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Tag: Dentsu

  • Launches Fourth Annual Superpowers Index

    Dentsu tables study on B2B buying behaviour

    Dentsu has published a study of B2B buying behaviour globally for the fourth consecutive year. The research provides a diagnostic platform that addresses the real drivers behind B2B buying decisions, where to improve the B2B buyer journey and the business impact  of experience.

    The Superpowers Index, originally published in 2021, uses a single metric that captures overall brand experience and provides a comprehensive, single index to help brands assess their performance against key criteria that drive success. This index offers insights, enabling businesses to fine-tune their strategies and achieve superior outcomes.

    “Five years ago, Merkle B2B was launched to provide integrated solutions to B2B customers across media, customer experience and creative. Today’s expansion into dentsu B2B marks a real opportunity for the team to drive further innovation for our clients, creating real business outcomes for our clients that help their growth and generate real impact,” said Kiaran Geen, President APAC, Dentsu B2B, adding:“Every company in the world is a B2B company in some capacity and we can harness that opportunity to be a true innovation partner for clients, leveraging our globally connected capabilities across business transformation, media, creative, CXM, commerce, data and technology to drive impact,” he added.

    Added Patrick Hounsell, President dentsu B2B: “The Superpowers Index provides a framework for driving client growth by benchmarking performance across the 30 decision drivers, pinpointing improvement opportunities and measurement and gives a comprehensive look at the evolving landscape of B2B marketing year over year. The research allows us to target and refine our dentsu B2B capabilities to the needs of global clients across markets. Our goal is to provide B2B brands with the tools and insights they need to connect their marketing, IT, and sales efforts more effectively and these solutions represent a significant leap forward in our commitment to driving B2B success.”

  • Aims to transform fresh graduates into future leaders

    Dentsu launches Fresher Accelerator Program

    Dentsu India has launched its Fresher Accelerator Program (FAP), an initiative tailored to equip fresh graduates with the cutting-edge skills and expertise essential for success.

    Commenting on the launch, Unmesh Pawar, Chief People Officer, South Asia, Dentsu said: “I am thrilled to introduce our Fresher Accelerator Program. At dentsu, learning never stops! This programme provides fresh graduates with continuous learning and adaptation opportunities in our fast-paced industry through rigorous training, mentorship, and hands-on experience. We are committed to fostering a diverse, dynamic workplace that promotes creativity and innovation. By investing in great talent to support our clients’ transformation journeys in the marketing space, the FAP program is our way of building talent density at dentsu. This program is designed to unlock the potential of this industry’s next generation of talent. We strongly encourage fresh graduates to apply for this challenging and rewarding programme.”

  • Or Dentsu Creative Isobar, to be precise

    Abhijat Bharadwaj is CCO, Isobar

    Abhijat Bharadwaj
    Abhijat Bharadwaj

    Dentsu Creative India has announced the appointment of Abhijat Bharadwaj as Chief Creative Officer (CCO) of Dentsu Creative Isobar.

    Co-reporting to Amit Wadhwa, CEO, Dentsu Creative India and Sahil Shah, President, Dentsu Creative Isobar, Bharadwaj will work very closely with the leadership team to drive the agency’s creative agenda forward. He will focus on further strengthening the creative prowess and the exceptional talent pool that Dentsu Creative Isobar has built over the years working with many iconic Indian and global brands.

    Commenting on his appointment, Wadhwa said: “Abhijat is not just an exceptional creative talent but a visionary leader for this new age. His passion for excellence in both work and team building will set new industry standards. Alongside our formidable team of creative leaders, we are confident that Abhijat will propel us to new heights of success and recognition.”

    Added Shah: “Abhijat’s entry unlocks a new level of growth for us. In today’s day and age, brands need a creative agency that solves problems, regardless of platforms or mediums, because that’s how non-linear and multi-platform the consumer is. And in this new era, I believe we have a phenomenal talent pool, with strong creative capabilities and the right culture to be in the pole position. With Abhijat leading our creative from the top, I am certain we are now a team to beat.”

  • First Labs Opening in London, Amsterdam, Warsaw, Mumbai and Bengaluru

    Dentsu announces global expansion of Innovation Lab

    Dentsu has announced the global expansion of the network’s innovation proposition, Dentsu Lab. The first global labs will be opening in London, Amsterdam, Warsaw, Mumbai and Bengaluru, with further international Labs planned for 2025. With this news, Dentsu has also announced the elevation of Sven Huberts to the role of President, Global Innovation & Experience and President, Dentsu Lab. Huberts will lead Dentsu Lab in partnership with Naoki Tanaka, the lead for Dentsu Lab Tokyo, now also appointed Chief Creative Officer, Dentsu Lab.

