MxMIndia

Tag: Dentsu Webchutney

  • A celebration of the many firsts a bride experiences in life after her wedding

    PGI India’s digital campaign is an ode to every bride

    By A Correspondent

     

    #MyFirstEvara, PGI India’s digital campaign celebrates rare firsts in a new bride’s life. The campaign is supported by a short film conceptualised by Dentsu Webchutney that captures overwhelming moments that any bride would relate to.

     

    Said Sujala Martis, Director, Consumer Marketing (PGI): “For every bride the fragile vulnerability of a key transition preoccupies her mind. There is a sense that everything will change. A shroud of expectations, explicit/implicit/self-driven surrounds the young woman. Its only important influences like her partner or her MIL who can smoothen any potential rough edges & lead her towards the liberation she dreamt of. Hence, the relevance and importance of the many firsts that follow immediately after. They form the founding blocks of a new life & are truly “Rare”. Charged with emotional meaning what better metal but Platinum to mark them with.”

     

     

  • Flipkart Fashion gives you a reason to shop everyday with the third edition of ‘India ka Fashion Capital’

    Ranbir and Alia star together in Flipkart Fashion’s latest ad campaign

    By A Correspondent

     

    Flipkart has brought together celebrity duo Ranbir Kapoor and Alia Bhatt for the first time ever, in the latest edition of the brand’s India Ka Fashion Capital campaign. Having collaborated with the brand individually in the past, the couple will share screen space for the first time in a national campaign by Flipkart Fashion.

     

    The campaign will be live on television and digital platforms, for a period of eight weeks till July. Flipkart is supported by Lowe Lintas and Dentsu Webchutney for the complete planning, launch and execution of this integrated brand campaign.

     

    Sharing his views on the campaign, Anil Goteti, Senior Vice President, Marketing at Flipkart said: “Flipkart Fashion today is India’s preferred fashion platform, with the latest, trendiest styles, updated daily. We are excited to have partnered, yet again, with some of India’s finest actors including Alia Bhatt and Ranbir Kapoor, for this campaign. We are certain that with our unique proposition to offer Something New Everyday, our consumers will find reasons to visit and interact with our platform daily.”

     

     

  • This campaign is conceptualised and executed by Dentsu Webchutney

    Flipkart presents its views on elections in latest ad film

    By A Correspondent

     

    Flipkart has launched its ‘Equals’ Day’ campaign, aiming to change the way we look at elections. This campaign is conceptualised and executed by Dentsu Webchutney.

     

    Said Apuarv Sethi, Director- Brand Marketing, Flipkart: “Flipkart has always championed the charter of ‘Naye India ke saath’ by upholding progressive values, and we believe Equals’ Day truly brings India together to ink a symbol in the quest for equality. This is a truly secular narrative that we are proud to weave in the fabric of the country. Through the course of the elections, we will see Flipkart bring this festival alive in different ways.”

     

    Added PG Aditya, Executive Creative Director, Dentsu Webchutney: “Flipkart is a brand that is built and powered by India, and it’s truly heart-warming to see this new festival being embraced by the country. From India’s very first election, back in 1950, the right to vote was given to every adult, regardless of caste, colour, religion or gender – known as the Universal Adult Franchise (UAF). When we remember the vote counts because it counts all of us as one.. we realise it’s not just the means to an end… but an end in itself. A day where we’re all equal, stripped off our differences. As one vote and one vote only.”

     

     

  • The report measured the performance of the political leaders on Twitter and mapped their civic engagement

    Dentsu Webchutney’s election report throws up interesting trends on Twitter

    By A Correspondent

     

    Dentsu Webchutney Research Labs has unveiled a report titled ‘The Politics of Twitter’ unveiling the top 50 politicians on Twitter and the engagement strategies used by them to incite Twitter users. Through this research, thousands of original tweets of 50 political leaders were analysed. The report measured the performance of the political leaders on Twitter and mapped their civic engagement.

     

    Basis the report, the Top 5 profiles of politicians include Subramanian Swamy, Prime Minister Narendra Modi, Rahul Gandhi, Smriti Irani and Maharashtra CM, Devendra Fadnavis.

     

    Commenting on the findings, Sidharth Rao, Co-founder and CEO, Dentsu Webchutney said: “Twitter is the most useful online public platform for representing the politics of building a brand for politicians. While Twitter is mandatory for leaders representing the public, other leaders have used it as a means to raise their profile in a new medium altogether.”

