MxMIndia

Tag: Dentsu

  • An addressable marketplace for Indian advertisers

    Dentsu Programmatic launches Dentsu Curate in India

    By Our Staff

     

    Dentsu Programmatic has launched its strategic programmatic supply solution ‘Dentsu Curate’ in India. A first-of-its-kind service in the market, Dentsu Curate enables advertisers to target premium and brand-safe inventory, allowing them to bring better performance leading to high operational efficiency for all campaigns. It also aims to improve media quality by consolidating supply and involving deeper integrations with tech platforms and data partners.

     

    Dentsu Curate – which was first introduced in APAC, is built on Dentsu international’s global clean supply initiative. The programmatic supply solution guides advertisers in buying digital inventory across media on behalf of Dentsu X, Carat, and iProspect in a brand-safe and fraud-free environment through robust evaluation mechanisms, with industry-leading partnerships offering high-quality premium supply coupled with Supply Path Optimization modeling.

     

    Speaking on the launch, Divya Karani, South Asia Chief Executive Officer, Media, Dentsu said: “Dentsu Curate offers our clients’ assurance and trust in maximizing fraud-free, brand safe, and viewable inventory. Dentsu’s ability to fulfill these assurances entails working with the right supply partners with robust solutions and value to ensure clean supply in building a marketplace for our advertisers.”

     

    Added Salil Shanker, Chief Operating Officer, Dentsu Programmatic added, “At dentsu, we are committed to investing our brand dollars to deliver maximum efficiency and efficacy whilst safeguarding brand legacy. With the launch of Dentsu Curate, we are equipped to help enable great value and outcomes for our clients and support a fair marketplace.”

     

    Saagar Sethi, President Amplifi India said: “It is all about finding the right mixture of quality publishers and partners that align with our defined quality KPIs. Our Inventory Superiority Mechanism is used to analyse the quality of a publisher across a variety of our trusted partners. With Dentsu Curate we safeguard transparency on the overall media operations.”

     

  • Conceptualised by Dentsu, the campaign shows women who aren't afraid to make life and career choices

    Hamdard campaign for women

    By Our Staff

     

    Hamdard Laboratories (Medicine Division) has unveiled a new campaign for Roghan Badam Shirin, an oil  used for skin, hair, memory and stronger bones.

     

    Conceptualised by Dentsu, the campaign shows women who aren’t afraid to make life and career choices.

     

    Said Suman Varma, CMO, Hamdard Laboratories: ‘Our aim through this campaign is to make every woman love the skin they are in. We wanted to create a world where beauty is the source of confidence and not anxiety. Roghan Badam Shirin is that magical oil that can work on dry skin, and act like a hydrating agent, the vitamin-E-rich almond oil acts like a moisturizing oil, Its anti-inflammatory properties help in tightening the skin by penetrating at deeper levels. Almonds are also considered brain food. Hence when had with milk, it helps in boosting children’s memory and relieves constipation. Our memory film will be launched next week highlighting the product benefit,”

     

  • Encourage couples to take a Rental Health Day together

    Uber & Dentsu join hands for wedding season

    By Our Staff

     

    Uber Rentals – in association with Dentsu Creative India, has launched its latest campaign for the wedding season.

     

    A survey done by Zola showed that 71% of couples believe wedding planning to be more stressful than other major life events. The campaign asks soon-to-wed couples to skip one of the most stressful tasks during wedding planning – Driving!

     

    Talking about the campaign, Ameya Velankar, Head of Marketing, Uber India and South Asia said: “In our quest to consistently reimagine the way the world moves, we turned our attention to the wedding season. With Uber Rentals as their partner, a bride & groom can avail absolute convenience and the peace of mind that they rightfully deserve. One car for up to 12 hours and the option to add multiple stops on the go – saving them the effort of finding parking spaces or multiple trips. Our films capture the heartwarming moments and fun that couples can unlock when they aren’t hassled by the perils of city driving.”

