MxMIndia

Tag: Dentsu

  • As President & Chief Strategy Officer, South Asia

    Narayan Devanathan back to helm Dentsu

    Dentsu has appointed Narayan Devanathan as President & Chief Strategy Officer, South Asia. He will report to Harsha Razdan, CEO, South Asia, Dentsu.

    In his new capacity, Devanathan is entrusted with the task of executing the network’s strategy to deliver industry-defining client solutions at the intersection of marketing, technology, and consulting.

    His mandate includes bringing together the strategy and planning teams across various critical practices including creative, media, and customer experience (CX). Further, Devanathan will also set up and run the business transformation, sustainability consulting, innovations, startup growth partnerships, expert alliances, and knowledge verticals across the group.

    Commenting on the appointment, Razdan said: “Dentsu stands as an unparalleled powerhouse of creativity, innovation, and exceptional talent. Our goal is to enhance our customer focus, adaptability, and inventiveness as we embark on the next phase of our growth journey. We aspire to be the primary choice for clients seeking progress for themselves and their customers in marketing, technology, and consulting. Narayan’s appointment seamlessly aligns with our global strategic vision. He has proven himself to be an invaluable asset at Dentsu – a remarkable individual, a distinguished leader, and an outstanding professional. I wholeheartedly welcome Narayan to his new role.”

  • Where to? To embark on a new journey, notes a communique

    Heeru Dingra moves on from Dentsu

    Heeru Dingra
    Heeru Dingra

    Dentsu India’s Heeru Dingra is saying her goodbyes to embark on a new journey.  Dhingra took on the role of Chief Executive Officer (CEO) at WATConsult in 2019 and in June 2021, she assumed the CEO position at Isobar Group India, where she spearheaded operations of Isobar, WATConsult and Perfect Relations. Her subsequent role was that of Chief Business Officer (CBO) of Dentsu Creative India.

    Reflecting on her departure, Harsha Razdan, CEO of South Asia at Dentsu said in a statement: “As Heeru concludes her outstanding nine-year journey with dentsu, we bid adieu not just to a chapter but herald the dawn of boundless possibilities. She has been the driving force behind excellence, innovation, and the cultivation of a resilient team poised to carry forth her legacy. To many, she has been not just a leader but a cherished friend, and her absence will be keenly felt. We extend our heartfelt gratitude for her invaluable contributions and wish her abundant success in her forthcoming ventures.”

    Said Dingra: “From laying the foundation of WATConsult, anchoring its acquisition by Dentsu, to witnessing its evolution into one of the largest digital agencies in the network, it’s been an extraordinary 13-year journey. The acquisition by dentsu marks a significant milestone in WATConsult’s history propelling us far beyond our humble beginnings and making the journey incredibly rewarding and fulfilling.”

  • Agency to handle media duties for Skore, Eva and MsChief

    Dentsu mandate for TTK Healthcare expanded

    TTK Healthcare has expanded the mandate for Dentsu Creative India. The agency will now manage the social media and media duties for three of its brands – Skore, Eva and MsChief. The account will be serviced from the agency’s Mumbai office.

    Speaking on the win, Arjun Siva, DGM – Digital Marketing & eCommerce, TTK Healthcare said: “We are delighted to extend our relationship with Dentsu Creative and add MsChief to the set of brands that we partner on with them. We’re confident their proven expertise and consolidated creative and media strengths will help us enhance our digital presence and drive business for our brands.”

    Added Sahil Shah, President – Digital Experience, Dentsu Creative India: “With this consolidation, we have further solidified our position in strengthening TTK Healthcare’s digital efforts. And, for us, the most exciting part is that we are able to see through end-to-end digital – creative, media, and data included – for these ambitious challenger brands. I am extremely confident that we will deliver both brand and business results through the power of integrated digital for TTK Healthcare brands.”

    Said Manika Juneja, Managing Partner – Digital Experience, Dentsu Creative: “We are ecstatic to strengthen our collaboration with TTK Healthcare! Our journey began with Skore and Eva, and now, with the addition of MsChief, we are truly grateful. Our team is poised to inject integrated digital excellence into these brands, ensuring they not only stand out but thrive. The ongoing partnership promises exciting success, and we look forward to achieving new heights with TTK Healthcare as our valued partners.”

