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Tag: IAA

  • The awards will be presented across 12 categories on Saturday, April 18, 2015

    IAA announces 3rd edition of leadership awards

    By A Correspondent

     

    The India chapter of the International Advertising Association (IAA) has announced the third edition of the IAA Leadership awards. The awards will be held on Saturday, April 18, 2015 at the Grand Hyatt Mumbai and is presented by Colors.

     

    The awards will recognise marketing, advertising and media professionals community for their performance, innovation and creativity in delivering pathbreaking marketing initiatives across 12 categories.

     

    A jury comprising Sunil Alagh (SKA Advisors), Sangeeta Pendurkar (Kelloggs), Kaushik Roy (Reliance), Neeraj Roy (Hungama), CVL Srinivas (GroupM), Gayatri Yadav (Star India), Ramesh Narayan, Raj Nayak (CEO, Colors), and Srinivasan K Swamy (President, IAA India Chapter) will appraise the shortlisted candidates. The overall process is validated by Ernst & Young.

     

    Srinivasan K Swamy

    Speaking on the third edition of the IAA Leadership Awards, Srinivasan K Swamy, President of IAA’s India Chapter said, “The high admiration that the IAA Leadership Awards has earned from the community in the past two years fuels our enthusiasm to return with our third edition with a bang. We are gearing up to applaud the efforts of those marketers and professionals whose hardwork has borne fruition in the past year.”

     

    This year’s categories include the following:

     

    S. No

    Category Names

    1

    Marketer of the Year Automobiles – Two wheelers

    2

    Marketer of the Year Automobiles – Passenger vehicles

    3

    Marketer of the Year – Banking

    4

    Marketer of the Year – Cellular Phone Services

    5

    Marketer of the Year – Consumer Durables

    6

    Marketer of the Year – E-Commerce

    7

    Marketer of the Year – FMCG – Food

    8

    Marketer of the Year FMCG – Beverages

    9

    Marketer of the Year FMCG – Household Products

    10

    Marketer of the Year FMCG – Personal Care

    11

    Marketer of the Year – Insurance

    12

    Marketer of the Year – Mobile Devices
  • The event will be hosted at the Palladium Hotel Mumbai on 27th March at 7pm

    Stage set for Olive Crown Awards in Mumbai on March 27

    By A Correspondent

     

    The fifth edition of the Olive Crown Awards from the India Chapter of the International Advertising Association (IAA) will be hosted at the Palladium Hotel Mumbai on 27th March at 7pm.

     

    Shri Piyush Goyal Minister of State (IC) Coal, Power, New and Renewable Energy will be the Chief Guest while actor John Abraham, and Shri Rana Kapoor, MD, YES Bank Ltd. will be the Guests of Honor. Srinivasan Swamy, President – IAA said that this award had grown from strength to strength over the years. He reiterated that this was one of IAA’s ways of supporting good causes like the environment.

     

    Neeraj Roy

    Neeraj Roy, Chairman Olive Crown awards committee said that along with the guests of honor, leaders of industry will present the Olive Crown awards. There will be also entertainment segments by well-known artistes. He added that the Olive Crown Green Crusader award would be presented to a personality who was distinguished in the field of environment and the Olive Crown Corporate Social Crusader Award would be presented to a corporate which has excelled in Corporate Social Responsibility.

     

  • The Corporate Social Crusader award is conferred on a Corporate which has excelled in any form of CSR activity in the last calendar year

    IAA extends entry deadline for Corporate Social Crusader Award

    By A Correspondent

     

    The last date for receiving entries for the International Advertising Association (IAA) Corporate Social Crusader Award has been extended to February 28th 2015.

     

    The Corporate Social Crusader award is conferred on a Corporate which has excelled in any form of CSR activity in the last calendar year. The CSR could be in any area of the Corporate’s choice and is judged on the basis of its scale, relevance, and impact.

     

    Srinivasan Swamy, President, IAA India Chapter & Vice President – Development, IAA Asia Pacific said, “We introduced the IAA Corporate Social Crusader Award as a part of our prestigious Olive Crown Awards last year. The response was amazing. Over 53 large corporates sent in their entries. The award was ultimately shared by Hindustan Unilever and Mathrubhumi Group of newspapers.”

