MxMIndia

Tag: IAA

  • STACA is the apex body whose operations arm is the Advertising Council of India (ACI)

    Jaideep Gandhi joins STACA Board

    By A Correspondent

     

    The Standing Committee on Advertising (STACA), at a meeting of their Board of Trustees inducted senior adperson Jaideep Gandhi, Founder of Another Idea, onto their Board of Trustees. STACA is the apex body whose operations arm is the Advertising Council of India (ACI).

     

    Jaideep Gandhi

    Said Pradeep Guha, Chairman of STACA: “Jaideep Gandhi has been a veteran advertising person associated with prestigious industry Associations such as the Advertising Agencies Association of India (AAAI) and the India Chapter of the International Advertising Association (IAA) for many years. His understanding of industry matters will be an asset to STACA and ACI, under whose aegis the AdAsia has been held in India. ACI also sponsors six young professionals every year to the prestigious FastTrack program in Malaysia.”

     

    STACA was set up in 1981 as a Public Charitable Trust. Its main object is to impart education in advertising, marketing and allied subjects. Besides, the Trust organises various activities to promote growth & development of advertising and marketing and to promote better understanding amongst all the constituents in the field of advertising.

     

     

  • The award was to be presented at the IAA World Congress St.Petersburg, but since that has been postponed, the presentation details will be communicated soon

    Anant Goenka bags IAA 2020 Young Leader Compass Award

    By A Correspondent

     

    The International Advertising Association (IAA) has named Anant Goenka Executive Director- The Indian Express Group, and Mancom Member IAA India Chapter as ecipient of its 2020 “Young Leader Compass Award”.

     

    Says Punit Goenka, President of the IAA India Chapter: “It is a matter of pride for us in the India Chapter and in the Marcom industry in India that our member has been selected for this signal honor. I wish Anant all the best”.

     

    The award was to be presented at the IAA World Congress St.Petersburg, but since that has been postponed, the presentation details will be communicated soon.

     

     

  • The Glitch has stepped up to produce a film to spread this message

    The Glitch unveils campaign on elderly care for IAA

    By A Correspondent

     

    Soon after the International Advertising Association (IAA) India Chapter launched its public awareness campaigns to help elders who are most at risk during the lockdown, The Glitch has stepped up to produce a film to spread this message.

     

    Pooja Jauhari

    Says Pooja Jauhari, CEO, The Glitch: “Senior citizens are among the hardest hit during the lockdown. At the Glitch we have a ready set-up to produce all forms of content at the homes of our production and video teams’ homes. I am delighted that we could support IAA in putting out this important message. In these unprecedented times we all need to come together and help.”

     

    Added Ramesh Narayan, Immediate Past President and Area Director – APAC, IAA: “We are proud that our creative community and media friends always rise to the occasion and help promote good causes. This classic example of a film made Working from Home (in about four days) is being backed almost all TV channels like Zee, Sony, Discovery, Network 18, Republic, to name a few. Another example to show that communication is a force for good. The Rotary District will help amplify the campaign on social media through its network of 103 Clubs in the region.”

     

     

  • It features second in a three-part mini-series of Covid Communicators featuring Tista Sen

    IAA unveils campaign second in Covid Communicator series with Tista Sen

    By A Correspondent

     

    Tista Sen

    The International Advertising Association (IAA) India Chapter has launched its second in a three-part mini-series of Covid Communicators featuring Tista Sen, Regional Creative Director, Wunderman Thompson.

     

    Notes a communique: “Tista, well-known in the industry as a creative leader, is one of the extraordinary people who have created a unique communication (pro bono) under these extraordinary times of lockdown. Known for her positive attitude, she puts forth a message of hope and positivity using the magic of memories about Mumbai. The film has been made by Hansa Events as their contribution to the industry.”

     

     

  • The videos have been prepared by of Hansa Events as their contribution to the industry

    IAA profiles unique Covid Communicators

    By A Correspondent

     

    The India Chapter of the International Advertising Association (IAA) is chronicling unique pro bono communication prepared by industry pros during the period of the Covid Lockdown. The videos have been prepared by of Hansa Events as its contribution to the industry.

     

    Said Punit Goenka President IAA India Chapter: “Amidst the challenging times, it is heartening to note the voluntary initiatives taken up by industry leaders to come forward and share their perspectives. The association encourages more and more leaders to come forward and participate in this initiative to share ones knowledge, learnings and thoughts. On behalf of IAA, I would like to thank Bhupal, Tista and Rajeev for their valuable contribution”.

     

    Notes a communique: “The videos are about veteran design specialist Bhupal Ramnathkar who has organised probably the biggest crowd-sourced, design-based communication programme, Tista Sen, senior creative specialist and her positive film about the Memories of Mumbai and the moments of relaxation set to music by well-known creative and music specialist Rajeev Raja.”

  • The campaigns have been executed by an independent creative team driven by Dhananjay Khotpal and Neelam Lakhani

    IAA speaks up for senior citizens and against domestic violence

    By A Correspondent

     

    The India chapter of the  International Advertising Association (IAA) has unveiled public service messages on the critical issues concerning senior citizens and domestic violence.