    Said Huberts: “We are at an inflexion point of human creativity and technical sophistication where the opportunity for genuine innovation has never been so compelling. I couldn’t be more excited to be partnering with Naoki and our Lab leaders, to empower our growing global team of creators, partners and institutions with the most powerful technology and tools in the world to create experiences that truly touch hearts, impact business and, most importantly, move society forward.”

  • Charts how major trends across AI, climate and others will change consumer behaviours

    Dentsu launches Global Future Consumer Study: Consumer Vision 2035

    Dentsu has announced the release of its global study Consumer Vision 2035: The Era of the Insight-to-Foresight Pivot, which charts the long-term consumer trends that will shape the next decade. The research shows a growing comfort level among consumers for an increasing number of administrative and shopping activities being managed by AI on their behalf.

    Said Jeff Greenspoon, Global Practice President, Integrated Solutions, Dentsu said: “What is very clear from the findings of the Consumer Vision 2035 study is that we are only now just entering the next era of transformation across technology, culture, and consumer expectations. An AI-filtered world might seem far into the future, but it is already becoming a reality today and consumers’ interactions with brands will fundamentally shift within the next 10 years. Business leaders and brand builders must start preparing for this new landscape today with both technology and creativity. These provocative insights are the starting point to guide people-centered transformation efforts that create long-term brand opportunities, because those that push the boundaries to innovate now will undoubtedly see the biggest impact through the next decade.”

  • To support in strategizing and planning

    Waaree appoints Carat as media partner

    Carat India has bagged the television media mandate for Waaree Energies Limited, manufacturer of solar PV modules. As per the mandate, Carat will oversee the brand’s television media across India exclusively. They will also support in strategizing and planning other traditional media and buying for print, radio, and digital.

    Said Nilesh Malani, Chief Marketing Officer, Waaree Energies Limited: “Selection of Carat as our media partner is a choice intended to amplify our brand’s impact and to contribute towards promotion of sustainable advancements in India. We have confidence in Carat India’s ability to create imaginative and visually appealing campaigns that will help us connect with our target audience, thereby reinforcing our commitment to expediting the clean energy transition in India and facilitating positive transformations for a more environmentally friendly future.”

    Commenting on the partnership, Anita Kotwani, CEO, Media, South Asia, Dentsu, added: “It is an absolute privilege and honour to join hands with Waaree Energies Limited and contribute to their growth journey in India. This partnership marks a pivotal moment, where our expertise and dedication merge with Waaree Energies Limited’s vision and ambition. Together, we believe that we are poised to achieve milestones and drive growth, emphasizing our commitment to delivering quality in every aspect of our collaboration.”

    Said Sanchayeeta Verma, CEO, Carat India: “Waaree Energies Limited is one of India’s largest manufacturer of solar PV modules and a global player. We believe that it has an important role towards India’s net zero goals. At Carat, we are deeply committed to this as it is a vital priority in Dentsu’s Business to Business to Society B2B2S goals. Moreover, we believe that our expertise will be pivotal in realizing Waaree Energies Limited’s vision: delivering cost-effective sustainable energy solutions across the market. We are extremely delighted to come on board as ‘Partners on Record’ of Waaree Energies Limited.”

  • To bridge demand-supply gaps

    Dentsu & Ripplr join forces

    Dentsu has entered a strategic partnership with Ripplr, a leader in digital-first distribution and logistics companies, driving customised strategies that fuel client growth.

    Narayan Devanathan
    Narayan Devanathan

    Under the joint leadership of Narayan Devanathan, President & Chief Strategy Officer, South Asia at Dentsu, and Abhishek Nehru and Santosh Dabke, Co-Founders of Ripplr, this collaboration will leverage the expertise of each party to deliver client-led solutions that bridge the gap between demand and supply chains.

    Commenting on the alliance, Devanathan said: “Ripplr stands out as the unparalleled digital-first leader in distribution and logistics solutions, facilitating the most efficient movement of products from factory to retail. Moreover, when it comes to motivating consumers to engage with products across various channels—be it offline, online, or omnichannel—nobody does it better than dentsu. With our comprehensive suite of solutions at the intersection of marketing, technology, and consulting, this alliance will enable businesses to pinpoint the sweet spot between demand and supply, creatively and effectively bridging gaps across the entire value chain.”

