MxMIndia

Tag: Dentsu India

  • Aims to transform fresh graduates into future leaders

    Dentsu launches Fresher Accelerator Program

    Dentsu India has launched its Fresher Accelerator Program (FAP), an initiative tailored to equip fresh graduates with the cutting-edge skills and expertise essential for success.

    Commenting on the launch, Unmesh Pawar, Chief People Officer, South Asia, Dentsu said: “I am thrilled to introduce our Fresher Accelerator Program. At dentsu, learning never stops! This programme provides fresh graduates with continuous learning and adaptation opportunities in our fast-paced industry through rigorous training, mentorship, and hands-on experience. We are committed to fostering a diverse, dynamic workplace that promotes creativity and innovation. By investing in great talent to support our clients’ transformation journeys in the marketing space, the FAP program is our way of building talent density at dentsu. This program is designed to unlock the potential of this industry’s next generation of talent. We strongly encourage fresh graduates to apply for this challenging and rewarding programme.”

  • To create awareness about the brand’s range of bottles and tiffins

    Posterscope & Milton launch campaign

    Milton, the home and kitchenware brand, in association with Posterscope, the out-of-home (OOH) agency from Dentsu India, has aunched a campaign titled ‘Milton Liya Kya?’ The campaign aims to create awareness about the brand’s range of bottles and tiffins. The campaign is executed by Posterscope.

    Imtiyaz Vilatra
    Imtiyaz Vilatra

    Speaking on the campaign, Imtiyaz Vilatra, Managing Director, Posterscope India, said, “We are proud to have partnered with Milton to bring this impactful campaign to life. With our in-house creative and strategic planning aid, we have been able to reach millions and reinforce Milton’s position as a leading brand in the homeware industry.”

  • Created by Dentsu India

    L&T Finance unveils TVC for home loans

    L&T Finance Ltd. (LTF), retail financiers, has introduces a series of three TV commercials. The TVCs have been created by Dentsu India.

    Said Kavita Jagtiani, Chief Marketing Officer at LTF: “We are building futuristic digital solutions by integrating technology across all our customer touchpoints. With the launch of our first-ever campaign, we are excited to present ‘The Complete Home Loan’ proposition that is set to meet customers’ expectations while addressing their needs. Our well-designed offerings like Home Décor Finance, Digitized Process, and Dedicated Relationship Manager inspired us to introduce the ‘Kum Nahi, Complete’ tagline which promptly communicates to customers that they should not settle for less. Furthermore, we have also incorporated an essence of our newly launched Sonic brand identity into this campaign. It is a musical expression of our brand’s purpose and will continue to foster consistent engagement and a heartfelt connection with our diverse 2.3 Crore customer base.”

    Speaking at the launch, Amit Wadhwa, Chief Executive Officer, Dentsu Creative India added: “Our TV commercials are meticulously crafted to connect with the audience by showcasing everyday life situations in an amusing way. By delving deep into introducing the protagonist as a relatable person in the scenarios and making clever use of mnemonics, we aim to not only entertain but also communicate key product offerings and make our campaign memorable. The journey we’ve embarked upon with LTF has been incredibly fulfilling, and we look forward to co-creating such impactful campaigns in the future.”

  • Arora was Chief Client Officer

    Dentsu India announces departure of Sapna Arora

    Dentsu India has announced the departure of Sapna Arora as Chief Client Officer (CCO). Arora joined the network in January 2023.

    Said Harsha Razdan, CEO, of South Asia, Dentsi “Sapna has been a valuable member of our leadership team and a key partner for our clients. Working across creative, media, and CX business, she exemplified our commitment to addressing clients’ business challenges. We extend our best wishes for her continued success.”

  • Where to? To embark on a new journey, notes a communique

    Heeru Dingra moves on from Dentsu

    Heeru Dingra
    Heeru Dingra

    Dentsu India’s Heeru Dingra is saying her goodbyes to embark on a new journey.  Dhingra took on the role of Chief Executive Officer (CEO) at WATConsult in 2019 and in June 2021, she assumed the CEO position at Isobar Group India, where she spearheaded operations of Isobar, WATConsult and Perfect Relations. Her subsequent role was that of Chief Business Officer (CBO) of Dentsu Creative India.