     

  • Along with Lenovo, Intel and Youtube

    Trinity Gaming launches virtual gaming campaign property

    By Our Staff

     

    Trinity Gaming India has launched Gamerz Night Live, a virtual gaming campaign property. The campaign has been launched in collaboration with Lenovo, Intel and Youtube, and is focused on developing the Indian creator community.

     

    Commenting on the success of the IP, Abhishek Aggarwal, Co-founder & CEO, Trinity Gaming India, said: “At Trinity Gaming India, our primary objective has consistently been to furnish creators with a platform conducive to growth and the establishment of a career in gaming. Through Gamerz Night Live, we are presenting unprecedented opportunities for creators nationwide, irrespective of their current size and follower count. The resounding success and positive feedback witnessed this year serve as a testament to the promising trajectory, assuring an even more substantial presence in the gaming landscape for the upcoming year.”

     

    Speaking about the IP, Anita Kotwani, CEO Media, South Asia, Dentsu and Dentsu Gaming Lead, added: “Gamerz Night Live is the first ever recreational gaming IP where gaming content creators of varied sizes come together and enjoy gaming as a wholesome part of entertainment. Brands like Lenovo & Intel have marked their footprints in the gaming industry by launching gaming centric brands like legion, loq, gaming IdeaPad, Intel Arc, 13th gen processors which are beneficial for the consumers to make, record and consume content. Through Gamerz Night Live Intel & Lenovo get a chance to showcase themselves in front of the relevant audience focusing on the TGs suitable for brands like Lenovo & Intel.”

     

  • Announces key leadership appointments

    Aalap Desai gets old mates from Dentsu together at Tgthr

    By Our Staff

     

    Tgthr, the agency founded by Aalap Desai, has unveiled its creative leadership structure. Anadi Sah, Vibhor Yadav, Pragati Rana & Anirudh Venugopal have joined as founding partners.

     

    Said Aalap Desai: “Today’s world has evolved. The client’s problems have evolved. Advertising needs to evolve, too. This team represents this evolution. The convergent experience of the team now at tgthr is equipped to deliver the results the business needs, the differentiation that the brands need and the creativity that the consumer needs. Not just this, we want to bring back what advertising has lost. Fun, laughter and the liberty to voice your truth while working on the brief.. I am delighted to share with you the creative leadership structure of my newly launched full-funnel agency, Tgthr (Together). It is the same team that worked with me in Dentsu.”

     

  • To handle the brand's creative and media duties

    Dentsu wins BharatBenz account

    By Our Staff

     

    BharatBenz has onboarded Dentsu India as its integrated communication partner. BharatBenz is the truck and bus brand of Daimler India Commercial Vehicles.

     

    As per the mandate, Dentsu India will provide end-to-end communication solutions for BharatBenz. Dentsu Creative will be responsible for developing the brand strategy, creative campaigns, and digital content. Simultaneously, dentsu X will spearhead the media planning and buying of digital and traditional media for the brand.

     

    Speaking on the development, Siddharth Kirtane, Associate Vice President, Marketing – Daimler India Commercial Vehicles (DICV) said: “As we step into the second decade of BharatBenz, we looked for a strategic partner who could collaborate and resonate with the ethos of our brand. With dentsu, we found a team that is passionate, enthusiastic and eager to learn the nuances of our business. We look forward to this great partnership that will take the BharatBenz brand to the next level.”

     

    Added Indrajeet Mookerjee, President, Dentsu Creative:  “We are extremely honoured to win the coveted mandate for BharatBenz – a highly reputed truck and bus brand from Daimler India Commercial Vehicles. In the last 10 years of BharatBenz’s journey in the Indian market, it has clearly carved its position and achieved superiority in heavy-duty truck segments. We are looking forward to partnering with the brand in its next phase of growth.”

