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Tag: Dentsu Webchutney

  • As part of her new mandate, Tanvi will be responsible for acquiring new clients apart from taking the lead in servicing the existing clients

    Dentsu promotes Tanvi Jain to senior SVP – Delhi

    By A Correspondent

     

    Tanvi Jain

    Dentsu Webchutney has announced the promotion of Tanvi Jain to senior vice president and branch head – Delhi. Prior to this, Tanvi was vice president at Dentsu Digital.

     

    As part of her new mandate, Tanvi will be responsible for acquiring new clients apart from taking the lead in servicing the existing clients. She will also be responsible for revenue growth from the region and will continue to report to Sidharth Rao, chief executive officer and co-founder, Dentsu Webchutney.

     

    Sidharth Rao

    Speaking on the promotion, Rao says, “Tanvi is one of the finest talents that we currently have on board. I have previously worked with Tanvi in the early years of Dentsu Webchutney and I am extremely glad to have her back. Delhi is our largest office and we are looking forward to scaling new heights in 2016 under Tanvi’s leadership.”

     

    Tanvi adds, “As part of the Dentsu Aegis Network with almost 700 digital professionals, we have the opportunity to reshape the digital industry and partner our clients in their transformational journey across the new digital native consumer landscape. I am honoured to lead the Dentsu Webchutney brand in Delhi which has over 100 people and some of the best clients in the business.”

     

    Tanvi began her career with event management in 2003 and went on to work for agencies such as Dentsu Webchutney, Isobar and Sapient Nitro.

     

  • The agency will handle the entire gamut of digital advertising services for the brand

    Dentsu Webchutney wins digital mandate of Red Bull

    By A Correspondent

     

    DentsuWebchutney has been awarded the digital mandate for Red Bull. The agency’s Mumbai office will be leading the account services. The agency won the account following a multi-agency pitch.

     

    Sidharth Rao

    Commenting on the win, Sidharth Rao, Chief Executive Officer and Co-founder, DentsuWebchutney, says, “We are delighted to partner with Red Bull. The brand as well as the category are pretty dynamic – something that will certainly help us push the envelope and come up withsome refreshing work!”

     

    DentsuWebchutney is the digital agency from the Dentsu Aegis Network with offices in New Delhi, Mumbai and Bengaluru. Its clientele includes Flipkart, Airtel, Unilever, MasterCard, and Coca Cola.

     

  • Their growth has been unprecedented as they now operate in 10 countries through more than 250 stores

    Dentsu Webchutney bags Forever New’s digital advertising mandate

    By A Correspondent

     

    Dentsu Webchutney has bagged the digital advertising duties of Forever New following a multi-agency pitch. As part of the new mandate, the agency will be handling the search and digital advertising services for the brand. The account will be handled out of the agency’s Delhi office.

     

    Forever New is a fashion clothing and accessories brand founded in Melbourne, Australia. One of the fastest growing Australian brands, Forever New began as a start-up retailer in 2006. Their growth has been unprecedented as they now operate in 10 countries through more than 250 stores.

     

    Sidharth Rao

    Commenting on the win, Sidharth Rao, CEO and co-founder, Dentsu-Webchutney says, “We are absolutely thrilled and excited to be working on such a young and successful fashion brand. Fashion, as a segment, always unfolds interesting opportunities to do refreshing work and we aim to do just that.”

     

    On their newly formed association, Vishal Trehan, Business Head India, Forever New says, “Forever New has forayed into the digital space by associating with Dentsu Webchutney and we’re looking forward to this exciting partnership. The idea is to synergise together towards building effective strategies for better customer engagement. It’s the age of digital media, and a strong digital presence is the need of the hour. This collaboration with Dentsu Webchutney is integral to the brand and will ensure the same for us.”

     

  • With more than 15 years of experience, Soi has worked with agencies including The Grey Group (Mumbai), Ambience Publicis, Metal Communications and most recently Havas Worldwide

    Dentsu Webchutney appoints Gaurav Soi as EVP

    By A Correspondent

     

    Dentsu Webchutney has roped in Gaurav Soi to head its new business operations, nationally. Soi joins as Executive Vice President and will report to Sidharth Rao – CEO, Dentsu Webchutney.

     

    As part of his new mandate, Soi will identify and channelize new opportunities for the agency across its offices in Mumbai, Delhi and Bengaluru. Prior to this, Soi was Senior Vice President – Havas Worldwide, Mumbai.

     

    Commenting on his appointment, Soi said, “The most commonly used word in conversations today is digital. It is no longer the future. It is here and now! Denstu Webchutney has a proven track record and is associated with very prestigious brands. Known for its quality product and forward thinking, I am extremely proud to be a part of this team.”

     

    “The company is aggressively focusing on growth; and yet, we will need to retain the quality of our product across client offerings. It is this balance that will make the road ahead a very exciting one,” he added.

     

    Commenting on the appointment, Sidharth said, “Dentsu Webchutney has now entered its next phase of growth and it’s absolutely essential for us that we use the right kind of experiences to steer this growth forward. Gaurav comes in with immense experience and exposure across clients and categories. And his appointment will only further catalyse the strength that already holds the Dentsu Webchutney fort so strong. I am extremely happy to welcome him on board.”

