MxMIndia

Tag: Dentsu Webchutney

  • ScoopWhoop’s latest addition to their app unlocks the inflight feed, allowing users to read ScoopWhoop content while flying, without internet connectivity

    ScoopWhoop launches inflight feed to air travellers

    By A Correspondent

     

    ScoopWhoop Media has announced the launch of inflight feedallowing users to read ScoopWhoop content while flying, without internet connectivity. The feature which is currently in its beta version, appears as a push notification only when one is on airplane mode and is flying above 16000 feet. The feature will dissolve once there is descend in the altitude.

     

    The ‘inflight feed’ feature in ScoopWhoop’s existing app has been conceptualized by Dentsu Webchutney. Speaking on the announcement, Debarshi Banerjee, Co-Founder and Chief Product Officer, ScoopWhoop Media said: “We are very excited to announce the launch of our ‘inflight feed’ feature, aimed to establish an indispensible relationship with our audience anytime, anywhere! We are very happy to collaborate with DentsuWebchutney to conceptualise the new feature. This is the first time that a content publisher has forayed into distributing content basis behavioral patterns for airborne consumers. ScoopWhoop’s aim has always been to become a customer product and continue to revamp the strategy to innovate with the changing environment. We are hoping that the new update will help us build a further close connect with our audience.”

     

    Commenting on the association and innovation, Gurbaksh Singh, Chief Creative Technologist at Dentsu Webchutney said: “Flying in India is mostly a boring experience due to unavailability of in-flight entertainment services. We are delighted to collaborate with ScoopWhoop to develop an innovative feature that will change the way audience consume content. It was fun building the feature; we have deployed over 500 hours in air while testing the feasibility of the feature.”

     

    “We always look for new interesting ways to engage the users. We are quite excited about this new innovation and our endeavor will be to continue to work towards adding more salient features to this update,” added Sudesh Samaria, Chief Creative Officer and Co-Founder, Dentsu Webchutney.

     

     

  • To create digital properties for Aditya Birla Health Insurance and Aditya Birla Sun Life Mutual Fund

    Aditya Birla Capital appoints Dentsu Webchutney to handle digital mandate

    By A Correspondent

     

    Dentsu Webchutney has won the digital mandate for two of Aditya Birla Capital’s businesses, Aditya Birla Health Insurance and Aditya Birla Sun Life Mutual Fund. The agency has been entrusted with the task of providing strategic and creative inputs across various platforms within the digital ecosystem.

     

    Ajay Kakar

    Speaking on the association, Ajay Kakar, Chief Marketing Officer, Aditya Birla Capital said: “Dentsu Webchutney impressed us with its passion for our brand. We are launching a new category – Money – and are committed to creating new benchmarks in a way customers engage with our category. The digital platform will play a key role in this journey and innovation will be the cornerstone. Dentsu Webchutney has a track record of creating new frontiers. We look forward to a great partnership.”

     

    Gaurav Soi

    Added Gaurav Soi, Executive Vice President- Growth, Dentsu Webchutney: “It is indeed a proud moment for us to add a prestigious client such as Aditya Birla Capital to our roster. Financial planning and financial services are extremely significant today and the digital ecosystem is the most efficient medium to cater to diverse age and need bands. We are looking forward to helping Aditya Birla Capital establish their brand philosophy with respect to the health insurance and mutual funds businesses, through innovative positioning and properties across the digital landscape.”

     

     

  • His last stint was at Reliance Jio where he was AVP and Head of Social

    Dentsu Webchutney gets Avinash Joshi to head social advocacy

    By A Correspondent

     

    Dentsu Webchutney, the digital agency from Dentsu Aegis Network, has announced the appointment of Avinash Joshi as VP and Head of Social Advocacy. He will report to Anil Kumar, EVP and Head- Delhi NCR, Dentsu Webchutney. His last stint was at Reliance Jio where he was AVP and Head of Social.