     

    Neeraj Roy, Chairman, Olive Crown Awards Committee, IAA India Chapter, added, “Last’s years award ceremony was special. We had Amitabh Bachchan and Maneka Gandhi with us along with the entire communications industry. This award is for a company that takes a justifiable pride in its CSR activity over the last year. It includes any CSR activity from improving life skills to recycling to healthcare and education and of course the environment.”

     

    The Olive Crown Awards are run as a cause and there is no entry fee.

     

  • The Call for Entries has been good but many agencies have requested an extension of the deadline

    Entry deadline for Olive Crown Awards extended to Feb 15th

    By A Correspondent

     

    Neeraj Roy

    The India Chapter of the International Advertising Association (IAA) has announced deadline extension of the Olive Crown Awards that salute excellence in communicating sustainability.

     

    Neeraj Roy, Chairman, Olive Crown Awards Committee said, “The response to the Call for Entries has been good but many agencies have requested an extension of the deadline, and so we have extended the last date to receive entries to February 15th 2015.”

     

     

    Srinivasan K Swamy

    IAA President Srinivasan Swamy said, “The Olive Crown awards are our contribution to Planet Earth. They are run as a cause and we do not charge any entry fee. The awards ceremony is also an exclusive “invite-only” show. Last year Sri Amitabh Bachchan was the Chief Guest and Smt Maneka Gandhi received the Green Crusader Award. Further, Hindustan Unilever and Mathrubhumi Group of Newspapers shared the Corporate Social Crusader Award and McCann World Group bagged the Agency of the year award.”

     

  • To be held on Friday, December 19 at 4pm

    Tushar Vyas to discuss digital at IAA Webinar on Dec 19

    By A Correspondent

     

    Tushar Vyas

    The International Advertising Association (IAA) India Chapter, has organised its next webinar on ‘World Goes Digital’ which will be addressed by Tushar Vyas, veteran digital media specialist and Managing Partner, GroupM South Asia, on Friday, December 19, 2014 at 4pm.

     

    Tushar Vyas is part of the GroupM South Asia ExCo and leads the digital media practice for GroupM South Asia. He is also responsible for investment and corporate business development.

     

    He had launched Digital Media business unit (Interaction) for GroupM India and built up a 300+ member team and expanded services in areas like content, search and programmatic buying, mobile, digital activation, social, insight and digital analytics. The GroupM Digital Media practice is today the largest digital media solution provider with more than 200 active clients.

     

    Srinivasan K Swamy

    “We are delighted to have Tushar Vyas to address the IAA Webinar. I am sure brand managers and digital media practitioners would use this opportunity to interact with him,” said Srinivasan K Swamy, IAA India Chapter & Vice President, Development Asia/ Pacific Region of IAA.

     

    Abhishek Karnani, Director, Free Press Journal and Manish Advani, Head – Marketing and Public Relations, Mahindra Special Services Group, are co-chairing the IAA Webinar series.

     

    The Webinar will be aired live on the IAA YouTube channel –www.youtube.com/iaaindiachapter on December 19, 2014 from 4pm onwards.

     

  • Seminar to be addressed by advertising, media & marketing leaders on Wednesday, December 10, 2-6pm, Mumbai

    IAA to host seminar on ‘Changing Gender Frames’

    By A Correspondent

     

    The India Chapter of the International Advertising Association (IAA) is organising a seminar on the broad theme of “Changing Gender Frames” on 10th December at the Mayfair Rooms, Mumbai. The event is being held in association with the United Nations Population Fund (UNFPA), Laadli a well-known NGO and the Advertising Council of India (ACI).

     

    A specially commissioned research study, the IAA-Hansa Research on “Portrayal of Women in Indian Advertising” would be formally released at the event.

     

    Srinivasan K Swamy
    Monica Tata

    Srinivasan K Swamy, President, IAA India Chapter & Vice President – Development, Asia Pacific, IAA and Chairman & Managing Director, R K SWAMY HANSA Group said, “This is yet another initiative which clearly underlines our commitment to the philosophy that what is good, is good for business. We wish to apply scientific temper along with good intentions and promote the cause of gender equality.”