     

    Ankit Mathur, Creative Director, Dentsu Creative India added: “Year after year, wedding-themed ads on TV and social media show couples looking like they’ve just returned from a vacation when in reality they are exhausted and perhaps even tired of each other! We looked at #RentalHealthDay being a solution for those who can take driving off their to-do list and an opportunity for couples to make the most of their free time – like pestering one another!”

     

  • E-sports in India has evolved as a new form of entertainment, notes the Dentsu Gaming Report India 2022

    Game on!

     

     

    By Our Staff

     

    Gaming in India has since, come a long way. In India, the gaming boomed in the 1990s with the adoption of liberalisation, privatisation and globalisation policy and opened its doors the global economy, repots the Dentsu Gaming Report India 2022 released last week. A bigger fillip happened in the Covid pandemic-led lockdown where around 45% of India started playing games, the electronic variety essentially.

     

    Said Anita Kotwani, Chief Executive Officer, Carat India and Lead, Dentsu Gaming: “Gaming’s growing cultural impact, combined with the promise of the metaverse, has generated endless opportunities for advertisers. With the meteoric expansion of e-sports and streaming platforms, gaming has shifted from solitary play to spectator sport. Gaming platforms are now the main avenue for social connections and self-expression. One cannot follow the cookie-cutter approach anymore given the fluidity and dynamism of the industry. Dentsu Gaming offers the minds and tools necessary to create and develop strategies that are relevant to the culture, promote it and graduate the brand to be a cultural icon itself. Dentsu Gaming was created to deliver the tremendous expansion of gaming needs to our clients through creative partnerships, products, and solutions. We bring together enthusiastic, diversified expertise to help brands add incremental value through mutually beneficial relationships with game publishers and partners. Dentsu has access to in-depth gamer audience information via priority data and analytics. Our CCS (Consumer Connection Systems) data platform has been boosted by data fusions of unique bespoke gaming surveys as well as the GWI (Global Web Index) Gaming survey, providing us with advanced gaming audience data from across 24 markets.”

     

    Key highlights of the report:

     

    1. There is a game for everyone. In varying degrees, gaming is consumed across age groups as there is some or the other game available on some or the other device. People can choose their own devices, genre, and platform. The choices are virtually unlimited.

    2. The Covid-19 pandemic has acted as the biggest recruiter in the gaming pool. Around 45% of the Indian population started playing games during this period. Cheaper internet and one’s need to kill time and connect with people were the biggest drivers.

    3. Gaming-related content is on its way to be mainstream content. Gaming-related web series, merchandise, fashion, and music are all indicators of gaming culture making its way into the day-to-day lives of people.

    4. Gamers are not media-isolated. They watch and follow a lot of content on TV as well as Online TV. They spend around 28 hours a week on the medium.

    5. Casual gamers make up the largest cohort in the gaming audience pool. They mostly prefer smartphones as their gaming device. They choose to play puzzles, trivia, 3match, and especially board games like ludo, scrabble, UNO, etc. They are not into spending a lot of money on gaming but are prone to In-App micro transactions to progress their game.

    6. E-sports in India has evolved as a new form of entertainment. The scope for brands to associate with E-sports is massive and the receptivity from the gaming community is also high. Gamers understand that brands & sponsors are vital for the E-sport industry to go big.

    7. AR/VR (Augmented Reality/Virtual Reality) in India is still at a nascent stage. The challenge in the market is due to high cost and lack of exposure & experience. Contrary to smartphone apps made in India, the apps and technology that employ AR&VR are also underdeveloped.

    8. The rapid rise of gaming in India has also affected the Education and Learning industry. A lot of education and coaching centres have now incorporated animation, game development, coding, etc. in their curriculum and offerings. Even the apps and education formats are gamified to engage the students and assist them in learning.