     

     

  • The account will be handled out of their Bengaluru office

    Britannia awards digital mandate of Timepass to Dentsu Webchutney

    By A Correspondent

     

    Dentsu Webchutney has won the social and digital mandate for Britannia Timepass, following a multi-agency pitch. The account will be handled out of WebChutney’s Bengaluru office.

     

    Jayant Kapre

    Commenting on the development, Jayant Kapre, VP- Adjacencies Business, Britannia said: “Taking forward our vision of being a ‘Total Foods Company’, we are entering the salted snack market for the very first time with Britannia Timepass. It’s a cluttered market, filled with players from both the organised and unorganised sectors. Our content needs to break through the digital noise. The need of the hour was to find a partner that not only shared our vision for the brand but would further it with their own thoughts, points of view and ideas.”

     

    Prashant Gopalakrishnan

    Added Prashant Gopalakrishnan, Sr. Vice President, Dentsu Webchutney: “We are talking about one of the most iconic companies this country has ever seen. The team is thrilled to partner with Britannia on this journey – one we hope is just the start of a longstanding relationship. The brand Timepass itself comes with tremendous inherent creative potential, and a client team that we already have built great synergies with.”

     

     

  • It celebrates the brides who rethink wedding traditions that are irrelevant in modern times

    Platinum Evara celebrates the rare choices made by women

    By A Correspondent

     

    Platinum Evara, through its Women’s Day campaign, #RedefiningRituals, has been conceptualised by Dentsu Webchutney.

     

    Said Sujala Martis, Director Consumer Marketing, Platinum Guild International – India: “Young brides-to-be today are a departure from the past. They have come a long way. They are far more individualistic, optimistic, spirited – quite unlike the coy, hesitant and ‘fearful of the future’ brides-to-be from the past.  The young modern Indian bride embraces tradition but does not let it pull her down. Especially when it comes to wedding rituals, she challenges and attempts to reinterpret rituals that question her sense of self, dictate her relationships and discriminate based on gender. We see cases of women questioning these rituals and negotiate them. We want to celebrate these young women who have made the rare choice of courage to question and then reimagine – it is changes like this that are contributing to transform our society, making it more equal and progressive for her present and future generations.”

     

    Added Pravin Sutar, Executive Creative Director, Dentsu Webchutney: “While brides are meticulously planning their weddings to match their personalities, they hardly ever question the rituals they’ll be part of. There are a few who are redefining their wedding rituals; wedding rituals that might bring some more sensible new thinking into the society. This campaign celebrates these rare women.”

     

     

  • it is a collection of films that celebrate couples who meet each other halfway

    Dentsu Webchutney launches #EqualsInLove for PGA India

    By A Correspondent

     

    PGI India has launched #EqualsInLove campaign, a collection of films that celebrate couples who meet each other halfway. The films are conceptualised and executed by Dentsu Webchutney.

     

    Said Sujala Martis, Director Consumer Marketing, Platinum Guild International: “If left to its own, the conversation around love and relationships during this time of the year can get very sugary and mushy. As a brand, we stand for a certain level of maturity and wanted to approach this conversation from a slightly higher order lens. Modern couples do not look at themselves through gender defined roles and responsibilities…equality is a very valid and important value amidst them. It’s part of what can make the love you share rare.”

     

    Added Pravin Sutar, Executive Creative Director, Dentsu Webchutney: “The topic of equality is one that’s extremely relevant in today’s environment. We wanted to add a unique perspective to it with the themes and nuances our films bring to life. Each film strikes upon a powerful way in which couples meet each other halfway to form a rare, unmatched bond.”

     

     

  • The Month-End Collection is a specially crafted product range meant for people who want to live an aspirational lifestyle

    Early Salary, Dentsu Webchutney launch ‘Month-End Collection’

    By A Correspondent

     

    EarlySalary has joined hands with Dentsu Webchutney to roll out 10 ad films for their ‘Month-End Collection’ product range. The Month-End Collection is a specially crafted product range meant for people who want to live an aspirational lifestyle even if their wallets can’t afford it.

     

    Said Sudesh Shetty, Head – Marketing, EarlySalary: “With Webchutney coming on board, the clear focus for both of us was to create engaging content that our TG can associate with. A lending product that caters to millennials and Gen Z can be fun and quirky. We are really excited about this project as both – content & the tonality is something that should work well with our audience.”

     

    Added Pravin Sutar, Executive Creative Director, Dentsu Webchutney: “All brands in the financial service category are serious. We chose to be the opposite to stand out. We conceptualized each product keeping in mind the unfulfilled wishes of the consumer during month end to build a strong relevance with them.”