     

    Added Monica Tata, Managing Director HBO India Pvt. Ltd. and Chairperson of “Changing Gender Frames”: “I am delighted to steer an initiative that is very close to my heart. Following on from the seminar we organized last year against Violence on Women, this shows our sustained commitment to being a truly responsible industry body and making a meaningful difference in the fields of marketing advertising and the media.”

     

    The seminar will be addressed by senior marketers, advertising leaders and other renowned experts from the industry.

     

  • The Knowledge Seminar will be held on 9th October, 2014, at Taj Lands End, Mumbai

    IAA to host ‘Let’s get real’ seminar in Mumbai

    By A Correspondent

     

    The International Advertising Association (IAA) India Chapter has announced its next event on marketing of real estate titled ‘Let’s Get Real’.

     

    The event assembles decision makers from real estate, advertising and media with the objective of ‘reshaping the future of communication of the Indian real estate industry’. It will focus on the causes responsible for the stagnating real estate industry and will provide possible solutions through appropriate marketing and communication strategies.

     

    Srinivasan K Swamy

    Newly re-elected President of the IAA, Srinivasan Swamy said, “Such industry-specific seminars are unique and are receiving a lot of interest not just in Mumbai but also in smaller cities. We plan to roll out such seminars covering real estate and retail to Tier-II cities this year”.

     

    Jaideep Gandhi, Honorary Treasurer of IAA India and the Chairman of Real Estate Seminar said, “The seminar on real estate marketing has really caught the imagination of real estate developers and they have embraced this seeing its usefulness in their businesses. The one in Mumbai last year as well the one in Nashik earlier this year were both well attended. The expectation from this year’s seminar in Mumbai is huge. We have a complete buy-in both from the real estate industry and the communication industry and we hope not to disappoint them”.

     

    The speaker line-up comprises Lulu Raghavan, Managing Director, Landor Associates, Adrian Terron, Vice President, Global Communications & Marketing, Nielsen India, Josy Paul, Chairman and CCO, BBDO India, Rabe Iyer, Managing Partner, Motivator, Nitin Bawankule, Director, e-com and classified, Google India, Advitiya Sharma, Co-founder, Housing.com, Ashutosh Gupta, Director, Marketing Solutions, LinkedIn.

     

  • He already serves on the IAA Global Board as Vice President – Development, IAA Asia Pacific

    Srinivasan Swamy re-elected President of IAA in India

    By A Correspondent

     

    Srinivasan K Swamy

    Srinivasan Swamy, Chairman of R K Swamy Hansa Group was elected President of IAA for the third consecutive term at the Annual General Body Meeting. He already serves on the IAA Global Board as Vice President – Development, IAA Asia Pacific.

     

    Neeraj Roy of Hungama, Monica Tata of HBO and Jaideep Gandhi of Jaya Advertising were also re-elected Vice President, Honorary Secretary and Treasurer respectively the year for 2014-15.

     

    The other members elected into the Managing Committee were – Abhishek Karnani of The Free Press Journal, Vishakha Singh of Aurora Comms, Manish Advani of Mahindra SSG, Janak Sarda of Deshdoot, CVL Srinivas of Group M, Avinash Pandey of ABP News, M. V. Shreyams Kumar of Mathrubhumi, Partho Dasgupta of BARC, Bhaskar Das of Zee Media and Rajesh Kejriwal of Kyoorius.

     

    In addition, the following would serve in the Committee as invited members for the year 2014-15: Pradeep Guha, Pheroza Bilimoria, Sam Balsara, Kaushik Roy, Raj Nayak, Ramesh Narayan, M G Parameswaran, Neville Taraporewalla, Gayatri Yadav, Anita Nayyar, Pradeep Dwivedi, Anand Sankeshwar, Sunil Lulla and Punitha Arumugam. “A few more have been invited and their names will be announced after they accept our invitation”, said Srinivasan Swamy.