    Reflecting on her departure, Harsha Razdan, CEO of South Asia at Dentsu said in a statement: “As Heeru concludes her outstanding nine-year journey with dentsu, we bid adieu not just to a chapter but herald the dawn of boundless possibilities. She has been the driving force behind excellence, innovation, and the cultivation of a resilient team poised to carry forth her legacy. To many, she has been not just a leader but a cherished friend, and her absence will be keenly felt. We extend our heartfelt gratitude for her invaluable contributions and wish her abundant success in her forthcoming ventures.”

    Said Dingra: “From laying the foundation of WATConsult, anchoring its acquisition by Dentsu, to witnessing its evolution into one of the largest digital agencies in the network, it’s been an extraordinary 13-year journey. The acquisition by dentsu marks a significant milestone in WATConsult’s history propelling us far beyond our humble beginnings and making the journey incredibly rewarding and fulfilling.”

  • An exploration of the evolving landscape of the Indian advertising industry

    Dentsu India launches ‘Dentsu Digital Report 2024’

    Dentsu India unveiled the ‘Dentsu Digital Report 2024’ – an insightful exploration of the evolving landscape of the Indian advertising industry. The report, now in its 8th edition, not only forecasts the industry’s growth trajectory but also delves into emerging trends that promise to reshape the advertising landscape.

    The report showcases the Indian advertising sector’s resilience and vibrancy, forecasting a robust Compound Annual Growth Rate (CAGR) of 9.86%. The industry is poised to reach a staggering Rs 112,453 crore by 2025. An in-depth analysis of advertising spending patterns across key sectors, including FMCG, e-commerce, consumer durables, and automotive, reveals a significant shift. Digital media has emerged as the dominant medium, now constituting 44% of the total advertising expenditure, surpassing television.

    The Dentsu India Digital Report 2024 forecasts new avenues for growth in unconventional sectors like tourism, government, and real estate. It showcases innovative strategies that captivate audiences, emphasising the pivotal role of regional and vernacular content, influencers, and user-generated content in establishing meaningful connections with consumers.

    To access the full report, please click here: https://www.dentsu.com/sg/en/reports/dentsu_india_digital_advertising_report

    Said Harsha Razdan, CEO South Asia, Dentsu: India’s digital revolution is more than a surge of numbers; it’s a wave of change that is sweeping across our lives, our industries, and our society. Artificial intelligence is the driving force behind this change, enabling our e-commerce market to reach $200 billion by 2026. But as we embrace this AI-powered era, we must also redefine our vision of success. It’s not enough to aim for financial growth; we must also strive for social good. We must be human in the face of technology—empathetic, creative, and courageous—shaping the future of Indian advertising with transparency, accountability, and ethics. The Dentsu India Digital report 2024 is not just a snapshot; it’s a call to action to join us in creating a future that is ours to shape.

    Added Narayan Devanathan, Group Chief Strategic Advisor, Dentsu India: The Dentsu India Digital report is a testament to our commitment to providing our clients with the best-in-class solutions and insights that help them navigate the dynamic and complex media landscape. We believe that digital media is not just a medium, but a mindset that drives innovation and creativity across all platforms and formats. The report showcases how digital media has become the dominant force in the industry, surpassing television and influencing other media as well. It also reveals the potential of emerging sectors, trends, and technologies that will shape the future of advertising and consumer engagement. We are confident that this report will serve as a valuable resource for advertisers, media owners, and industry stakeholders, as well as inspire them to embrace the opportunities and challenges that lie ahead.

  • Will be responsible for leading the West region

    Dentsu Creative appoints Nikhil Kumar as Mg Partner

    By Our Staff

     

    Dentsu Creative, the creative agency network of Dentsu India, has announced the appointment of Nikhil Kumar as Managing Partner (West)

     

    As per the mandate, Kumar will be responsible for leading the west region, with a focus on growth and creative excellence and will report to Indrajeet Mookherjee, President, Dentsu Creative.

