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Tag: Dentsu India

  • Kicking off with bathing bars and hair oil products, the company will extend their product portfolio with shampoo and toothpaste in the months to come

    Dentsu India wins Synthite Group’s personal care venture

    By A Correspondent

     

    Dentsu India has bagged the strategic and creative mandate for Vieda, a newly-launched personal care brand by the Synthite Group.

     

    Ashok Mani

    Said Ashok Mani, MD & CEO, Intergrow Brands, a company of Synthite Group: “At Synthite, we truly believe that everything revolves around the product, and that great brand communication will always entail the same in simple, yet most powerful ways. We don’t look for vendors or agencies but we look for partners who understand our language and share our dreams. At Dentsu, we see a lot of what we want from our partner. Their understanding of how the product intertwines with brand communication will definitely help in setting us apart from the rest as we start on this new journey to build one of the finest personal care brands in the country.”

     

    Simi Sabhaney
    Vidya Sankar

    Commenting on the win, Simi Sabhaney, CEO, Dentsu India said, “We are looking forward to creating effective work for this brand, which has been conceived and created on a wholesome philosophy.”

     

    Added Vidya Sankar, Vice President, Dentsu India: “We were completely overwhelmed by the product differentiation that Vieda had to offer. Dentsu will complement it by out-of-the-box creative and strategic direction that would surely up the game and shake the teeming category.”

     

     

  • Sengupta holds a degree in economics from St Xavier's College in Kolkata and an MBA from the Faculty of Management Studies in New Delhi

    Dentsu India appoints Rahul Sengupta as Chief Creative Officer

    By A Correspondent

     

    Dentsu India has brought in Rahul Sengupta as Chief Creative Officer. He will be located at the agency’s base in Bengaluru.

     

    Speaking on his appointment, Simi Sabhaney, CEO, Dentsu India said: “I found all that I was looking for in a creative head for Dentsu India so neatly stacked up in Rahul! He comes with a reputation of creating successful and famous campaigns on brands across different sectors. He has the energy to mentor, create and lead. Now that we are all set to propel, I could not have asked for a better creative partner than Rahul. He will also be a part of the Dentsu Aegis Network India Creative Council.”

     

    About his new role at Dentsu India, Sengupta said: “A new agency, a new problem to crack every day, an old and much-loved profession and a city that is home. That’s a good place to be back in.”

     

     

  • MTR Foods is a subsidiary of Norwegian company – Orkla ASA

    Dentsu India wins creative mandate for MTR-Orkla products

     

    Following a multi-agency pitch, MTR Foods has appointed Dentsu India as the agency on record to lead the communication mandate on MTR’s brand ‘Snack Up’ and its parent company Orkla’s brand ‘Laban’.

     

    Commenting on the win, Samrat Chengapa, Senior VP, Dentsu India, said: “We are absolutely delighted at winning this business from MTR and Orkla. With this win, we certainly look forward to co-creating work that truly makes an impact in the marketplace.”

     

    Added Simi Sabhaney, CEO, Dentsu India: “With MTR, it was meeting of minds from the word go! We are looking forward to a long and productive relationship.”

     

    Said Prerna Tiku, General Manager Marketing, MTR Foods: “We are very excited to start this partnership and look forward to working together to build emerging categories for MTR and Orkla.” Added Sunay Bhasin, Chief Marketing Officer, MTR Foods: “We couldn’t have thought of a better partner than the young and dynamic team at Dentsu for our emerging categories. I look forward to a close and impactful partnership.”

  • New ad campaign celebrates TVS WEGOÂ’s consistent success at JD Power Awards

    TVS Motor Company introduces new TVC for TVS WEGO

    By A Correspondent

     

    TVS Motor Company launched a new advertising campaign for their its scooter brand TVS WEGO. The commercial, conceptualised by Dentsu India, celebrates the TVS WEGO by “showcasing what makes it a symbol of quality and a two-time winner of the prestigious JD Power Awards”.

     

    The TVC aims to highlight the features like body balance technology, full metal body, USB-charging port, SBS technology, external fuel fill, digital speedometer and “best-in-class” mileage.