     

    In his outgoing President’s address, Srinivasan Swamy said that the year that went by was an active one, where 32 events were organised by IAA India. Some of these included two IAA Debates, four IAA Conversations, five IAA Mentorship Webinars, six Knowledge Seminars, three IAA Young Turks Forum events and other marquee events like the IAA Olive Crown Awards and the IAA Leadership Awards. There were a few other special ones like the IAA Retrospect & Prospects events in Gurgaon and Mumbai and the IAA Mentorship Programme. The year was off to a terrific start on 30th September 2013 with the IAA Platinum Jubilee Global Marketing Summit where the BJP Prime Ministerial candidate and CM of Gujarat the Hon’ble Shri Narendra Modi delivering his valedictory address on his vision of Brand India.

     

    IAA India will be celebrating its Silver Jubilee year in 2014-15. “We have identified at least 20 different platforms to peg our events for the coming year. We have a very good committee and I wouldn’t be surprised if we have more than 52 events during the year”, said Srinivasan Swamy. Commented Pradeep Guha, Area Director, IAA Asia Pacific, “IAA India is already seen as the most active industry body in India as well as in the IAA world. With the plans that are made for 2014-15, I have no doubt that this will be the best year ever and would set a new benchmark”.

     

  • MARTIN Vs ARNAB promises to be an interesting Reality Shadow Boxing Show, writes Sanjeev Kotnala

    In Jest | Sanjeev Kotnala: Sir Martin’s Secret 7 Steps for Encounter with Arnab

    By Sanjeev Kotnala

     

    MARTIN Vs ARNAB promises to be an interesting Reality Shadow Boxing Show. Live today at 3:30pm at ITC Grand Central, Lower Parel. Mumbai.

     

    Sources in WPP and IAA requesting anonymity tell us: “A lot went into ensuring Sir Martin Sorrell (SMS) 69, CEO, WPP to agree to converse with Arnab Goswami (AG), the 9pm dude of Indian television. It’s a great combination and a must-watch for the audience. Hope AG does not tone down his usual theatrics.”

     

    AG the sport that he is was willing to grill SMS risking his future. You don’t know what Martin buys next. IAA convinced him that Martin is no Rakhi Sawant or Lalu and could not guarantee TRPs at 9pm. ‘Frankly Speaking with Arnab’ was out of question. Hence the 3:30pm slot with a live audience.

     

    It started with the head of one of the Martin’s many companies pushed by the polite tall gentleman of IAA approaching Martin for the Encounter. Who is this Arnab Goswami? Is he head of some media business that you guys want Martin to meet was a natural question raised by SMS’s secretary.

     

    Primary research over the Net revealed AG, born 1973, writer of missing-from-the-racks ‘Combating Terrorism’, is an Indian journalist + Editor-in-Chief + News anchor of ‘Times Now’ and primarily responsible for all the Noise at 9pm. He has 21K+ likes on his Facebook pages (FB does not count Hates). While ‘NATION WANTS TO KNOW’ is his pet verse, truth is AG already knows and decides what and how much the nation should know.

     

    This was insufficient information for SMS who believes in knowing the ememy. WPP India team was directed to provide a complete dossier incuding list of Youtube videos to watch. Due to conflicting views, SMS finally made his own assumptions. Child’s play, he uses the same technique for understanding any thing Indian, including the economy.

     

    For the last seven weeks, SMS been preparing for the Encounter wrongly named Conversations. And here is the exclusive step-by-step action of the 7-week preparation programme.

     

    Step I: Watch Youtube videos and track social media on AG. Avoid polarised performance vedios with Rahul Gandi and Modi.

     

    Step II: Practise raising voice. AG loves a fight. SMS went to the best, he has been coached by Thirumurugan Gandhi who holds the record for outshouting AG.

     

    Step III: Dodge questions on Economy, FDI and cross-media ownership.  Fighting AG is a waste of time. Polite conversations will be the best weapon. AG after all is ill experienced to handle politemess and logic.

     

    Step IV: Build immunity to shouting.  With no body to shout at him, this was identified as the weakest point. Now, SMS is expected to  allow AG to shout when he breaks down the discussion to few limmited  focussed points, without  bothering if he was stating things out of context. Right context. WPP Generals have informed him audience would love it.