     

    Commenting on his assignment, Joshi said: “Social has fundamentally changed the consumer decision process and purchase path. Today, consumers have access to an exponentially growing number of opinions, tastes, and preferences via social connections. The days of strictly controlled brand messaging are long gone and without a clearly defined purchase path, word of mouth marketing (WOMM) has become more critical than ever. As marketers, we know that it’s virtually impossible to duplicate the level of credibility that comes with a personal endorsement from a friend. Personally, I’m on an adventure—uncovering what people are thinking, feeling and doing—with a mission to connect brands with consumers in more meaningful ways and there couldn’t be a better breeding ground than Dentsu Webchutney, an agency that always speaks with consumers instead of at them.”

     

    Added Anil Kumar, EVP and Head- Delhi NCR, Dentsu Webchutney: “Today, a brand enjoys the option of being more human than it could earlier. It’s no longer just about fans, but also friends. With Avinash joining us, we can now enable the brands that we partner, to harness the complete power of social media and their communities. We are very bullish on Avinash and the Social Advocacy vertical he’s setting up, we are also backing them all the way with our talented tech, creative, content and data intelligence teams.

     

     

  • #EngagePocketStories presents an opportunity to co-author a book with India’s best selling romance author

    ITC engages with author Durjoy Datta in latest digital campaign

    By A Correspondent

     

    ITC’s pocket-sized fragrances Engage has partnered with author Durjoy Datta for its latest digital campaign titled ‘Pocketful O’Stories’– micro-stories that celebrate the unexpected moments of love and chemistry between a couple.

     

    Speaking about the Moosa Khan, Creative Director, Dentsu Webchutney (Engage’s social media agency) said:“The idea just clicks into place with the product -pocket-sized stories for the pocket-sized Engage ON. The digital medium allows us to create instant creative collaboration and the campaign has received a great response from day 1. We’re receiving some delightful stories from people across social media.”

  • The relationship will be managed by Dentsu Webchutney's Mumbai office

    Dentsu Webchutney bags creative mandate for Goomo

     

     

    Dentsu Webchutney, the digital agency from Dentsu Aegis Network, has been assigned as the lead creative agency for Goomo.com, an omni-channel, travel-tech company that operates across consumer, corporate and B2B segments. The relationship will be managed by Dentsu Webchutney’s Mumbai office.

     

    While Denstu Webchutney’s mandate as the lead agency will include both online and offline campaigns, it will also involve building the brand’s positioning and awareness. The agency will work closely with Goomo’s branding and marketing team to launch the brand in India.

     

    Commenting on the association, Gaurav Khurana, CMO, Goomo says, “Goomo is a young and an aggressive challenger brand in this hyper competitive market. For us it was imperative to find a partner who not only understood us as a brand, but also shared the same vigour as us.”

     

    Nishi Kant

    Added Nishi Kant, EVP & Branch Head, Dentsu Webchutney: “It’s an absolute privilege to have won the creative & branding mandate for Goomo. What excites us the most is that we have the opportunity to co-create the identity and positioning of the brand that resides in a particularly challenging category. It’s going to be a thrill-a-minute but we wouldn’t have it any other way. Both sides share a great rapport and we’re looking to partner together every step of the way as we prepare to change and challenge the norms of the category.”

     

     

  • The campaign is supported by Culture Fox, an Indo-European community of art connoisseurs and travellers

    The Racist Cover uses music to fight racism

    By A Correspondent

     

    Delhi-NCR based Bridge Music Academy has launched a campaign to provide people a platform to counter racism. Conceptualised by Dentsu Webchutney, ‘The Racist Cover’ campaign demonstrates the ill-effects of racism in a simple way. The campaign is supported by Culture Fox, an Indo-European community of art connoisseurs and travellers.

