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Tag: Dentsu Webchutney

  • The account will operate out of the agency’s Bengaluru office

    Uber awards digital mandate to Dentsu Webchutney

    By A Correspondent

     

    Following a multi-agency pitch, Dentsu Webchutney has won the digital and social media duties for Uber in the India & South Asia region. The account will operate out of the agency’s Bengaluru office.

     

    Sanjay Gupta

    On the new development, Sanjay Gupta, Head of Marketing, Uber India SA commented: “Dentsu Webchutney is an agency that has a track record of working on some of the most dynamic and impactful digital campaigns. We believe they have the right expertise for a brand like Uber. Uber’s journey in the region is only getting started and we are excited to partner with Dentsu Webchutney to tell the story of how Uber is shaping the future of urban mobility in India.”

     

    Gautam Reghunath

    Added Gautam Reghunath, Executive Vice President, Dentsu Webchutney: “We long for opportunities to partner with consequential companies that shape society. More and more, technology brands expect dexterity in understanding their core vision, for solutions that marry the future to the present. This chance to work towards realising Uber’s vision is a true privilege. Our interactions with the team here have been a wonderful bonus and we see both sides challenging each other in our quest to create meaningful, effective work.”

     

     

  • Its programmatic advertising strategy has generated a repeat customer rate of 70 per cent among existing advertisers

    Truecaller Ads manages to deliver significant buzz for brands

    By A Correspondent

     

    Truecaller has announced the significant gains that brands have seen on its advertising platform. Truecaller Ads not just captures the attention of users without invasion or interruption, but also eliminates the appointment viewing condition for brand visibility. Its programmatic advertising strategy has generated a repeat customer rate of 70 per cent among existing advertisers, helping companies reach their audiences.

     

    Talking about his experience, Amit Tiwari, Vice President Marketing, Havells India Ltd, said: “This is the first time we used Truecaller as an outreach platform. It provided us with a large-scale India-wide reach of over 40 million unique users in a single day. We used it as a platform to connect with our potential customers and received genuine responses from quality audiences.”

     

    Commenting on his interaction with the platform, Sidharth Rao, CEO, Dentsu Webchutney, added: “We have always recommended Truecaller to our advertisers and have consistently seen the platform over-deliver its commitments. With the help of Truecaller, our client’s messages have been delivered to their users through a brand roadblock with absolute simplicity. We’ve had a remarkable experience in marketing several product categories such as automobile, OEM and consumer tech to name a few through this platform. We believe Truecaller will play an integral part in our media buys for the upcoming festive season of 2018, with more of our clients looking to showcase their own unique stories.”

     

    Speaking on the adsales foray, Tejinder Gill, VP Sales & Head of India Operations at Truecaller: “Our advertising platform has achieved some great feats since its inception, especially since the unique ad delivery system which enables a brand visibility after every call from an unknown number. With marketers and CMOs shifting their strategies from mobile first to mobile only, advertising platforms such as ours are best placed to help achieve their objectives. Around the festive season when audiences have their eyes wider open than usual, we must work together with our partners to overcome our hurdles and achieve our objectives together. Needless to say, our advertisers have been overjoyed with the results.”

     

     

  • The Instagram campaign questions the prevalent slacktivism and encourages users to take real action instead

    Organ donation takes centrestage in latest initiative by Jaslok Hospital

    By A Correspondent

     

    On National Organ Donation Day, Jaslok Hospital and Research Centre with Dentsu Webchutney created an innovative campaign to promote organ donation. The Instagram campaign questions the prevalent slacktivism and encourages users to take real action instead.

     

    Said George Alex, COO and CMO, Jaslok Hospital and Research Centre: “Jaslok Hospital and Research Center is one of the leading healthcare providers in India and organ donation as a cause is really dear to us. We have been taking many steps to encourage people to pledge their organs. This time, we wanted to do something that would appeal to the audience while putting our point across.”