     

     

  • Swiggy’s little pup Coco, shows that on days when we want an extra hour and choose to leave the food to someone else, there is always Swiggy

    Swiggy asks, ‘What if your day had one hour more?’

    By A Correspondent

     

    For its latest campaign, Swiggy has partnered with Dentsu Webchutney to tell people how Swiggy can help them save one hour in the day, and what to do with it. In the campaign entitled #OneHourMore, Swiggy’s little pup Coco, shows that on days when we want an extra hour and choose to leave the food to someone else, there is always Swiggy.

     

    Said Ashish Lingamneni, AVP-Marketing at Swiggy: “With our hectic schedules and lifestyle, urban Indians are often left struggling to find the time to do the things we love. With the #OneHourMore campaign, we’re channelling a very common thought among all of us- what would I do if I could get a little more time on my hands? As everyday food ordering becomes increasingly common among Indians, Coco, the little pup gives us relatable options we can choose to spend our time on, leaving getting a meal on the table to Swiggy.”

     

    Added Ninad Gawhankar, Associate Creative Director at Dentsu Webchutney, Bangalore: “With the One Hour More films and microsite, we took a creative spin on the cliché of ‘a dog’s life’, to show that, if you really get down to it, there are ways to take an hour out in the day to do the things you love.”

     

     

  • In today’s times, all of us believe in gender-equality

    Flipkart and Dentsu Webchutney drive new campaign for gender equality

    By A Correspondent

     

    Flipkart and Dentsu Webchutney have announced a new initiative that tells all how they’d like kids to be raised.

     

    Said Prashant Gopalakrishnan, Sr.Vice-President, Client Services, Dentsu Webchutney: “Look around you. Do you have a son, daughter, niece, nephew, or a friend’s child born a few years after the millennium? They are all part of #GenerationEqual. Real change will happen when we collectively decide to make the same rules that influence their lives. And as far as we can, let’s keep those rules the same for both boys and girls. That is the most real way to ensure our biases don’t pass on to them.”

     

    Added Apuarv Sethi, Director – Brand Marketing at Flipkart: “As parents in 2018, we’d like to be progressive in letting our child choose for themselves in several aspects, so that they get to do what they love. Let the child experience the hobbies, passions, interests, and personality traits that come naturally to them… whether it’s a boy who wants to learn cooking, or a girl passionate about collecting superhero toys. And the other way around too.”

     

     

  • The account will operate out of the agency’s Mumbai office

    Dentsu Webchutney bags digital mandate for Big FM

    By A Correspondent

     

    Dentsu Webchutney has bagged the digital duties for Big FM. The account will operate out of the agency’s Mumbai office.

     

    On the new alliance, Manoj Lalwani, Marketing Head, Big FM said: “Radio by its very nature is quite similar to digital. Both allow for interaction and a dialogue with people so going whole hog with digital is a natural extension of our brand strategy. Dentsu Webchutney is known for its out of the box thinking and we believe that their digital expertise and their understanding of platforms and culture will really do wonders for Big FM.”

     

    Added Harsh Shah, Vice President, Dentsu Webchutney: “Big FM, with its wide network, is a content gold mine. When it comes to digital, nothing works better than content that is compelling, memorable and social. We’re very excited to see how such diverse content from Big FM can be put into play. We have some very interesting ideas lined up and can’t wait to put them into motion.”

     

  • The aim is to take this culture forward and provide catharsis to people, giving them a creative outlet to share their experiences

    Dentsu Webchutney, Homegrown collaborate for HDFC Life’s Memory Project

    By A Correspondent

     

    Nishi Kant

    Dentsu Webchutney has joined hands with Homegrown to launch HDFC Life’s second edition of the Memory Project. Said Nishi Kant, Branch Head and EVP, Dentsu Webchutney- Mumbai: “Being a creative digital agency, we thrive on positivity and looking at the brighter side. The Memory Project gave us the opportunity to drive optimism through creativity, and this novel combination is what inspired us to go ahead with a second take on The Memory Project.”

     

    Subrat Mohanty

    Added Subrat Mohanty, Chief Operating Officer, HDFC Life: “The Memory Project occupies a crucial spot in the conversation space that brands don’t openly discuss; ‘life after death’. Values, traits, principles or even personality ticks of loved ones who have left are what is celebrated here through a rich story telling format. Our sincerity to the core objective has helped develop a community around this initiative. As a life insurer, it’s important for us to participate in the conversation ar1ound loss of a loved one so as to offer ourselves as a support structure.”