By A Correspondent
Delhi-NCR based Bridge Music Academy has launched a campaign to provide people a platform to counter racism. Conceptualised by Dentsu Webchutney, ‘The Racist Cover’ campaign demonstrates the ill-effects of racism in a simple way. The campaign is supported by Culture Fox, an Indo-European community of art connoisseurs and travellers.
Said Ritesh Khokhar, Founder, Bridge Music Academy: “I have always believed that art has a higher purpose. Music is a universal language. While racism divides, music unites. We are committed to use the power of music to create a better world by raising our kids better,â€
Added Gurbaksh Singh, Chief Creative Technologist, Dentsu Webchutney: “The beauty of The Racist Cover is in its simplicity. It is so simple that anyone can understand it, even a 5 year old. We are creating many innovations to advance the idea further.â€