     

    Step V: Carry no notes. Sit straight. No gestures. Head must always be held above AG line of vision this makes AG nervous. Only AG can hold paper and bang the table or raise his voice shouting ‘The Nation wants to know”.

     

    Step VI: Shuffle through recnet past. Read all your past comments. Articles- interviews and even the SMS and Whatsapp messages. AG is bound to bring something from your past that even you may not remember.

     

    Step VII: Minor details major impact. AG is known to wear suit with white shirt. SMS been advised to stick to light pastals. SMS expected to avoid Dark Red and sit facing North. AG is allergic to anything Red or South. If he reports in wearing just shirt and trousers, be on guard, this is his style of trapping you.

     

    The two parties agreed on a NO-DISCUSSION LIST.

     

    Point 1: Salary and Copensation. SMS Total calculated compensation 2013 was 2.98 crore GBP. SMS is staunch supporter of salary hikes for CEO and Board members.

     

    Point 2:The failed merger of Publicis Groupe and Omnicom Group. It is old news.

     

    Point 3: Need for media measurement. Both WPP bosses IAA and the publication houses has warned AG on it.

     

    The tall gentleman from IAA been extra-cautious. No playing ‘My Funny Valentine’ by Chet Baker and Gerry Mulligan, especially the trumpet. It is known to change SMS’s mood. Deva oh Deva or ‘mai doll hu peetal di‘ is not allowed as AG natural instincts get charged and errupt out of context, just like some of his debates.

     

    Media Punters taking bets on (1) How late will the programme start  (2) How long will Martin last (3) How many times will we hear ‘The Nation wants to know’ ( The audience wants to know would qulify) (4) How many non-planted questions will be asked. *Conditions apply.

     

    No bets are being taken decibel level beyond perisible limits. Punters do not take bets on facts – truth and near certainty.

     

    Disclaimer: Late update reveals that it’s going to be mellowed down AG taking in equally polite SMS. With no satellite beam and lack of people to switch and noute; Arnab is expected to show his other side that audience will hate to love.

     

    If you are on Twitter, just go ballastic at the conversation

     

    Sanjeev Kotnala is Head Catalyst, P1P2Solutions. The views expressed here are his own

     

  • The event will be held at the ITC Grand Central Hotel in Parel, Mumbai from 3.30 pm to 5 pm

    IAA Conversations to feature Sir Martin Sorrell and Arnab Goswami

    By A Correspondent

     

    WPP CEO Sir Martin Sorrell and Times Now Editor-in-Chief Arnab Goswami will be engaged in a lively discussion on Monday, August 18 as part of the ‘IAA Conversations’ series of the Indian Chapter of the International Advertising Association. The event will be held at the ITC Grand Central Hotel in Parel, Mumbai from 3.30 pm to 5 pm.

     

    Srinivasan K Swamy

    “We find the IAA Conversations offering an excellent opportunity to engage two well-known media professionals in a meaningful dialogue on wide-ranging professional and personal topics. Sir Martin Sorrell, is one of the most important powerful media professionals in the world and our own Arnab Goswami is one of the most popular faces of news television in the country,” said Srinivasan K Swamy, President, IAA India Chapter & Vice President-Development, Asia Pacific.

     

     

    Bhaskar Das

    Dr. Bhaskar Das, Chairperson of the event said, “Both Sir Martin Sorrell and Arnab Goswami are great to listen to. And now when they sit together at the IAA Conversations, we are sure to not just have a lively session but also see some interesting insights coming up. People who follow ‘Frankly Speaking with Arnab’ will see a similar program but in a live format. An open-to-audience Q&A will follow the discussion.”

     

  • The India chapter of the International Advertising Association will see digital experts addressing real estate developers and professionals on ways and means to exploit the digital media

    IAA to host knowledge seminar in Nashik

    The International Advertising Association (IAA) India Chapter has announced its second industry-specific knowledge seminar for the realty sector on digital media. Titled ‘Real Estate in a Digitized World’, the seminar will be held in Nashik on Wednesday, July 9, 2014.