     

  • To orchestrate the financial strategy

    Dentsu appoints Sujit Vaidya as CFO, South Asia

    By Our Staff

     

    Dentsu appoints Sujit Vaidya as the Chief Financial Officer (CFO) for South Asia.

     

    In his new role, Vaidya will partner with Dentsu’s business teams across South Asia to orchestrate the financial strategy and steer the finance function. He will also shape the financial narrative of Dentsu’s evolving business model and contribute significantly to the network’s growth and innovation trajectory.

     

    Commenting on Sujit’s appointment, Harsha Razdan, Chief Executive Officer, Dentsu, said: “Sujit’s appointment aligns seamlessly with our vision for financial excellence and strategic foresight. His strategic acumen and financial leadership will play a crucial role in realising our ambitious goal of achieving 50% of revenue from Customer Experience (CX) by 2026. We eagerly anticipate leveraging Sujit’s expertise on this exciting journey towards continued growth and success.”

     

  • Aims to elevate the brand's perception as a solutions provider

    Dentsu’s Merkle B2B & Posterscope campaign for Lenovo

    By Our Staff

     

    Merkle B2B, the Dentsu’s B2B marketing agency, in partnership with Posterscope India, also part of Dentsu, has launched a 3D anamorphic campaign for Lenovo. Titled, ‘Lenovo-F1®’, the campaign aimed to elevate the brand’s perception as a solutions and services provider by targeting IT decision-makers and tech optimists who are Formula 1 fans.

     

    Imtiyaz Vilatra
    Imtiyaz Vilatra

    Commenting on the campaign, Imtiyaz Vilatra, Managing Director, Posterscope India said: “We are thrilled to introduce the Lenovo F1 campaign, highlighting the brand’s unwavering dedication to innovation while establishing a fresh standard for imaginative and strategic outdoor advertising. Through this campaign, our goal is to inspire individuals to effortlessly forge, unite, and cooperate in an increasingly digitalized world.”

     

    Anubhav Tyagi
    Anubhav Tyagi

    Added Anubhav Tyagi, Client Partner, Merkle B2B India: “This activation perfectly aligns with our network’s core values of forward-thinking and innovation. What makes this even more special is the innovative technology that has been used to highlight the collaboration of two brands — Lenovo and F1, both of which are at the forefront of technology and innovation!”

     

  • To spearhead a College Gaming Program

    Dentsu Gaming & Intel engage with Digit

    By Our Staff

     

    Dentsu Gaming, in association with Intel, has collaborated with Digit- media portals to execute a campaign harnessing the potential of SKOAR! College Gaming Club (SCGC), college gaming programme.

     

    Apurva Jani
    Apurva Jani

    Said Apurva Jani, Marketing Director, Sales, Marketing & Communications Group, Intel India: “Denstu has been an integral part of all our gaming activations for Intel, they help us identify the right media-led activations which drive reach and efficiency for Intel. SKOAR! College Gaming Club (SCGC) is a unique initiative from Digit that is on a mission to build college-level gaming communities at the grassroots level across the country. The objective for this association was to enhance Intel’s brand resonance among college amateur gamers by facilitating hands-on trials of its personal computers across various colleges over 3 months.”

     

    Anita Kotwani
    Anita Kotwani

    Added Anita Kotwani, CEO, Media South Asia, Dentsu: “The strategy adopted by Dentsu Gaming through this partnership was built on engagement, education, experience, and empowerment. The collaboration has undeniably heralded a game-changing victory in the gaming arena, setting new benchmarks within the gaming community.”

     

    Arun Yadav
    Arun Yadav

    Added Arun Yadav, Head, SCGC: “At SKOAR! College Gaming, we are relentlessly pushing the boundaries of what’s possible in the world of grassroots gaming and esports. Our unwavering commitment is to provide students with the support and tools they need to level up their gaming. Collaborating with industry leaders like Dentsu Gaming and Intel, we are poised to shape the future of esports and ignite a transformative era for the next generation of gamers.”

     

  • Strengthens leadership team

    Dentsu India designs Performance Marketing Powerhouse

    By Our Staff

     

    Dentsu India has decided to bring together the advanced capabilities curated from two of its leading brands, iProspect and Sokrati.