     

    Added Sudesh Samaria, Chief Creative Officer and Co-founder, Dentsu Webchutney: “It is an unfortunate situation and we wanted to create a hard-hitting campaign that would present the truth and encourage people to pledge their organs. The un-likeable posts campaign is antithesis to social media and shows people that real world problems can only be solved with real action.”

     

     

  • This digital campaign features three short and three long digital videos that throw light on what it means to be #FriendsFirst with your better half

    Dentsu Webchutney celebrates couples who are #FriendsFirst

    By A Correspondent

     

    Platinum Day of Love launched a new campaign around Friendship Day to remind couples that above everything, they are #FriendsFirst. Developed and conceptualised by Dentsu Webchutney, the campaign celebrates the bond between couples whose intimacy is based on long-standing warmth and friendship.

     

    This digital campaign features three short and three long digital videos that throw light on what it means to be #FriendsFirst with your better half. The films are inspired by real-life stories from couples who share moments of honesty, vulnerability, companionship and mutual respect, representing how friendship is an extension of the love you share.

     

    Talking about the campaign, Sujala Martis, Director, Consumer Marketing (PGI) said: “Our research has shown that ‘friendship’ is extremely aspirational in a couples’ relationship, both before and after marriage. Finding a best friend in your partner is rare, retaining friendship in your relationship even rarer. With this campaign, we aim to encourage couples to remember and aspire to be #FriendsFirst and mark this friendship day as your Platinum Day of Love.”

     

    Commenting on this partnership, Pravin Sutar, Executive Creative Director, Dentsu Webchutney added: “Friendship should outlast other emotions in a couple’s relationship, but more often than not, it takes a backseat. Through #FriendsFirst, we are starting a conversation that highlights the importance of friendship in a relationship through highly relatable and alluring scenarios. We are asking viewers to ponder and eventually revisit this rare bond that once was the initiator of their relationship.”

     

     

  • He will report to Nishi Kant, EVP and Branch Head- Mumbai

    Dentsu Webchutney ropes in Aalap Desai as Senior Creative Director

    By A Correspondent

     

    Aalap Desai

    Dentsu Webchutney has appointed Aalap Desai as Senior Creative Director. He will work closely with Pravin Sutar, Executive Creative Director and they will take charge of the Mumbai creative team. Sutar and Desai will report to Nishi Kant, EVP and Branch Head- Mumbai.

     

     

    Nishi Kant

    Welcoming Desai to the agency, Nishi Kant said: “Over the last few years, we have been doing some good work for our biggest brands. Aalap comes in at the right time. His mandate is to keep raising the creative bar and partner with Pravin and me in leading the agency into the new age of creativity. With Aalap’s diverse experience across verticals and mediums coupled with his can-do fire, I foresee happy clients and meaningful partnerships.”

     

     

  • His last stint was with Leo Burnett, where he handled brands like HDFC Bank, HDFC Life and Amazon

    Dentsu Webchutney appoints Pravin Sutar as ECD

    By A Correspondent

     

    Dentsu Webchutney has appointed Pravin Sutar as Executive Creative Director. He will be based out of the agency’s Mumbai office. His last stint was with Leo Burnett, where he handled brands like HDFC Bank, HDFC Life and Amazon.

     

    With over 17 years of cross-category, cross-platform experience along with a diverse set of exposure spanning marketing, digital and creative, Sutar is all set to lead the charge for the agency.

     

    Commenting on Sutar’s appointment, Nishi Kant, EVP & Branch Head said, “It’s great to have someone of Pravin’s experience on-board in digital environment. His enthusiasm for his craft, I’m hoping will spread infectiously through the agency.”

     

  • Chakra Tea along with Dentsu Webchutney, has designed and launched an innovative tea-kettle that is now being distributed at tea stalls popular with the workers

    Dentsu Webchutney, Chakra Tea redefine tea-breaks with Chai-Fi

    By A Correspondent

     

    Chakra Tea, a tea brand from central India, has launched an initiative called Chai-Fi that brings moments of joy to the tea-breaks of workers by adding wi-fi to their lives.

