MxMIndia

Tag: IAA

  • In its third year, the Olive Crown Awards from the India Chapter of the International Advertising Association (IAA) is inviting entries from across Asia

    Olive Crown awards call for entries from across Asia

    By A Correspondent

     

    In its third year, the Olive Crown Awards from the India Chapter of the International Advertising Association (IAA) is on its way to becoming a global award for creative excellence in communicating sustainability. The added feature this year is that the Olive Crown will invite entries from across Asia.

     

    The Olive Crown Awards were launched by IAA at the Goafest 2011 two years ago. It blossomed into a large well-attended stand-alone event in Mumbai last year. With the entries expected to be received from many countries like Japan, Korea, Taiwan, Indonesia, Thailand, Malaysia etc in Asia this time, winning an Olive Crown is likely to be even more prestigious.

     

    Srinivasan Swamy, Chairman, R K Swamy BBDO and President IAA, stated, “These awards which salute creativity in green advertising really serve to bring sustainability to the top of the strategic agenda. Marketers have been realizing that sustainability is a key differentiator these days and this has helped make these awards popular.”

     

    MG Parameswaran, Executive Director DraftFCB Ulka and Chairman Olive Crown Awards Committee, added, “The Olive Crowns have found universal acceptance amongst the creative community and this year too, we would be having a jury consisting of some of the finest and most respected names in the creative fraternity. Keeping in mind that these awards are treated almost as a cause, we do not charge any fee for the entries. We are glad we have a mature sponsor in the form of 9X Media.”

     

    The Call for Entries form can be downloaded from http://www.iaaindiachapter.org and the last date for entries is 31-1-2013. The presentation ceremony will be in the first half of March in Mumbai.

     

  • IAA India chapter President Srinivasan K Swamy on the IAA Leadership Awards will be different from the Impact Person of the Year and the attempts to keep the selection process transparent

    Jaldi 5 with Srinivasan K Swamy: IAA awards will recognize successful marketers, agency and media professionals

    The International Advertising Association’s India chapter announced the IAA Leadership Awards yesterday (Monday, December 17). The objective of the awards is to recognize individuals in the fields of marketing, advertising and media, who have made enormous professional contributions and delivered business success to their companies. The inaugural awards are to be held in February 2013 with I&B Minister Manish Tewari as Chief Guest.

     

    In an interview with MxMIndia, Srinivasan K Swamy, President of International Advertising Association and CMD, RK Swamy BBDO, spoke on the awards, the intent behind them and how they will be different from the others.

     

    01. Personality awards always get ‘political’. Why did the IAA get into this activity?

    Company or Brand Awards do not recognize adequately  individual’s contribution. If the process is transparent, which is what we will ensure through Nielsen research team and audit by Ernst & Young of that, we believe we can avoid all controversies. The IAA membership comprises individuals from advertisers, advertising agencies and the media. It is therefore most appropriate that IAA honours individuals from these related fields in a common platform.

     

    02. How will you ensure that every one from amongst the fraternity participates in the voting?

    There can be no guarantee that everyone will vote. But efforts will be on to ensure that many votes will be gathered to ascertain the true winner in the chosen category.

     

    03. In many ways, the award appears to be quite like the Impact Person of the Year award, run by the exchange4media group. The selection process is similar. They had AC Nielsen earlier and now IMRB. You have Nielsen. IAA of course has E&Y to audit and validate the process. Your comments?

    The Impact Person of the Year chooses only one individual. We will have many CMO winners from various marketing categories, best advertiser CEO, best creative agency CEO, best media agency CEO, best news anchor, best news editor etc. We believe there has been no attempt so far to bring so many successful marketers, agency personnel and media people together and applaud their outstanding contribution.

     

    04.  Will there be a ‘lifetime achievement award’ too?

    There will be a Lifetime Achievement Award. More on that on the awards night!

     

    The AAAI used to have one, but it appears to have discontinued…?

    AAAI has not discontinued it.