     

    With more than 15 years of experience, Soi has worked with agencies including The Grey Group (Mumbai), Ambience Publicis, Metal Communications and most recently Havas Worldwide. He has also been part of the events and activations industry through Line Communications.

     

  • Cafe TC, Delhi NCR's popular bar, hacks into WhatsApp to promote its new look and menu

    Cafe TC & Dentsu Webchutney launch Liquor Ticker

    By A Correspondent

     

    Cafe TC and Dentsu Webchutney have created Liquor Ticker – claimed to be the world’s first ad ticker on the popular messenger app. Cafe TC, earlier known as Turquoise Cottage, was looking for a low-budget campaign to promote its makeover targeting mainly its patrons. Executed by Dentsu Webchutney Innovation Lab, Liquor Ticker converted Cafe TC’s status into a running ticker and the profile pics into ever-changing GIFs (Graphics Interchange Format: an image format which animates) to show a vast variety of content – from its brand new logo to the new menu and a host of offers. Users could send a screenshot of an offer they liked to avail it at the bar.

     

    “Our brief was clear to the agency. Promote our revamp in a way never done before but of course in a limited budget!” says Gaurav Soral, Founder, Cafe TC. He adds, “When the agency told me that they plan to use WhatsApp, I was a bit skeptical since WhatsApp doesn’t offer any official ad space! And we’re not the kind of brand that would spam its users.”

     

    Gurbaksh Singh

    Says Gurbaksh Singh, Chief Creative Technologist, Dentsu Webchutney Innovation Lab, “We were toying with this idea for quite some time now but were looking for that perfect match. With a little play of technology, read modifying WhatsApp’s API (Application Program Interface), we created an ad space on a medium that doesn’t have any! Liquor Ticker might just open the floodgates of advertising on WhatsApp.”

     

    Last year, Cafe TC along with Dentsu Webchutney came up with the award-winning Happy Hours Rewind where users could turn back time and extend the happy hours by tweeting more and more.

     

  • Dentsu Webchutney will partner the FFT in promoting its recent initiatives to further the sport in India

    Dentsu Webchutney wins the digital mandate for Roland-Garros French Open Grand Slam

    By A Correspondent

     

    The French Tennis Federation (FFT) has appointed Dentsu Webchutney as their digital agency in India for Roland-Garros, the premier clay court tennis championship. The agency won the account following a multi-agency pitch.

     

    Speaking about the association, Sam Primaut, director of development – Roland-Garros said, “We wish to share worldwide the unique and amazing French Open atmosphere and to bring our Grand Slam closer to its worldwide fans. India being among the most promising countries in terms of tennis potential around the globe, Roland-Garros is now looking at engaging with the Indian tennis fans on the digital platforms. We really are looking forward to this cooperation with Dentsu Webchutney in the hope to have an impact for the development of tennis and red clay courts in India”.

     

    Tanvi Jain

    Commenting on the win, Tanvi Jain, VP- Dentsu Webchutney, said that it underlined the agency’s credentials as the leading 360-degree digital marketing solutions provider in India. “We are honoured to partner with a sporting event as prestigious and global as the French Open.”

     

    She added, “The recent success of Indian players notwithstanding, tennis viewership is still in its infancy in India. We look forward to enabling Roland Garros to own the category in India with innovative technology and ideas that will take tennis to the masses.”

     

    Dentsu Webchutney will partner the FFT in promoting its recent initiatives to further the sport in India. These will include programmes such as the cooperation agreement with the All India Tennis Association (AITA) to develop clay courts, and Rendez-Vous à Roland Garros in partnership with Longines, a worldwide under-18 tournament for boys and girls that will culminate in wildcard entries for the winners to the Roland Garros Junior tournament.

     

  • An innovational campaign for Turquoise Cottage Pub involved a tweet powered clock that moved backwards when a tweet was sent using #HappyHoursRewind

    Dentsu Webchutney unveils #HappyHourRewind concept

    By A Correspondent

     

    Dentsu Webchutney Innovation Labs has launched a campaign that gives the category of Happy Hours a much needed twist. Launched at Turquoise Cottage, a youngsters frequented pub, #HappyHoursRewind allowed people to, simply, turn back time. With a quick tweet, they could rewind the clock and make sure that happy hours never ended.

     

    “Hundreds of bars all over the world run the same old schemes of extending Happy Hours, which begs the question – what does a bar have to do to stand out?” said Gurbaksh Singh, Chief Creative Technologist, Dentsu Webchutney Innovation Labs.

     

    Elucidating on the campaign he said, “The aim was to infuse freshness into the concept of ‘Happy Hours’ through technology.  For this idea, we experimented with an old school analogue clock, and integrated it with the digital sphere through twitter. We hacked into the clock and engineered it to move anti-clockwise when specific tweets were sent, giving us a way to rewind time.”

     

    This innovative campaign received more than 250 tweets in a single night, and resulted in Happy Hours going on till midnight even though the clock still showed 9pm!

     

    The installation was set up in Turquoise Cottage and patrons were invited between 7pm – 9 pm to tweet with their views on ‘Why happy hours shouldn’t end’ using hashtag #Happyhoursrewind.

     

    This is a pilot campaign that was undertaken at Saket outlet and will be replicated at other locations too, shortly.