     

    Said Ritesh Khokhar, Founder, Bridge Music Academy: “I have always believed that art has a higher purpose. Music is a universal language. While racism divides, music unites. We are committed to use the power of music to create a better world by raising our kids better,”

     

    Added Gurbaksh Singh, Chief Creative Technologist, Dentsu Webchutney: “The beauty of The Racist Cover is in its simplicity. It is so simple that anyone can understand it, even a 5 year old. We are creating many innovations to advance the idea further.”

     

     

  • Dominic's advertising journey started in 2003 as an Account Manager then he went on to work as an Account Planner, Creative Director and Marketing Manager

    Dominic Braganza joins Dentsu Webchutney as Creative Director

    By A Correspondent

     

    Dentsu Webchutney has roped in Dominic Braganza as Creative Director. He will be based out of Delhi and will report to Anil Kumar, EVP and Branch Head.

     

    Sudesh Samaria
    Dominic Braganza

    Commenting on the appointment, Sudesh Samaria, Co-founder and Chief Creative Officer, Dentsu Webchutney, said: “Dominic brings with him tremendous energy and fresh perspective of a man with a definitive point of view on the role of digital in coming years. He is a well-rounded personality with experiences across disciplines and I’m sure this will help us make Webchutney’s core offerings more meaningful to our clients.”

     

     

  • The film also features Arture’s two co-founders, Shivani Patel and Keshsa Vasant

    Dentsu Webchutney, Arture reintroduce ‘Bapu’ into cashless economy

     

    On the occasion of Gandhi Jayanti, Dentsu Webchutney partnered with Arture to create a way where Bapu can be experienced in both the cash and the cashless world. The film, which showcases the creation of ‘Bapu Wallets’ as a tribute to Mahatma Gandhi, also features Arture’s two co-founders, Shivani Patel and Keshsa Vasant.

     

    Speaking about the new initiative, PG Aditya, Senior Creative Director, Dentsu Webchutney said, “This is a small tribute to Bapu, in a way we and Arture found ideal. However, will Bapu be part of our cashless economy overall? That’s something that larger financial institutions driving the cashless economy can help answer at a scalable, impactful level.”

     

    Commenting on the campaign, Shivani Patel, Co-founder, Arture said, “The idea to find a second home for Bapu in our cashless world appealed to us immensely. Arture, at a brand level itself, has incorporated Bapu’s teachings of ahimsa and compassion into the way our products are built- 100% vegan and sustainable. This is our little way of ensuring the baton of Bapu’s values is passed on to our customers who are going cashless as well.”

     

    The brand has partnered with Vishwa Manav Sewa Ashram in Bihar, an NGO founded in 1997, to launch the campaign. A part of the proceeds earned through the Bapu Wallets will also be donated to this NGO, which propagates the principles of Mahatma Gandhi through their work in the state.

  • GIFs turned 30 on June 15, 2017 and as a tribute to them, ScoopWhoop launched a month-long campaign celebrating the 30th birthday

    ScoopWhoop celebrates 30 years of GIF with innovative campaign

    By A Correspondent

     

    GIFs turned 30 on June 15, 2017 and as a tribute to them, ScoopWhoop launched a month-long campaign celebrating their 30th birthday. During the campaign, ScoopWhoop shared 30 colourful GIFs on Facebook and Twitter on a daily basis, and a microsite was created to showcase all 30 GIFs.

     

    Conceptualised by Dentsu Webchutney, the ’30 Years of GIF’ campaign showcased the major events of last 30 years through 30 interesting GIFs. These were no ordinary GIFs. They were miniature installations created mechanically and programmed to play in a loop.

     

    Said Sattvik Mishra, CEO and co-founder, ScoopWhoop:“We are an Internet media and news company and it’s impossible for us to imagine the Internet without GIFs. We wanted to do something special for their 30th birthday. Thus was born 30 Years of GIF.”

     

    Added Gurbaksh Singh, Chief Creative Technologist, Dentsu Webchutney: “GIFs are great for telling stories and capturing emotions. So, we decided to weave a beautiful story through 30 meticulously crafted GIFs that are a unique take on the key events of last 30 years.”

