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Tag: Dentsu Webchutney

  • Anil Kumar is a seasoned marketing professional with over 18 years of work experience with India’s leading advertising agencies – FCB, Grey, TBWA, Contract and Lintas

    Dentsu Webchutney appoints Anil Kumar as EVP and Branch Head – Delhi

    By A Correspondent

     

    Anil Kumar

    Dentsu Webchutney has roped in Anil Kumar as EVP and Brach Head. He will be based out of Delhi and will report to Sidharth Rao, Chief Executive Officer and co-founder, Dentsu Webchutney. Anil will lead key accounts like Airtel, IndusInd Bank, Canon, Tetra Pack, Hike, Payback, DS Group and ITC amongst others.

     

    Speaking on joining Dentsu Webchutney, Kumar said, “For a marketing professional, Digital is the ultimate delight because of its tremendous ability to sharply identify and establish the shortest route possible to the target audience; and what better place than Dentsu Webchutney, the pioneers in digital, to immerse oneself into this arena and explore.”

     

    Commenting on the appointment, Rao said::With years of mainline advertising experience coupled with extensive hands-on marketing experience, Anil presents a combination that can help our teams appreciate the real-business issues more holistically and recommend solutions that can positively impact our client’s bottom lines. ”

     

  • The spoken parlour game that conventionally began as a family pastime has been 'gamified' on Instagram in a unique way

    Dentsu Webchutney, Flipkart launch trend chain campaign on Instagram

    By A Correspondent

     

    Dentsu Webchutney and Flipkart have taken the traditional Indian game ‘Antakshari’ to the next level. Recently, WebChutney, along with Flipkart, teamed up with some top fashion social media influencers in India to launch the Instagram campaign ‘Never Ending Trending’. The innovation engaged with users in real time wherein fashion icons showcased Flipkart’s trends via velfies and engagement posts on theirInstagram handles.

     

    The ‘Never Ending Trending’ campaign brought together 15 fashion influencers, who nominated each other to flaunt trends from Flipkart Fashion stores and keep the fashion trend chain alive. This was then amplified by influencers who interacted with users on the photo-sharing platform via a contest that drove engagement on a day-to-day basis.

     

    Said Kartikeya Bhandari – Senior Director, Marketing, Commerce Platform, Flipkart:  “Flipkart always looks to innovate on social media and engage with customers in fresh ways. In continuation with innovations like Big Billion Days – FB 360 video and Big Shopping Days – Offers Sneak Peek through FlipBot, Never Ending Trending has pushed yet another boundary and we are happy with the traction it is gaining. We will continue to do many more out-of-the-box initiatives for Flipkart Fashion in near future.”

     

    “Brands have built their presence on Instagram by means of influencer campaigns before. But the one thing that’s been missing lately is innovation in leveraging the influencers’ success on Instagram. That’s why we felt Never Ending Trending was a game-changer. The engagement levels speak for themselves; it’s more than double-taps and comments,” added PG Aditya, Creative Director, Dentsu Webchutney.

     

  • The film effectively sheds light on Dyslexia

    DentsuWebchutney creates campaign for Jaslok Hospital

     

     

    Leading Mumbai hospital, the Jaslok Hospital, has launched a drive to spread awareness about Dyslexia among parents and teachers. Conceptualised by DentsuWebchutney, ‘The Dyslexic Captcha’ campaign makes people experience Dyslexia first-hand.

    “We are committed to innovation and compassion in healthcare and wellness. Our vision for this campaign was to make our audience understand the perils of Dyslexia. With this idea, we hope to make a difference in how Dyslexia is seen and understood,” said DrTarangGianchandani, CEO, Jaslok Hospital and Research Centre.

    Added Gaurav Soi, Executive Vice President, DenstuWebchutney: “Jaslok Hospital is one of the leaders in the healthcare category. This campaign is a testament to Jaslok Hospital’s innovative approach as well as our core belief of staying at the forefront of bringing creative ideas to life via technology.”“This idea puts parents and teachers in the shoes of Dyslexic children. It not only makes them aware but also gives them an experience of Dyslexia through an interesting media innovation. We are quite sure that it will bring a positive change,” said Gurbaksh Singh, Chief Creative Technologist, DentsuWebchutney Innovation Lab.

  • The iconic sports drink brand has come up with a vending machine that dispenses Gatorade only if you work up a sweat

    Gatorade kicks off new campaign with ‘Sweat It To Get It’

    By A Correspondent

     

    In line with its international brand positioning, Gatorade India has kicked off its new campaign with ‘Sweat It To Get It’. Gatorade has created a vending machine that senses your body heat before dispensing a Gatorade. The machine encourages users to first work up a sweat by doing any physical activity like running or jumping jacks and then stand in front of the machine. If a user is sweating enough, the machine automatically dispenses a Gatorade!