     

    As part of the initiative, Chakra Tea, along with Dentsu Webchutney, has designed and launched an innovative tea-kettle that is now being distributed at tea stalls popular with the workers. As the kettle is heated to make tea, it also generates wi-fi that is then made available to workers for free. They use the free wi-fi to connect to their favourite videos, music, movies, sports, news shows and even family members.

     

    Said Sudesh Samaria, Co-Founder and Chief Creative Officer, Dentsu Webchutney: “Tea is such an integral part of our lives that it is difficult to think of it in a new light. Our team identified an opportunity in the tea-breaks and made these breaks even more refreshing by creating a tea-kettle that generates wi-fi when heated. We call it Chai-Fi.”

     

    Added Priyank Khandelwal, MD, Chakra Tea: “The category is dominated by big names. For brand like us to stand out, innovation is critical. Chai-Fi is one such innovation. It brings joy in people’s lives while opening up a world of possibilities.”

     

     

  • Thetook its cue from the group’s vision statement that harbours a bright square smiley, alongside values such as ‘Unleash Talent’, ‘Touch Lives’ and ‘Outperform

    Dentsu Webchutney, RPG Group launch ‘Hello Happiness’ campaign

    By A Correspondent

     

    The RPG group has partnered with Dentsu Webchutney to launch a campaign featuring four films with their brand tagline ‘Hello Happiness’.

     

    This new campaign, notes a communique, took its cue from the group’s vision statement that harbours a bright square smiley, alongside values such as ‘Unleash Talent’, ‘Touch Lives’ and ‘Outperform’. Spread across six weeks, the campaign, driven largely via short films, illustrates how the group has brought happiness into the lives of diverse stakeholders.

     

    Said Manjira Sharma, DGM – Corporate Brand & Communications, RPG Enterprises: “At RPG, we believe that if we are able to bring any change into the lives of people, we have done justice to the group’s existence. And this change is only evident through people’s smiles; that is the bar we have set to measure our success. This is the reason we had to own the position of ‘Happiness’.”

     

    Nishi Kant, EVP and Branch head, Dentsu Webchutney says, “Real happiness is very tangible and each RPG film brings this home for the viewer – whether that be a child jumping around at an unexpected happiness, the tears streaming down a mother’s cheek at her daughter’s achievement, the boundless joy experienced by a grandfather in his grandchild’s company or the cheerful confidence of a happy employee. The term Hello Happiness means the active expression of Happiness and that is what the RPG Group stands for.”

     

     

  • In December, Café TC launched an exclusive set of Friday Night deals – Not 2 B Missed Deals

    Dentsu Webchutney executes ‘Not 2 B Missed Deals’ in a unique way

    By A Correspondent

     

    Café TC and Dentsu Webchutney launched a new campaign to make people aware of ‘Not 2 B Missed Deals’ using Truecaller in an innovative way.

     

    In December, Café TC launched an exclusive set of Friday Night deals – Not 2 B Missed Deals. It tasked Dentsu Webchutney to ensure that the deals are communicated effectively.The agency arrived on the insight that more than the received calls, it is the missed calls that capture the attention of people. Missed calls make people curious and they want to know who called and why. They look up unknown callers on Truecaller which now commands a user base of 250 million. By putting missed calls and Truecaller together, Dentsu Webchutney created Missed Caller – World’s First Free Promo on Truecaller.

     

    Said Gaurav Soral, Founder, Café TC: “When the team told me that they want to use Truecaller, I quickly asked them about the ad size, placement, costing and things like that. The team requested me to let them finish. And when they did, the idea got us all very excited.”

     

    Added Sudesh Samaria, Chief Creative Officer and Co-Founder, Dentsu Webchutney: “We are always looking for new technology, new platforms and new ways of using existing platforms. Missed Caller is a showcase of our ability to tell stories effectively using cutting-edge innovation.”