     

    05. On a lighter note, why did you award Nielsen and not Hansa for the initial research process?

    Isn’t it obvious?  Why create an impression of conflict of interest?

     

  • I&B minister Manish Tewari to be chief guest at awards do to award media, ad & marketing professionals

    IAA sets up leadership awards for media, ad & marketing professionals

    By A Correspondent

    The International Advertising Association’s (IAA) India chapter today announced the establishment of the IAA Leadership Awards to recognize individuals in the fields of Marketing, Advertising and Media, who have made enormous professional contributions and delivered business success to their companies.

    These Awards will be given annually and the first edition is scheduled for February 2013 in Mumbai. Manish Tewari, Union Minister of State (independent charge) of Information and Broadcasting will be the Chief Guest. Over 500 senior marketing, advertising and media professionals from across the country are expected to attend.

    The IAA Leadership Awards will celebrate an individual’s innovative thinking and performance excellence that lead to outstanding success of the product/brand. The Awards also indirectly seeks to acknowledge the fact that the disciplines of marketing, advertising and media have to come together for the brand’s success, by having all three functional disciplines awarded simultaneously.

    Srinivasan Swamy

    Talking about the awards, Srinivasan Swamy, President of International Advertising Association said, “The IAA Leadership Awards salutes the brilliance of top professionals whose contribution makes our industry what it is. These annual awards, over time will be seen as the most coveted recognition an industry practitioner will receive for all his hard work and leadership qualities, that brought about success to the product/brand.”

    To ensure that the recipients’ of the awards are determined in a fair and just manner and to ensure the process is seen as transparent, IAA has appointed the experienced marketing research company A C Nielsen to execute the nomination and voting process. Further Ernst & Young has been appointed to audit and validate the entire process. The winners will be decided in a two-stage selection process; the first stage will include nominations and shortlisting by seasoned marketing, media and advertising professionals; and the second stage will be the final selection of winners by a voting process among the shortlisted nominees, by respective senior industry peers.

  • Srinivasan K Swamy, popularly known as Sundar Swamy, Chairman RK SWAMY BBDO was unanimously elected President of the India Chapter of the International Advertising Association (IAA) for the year 2012-13

    Sundar Swamy is President, IAA India chapter

    By A Correspondent

     

    Srinivasan K Swamy

    Srinivasan K Swamy, popularly known as Sundar Swamy, Chairman RK SWAMY BBDO was unanimously elected President of the India Chapter of the International Advertising Association (IAA) for the year 2012-13 at the annual general meeting on November 2. An industry veteran, Mr Swamy was till recently the Chairman of Confederation of Asian Advertising Agency Associations. He was also past president of Advertising Agencies Association of India for three years between 2004 and 2007. Kaushik Roy, President, Brand Strategy and Marketing Communications, Reliance Industries, who was IAA President for the last couple of years.

     

    Mr Swamy said, “In today’s global economy, associations like the IAA play a pivotal role in building cross- cultural bridges, and in ensuring a seamless transition of ideas and interests across the world”.

     

    He added that since the IAA represented marketers, agencies and the media it had a very important role to play in developing the communication industry in the country and across the globe.

     

    Mr Swamy said that apart from the Olive Crown awards and the other regular activities that the IAA conducts, he would make a concerted effort to spread the activities of the India Chapter to different parts of the country. Another thrust area would be to get mid-sized agencies and media houses to get further involved in the activities of the IAA so that they could benefit from the involvement and participation.

     

    Kunal Lalani of Crayons Advertising was elected Vice President, Monica Tata from Turner as Hon. Secretary and Jaideep Gandhi of Jaya Advertising was elected Hon. Treasurer. The Managing Committee members elected are Avinash Pandey, M.G.Parameswaran, Neeraj Roy, Raj Nayak and Sam Balsara and the new Committee also co-opted Ramesh Narayan, Shreyams Kumar, Arunabh Das Shrama, Abhisek Karnani, Manish Advani and Neville Taraporewala as its members.