By A Correspondent
Dentsu Webchutney, the digital agency from Dentsu Aegis Network, has bagged the digital mandate for D’Décor. As part of the mandate, the agency will handle duties for D’Décor across the social and digital media. This includes media planning and buying.
Dentsu Webchutney won the account following a multi-agency pitch after contending against four other agencies that participated in the pitch, notes a communiqué. The account will be handled from the agency’s Mumbai office.
Said Nikita Desai, Vice President – Strategy and New Business, D’Décor: “We are happy to welcome Dentsu Webchutney on board. We areat a juncture where we will write the digital chapter of our business. In this, we have taken strong & conscious steps to remodel the business to see clear ROIs from online sales. Over the next few months, you will see a dramatically expanded digital footprint. Our partner of choice for this endeavour is Dentsu Webchutney”
Said Roopesh Shah, Senior Vice President and Branch Head, Dentsu Webchutney Mumbai: “When we took on the challenge to pitch for D’Décor, we went in knowing fully well that we are pitching for a business that is deeply creative in it’s own right and the world’s largest at that. We pulled all our resources and it is thrilling that we have come out winning. The icing on the cake was the way teams on both sides connected. We found strategic fitments at multiple nodes and levels of our offerings. While this is a fantastic victory for Webchutney, we see it as an opportunity for us to work with D’Décor as One DAN (Dentsu Aegis Network) and really deliver on all those service nodes and levels.”