     

     

  • In December, Café TC launched an exclusive set of Friday Night deals – Not 2 B Missed Deals

    Dentsu Webchutney executes ‘Not 2 B Missed Deals’ in a unique way

    By A Correspondent

     

    Café TC and Dentsu Webchutney launched a new campaign to make people aware of ‘Not 2 B Missed Deals’ using Truecaller in an innovative way.

     

    Said Gaurav Soral, Founder, Café TC: “When the team told me that they want to use Truecaller, I quickly asked them about the ad size, placement, costing and things like that. The team requested me to let them finish. And when they did, the idea got us all very excited.”

     

    Added Sudesh Samaria, Chief Creative Officer and Co-Founder, Dentsu Webchutney: “We are always looking for new technology, new platforms and new ways of using existing platforms. Missed Caller is a showcase of our ability to tell stories effectively using cutting-edge innovation.”

     

     

  • Agency reveals its undercover Search campaign to raise mental health awareness

    Dentsu Webchutney’s Project Re-Search urges adults to go beyond Blue Whale Challenge

    By A Correspondent

     

    Dentsu Webchutney revealed Project Re-Search, an initiative started in November 2017 to measurably increase mental health awareness in India, starting with its first campaign, Beyond the Blue Whale. The campaign turns a Google search for the Blue Whale Challenge and its associated terms to a search for mental health difficulties in children, instead. This undercover search campaign has been active since November 2017, attempting to divert traffic from all ‘Blue Whale Challenge’ related searches, to relevant topics around mental health.

     

    Commenting on the initiative, PG Aditya, Senior Creative Director, Webchutney said: “Post the Blue Whale Challenge, we had to ask ourselves: where now from here? What is the right takeaway for parents and adults from this? And how do we equip ourselves when say, the next avatar of a Blue Whale surfaces? The masses hadn’t received that information from the large institutions that drove the sensation around Blue Whale. And we decided to take it upon ourselves to change that.”

     

    Added Anushma Kshetrapal, founder, Color of Grey Cells:  “Project Re-search uses the Blue Whale Challenge as a wake-up call. And aims to direct an adult’s invested concern in it towards some of the oft ignored mental health difficulties that could have made our children vulnerable to it. The hope is that adults ‘re-searching’ through this initiative take their first step towards learning about issues we’ve ignored as a society for far too long”.

     

     

  • Dentsu Webchutney had been entrusted in mid-2017 with the digital, social, creative and media buying mandate for Piaggio’s Vespa and Aprilia Brands in India

    ‘What the fun’, says Dentsu Webchutney in latest campaign for Vespa

    By A Correspondent

     

    Piaggio India’s Vespa launched the Red edition in India in the month of October this year as an extension of its existing global collaboration with Red, an organiation that partners with global brands to create awareness and support the fight against HIV/AIDS. The sale of each Vespa (Red), which was presented by actor and UN Women Goodwill Ambassador, Farhan Akhtar, at the launch event, contributes to financing to a global fund to fight AIDS in India.

     

    Said Ashish Yakhmi, 2W Business head at Piaggio India: “Piaggio has successfully created the premium positioning in the 2 wheeler segment with its iconic Italian brand Vespa and the racing brand Aprilia. We have built a strong connect with the youth through the digital medium. Webchutney is a highly creative agency and we believe that they are the best fit to manage our brands. The initial campaigns they handled for Aprilia and Vespa on the digital, creative and media side are full of creative genesis”

     

    Added Nishi Kant, EVP and Branch Head, Dentsu Webchutney– Mumbai: “The team couldn’t keep calm since the day we received the brief. Our pitch was one of the finest that we have produced so far. We had great fun working on these two campaigns as the brand that appeal to a young, sporty, fun-loving audience and have a tremendous heritage value as well. This is going to be a great ride and here’s to many more such campaign.”

     

    According to Gaurav Soi, Executive Vice President, Growth, Webchutney said: “Aprilia has great racing heritage, while Vespa is an iconic brand. To get the opportunity to be part of the pitch process was exciting in itself, but to have the brands on our roster and to create communication that resonates with the audiences is the icing on the cake.”