     

    Punit Goenka

    Said Punit Goenka, President, IAA Chapter : “We need to take good care of our senior citizens keeping them safe from Covid-19. At IAA, it has been our constant endeavour to make people aware about their responsibilities towards elders. During such challenging times, the initiatives of the association in this realm will be further more amplified. We have also been concerned by the spike in the level of domestic violence across the country.  We will be implementing a series of communication campaigns across the nation, sensitising citizens on these critical issues.”

     

    Many publications have stepped up to support the IAA effort. Similarly social organisations like Rotary, industry bodies like Indian Merchants Chamber (IMC) and the Population First (Laadli) NGO will also play a role in disseminating information and counselling, where necessary.

     

    The campaigns have been executed by an independent creative team driven by Dhananjay Khotpal and Neelam Lakhani.

     

     

  • In the Corporate Crusader of the Year category, Reliance Foundation won the Gold and Mathrubhumi Printing & Publishing Company the Silver

    Olive Crown awards presented

    By A Correspondent

     

    The India chapter of the International Advertising Association (IAA) conducted the 10th edition of the Olive Crown Awards celebrating excellence in communicating sustainability.

     

    In the Corporate Crusader of the Year category, Reliance Foundation won the Gold and Mathrubhumi Printing & Publishing Company the Silver. The two NGOs – People For Animals Wildlife Hospital & Rescue Centre and Chirag Rural Development Foundation – shared the Gold for their contribution to environment sustainability. Carbon Craft Design and Air Link was awarded the New Age Green Initiative Gold and Silver respectively. Earth Edition Drives bagged with the Digital Gold and FCB Interface with the Green Campaign of the Year-Gold.

     

    Maharashtra minister Aditya Thackeray was Chief Guest on the occasion, but he arrived late. Also present was Mark Read, CEO, WPP who addressed the audience.

     

    Said Punit Goenka, President, International Advertising Association (IAA) – India Chapter and MD & CEO, Zee Entertainment Enterprises: “We at IAA are extremely proud of Olive Crown Awards as an initiative. The overwhelming response received from the industry speaks a lot about the need of such initiatives in today’s era. Apart from being the pioneer in recognizing creative excellence in sustainability, Olive Crown Awards as a property has also led to a mindset change in the approach taken by the marketers and advertising agencies while crafting strategic communication campaigns. I am very glad to note that this initiative has touched the 10 year milestone. I am very proud of the entire team at IAA, for their immense amount of energy and time invested in building this initiative and all the key initiatives which bring about a positive change for the industry and the society at large.”

     

    Added Megha Tata, Chairperson IAA Olive Crown Award: “Today we celebrate a decade of communicating sustainability, a decade where we have brought sustainability to the forefront and on the agenda of both Marketers and Agencies alike. We have seen the conversation shift from doing something green to campaigns and brands vested in sustainability. We have seen this shift and are happy to have identified and led the way to acknowledge these initiatives. We have shown that we are not just custodians of our respective Brands but Custodians of Brand Earth.”

     

    Kaushik Roy, Past President IAA, expressed pride of being President IAA during the conceptualization of the Olive Crown Awards, fondly mentioned that if IAA Olive Crown was a tree it would be big today.

     

    Prasoon Joshi, Chairman of the Central Board of Film Certification and CEO of McCann World group India, reminded us of the fact that while it is a great initiative we must imbibe and live by the values. He recited a poem he had written on Water.

     

  • It’s the tenth anniversary of the awards

    Thackeray Jr & WPP CEO at Olive Crown Awards

    By A Correspondent

     

    The 10th Anniversary of the International Advertising Association (IAA) Olive Crown Awards will be held in Mumbai on March 3. Environment, Tourism and Protocol Minister Aditya Thackeray, WPP CEO Mark Read and Headspace founder Andy Puddicombe are scheduled to be present.

     

    Punit Goenka

    Said Punit Goenka President IAA India Chapter: “The Olive Crown Awards are very important because they are the only awards to celebrate creative excellence in communicating sustainability. And we have spared no effort to make the 10th Anniversary of these prestigious awards very special.”

     

     

    Megha Tata

    Added Megha Tata, Chairperson Olive Crown Awards: “This year the response has been very good – both from agencies as well as corporates. The Olive Crown Awards have always been run as a cause, so there were no entry fees charged and the attendance to the awards function is also strictly by invitation.”

     

     

  • The competition is powered by Zee and IAA and is being supported by Indian Documentary Producers’ Association

    IAA partners Deshdoot to promote short film festival highlighting civic sense

    By A Correspondent

     

    The India Chapter of the International Advertising Association (IAA) will support Marathi daily Deshdoot, in launching and judging a pan India short film competition on the topic of ‘Civic Sense’. This competition is also accompanied by knowledge sessions on the final day of the screening. The Deshdoot Short Film competition is powered by Zee and International Advertising Association (IAA) and is being supported by Indian Documentary Producers’ Association (ADPA).