     

  • Dentsu India will be responsible for the complete creative mandate of Toonz

    Toonz Retail appoints Dentsu India as creative agency

    By A Correspondent

     

    Toonz Retail India has appointed Dentsu India as its creative agency.

     

    Sharad Venkta

    Said Sharad Venkta, MD & CEO, Toonz Retail India while welcoming the Dentsu team to the Toonz Retail account: “Hiring a creative agency is a big step for us. This is the first time we have hired a professional agency. The last one year has been phenomenal in terms of business expansion for us. Our store count increased exceptionally well with almost 30 stores getting added in 2016. Also we have plans to take the count to 200 in next 3 years. It’s the right time for us to take the brand to the next level, create awareness of the brand in a larger way and showcase our brand’s strength. We felt the need of a professional agency to communicate our brand value to further build trust amongst the parents and the customers. Dentsu’s ideas were creative, had a human connect and were in line with our thought process. We are looking forward to work with the team and hope they will effectively communicate our key brand attributes”.

     

    Added Simi Sabhaney, CEO, Dentsu India: “It’s always a pleasure to partner a client who is so driven and ambitious. We look forward to building brand Toonz together and taking it to greater heights.”

     

    The business would be led out of the Mumbai office of Dentsu India.

     

  • The novel titled 'Journeys Never End’ exchanges hands through the film

    Harper Collins celebrates25 yrs in India with Dentsu

     

     

    Harper Collins India celebrates 25 years in India through a film that celebrates books. The campaign consists of a film that shows the journey of a novel. The novel titled ‘Journeys Never End’ exchanges hands through the film.

     

    The film starts with an old man holding the novel whilst traveling in a bus. As the bus stops at a church, he forgets the novel behind. A young man notices the book and picks it up to give it to him but the bus leaves. We see a young woman board the same bus and take the seat adjacent to the young man. She notices the book in the young man’s hands. Seeing her interested in the book, the young man hands it to her and leaves as his stop comes.

     

    What she finds written on the first page of the novel gives the film an unexpected twist. The film ends with supers,“Stories create books. Books create stories”and the HarperCollins India logo.

     

    The campaign was launched at the Jaipur Literature Festival, 2017.

    Said AnanthPadmanabhan, CEO HarperCollins India: “We made this short film to celebrate our lifelong passion for storytelling. Something that simply reaffirmed the power of stories and the fact that books open up a world of unimaginable possibilities. And in Dentsu One we found the perfect partner. Narayan’s love for the written word and Titus’ spontaneous creative impulse were the perfect combination. We all have a story and we love stories – and we thought that this was a great way to say it!”

     

    “In the advertising business, we keep talking about how we are all storytellers. Here was an intriguing brief that had us create a story about stories, without the storyteller intruding. When we asked Ananth ‘What do you want to happen as a result of this?’ he said, “The outcome I want is for the viewer to say ‘I want to pick up a book now!’ after seeing the film.” The insight was—in retrospect—very simple. Each of us is a story-creator, sometimes not knowing that’s what we are, mostly not knowing what triggers await us around the corner. That’s the basic reason books appeal to us: they tell the stories we believe we could have created. After all, our lives are a series of stories,” said Narayan Devanathan, group executive and strategy officer, Dentsu India.

     

    “HarperCollins is such an iconic brand with about 200 years of history. It was a great experience to work on this brand. Ananth’s brief took me back to my literature days. Books contain stories. But I thought there are stories that exist outside the books as well. That’s how the line came up. Books create stories. Several stories emerged from this line. We just decided to break the campaign with the Firozaone,”said Titus Upputuru, NCD, Dentsu One.

     

     

  • In his last role, he was the Managing Director of Soho Square, Indonesia – part of the Ogilvy group

    Dentsu India appoints Indrajeet Mookerjee as EVP

    By A Correspondent

     

    Indrajeet Mookerjee

    Dentsu India has appointed Indrajeet Mookerjee as Executive Vice President. Mookerjee has spent two decades in the communication business having worked with Lowe Lintas, Ogilvy, Leo Burnett, Rediffusion Young & Rubicam and TBWA in India and Indonesia. In his last role, he was the Managing Director of Soho Square, Indonesia.