     

  • Designed to serve the marketing, publicity and business development needs of all B2B communications of brands across categories

    Dentsu Webchutney gets into B2B marketing

    By A Correspondent

     

    Samera Khan

    Dentsu Webchutney, the digital agency from Dentsu Aegis Network, has announced its newly established Business to Business Marketing Division. It will be headed by Samera Khan, EVP – Strategy, Dentsu Webchutney.

     

    “The line between a customer and a consumer is fading day by day. Globally, B2B brands have the largest audience on LinkedIn; they have 36 times more followers on LinkedIn than on Instagram but 20 times more engagement on Instagram than on LinkedIn. The users’ browsing and search behaviour is the same through the day and that’s what we want to own with our B2B division. We want to remove the boring from B2B,” said Sidharth Rao, CEO and co-founder at Dentsu Webchutney.

     

    The new division is poised to help businesses targeting other businesses across categories and industries. Businesses that work with Dentsu Webchutney will have specialized services available to help them with Online and Offline Marketing, Market Research, Publicity, and most importantly, a focus on Content Marketing and Distribution Strategy.

     

    Added Khan: “Our strategy is to focus on B2B with experiential content marketing across the various touchpoints that the customer already exists on. We pride ourselves on understanding what moves the Indian consumer. Now it’s just about using that same understanding for a business decision maker. Even though our starting point is B2B, our goal is to think of it as H2H (Human to Human), to humanize this crucial relationship.”

     

  • His last stint was with Contract Advertising

    Dentsu Webchutney appoints Ajay Ahluwalia as ECD

    By A Correspondent

     

    Ajay Ahluwalia
    Sudesh Samaria

    Dentsu Webchutney has roped in Ajay Ahluwalia as Executive Creative Director. He will be based out of the agency’s Gurugram office.His last stint was with Contract Advertising where he handled some of the biggest brands in the country including Microsoft, Ten Sports and JKTyre.

     

    Commenting on Ahluwalia’s appointment, Sudesh Samaria, chief creative officer and co-founder, DentsuWebchutney, said: “It’s great to have someone of Ajay’s experience on board in a digital environment, especially when the lines between mainline and digital are blurring as we speak. We look forward to him driving infectious ideas which resonate with the DentsuWebchutney culture.”

     

  • Digital agency decides to #PauseTheResume

    Dentsu Webchutney discovers novel way to discover resumes

    By A Correspondent

     

    DentsuWebchutney has launched an innovative hiring programme that selects candidates based on their browser history. The agency has launched #PauseTheResume, a website page that lets you upload voluntarily selected links of your browser historyas an official way to kickstart your career with DentsuWebchutney.

     

    “For me, soft skills and overall personality matters more than a formal skillset in a workplace environment- especially for creative-led workplaces such as ours,” said PG Aditiya, Creative Director – Copy, DentsuWebchutney. “More often than not, a resume is a web of glorified statements and words meant to sound right when strung together and that makes for the most boring first impression ever. Even though companies have evolved digitally, this technique has remained the same. Being a digital agency, we wanted to give our applicants a more interesting, internet-friendly way to kick-start the conversation,” he added.

     

    An interested applicant has to log on to the agency’s website and upload up to one month of their browser history which contain the links to the websites visited by the applicants and other basic details. Applicants are free to edit their browser history and remove links that they do not want to upload. Basis their submissions, they may be called in for a formal interview.

     

    “It is a little cheeky, we get that. But the truth is, we are what we internet. We’ve got over 300 entries already and there are candidates who have found fun ways to game the system. Those are exactly the kind of responses we were hoping for. Interview calls are going out as we speak. Pause the resume is just the start of how we’re hoping to disrupt the entire process of finding the right creative talent,” said Gautam Reghunath, Senior Vice President, DentsuWebchutney.