By A Correspondent
Flipkart and its digital partner DentsuWebchutney have come together to create a ‘made-for-360 experiences’ to highlight the key offers of Flipkart’s annual flagship sale tittled The Big Billion Days.
As the lead character in the film says, it’s a “game disguised as a 360 videoâ€.
Taking from the campaign theme, ‘Ab ITNE mein ITNAAAA milega’ (cueing in value maximisation, courtesy the sale’s offers) – the activity maximised the experience of the user by packing in a treasure hunt within the 360 video. Said Shoumyan Biswas, Vice President – Marketing Flipkart: “For us engaging with our users with a compelling story is as important as sales. We constantly like to push the frontiers – be it with our service, technology or consumer engagementsâ€.
Said PG Aditiya, Creative Director, DentsuWebchutney says, “360 as a technology hasn’t progressed too far yet, and we were experimenting with form which had little precedence- gamification within storytelling using 360. There were tons of roadblocks- but as it’s always the case, the output was worth it. For Indian digital creatives, it’s a pretty big step in the right direction- with the potential of interactive video using tech that social gives you.”