     

    Kumar joins Dentsu Creative from Publicis Groupe, where he was an EVP and Business Head for a few key mandates. He has over 16 years of experience within the M&A industry. And has championed a few marketing roles in the initial stages of his career before transitioning into specialized fields of the agency ecosystem. Including P&L management, business consultancy, brand strategy, shopper science & even digital excellence.

     

    Speaking on the appointment, Mookherjee said: “The West will play a pivotal role in driving sustained growth & glory for the agency and we are certain with Nikhil’s past expertise across diverse functions of the marketing realm, he has the right ambition and attitude to take us on this journey ahead. We welcome him to our family and wish him the best in his current and future endeavours.”

     

    Added Kumar: “Dentsu Creative has been a formidable leader in its craft and has historically challenged the paradigm of what’s conventional. With its impeccable pool of talent & teams, I’m looking forward to this responsibility of collaborating and steering the agency in a direction that benefits our partners and us equally.”

     

  • Strengthens leadership team

    Dentsu India designs Performance Marketing Powerhouse

    By Our Staff

     

    Dentsu India has decided to bring together the advanced capabilities curated from two of its leading brands, iProspect and Sokrati.

     

    Nilesh Gohil
    Nilesh Gohil

    Nilesh Gohil, formerly the Chief Business Officer of Media (CBO) at Sokrati, has been promoted to take on dual roles as the Chief Executive Officer (CEO) of Sokrati, and as President – Performance Practice. In his new role, Nilesh will focus on strengthening Sokrati’s commitment to ‘Scaling Up: Designing Tomorrow’s Experiences Today’.

     

    Vinod Thadani
    Vinod Thadani

    Vinod Thadani, Chief Growth Officer (CGO), Media and CEO, iProspect India, will continue to lead the growth responsibilities for all Media brands in India. He will focus on driving the growth trajectory of businesses by delivering on dentsu’s ‘Integrated by Design’ tailored solutions for clients.

     

    Anita Kotwani
    Anita Kotwani

    Reporting to Anita Kotwani, CEO Media, South Asia, Dentsu, Nilesh and Vinod will collaborate closely with the wider dentsu India team. They will deliver innovative and transformative outcomes for the clients, expand the agency’s presence in the market, and align with the network’s global vision.

     

    Commenting on the announcement, Kotwani said: “Dentsu is ushering in a new era of transformative excellence. We have always been at the forefront of innovation – anticipating the future, to shape the unknown. Sokrati resonates with our vision of leading the space. We firmly believe in empowering the best of our talent to take up key leadership positions and Nilesh’s proficiencies make him an absolute fit to lead the practice.  His contributions have played a vital role in Sokrati’s success. I am extremely proud of his achievements, and I look forward to further partnering with him as we move ahead to attain many new milestones for Sokrati.”

     

  • With theme 'Fair and Open Society'

    Dentsu celebrates sustainability initiative, 7th time over

    By Our Staff

     

    Dentsu India celebrated the seventh edition of its volunteering initiative – ‘One Day for Change’ (ODfC). Aligned to the network’s 2030 Sustainability Strategy, the seventh iteration of this initiative was themed around one of the network’s global sustainability pillars – ‘Fair and Open Society’.

     

    Said Harsha Razdan, CEO, South Asia, Dentsu: “Sustainability is not just an idea; it is a way of being. At Dentsu, our social impact goals are driven by our commitment to offer people-centred transformations that shape society. Our priority is to empower people – in business and beyond. As a leader in the space, we are privileged to have the expertise to influence people, making it our moral responsibility to ensure that opportunity and equality are provided as fundamental rights. They are not meant to be earned, but rather to be owned. Our goal for ODfC 2023 was to give this vision a boost, modify preconceptions, and embed the values that drive an open and fair society for all.”