     

    Said Raghav Mehta, Manager, Brand Marketing – Gatorade, PepsiCo India Region: “The brand promise is simple – Gatorade helps replace what you lose in sweat during exercise. This machine not only helps demonstrate that in a fun yet effective way but also explains how exactly the sports drink works for your body.”

     

    Added Gurbaksh Singh, Chief Creative Technologist, Dentsu Webchutney – the agency behind the idea: “The machine draws inspiration from the drink itself. When you exercise, muscles generate heat, increasing your body temperature. That’s precisely when you need Gatorade to restore the lost fluids in the process. We used Thermal Imaging to assess a user’s body heat. When it reached a pre-determined threshold, the machine dispensed a Gatorade. So in a way, it knows when you need a Gatorade!”

     

  • After a competitive on-boarding process, the two companies finalised their contract

    Dentsu Webchutney is Rentomojo’s digital agency

    By A Correspondent

     

    Furniture and appliance rental firm Rentomojo has signed Dentsu Webchutney to shape its digital agenda.

     

    Geetansh Bamania

    After a competitive onboarding process, the two companies finalised their contract. Dentsu Webchutney’s Bengaluru team will now take the startup brand to the urban, young, working audiences and their mandate includes social media, digital content, video, and acquisition programmes. “Rentomojo is building a category and in this process, connecting with our audience & engagement is the prime objective,” said Geetansh Bamania, founder – Rentomojo, “It’s imperative to not just talk but also to listen to our audience. We look forward to establishing communication pegs in an interesting way that connects with the audience – something that Dentsu Webchutney was able to showcase during their introduction with us. We are confident that together, we will create great work.”

     

    Gautam Reghunath

    “Rentomojo and the growing rental economy excite us a lot. Consumer behaviour in this category is very counterintuitive from the typical consumption culture and the concept of owning one’s own. We’re thrilled at the opportunity to helping establish Rentomojo as a key player in the space.” says Gautam Reghunath, Senior Vice President and Branch Head, Dentsu Webchutney Bangalore. “We have great admiration for Geetansh and his team’s vision and in a space as short-lived as digital, we’re two teams now working as one – ready to roll good, effective ideas when they strike.”

     

  • AtHomeDiva aims at simplifying beauty solutions for consumers by offering a full range of at-home beauty and styling services

    AtHomeDiva communicates about beauty problems of women

    By A Correspondent

     

    AtHomeDiva, Quikr’s on-demand at-home beauty services brand has rolled out a campaign encouraging women not to wait to look great. Created by Dentsu Webchutney, it consists of a series of videos showing the stories of three women who are at different stages of life, sharing a variety of reasons on why they tend to postpone their salon time. Never-ending household tasks, pregnancy related fatigue and the unwillingness to step out after a hectic week are some of the reasons. Through the series, Webchutney precisely highlights the times when going to a salon for women isn’t as easy as it sounds and successfully positions AtHomeDiva as an easy and convenient option.

     

    AtHomeDiva aims at simplifying beauty solutions for consumers by offering a full range of at-home beauty and styling services including hair, skin and make-up by qualified beauty professionals. From quick skin beauty rituals to relaxing spa sessions, the brand doesn’t fail to spin a surprise for all the women who often wished they could get their salon home. The best part? They always have exciting special packages for all your beauty needs.

     

  • Dentsu Webchutney won the account following a multi-agency pitch after contending against four other agencies that participated in the pitch

    Dentsu Webchutney wins D’Decor’s digital mandate

    By A Correspondent

     

    Dentsu Webchutney, the digital agency from Dentsu Aegis Network, has bagged the digital mandate for D’Décor. As part of the mandate, the agency will handle duties for D’Décor across the social and digital media. This includes media planning and buying.

     

    Dentsu Webchutney won the account following a multi-agency pitch after contending against four other agencies that participated in the pitch, notes a communiqué. The account will be handled from the agency’s Mumbai office.