     

    Said Punit Goenka, President, IAA: “We are happy to support this initiative which aims to inculcate a sense of civic consciousness in the public. The IAA has always stepped up to play its role in anything that is good for societal change. That’s what being a responsible industry Association is all about.”

     

    Added Janak Sarda, MD – Deshdoot and Mancom Member, IAA: “As a prominent entity within the social fabric of the region, Deshdoot is also working on the creating awareness about civic sense among the people. Civic sense is the responsibility of living in communities, cities, towns and maintaining a dignified life for fellow beings as well as the nature around. The campaign run by Deshdoot has been received very well with lot of appreciation and the short film competition is a setup to further take forward this message to the society at large.”

     

     

  • There is also a new category for work done by an NGO in the green space

    Entries open for IAA Olive Crown Awards

    By A Correspondent

     

    The International Advertising Association (IAA) has invited entries for the 10th Annual Olive Crown Awards.

     

    Said Punit Goenka, President India Chapter of the International Advertising Association (IAA): “These awards are very meaningful. They bring the environment on top of the creative agenda for marketers and advertising agencies. They are also unique. In its tenth year now, the Olive Crown are the only awards of their kind in the region. Finally, it is a great example of a global body IAA working together with an Asian industry association, the Asian Federation of Advertising Associations (AFAA) to further a good cause.”

     

    Added Olive Crown Awards Committee Chairperson Megha Tata: “The Olive Crown awards need no introduction to the marketing and advertising community. They are the first and only awards that salute creativity in communication sustainability. This year we have added a few new categories, one for international advertising, which is essentially advertising created and run in Asia, outside India. AFAA have been a part of these awards for a long time and hence this category. There is also a new category for work done by an NGO in the green space. And finally there is an award for New Age Green Initiatives working in the space to reduce, minimise or manage whatever could be harmful to the environment. Keeping in mind the importance of the environment we are anticipating a very good response. And keeping in mind the green nature of this subject, no forms will be mailed out in any physical form.”

     

     

  • Research indicated that what senior citizens wanted most was the time of young adults

    IAA Rotary Campaign For Good unveils film on seniors

    By A Correspondent

     

    The International Advertising Association (IAA) India Chapter and the Rotary movement had invited entries from young professionals in advertising agencies to create a ‘Campaign For Good’ based on research that indicated that what senior citizens wanted most was the time of young adults.

     

    Judged by ace creative names Arun Iyer, Raj Nair and Navin Talreja, the winning team was Adamya Mody, Kanchan Kesari, Reet Sawhney and Sanjana Dora of Ogilvy. This team was presented a special IndIAA Award.

     

    The winning Print campaign of three advertisements was run in mainstream media including the Mid-day and the Free Press Journal.

     

    Now the film has been produced by Zee (pro bono) and will premiere on Zee 5 and all Zee broadcast channels.

     

    Said Abhishek Karnani, Chairman IndIAA awards, the campaign has a great emotional tug and we are delighted that this effort to show that communication can be a force for good is being supported so generously.

     

     

  • The Q&As as part of Das ka Dum with Dr Bhaskar Das are a lot more than just fun and repartees. Like the question we have today, and BD’s response to it. Read on…

    Das ka Dum with Dr Bhaskar Das: Why is it that there are no true blue creatives among the officebearers of Ad Club or the IAA or even the AAAI?

    The Q&As as part of Das ka Dum with Dr Bhaskar Das are a lot more than just fun and repartees. Like the question we have today, and BD’s response to it. Read on…

     

    If you wish to access the archives, please go to the Das Ka Dum tab on the website’s top navigation bar..

     

     

    Q. Why is it that there are no true blue creatives among the officebearers of Ad Club or the IAA or even the AAAI?

     

    A. It’s not be design for sure. It’s a fact that most of the officebearers are from agencies, media houses and are marketers. All of them are creative in their areas. It’s not that in the past mancoms, there was no creative person. In fact they were very much there. And  through our various Industry award events, they play a seminal role in shaping and judging the awards. What is important is the presence of their wisdom in AdClub’s abiding principles.

     

    So far as physical presence is concerned, you must note that there is a lot of work happen at the backend which border on management and execution. All the officebearers do the same pro bono and beyond the call of their core job. I can imagine the life of a creative person is more cognitive and routine works create pressure on their calibration and expression of the same. It’s not that they are not interested, but AdClub over the years has been sensitive to their operating imperatives and mine their wisdom more than a symbolic presence. Incidentally this is my personal view and should not be taken as an official version. For that, the current President of AdClub is the best person to answer.

     

    Q. And what about IAA and AAAI?

     

    A. I am not competent enough to comment on other august bodies. But I have noticed human beings generally suffer from a syndrome called availability heuristics where they arrive at a conclusion and look for facts to support it. I am sure the aforementioned bodies have similar process like my thinking or more evolved imperatives to act in the way they operate.