     

    Some of the marquee brands he has worked on are Unilever, Nestle, Mondelez, Heinz, Adani Wilmar, Arvind Brands, Cathay Pacific, Himalaya Herbal, Sab Miller, Suntory Garuda and L’Oreal.

     

    Commenting on his appointment, Simi Sabhaney, CEO Dentsu India said, “Indrajeet brings with him a breadth of experience across various categories. His endeavour would be to add value to the businesses in his portfolio, to consolidate relationships and nurture talent.He is a great team player and a joy to work with.”

     

    On joining Dentsu India, Mookerjee said, “These are exciting times in the communication business in India with rules being re-written and Dentsu India has been in the forefront in leading this change. I am really excited in my new role and looking forward to doing some amazing work at Dentsu.”

     

  • Melorra moves fine jewellery out of the locker, and makes it relevant to wear every day and for every occasion – be it work, casual or party

    Dentsu partners Melorra.com to launch its first brand film

    By A Correspondent

     

    Conceptualized by Dentsu India, the film stars Ujjwala Raut as the lead, making the product relevant to wear every day and for every occasion – be it work, casual or party.

     

    Said Saroja Yeramilli, CEO, Melorra.com:  “There is no [other] jewellery brand catering to young urban Indian woman as she struggles to find the appropriate precious jewellery to match her daily looks at work, out to dinner or at a party.” Said Simi Sabhaney, CEO, Dentsu India: “We at Dentsu India, decided to use fashion codes in order to introduce this modern brand of fine jewellery. We believe Melorra sits best with fashion. The product is the hero. It is meant to entice the woman into coming forward and embracing it.

  • It is a great opportunity to build a brand ground up using all mediums effectively, with digital being a very important part of the marketing mix

    Hug Innovations appoints Dentsu India as strategic & creative partner

    By A Correspondent

     

    Following a multi-agency pitch, Dentsu India has bagged the strategic and creative mandate for the gesture-controlled Smartwatch brand Hug.

     

    Said Simi Sabhaney, CEO, Dentsu India:  “We look forward to creating some great work for Hug, a brand that is poised to redefine the smartwatch category in India.”

     

    Confirming the news, Raj Neravati, Founder and CEO, Hug Innovations said, “Dentsu’s passion and belief in the Hug smartwatch caught our attention right from the first conversation. Their creative ideas were clear and modern and the category positioning was sharp. We are very excited to partner with Dentsu, and their ability in positioning Hug as a brand as well.”

     

    Commenting on the win, Vidya Sankar, Vice President, Dentsu India said, “We are delighted to partner with Hug. It’s an interesting category to work on and has tremendous potential to deliver great work both offline and in the digital space. Our understanding of the category, strategic direction and our integrated approach nailed the win.”

     

    Rahul Vengalil, Business Head, Isobar added, “We are excited to be working with Hug, world’s first gesture control smartwatch. This is a great opportunity to build a brand ground up using all mediums effectively, with digital being a very important part of the marketing mix.”

     

     

  • FundsIndia offers investment advice and solutions across a wide-range of products like mutual funds, stocks, corporate fixed deposits and more

    FundsIndia.com appoints Dentsu India as creative partner

    By A Correspondent

     

    C R Chandrasekar

    Following a multi-agency pitch, Dentsu India has bagged the strategic and creative mandate for FundsIndia.  Confirming the partnership with Dentsu India, C R Chandrasekar, co-founder and CEO, FundsIndia, said, “We were looking for a partner to nurture and grow our brand promise, and help us scale our communication and go-to-market plans. Team Dentsu India impressed us with their deep consumer insights and their ability to craft simple and crisp messaging.”

     

    He went on to add: “The team also demonstrated a strong understanding of underlying media RoI. This can be of immense help in performance-marketing for brands such as ours. We are very excited to be partnering with Dentsu India and look forward to a great association that takes FundsIndia to a category leadership position. We aim to keep delighting our customers through high-quality investment advisory and compelling platform experience.”

     

    Said Simi Sabhaney, CEO, Dentsu India:  “We are absolutely delighted to partner FundsIndia in their journey to create a successful brand in the financial services industry.”