     

    Said Nikita Desai, Vice President – Strategy and New Business, D’Décor: “We are happy to welcome Dentsu Webchutney on board. We areat a juncture where we will write the digital chapter of our business. In this, we have taken strong & conscious steps to remodel the business to see clear ROIs from online sales. Over the next few months, you will see a dramatically expanded digital footprint. Our partner of choice for this endeavour is Dentsu Webchutney”

     

    Said Roopesh Shah, Senior Vice President and Branch Head, Dentsu Webchutney Mumbai: “When we took on the challenge to pitch for D’Décor, we went in knowing fully well that we are pitching for a business that is deeply creative in it’s own right and the world’s largest at that. We pulled all our resources and it is thrilling that we have come out winning. The icing on the cake was the way teams on both sides connected. We found strategic fitments at multiple nodes and levels of our offerings. While this is a fantastic victory for Webchutney, we see it as an opportunity for us to work with D’Décor as One DAN (Dentsu Aegis Network) and really deliver on all those service nodes and levels.”

     

  • The 'made-for-360 experiences' highlights the key offers of Flipkart's annual flagship sale tittled The Big Billion Days

    DentsuWebchutney’s 360 digital campaign for Flipkart sale

    By A Correspondent

     

    Flipkart and its digital partner DentsuWebchutney have come together to create a ‘made-for-360 experiences’ to highlight the key offers of Flipkart’s annual flagship sale tittled The Big Billion Days.
    As the lead character in the film says, it’s a “game disguised as a 360 video”.

     

    Taking from the campaign theme, ‘Ab ITNE mein ITNAAAA milega’ (cueing in value maximisation, courtesy the sale’s offers) – the activity maximised the experience of the user by packing in a treasure hunt within the 360 video. Said Shoumyan Biswas, Vice President – Marketing Flipkart: “For us engaging with our users with a compelling story is as important as sales. We constantly like to push the frontiers – be it with our service, technology or consumer engagements”.

     

    Said PG Aditiya, Creative Director, DentsuWebchutney says, “360 as a technology hasn’t progressed too far yet, and we were experimenting with form which had little precedence- gamification within storytelling using 360. There were tons of roadblocks- but as it’s always the case, the output was worth it. For Indian digital creatives, it’s a pretty big step in the right direction- with the potential of interactive video using tech that social gives you.”

  • With more than 12 years of experience, Samera has worked with agencies including Ogilvy, DraftFCB and Havas Worldwide

    Dentsu Webchutney appoints Samera Khan as EVP

    By A Correspondent

     

    Samera Khan

    Dentsu Webchutney has roped in Samera Khan as EVP- Strategy and Planning.  Samera will be based out of Mumbai and will report to Sidharth Rao – CEO, Dentsu Webchutney.

     

    As part of her new mandate, Samera will head creative strategy and planning for the agency across its offices in Mumbai, Delhi and Bengaluru.

     

    Commenting on her appointment, Samera said, “I am excited about this new role that I take on with Dentsu Webchutney. They have a unique way of approaching digital advertising with a spot-on understanding of culture and technology. And to partner with a distinct set of creative and strategic talent makes this even more exciting and challenging.”

     

    Sidharth Rao

    Commenting on the appointment, Rao said, “Dentsu Webchutney has entered its next phase of growth and it’s absolutely essential for us that we use the right kind of partners to steer this growth forward. Samera has immense international experience along with advertising experience in India on some of the biggest brands in the world. This gives her a unique edge on strategy and understanding of the human mind. This will add to the strength that holds the Dentsu Webchutney fort together. I am extremely happy to welcome her on board.”

     

    With more than 12 years of experience, Samera has worked with agencies including Ogilvy, DraftFCB and Havas Worldwide.

     

     

  • Reghunath joined Dentsu Webchutney's Mumbai office in 2010 at a junior servicing position and over the last two years had been tasked with building the agency's Bangalore operations

    Dentsu Webchutney appoints Gautam Reghunath as Senior VP & Branch Head

    By A Correspondent

     

    Gautam Reghunath

    Dentsu Webchutney has strengthened its leadership team with the promotion of Gautam Reghunath as Senior Vice President and Branch Head, Bangalore. He will lead the 40-member-strong team in Bangalore, overseeing clients including Flipkart, Dailyhunt, Helpchat and Quikr.

     

    Reghunath, formerly Vice President, will report directly to Sidharth Rao, CEO, Dentsu Webchutney. As the branch head, Reghunath’s key role will be to further build on the Bangalore office’s business success in addition to strengthening the agency’s creative and content production capabilities.

     

    Sidharth Rao

    Confirming Reghunath’s new assignment, Rao says, “Under Gautam’s leadership, our South India business continues to evolve at tremendous speed, having grown 200% over last year. From what was a five-member office in early 2015, we are now a 40-people-strong team in Bangalore. It is imperative that we have the strongest possible leadership there to take us to new heights. Gautam has an ambitious vision for the company and is a powerful advocate of putting young talent at the forefront of our business.”

