepaGahlot, Dilip D’Souza, Kumar Ketkar, Amrita Chowdhury, Amy Fernandes, Kalpana Sharma, Gurbir Singh, AyazMemon, Namita Roy Ghose, KiranKhalap, NamrataZakaria andNeeru Nanda.