    Abhishek Nehru
    Abhishek Nehru

    Added Nehru: “Ripplr is one of the largest FMCG authorised distribution companies, and our platform services more than one lakh retailers across 10+ cities. We have built a robust tech-enabled playbook for all FMCG brands, along with smart data analytics, helping brands to scale up in the ever-changing omnichannel market. With dentsu as a partner, which is a powerhouse of research, analysis, and strategy, and Ripplr’s execution and reach capability, the combined synergy will enable us to launch and scale brands faster and more efficiently across multiple geographies.”

    Harsha Razdan
    Harsha Razdan

    Said Harsha Razdan, CEO South Asia, Dentsu said: “In today’s dynamic business landscape, where time is of the essence, we understand the urgency of responding swiftly to client needs. We firmly believe that complementary solutions are paramount to not only meeting these demands but also overcoming challenges and fostering sustainable growth. Our partnership with Ripplr marks a significant milestone in our journey. By joining forces, we are empowered to offer a comprehensive spectrum of distribution and customer-facing solutions that cater to the evolving needs of our clients. This collaboration enables us to provide unparalleled value and innovation, ensuring that our clients remain ahead of the curve in an ever-changing market landscape.”

  • For their work on denims

    Kyoorius Young Blood Award goes to two CDs from Dentsu

    Devansh Chaudhary
    Devansh Chaudhary
    Rohit Sharma
    Rohit Sharma

    Dentsu Creative celebrates the achievement of Devansh Chaudhary, Associate Creative Director – Copy, and Rohit Sharma, Art Director, who have won the Kyoorius Young Blood Award 2024 for their work ‘Cali: The Indian Denim Thread’. The winners will be honoured with the Red Elephant – an award that recognises excellence and innovation among young professionals under 28 years of age.

    The challenge, presented by brief partner Myntra, was to reimagine the timeless denim with an Indian twist and create a narrative that reflects the rich and diverse culture of India, with a contemporary appeal.Under the guidance of Manzoor Alam – Executive Creative Director, Dentsu Creative India, the duo created the winning proposition.

    Amit Wadhwa
    Amit Wadhwa

    Speaking on the win, Amit Wadhwa, CEO, Dentsu Creative India said: “We are extremely proud of Devansh and Rohit, who have shown exceptional talent and originality in their work. They have not only met the challenge but also exceeded our expectations by creating a product that is both functional and meaningful. This recognition reinforces our belief in nurturing and empowering creative minds to make a lasting impact on the industry.”

  • To oversee a full-funnel media solutions for the brand

    Carat India bags integrated mandate for Meesho

    Carat India has bagged the integrated media mandate for Meesho, the e-commerce marketplace. The account will be serviced from the agency’s Bengaluru office.

    As per the mandate, Carat will oversee a comprehensive suite of integrated and full-funnel media solutions for the brand.

    Commenting on the win, Sanchayeeta Verma, CEO, Carat India said: “Partnering with Meesho is a game-changer, a chance to rewrite the e-commerce playbook for Bharat. Our strategy? A finely tuned team structure meticulously crafted to fuel Meesho’s ascent & growth. Moreover, our industry-leading tools will act as an added advantage to strategize, plan, implement, and measure across the full funnel. It is this unique combination that has enabled us to secure this remarkable and prestigious opportunity.”

    Added Anita Kotwani, CEO, Media, South Asia, Dentsu: “Welcoming Meesho aboard is a thrilling milestone, as we eagerly anticipate steering the company’s mission of democratizing internet commerce in India. Our proposal was more than just compelling; it was a holistic journey, spanning from branding and performance to data-driven analytics and an inventive media & content strategy. We’re confident that our collaboration will not only fuel Meesho’s long-term strategic growth but also drive our own evolution!”

  • Along with iProspect

    Dentsu launches campaign for Amdocs

    Dentsu, in partnership with Amdocs – a software and services provider, has launched the brand’s first-ever campaign in India. The campaign, ‘Live Amazing. Do Amazing.’, aims to showcase the work culture and opportunities that Amdocs offers to its employees and prospective candidates. The campaign is conceptualised and executed by Dentsu Creative India along with sibling iProspect.