    9. Gamers are passionate about gaming-related stuff but are also quite interested in fashion, fitness, and food.

    10. Gaming as a habit is an expensive hobby. On average, a hardcore gamer spends approximately Rs. 6500 on accessories and peripherals to enhance the gaming experience.

     

  • Accelerates ambition to become a future-ready, people-focused organisation

    Dentsu appoints Unmesh Pawar as CPO, India & South Asia

    By Our Staff

     

    Speeding up its growth journey, Dentsu has strengthened its leadership team with the appointment of Unmesh Pawar as Chief People Officer (CPO) for India and South Asia. In his new role, Pawar will report to Luke Speers, Chief People Officer, Dentsu APAC, and Peter Huijboom, Interim CEO, Dentsu India.

     

    Speaking on the appointment, Speers said: “We are delighted to have Unmesh joining us. His experience and performance over a long period of time perfectly align with the transformational nature of developing people strategies and products fit for the future. The path ahead for this great market is incredibly exciting and I very much look forward to partnering with him to enhance the way our employees experience Dentsu every day.”

     

    Sunil Seth, who has been supporting the network as Human Resource Director-South Asia, will continue to maintain his role in Dentsu India. He will report to Pawar and focus on the People function’s operations, making sure these are set up for success.

     

  • Conceptualised and written by Dentsu, Delhi

    Hamdard launches brand campaign for Safi tonic

    By Our Staff

     

    Hamdard Laboratories has launched a new brand campaign for Safi tonic. The 360-degree media campaign film has been conceptualised and written by Dentsu, Delhi, and features actor Kriti Sanon and her sister Nupur.

     

    Said Suman Varma, CMO of Hamdard Laboratories: “The first thing we notice about people when we meet them, is their personality and their skin. Bright skin always adds to one’s aura. Safi aids not just in treating acne /pimples, but its usage over time gives one glowing skin.It removes dark spots, and eliminates toxins from the body and gives bright glowing skin naturally. Safi is your Skin Expert. Try it for yourself to know its benefit.”

     

    Added Abdul Majeed, Chairman, and Managing Trustee, Hamdard Laboratories (Medicine Division): “Health and wellness deserve the highest priority today. Today’s people are conscious of their health and outer appearances alike. It is my belief that when people eat well, sleep well, and keep their bodies cleansed of impurities the result is not just great. It is miraculous.”

     

  • He will be the agency's Executive Director

    Rediff hires Rahul Vengalil to head Everest

    By Our Staff

     

    Rahul Vengalil
    Rahul Vengalil

    Rahul Vengalil, who was till recently Managing Partner at Dentsu’s Isobar, has joined the Rediffusion Group to lead Everest Brand Solutions as a digital-first, full-service agency. He will be the agency’s Executive Director and will report to Dr Sandeep Goyal.

     

    Vengalil will be based in Bengaluru, which will going forward, be the new headquarters of Everest.

     

    Said Vengalil: “This opportunity that I have been given is so very symbolic. We literally have to climb Mount Everest over the next few years. The future of advertising is about integrated solutions which provide accountability & efficiency to client businesses. The current integrated offerings in the market still exist in silos in a sense, and the true power of integration is often missed in brand communication. At Everest we will be in a better position to provide better services to our clients because we start with the advantage of being able to put in state-of-the-art know- how and know-why that is best-in-class. We will be digital at heart, but results-driven solutioning will be the driving thought, in everything we do.”

     

    Added Dr Goyal: “Everest today is celebrating its 75th year. And there is no better time for us than now to re-invent and re-ignite the agency. With Rahul as its youthful, yet well experienced, new leader we are looking at a bright and re-energised future for Everest. Rahul is getting together the brightest and best minds in the digital business; we are hubbing operations out of Bengaluru and Mumbai to start with; and Everest shall be fully supported by common group resources especially in strategic planning, including Red Lab. Going forward, Everest as digital-first and Rediffusion as creative-first agencies will combine to give clients the best of what their brand needs.”