     

    Speaking about the FundsIndia platform, Srikanth Meenakshi, co-founder and COO, FundsIndia said, “At FundsIndia, we are fundamentally changing the way Indians save and invest for their future. We built FundsIndia as an answer to traditional investing solutions that are tedious, complicated and boring. With our cutting-edge technology and financial expertise, we make investing simpler, secure and more profitable. Our customers love us for the simple and superlative user experience we deliver.”

     

     

  • Dentsu Communications will now be known as Dentsu India, Dentsu Marcom will be Dentsu One and Dentsu Creative Impact will be known as Dentsu Impact. Taproot Dentsu and Dentsu Webchutney remain unchanged

    Dentsu Aegis announces rebranding of creative agencies. Taproot & Webchutney unchanged

    By A Correspondent

     

    Transformation appears to be in the air at Dentsu Aegis Network’s Dentsu Branded Agencies. In a move to help clients better leverage the capabilities of a global network, Dentsu Aegis Network has realigned agencies across several countries under three groupings.

     

    Consequently, Dentsu Communications will now be known as Dentsu India, Dentsu Marcom will be Dentsu One and Dentsu Creative Impact will be known as Dentsu Impact. Taproot Dentsu and Dentsu Webchutney remain unchanged.

     

    Ashish Bhasin

    Said Ashish Bhasin, Chairman and CEO of Dentsu Aegis Network, India & South Asia: “This new nomenclature is a first step towards expanding and reinforcing the global and regional services we provide our clients in India. It will help us serve our global clients better as well as acquire more new business.”

     

    Commenting further, Bhasin said, “We are consolidating our capabilities under a global agency network, with a uniform identity across markets, in order to strengthen the coordination across our network and expand the high quality service we consistently provide. The most important ingredient in creating innovation in an ever-changing environment is collaboration. This realignment will fuel, just that in newer, more efficient ways. This will help us further accelerate the tremendous success that Dentsu Branded Agencies have experienced in India over the last year, including the spectacular performance at Goafest awards and in the area of new business.”

     

    However, while some names may change, but leadership or teams at the individual units stay unchanged. Simi Sabhaney will continue as CEO and Vipul Thakkar as NCD of Dentsu India, Harjot Narang as President and Titus Upputuru as NCD of Dentsu One, and Amit Wadhwa as President and Soumitra Karnik as NCD of Dentsu Impact. Meanwhile, Narayan Devanathan continues as the Group Executive and Strategy Officer of Dentsu Branded Agencies, India.

     

  • The Beer Cafe has introduced a new integrated marketing campaign to celebrate consumer’s #LoveForBeer

    #LoveForBeer urges consumers to profess love for their favourite brew

    By A Correspondent

     

    Started with a vision to proliferate a fun and responsible drinking culture, The Beer Café has the largest collection of beers under one roof. It has over 50 brews from 18 countries and is a key stakeholder in the beer culture of the country, facilitating knowledge and a deeper understanding of the world’s third most consumed beverage. This campaign is about helping enthusiast discover, nurture and share their unconditional #LoveForBeer.

     

    Conceptualised by Dentsu India, it is an expression and philosophy that stands for the love and passion a beer enthusiast feels for his mug, or pint. Aligned with the marketing strategy, the ads depict different themes from travel to relationships all highlighting one’s love for their favourite brew and how The Beer Café is equipped to catalyse more passion great beer.

     

    Commenting on the campaign, Rahul Singh, Founder and CEO, The Beer Café said, “People are caught up with chaotic lifestyles and often forget to pause, take a break and just relax. Beer can make a bad day better and a good day great. Our new campaign reflects the enormous variety of beers we have, offering guests a truly world- class beering experience right in their neighbourhood. One can drop in every week and savour a different beer on each visit. We are also using technology based features to engage and educate consumers, helping inquisitive beer enthusiasts distinguish their lagers from their ales.”

     

    The campaign rolled out with out-of-home advertising in Mumbai and radio across major cities Mumbai, Pune, Delhi NCR and Bengaluru. Followed by print advertisements in a leading national daily. The month long promotions will also go live on the company’s digital platforms- Facebook, Twitter, Instagram and other partner websites as well. It will be sustained through contests and giveaways on social media. There will also be in-store engagement activities to establish a direct connect with patrons and invite them to share their #LoveForBeer.