     

  • Enables brands to engage with festive consumers

    Carat India launches ‘Festive Landscape 2023′ Report

    By Our Staff

     

    Carat, the media agency from Dentsu India, has launched a festive reckoner, ‘Reimagining India’s Festive Landscape 2023’. The report offers insights into the varied phases of an individual’s journey to becoming a festive consumer.

     

    Said Sanchayeeta Verma, CEO, Carat India: “I am super excited to launch this study. Carat has always been a front-runner in bringing to life some core in-depth industry insights. This festive report further exemplifies our expertise in the domain.  It has been created on the key pillars of our DFP framework and incorporates the learnings from our attention economy and Lumen studies.  The intrinsic details captured in the report will allow brands to develop a renewed sense of purpose, better understand their TG, and tweak strategies to swiftly navigate through their journeys.”

     

    Added Anita Kotwani, CEO Media, South Asia, Dentsu: “Dentsu inherits a futuristic forward-looking approach, finely driven by thought leadership. We take utmost pride in launching this first-of-its-kind festive report, a certain go-to for every marketer. In India, advertisers spend a massive 30-35% of their annual budget during the 45-day festive period. Thus, being distinctive in their media strategy can be a complete festive game changer. The report offers some deeply rooted cultural insights from across geographies to enable brands to creatively customize their media approach and maximize their attentive reach.”

     

  • To focus on delivering fresh perspective to the company

    Posterscope appoints Pallavi Patil as VP – Strategy

    By Our Staff

     

    Posterscope, the OOH specialist agency from Dentsu India, has appointed Pallavi Patil as Vice President – Strategy. She will report to Imtiyaz Vilatra, Managing Director, Posterscope India.

     

    Commenting on the appointment, Imtiyaz Vilatra said: “We are thrilled to have Pallavi as part of the Posterscope family. With her wealth of experience and knowledge, I am confident she will bring a lot of value with fresh insights and ideas. I would like to welcome her onboard and am certain she will be instrumental to further scale our growth momentum.”

     

  • A media insight tool

    Dentsu Intelligence Dashboard (DID) launched

    By Our Staff

     

    Dentsu India launches Dentsu Intelligence Dashboard (DID) – a media insight tool, to enable planners and clients to swiftly comprehend the latest competitor data and expedite the decision-making process. The tool provides integrated data analysis on Online and Offline media spends, Gross Rating Points (GRP), and Impressions in an auto mode.

     

    Commenting on the tool launch Anita Kotwani, CEO Media, South Asia, Denstu said: “At Dentsu, we are on a journey that requires us to compete with ourselves. Our determination to break our records ensures that we invest in building one-of-its-kind cutting-edge solutions for our clients. The tool is certainly a game changer & one-stop go-to for our clients. Media pulls a massive chunk of financial budgets for every brand and the slightest deviation in seeking the true picture could ruin all their efforts. Dentsu Intelligence Dashboard simplistically offers data insights that are accurately curated in an easy-to-understand format and save resources. The launch of this tool is just the beginning of the many firsts that we are working towards.”

     

    Bhasker Jaiswal, Chief Operating Officer, Media, Dentsu India added: “We believe in upgrading our practices to best serve our clients and people. Dentsu Intelligence Dashboard is also proof of our commitment to contributing to the industry at large.  The first-ever tool in the market that integrates data from multiple data sources, alleviates the workload and enables better focus on strategizing. It goes way beyond a simple dashboard and gives planners/clients a readymade competitive overview for Digital as well as TV GRPs which will certainly make it a must-have for all brands.”

     

    Pankaj Bhatlawande, Vice President – Media Analytics, Media, Dentsu India said: “Built on scalable architecture and powered by new-age technologies, the Dentsu Intelligence Dashboard will deliver unparalleled competitive intelligence to media planners. Using serverless technologies like BigQuery enabled data transformation of RLD data, and GRP calculations at scale and reliability. We are certain of this being a game-changer which will elevate marketing strategies to newer heights and redefine business approaches in this digital age.”