     

  • … across offices in Mumbai, Delhi, Bengaluru and Pune on July 1

    Dentsu celebrates 6th edition of ‘One Day for Change’

    By Our Staff

     

    Dentsu India celebrated the sixth edition of its annual volunteer initiative, ‘One Day for Change’ (ODfC), across offices in Mumbai, Delhi, Bengaluru and Pune on July 1. The day was themed around  ‘Zero Waste in a Sustainable World’ and aimed to build a better environment for the young and underprivileged children, including those with special needs.

     

    Commenting on the initiative, Divya Karani, Media CEO South Asia, Dentsu said, “Our superpower as dentsu is the ability to alter attitudes, shape behaviors, and motivate constructive actions. If we are to succeed in creating a net-zero, restorative, and inclusive world, it begins with us, today. All of us have the chance to make a difference, to rally together as a team on One Day for Change. In doing so, we are all giving a part of ourselves and that is simply invaluable!”

     

  • Introduces Dentsu Creative

    Dentsu expands its bouquet of networks

    By Our Staff

     

    Dentsu International’s Global CEO, Wendy Clark, and Global CCO Fred Levron have announced the launch of Dentsu Creative, Dentsu’s global creative network. Dentsu Creative will serve as the sole creative network for Dentsu international working with clients around the globe.

     

    In alignment with Dentsu’s global vision of designing a structure for horizontal creativity, Ajay Gahlaut, Group Chief Creative Officer, will now also be in charge of “infusing creativity” across Media and CXM besides Dentsu Creative in India.

     

    Led by Fred Levron, who joined Dentsu international as Chief Creative Officer in November 2021 and has demonstrated the transformative power of creativity throughout his acclaimed career; Dentsu Creative will comprise 9,000 creative experts in 46 markets connected to 37,000 media and CXM experts across Dentsu international and collaborate closely with Dentsu’s creative team in Japan. In the near future, further leadership announcements will be made as Dentsu Creative brings in the next generation of strategic, production, business and creative leaders.

     

    Said Levron:  “If you had the chance to build a brand new global creative network designed for the modern world, what would it look like? That is what we are answering with the launch of Dentsu Creative. Clients, talent and the industry at large are craving for a change: in the way we build brands, in the way we collaborate and in the role we give to creativity. If the current players have set the rules of the previous century, we have the ambition to set the rules for the decades to come.”

     

    Added Wendy Clark, Global CEO, Dentsu international: “At Dentsu, we’re building a modern agency network fuelled by horizontal creativity – a creativity designed to unify our people, their capabilities and our delivery for clients. We’re fortunate to draw from our Japanese heritage steeped in a relentless focus on craft, innovation and creativity. This legacy inspired our vision for modern creativity that was born in Japan and raised in a connected world. Dentsu Creative offers a simplified, modern creative proposition that answers clients’ needs for us to break down agency silos and inefficiencies and seamlessly connect our talent around the right client opportunities at the right time.”

     

    Said Amit Wadhwa, CEO India, Dentsu Creative: “Dentsu has over the years, time and again demonstrated innovation through creativity. With Dentsu Creative, we will unite our creative talent under one brand; this will further simplify client engagements and strengthen our creative prowess. Moving with times is important and now is the time to transform brands and businesses through the lens of Modern Creativity. Dentsu Creative ensures the best output for our clients and the best opportunities for our people, which is the most exciting part for me.”

     

    Added Gahlaut: “With Dentsu Creative, we will transform the creative face of dentsu as a network. As we add Modern Creativity to all the disciplines within the network and combine them, we will create a new-age powerhouse. Our aim is to bring profit and purpose together for our clients and our people. This is what the industry has been waiting for, and we are the forerunners of this breakthrough. Exciting times ahead!”