     

    Talking about his new role, Reghunath says, “I am Dentsu Webchutney through and through, and this is a responsibility I am proud to be tasked with. The last one year has been great, being ranked number 1, great new clients and moving into our new space in Bangalore. We have embarked on an ambitious growth path, not just from a business perspective but also as individual creative professionals. The agency is brimming with young creative and leadership talent and it will be a privilege to lead them in our endeavor to continue evolving as a new-age agency – relevant for 2017 and relevant for our clients.”

     

    Reghunath joined Dentsu Webchutney’s Mumbai office in 2010 at a junior servicing position and over the last two years had been tasked with building the agency’s Bangalore operations. He was recently named in Social Samosa’s ‘Top 30 under 30’ list and has previously worked with L&K Saatchi and Saatchi.

     

  • The account will be handled out of the agency's Delhi office

    Dentsu Webchutney wins digital creative mandate of Hike

    By A Correspondent

     

    Denstu Webchutney, the digital agency from Dentsu Aegis Network, has won the digital mandate for the Indian chat app Hike. The account was won after a multi-agency pitch. As part of the new mandate, the agency will be handling the digital creative services for the brand. The account will be handled out of the agency’s Delhi office.

     

    Talking about the future of Hike with Webchutney, Vidur Vyas, Vice President, Marketing, Hike said, “Hike is a fun, innovative and young brand with 90 per cent of its 100 million users below the age of 30. Building Hike further into a power brand will need trusted partners who share our vision and values, and bring with them a deep understanding of youth in India who are increasingly going ‘digital only’. We are delighted to partner with Dentsu Webchutney as we build brand Hike together.”

     

    Commenting on the win, Sidharth Rao, CEO and co-founder, Dentsu Webchutney said, “We are delighted that Hike found value in our offering and appointed us to partner them in their digital and creative endeavour. The idea is to synergise together towards building effective strategies for better customer engagement. It’s the age of digital media, and a strong digital presence is the need of the hour. ”

     

  • The mandate consisted of ensuring that each brand reached out to its audience, bringing their stories to the world while keeping the products relevant and at the centre of the conversation

    TI Cycles awards digital mandate to Dentsu WebChutney

    By A Correspondent

     

    Dentsu Webchutney, the digital agency from Dentsu Aegis Network, has bagged the digital mandate for TI Cycles. As part of the mandate, the agency will handle the accounts for all the TI Cycle brands including BSA, Hercules and Lady Bird.

     

    Dentsu Webchutney won the account following a multi-agency pitch after contending against eight other agencies that participated in the pitch. Having given the country a range of bicycling experiences since 1949 through names such as Hercules, Lady Bird, Turbo Drive, BSA, Roadeo – TI Cycles has always been at the forefront of innovation. Therefore, they wanted to work with an agency that could not only handle the range of brands that they have under their umbrella but also reinvigorate communication for each one of them. The mandate consisted of ensuring that each brand reached out to its audience, bringing their stories to the world while keeping the products relevant and at the centre of the conversation.

     

    The account will be handled from Dentsu Webchutney’s Bangalore office. For the record, TI Cycles is part of the Chennai-based multi-industry magnate Murugappa Group.

     

    Rajesh Mani, Head – Marketing & Retail, TI Cycles, was very enthusiastic about the new partnership, “In this ever changing field of digital marketing, being dynamic and agile are key for our brands to remain top of mind and actively engage with consumers. Dentsu Webchutney have shown with their pitch and track record that they have the thinking and the team to help our brands consolidate their position as industry leaders on the digital front.”

     

    Gaurav Soi, Executive Vice President, Business Development, Dentsu Webchutney adds, “We are honoured that the team at TI Cycles have entrusted us with the digital mandate for their brands. As their partners, we are looking forward to developing work across digital platforms that will assist in consolidating their brands as industry leaders.”

     

    Commenting on the win, Gautam Reghunath, Vice President, Dentsu Webchutney Bangalore said, “It’s been a great 12 months for us at Dentsu Webchutney Bangalore and we’ve now entered phase two of our Bangalore chapter. We’re a young, energetic agency who consider our power to spot and adapt to changing communication landscapes as our biggest advantage. Having partners who are on the same wavelength is both a pleasure, and a necessity.”

     

    He added, “With TI, we enter the cycling and fitness space at a very interesting time. The company has an interesting mix of both legacy and modern brands under its wing and we look forward to staying true to its vision of being at the helm of India’s fitness journey.”