By Our Staff
Carat, the media agency from Dentsu India, has launched a festive reckoner, ‘Reimagining India’s Festive Landscape 2023’. The report offers insights into the varied phases of an individual’s journey to becoming a festive consumer.
Said Sanchayeeta Verma, CEO, Carat India: “I am super excited to launch this study. Carat has always been a front-runner in bringing to life some core in-depth industry insights. This festive report further exemplifies our expertise in the domain. It has been created on the key pillars of our DFP framework and incorporates the learnings from our attention economy and Lumen studies. The intrinsic details captured in the report will allow brands to develop a renewed sense of purpose, better understand their TG, and tweak strategies to swiftly navigate through their journeys.”
Added Anita Kotwani, CEO Media, South Asia, Dentsu: “Dentsu inherits a futuristic forward-looking approach, finely driven by thought leadership. We take utmost pride in launching this first-of-its-kind festive report, a certain go-to for every marketer. In India, advertisers spend a massive 30-35% of their annual budget during the 45-day festive period. Thus, being distinctive in their media strategy can be a complete festive game changer. The report offers some deeply rooted cultural insights from across geographies to enable brands to creatively customize their media approach and maximize their attentive reach.”