     

    Srinivasan Swamy

    Srinivasan Swamy, President IAA India Chapter & Vice-President, Development Asia/Pacific said: “Last year, our Seminar exposed various National and Mumbai based real estate developers and professionals to a glimpse of what the digital media can offer them. At the IAA (India Chapter), we believe it’s critical for us for take this knowledge beyond the metros and we are hence delighted to take this event to Nashik.”

     

    A cross-section of experts from the digital media, advertising and real estate are expected as speakers at the event, which is going to be held at Nashik Engineering Cluster, Sahastrarashmi, C-10 MIDC, Ambad, Nashik. The event will be held from 4 to 7pm and is being supported by Deshdoot and CREDAI, Nashik.

     

    “When the economy is slowly reviving, and many real estate projects need cost effective tools like the digital medium, a Seminar like this will be timely and can help the realty sector. I hope many will participate and benefit from it,” added Swamy.

     

    “The Nashik region has shown phenomenal growth in real estate and I am sure real estate developers will benefit much from experts from Google and GroupM,” said Janak Sarda, Chairperson of the event.

     

    Digital has emerged as India’s third-largest medium and very few real estate developers have exploited its full potential. This seminar will enable an understanding and appreciation of this important medium, which real estate developers can apply, and thereby benefit from, in this fast-changing communication era.

     

  • Nihal Kaviratne, CBE, Chairman, Akzo Nobel India will meet young professionals to address as well as mentor them

    IAA Young Turks Forum to host Nihal Kaviratne

    By A Correspondent

     

    The International Advertising Association (IAA) India Chapter has announced its next important initiative – IAA Young Turks Forum – which is focused on young executives who are keen to interact and learn from industry leaders. This will be a bi-monthly series and for the inaugural one, Nihal Kaviratne, CBE, Chairman, Akzo Nobel India has agreed to meet the young professionals to address as well as mentor them. Nihal Kaviratne will initially present an analysis of consumption trends in Asia and then interact with the audience on leadership in turbulent times.

     

    The series will be held on Tuesday, May 13 at 5 pm at the Hall of Harmony, Nehru Centre, Worli. HBO South Asia is the Presenting Partner for IAA Young Turks Forum.

     

    Kaviratne was cited in the Queen’s 2004 New Year Honours List in the UK and was awarded as the Commander of the Most Excellent Order of the British Empire (CBE) for services to UK business interests and for sustainable development in Indonesia. In January 2004, he moved from being Chairman of Unilever Indonesia to a regional role in the Unilever Asia Business Group based in Singapore as Senior Vice President – Development & Environmental Affairs. In January 2005, he assumed additional responsibility as Chairman of Unilever’s US$2.5 billion Home & Oral Care business in Asia.

     

    Today, Kaviratne is Director of DBS Group & Bank, StarHub, Singapore Airport Terminal Services Limited (SATS), Wildlife Reserves Singapore, GlaxoSmithKline Pharmaceuticals Limited. He is a member of the Governing Board of Bombay Mothers & Children Welfare Society.

     

    Srinivasan K. Swamy

    Srinivasan K. Swamy, President, IAA India Chapter & Vice President Development Asia/Pacific region of IAA said, “IAA has been thinking of doing something for young executives who are the backbone of industry tomorrow. With the launch of IAA Young Turks Forum, we hope to fill this gap. We are delighted to have someone like Nihal Kaviratne who has rich global experience to be our guest at the inaugural IAA Young Turks Forum series. We are sure young professionals will take full opportunity to learn from his insights on whatever he expounds.”

     

    Manish Advani, Head – Marketing and Public Relations, Mahindra Special Services Group, who is also Chair of the IAA Young Turks Forum series added, “The IAA Young Turks Forum is a unique effort to bring together international gurus and young professionals face-to-face. We are confident in presenting top notch leaders every two months to this young audience”.

     

    Meanwhile, in an attempt to generate interest in the topic, the IAA (India Chapter) has invited Young Turks to send their thoughts on “Asia, Who’s Consuming” or “Leadership in Turbulent Times” in about 500 words to iaaindiachapter@gmail.com. The chosen best article will win a Nokia cellphone along with a Certificate from the International Advertising Association.