     

    Nilesh Gohil
    Nilesh Gohil

    Nilesh Gohil, formerly the Chief Business Officer of Media (CBO) at Sokrati, has been promoted to take on dual roles as the Chief Executive Officer (CEO) of Sokrati, and as President – Performance Practice. In his new role, Nilesh will focus on strengthening Sokrati’s commitment to ‘Scaling Up: Designing Tomorrow’s Experiences Today’.

     

    Vinod Thadani
    Vinod Thadani

    Vinod Thadani, Chief Growth Officer (CGO), Media and CEO, iProspect India, will continue to lead the growth responsibilities for all Media brands in India. He will focus on driving the growth trajectory of businesses by delivering on dentsu’s ‘Integrated by Design’ tailored solutions for clients.

     

    Anita Kotwani
    Anita Kotwani

    Reporting to Anita Kotwani, CEO Media, South Asia, Dentsu, Nilesh and Vinod will collaborate closely with the wider dentsu India team. They will deliver innovative and transformative outcomes for the clients, expand the agency’s presence in the market, and align with the network’s global vision.

     

    Commenting on the announcement, Kotwani said: “Dentsu is ushering in a new era of transformative excellence. We have always been at the forefront of innovation – anticipating the future, to shape the unknown. Sokrati resonates with our vision of leading the space. We firmly believe in empowering the best of our talent to take up key leadership positions and Nilesh’s proficiencies make him an absolute fit to lead the practice.  His contributions have played a vital role in Sokrati’s success. I am extremely proud of his achievements, and I look forward to further partnering with him as we move ahead to attain many new milestones for Sokrati.”

     

  • With theme 'Fair and Open Society'

    Dentsu celebrates sustainability initiative, 7th time over

    By Our Staff

     

    Dentsu India celebrated the seventh edition of its volunteering initiative – ‘One Day for Change’ (ODfC). Aligned to the network’s 2030 Sustainability Strategy, the seventh iteration of this initiative was themed around one of the network’s global sustainability pillars – ‘Fair and Open Society’.

     

    Said Harsha Razdan, CEO, South Asia, Dentsu: “Sustainability is not just an idea; it is a way of being. At Dentsu, our social impact goals are driven by our commitment to offer people-centred transformations that shape society. Our priority is to empower people – in business and beyond. As a leader in the space, we are privileged to have the expertise to influence people, making it our moral responsibility to ensure that opportunity and equality are provided as fundamental rights. They are not meant to be earned, but rather to be owned. Our goal for ODfC 2023 was to give this vision a boost, modify preconceptions, and embed the values that drive an open and fair society for all.”

     

  • Enables brands to engage with festive consumers

    Carat India launches ‘Festive Landscape 2023′ Report

    By Our Staff

     

    Carat, the media agency from Dentsu India, has launched a festive reckoner, ‘Reimagining India’s Festive Landscape 2023’. The report offers insights into the varied phases of an individual’s journey to becoming a festive consumer.

     

    Said Sanchayeeta Verma, CEO, Carat India: “I am super excited to launch this study. Carat has always been a front-runner in bringing to life some core in-depth industry insights. This festive report further exemplifies our expertise in the domain.  It has been created on the key pillars of our DFP framework and incorporates the learnings from our attention economy and Lumen studies.  The intrinsic details captured in the report will allow brands to develop a renewed sense of purpose, better understand their TG, and tweak strategies to swiftly navigate through their journeys.”

     

    Added Anita Kotwani, CEO Media, South Asia, Dentsu: “Dentsu inherits a futuristic forward-looking approach, finely driven by thought leadership. We take utmost pride in launching this first-of-its-kind festive report, a certain go-to for every marketer. In India, advertisers spend a massive 30-35% of their annual budget during the 45-day festive period. Thus, being distinctive in their media strategy can be a complete festive game changer. The report offers some deeply rooted cultural insights from across geographies to enable brands to creatively customize their media approach and maximize their attentive reach.”