     

     

  • Heeru Dingra takes additional charge supported by the business leadership of Ajit Devraj, Indrajeet Mookerjee & Harsh Shah…

    Sidharth Rao quits Dentsu, to turn entrepreneur yet again

    By Our Staff

     

    Sidharth Rao
    Sidharth Rao

    Dentsu India has announced that Sidharth Rao, CEO, DentsuMB Group India, will be leaving the business in December 2022. DentsuMB India will then come under the additional charge of Heeru Dingra, CEO, Isobar India group, supported by business leaders Ajit Devraj, Indrajeet Mookerjee and Harsh Shah. The new DentsuMB India leadership team will work with Rao through the transition, and in close partnership with Amit Wadhwa, CEO for the entirety of Dentsu’s Creative Service Line for India. It may be recalled, that Rao was MxMIndia Mediaperson of the Year 2019.

     

    Said Amit Wadhwa, CEO, Dentsu Creative India: “Sid is not just a colleague. He is also a dear friend; our go-to mate. He has played an instrumental role in crafting Dentsu’s creative journey for India in partnership with some of our key talents who have now grown into powerful leaders; and that is invaluable. However, when he chose to discuss his new entrepreneurial ambitions with me, I realised how truly he wanted to do this. Sid has my wholehearted support on his next move. Meanwhile, what gives me great assurance is the fantastic set of leaders that he has mentored during this growth journey. They are already taking charge and delivering with confidence. Although I would miss catching up with Sid at office, our banters will continue beyond work. He deserves to choose a fresh path for his next milestone, and I am sure his next venture would be an innovative one. We truly wish him all the luck for this next big leap.”

     

    Added Rao: “Being acquired by Dentsu has, by far, been the most important milestone in Webchutney’s journey. It has been a great, great ride. Together, Dentsu India and Webchutney are miles ahead of where we started and there are absolutely no regrets. Post the acquisition, I have been around for a decade now and the credit for my journey here goes to the network’s leadership team. I would like to thank them dearly for making dentsu feel like home. Amit is a great leader and a fantastic comrade. He is the one to ensure that we get the best of opportunities. As I move on, I am glad that Dentsu Webchutney is at a point where it is at its best; and what I take with myself is a sense of immense pride of being associated with dentsu. For my journey ahead, I am exploring a few new ideas in the exciting space of the internet. The plan for it should be ready over the next couple of months.”

     

  • Gaur will report to Gahlaut

    Arjuna Gaur is CCO Webchutney & DentsuM

    By Our Staff

     

    Dentsu India has announced the appointment of Arjuna Gaur as Chief Creative Officer (CCO), Dentsu Webchutney & DentsuMB.

     

    In his new role, Gaur will work towards expanding the creative mandate for both the agencies. He will lead creative thought leadership across the network and combine the expertise of Dentsu Webchutney and dentsuMB to deliver future-forward creative solutions for clients. Gaur will report into Ajay Gahlaut, Group Chief Creative Officer India (GCCO), Dentsu Creative India.

     

    Commenting on the appointment, Gahlaut said: “It is a privilege to have yet another brilliant creative onboard as part of the team. Arjuna is a rare creative person who is equally adept at traditional and new age media. Apart from being an advertising creative, he is a musician skilled at playing multiple musical instruments. He also restores old computer systems. He has added great value to the brands that he has been associated with. We are looking forward to him significantly raising the creative quality of our output and adding even more value to the solutions that we provide to our clients.”

     

  • To continue accelerating the marketing transformation activity of the digital major

    Lenovo mandates Stagwell Agency Assembly & Dentsu

    By Our Staff

     

    Lenovo has announced the appointment of Stagwell Agency Assembly and Dentsu as its new global paid media agencies of record.

     

    Said Gina Qiao, Senior Vice President and Chief Strategy and Marketing Officer at Lenovo: “As the technology and marketing industries undergo a profound transformation in an increasingly fragmented digital ecosystem, marketing needs to adapt and modernise as we navigate this new environment. We look forward to working with our new agency partners to continue innovating how and where we tell Lenovo’s vision of smarter technology for all, and to further advance the industry.”