    Speaking on the campaign, Gil Rosen, Chief Marketing Officer, Amdocs said: “As technology advances rapidly, so do the expectations of our workforce. Amdocs leads the way by offering more than just jobs; it provides platforms for employees to drive change and shape their futures, making an impact on the world with today’s most cutting-edge technologies. Through this innovative employer brand campaign, kicked off with the Raja Kumari video, we aim to showcase the dynamic work culture of Amdocs and celebrate our people.”

    Added Amit Murthy, Vice President, Dentsu Creative India: “In our business, briefs like this come once in a lifetime, allowing the agency to think creatively and uniquely. It is a great collaboration between two major companies in the world transcending borders. The high level of trust and independence we received was genuinely unparalleled, and I feel it is reflected in the ideas and work we have produced.”

    Said Jay Mehta, Associate Vice President, iProspect India: “To bring this theme to life, our strategy was based on three key pillars: captivating, engaging, and innovative. We crafted a media architecture intended to seize the audience’s attention through visually striking and immersive experiential platforms. Our aim was to create a holistic brand experience that reaches audiences across multiple touchpoints, igniting engagement and nurturing connections with the brand’s consumers.”

     

  • For its media management and communication strategies

    Drone Destination appoints Dentsu for PR

    Drone Destination has announced its association with Dentsu Creative PR as its official public relations ad investor relations agency. The account will be managed from Dentsu’s Gurugram office.

    Commenting on the association, Sanjeev Anand, President, Dentsu Creative PR said: “We are excited to announce our partnership with Drone Destination. As we embark on this exciting chapter alongside Drone Destination, we are poised to set a new standard of collaboration that stands as a testament to creativity, innovation, and the pursuit of shared success. This strategic collaboration will allow us to service the company with our strategies and innovative ideas that resonate with Drone Destination’s vision and objectives.”

  • To deliver growth solutions to clients

    Dentsu & Arthur D. Little ink partnership

    Dentsu India has embarked on an industry-first strategic partnership with the global strategy consulting firm Arthur D. Little (ADL), aiming to deliver end-to-end solutions to enable growth for their clients. The partnership will be led by Narayan Devanathan, President & Chief Strategy Officer, South Asia, dentsu, and Amit Dakshini, President & Sector Lead (Automotive & Mobility), ADL.

    Narayan Devanathan
    Narayan Devanathan

    Commenting on the alliance, Narayan Devanathan said: “What happens when customer-centricity and creativity meet the consulting mindset? You get the opportunity to create unprecedented value for clients and their customers while creating new futures. And that’s precisely what the alliance between Dentsu and ADL will create for businesses everywhere – by creating a custom range of demand chain solutions. As businesses look to create sustainable futures for themselves, it’s critical that they are able to map and size demand in new ways and then nurture and fulfil that demand in engaging ways. Our clients look to us to solve their business problems – either by ourselves or in partnership with other experts. The Dentsu + ADL alliance is us walking the talk on this promise to our clients to truly be their partners.”

    Amit Dakshini
    Amit Dakshini

    Added ADL’s Amit Dakshini: “The timing aligns perfectly with the industry’s evolution towards increased software and connected content in modern vehicles, especially with the influx of global brands in India. True market leaders will distinguish themselves by finely targeting demand, crafting unique customer experiences, and fostering strong brand associations across physical and online channels. Partnering with a global leader like Dentsu empowers us to deliver end-to-end, outcome-driven solutions for accelerated sales growth, personalised customer experiences, and market leadership. We envision this partnership supporting Indian brands in establishing a robust global presence.”

    Harsha Razdan
    Harsha Razdan

    Said Harsha Razdan, CEO South Asia, Dentsu: “We are incredibly excited about expanding our offerings to clients. Dentsu’s commitment lies in adopting a holistic, customer-centric approach towards clients’ growth. Facilitating further brand transformation requires collaboration with industry-leading providers, and the partnership with ADL epitomizes this principle. Together, we are forging a truly synergistic offering poised to drive growth for both our clients and organizations. ADL commands a well-established reputation in its domain and introducing a complementary range of services will round off the circle of value-driven solutions for clients.”

     

    Satya Easwaran
    Satya Easwaran

    One final quote. From Satya Easwaran, Partner and Country Head, Arthur D Little India: “We are extremely thrilled with this one-of-its-kind strategic partnership in the industry. Our alliance with dentsu will pave the way for us to nurture and build long-term associations with clients while driving clear business outcomes. Starting with the Automotive & Mobility space, we plan to take this relationship further across multiple sectors including Consumer & FMCG, Energy, Technology, and BFSI.”