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Tag: Dentsu India

  • He will be based out of the agency’s Bengaluru office and will report to Malvika Mehra

    Dentsu India appoints Krishna Mani as ECD – South

    By A Correspondent

     

    Krishna Mani

    Dentsu India has appointed Krishna Mani as Executive Creative Director- South. He will be based out of the agency’s Bengaluru office and will report to Malvika Mehra, Chief Creative Officer, Dentsu India.

     

    Previously, Mani worked with Ogilvy Delhi as Group Creative Director, where he handled some of the biggest brands in the country including Sprite, KFC, Voltas, Honda, Philips, Pizza Hut and Dabur.

     

    Talking about the appointment, Mehra said: “Good work is mostly the outcome of happy accidents – good clients colliding with good talent. Add a new location to the mix and one usually lands a winning combo. I’m glad to have managed to lure Krishna from saddi Dilli to namma Bengaluru. Krishna has done some amazing work in the past and with the exciting roster of clients in our offices across South – Bangalore, Chennai and Cochin, I am really looking forward to us creating some magical, new-age work together. With my time divided between the Mumbai and South offices, I can see many delightful evenings spent on the lawns of the Bangalore Club with our teams, cracking ideas that make our clients and Dentsu India famous.”

     

    Malvika Mehra

    Commenting on his joining, Mani added: “When you have been in one place for 16 odd years, it’s not easy to leave. A nudge just doesn’t do, you need something way more exciting, more magnetic. That was what Malvika’s call for Dentsu India was for me. When she said there was a great opportunity to create something new, build something special, I was tempted. When she said it’s about leading the agency in the south markets, I was very interested. (Especially now when regional insights are becoming more and more important). When she said the clients are a mix of strong brands and bubbling start-ups, I was finally hooked. Add to this the support of the huge Dentsu Aegis Network; and yes, the weather of Bangalore. I was totally onboard. I have always had a vision of creating media agnostic communication, and today there’s no better place to begin doing that than Dentsu India Bangalore.”

     

     

  • The 360-degree brand campaign is running across key media platforms

    Toyota introduces Glanza with Go Hatchin’ ad campaign

    By A Correspondent

     

    Toyota Kirloskar Motor, in collaboration with Dentsu India, has launched Toyota Glanza, the premium hatchback with the new Go Hatchin’ campaign.

     

    Said Indrajeet Mookherjee, Executive Vice President, Dentsu India: “It has been a long journey for us in putting together the campaign. From extensive consumer work across the country, to getting a deep understanding of the millennials, we wanted to position the Glanza as their companion and catalyst in exploring and discovering life’s many magical moments.”

     

    Added Sudhir Makhija, Executive Creative Director, Dentsu India: “This was one of the most exciting campaigns I’ve been a part of. Right from the conceptualisation to the execution, we kept in mind that we needed a campaign that tickled the youth. Today, millennials are driven by self-expression, personalization and indulgence. Once we closed in on ‘Let’s go Hatchin’ as our core thought, we went about giving meaning to it. The narrative was developed in a way that it echoes the lifestyle and aspirations of the audience, beautifully strung together with a brilliant soundtrack.” The 360-degree brand campaign is running across key media platforms.

     

     

  • Dentsu India Tomorrow Lab will be an all-new Design and Innovation unit

    Dentsu India appoints Malvika Mehra as CCO; to also launch Dentsu India Tomorrow Lab

    By A Correspondent

     

    Malvika Mehra

    Dentsu India, the brand solutions agency from the Dentsu Aegis Network (DAN), has roped in Malvika Mehra, erstwhile Founder and Creative Director of Tomorrow Creative Lab, as Chief Creative Officer. As part of the mandate, Mehra will now be responsible for the agency’s creative duties across all offices. Dentsu India will also launch Dentsu India Tomorrow Lab – the new Design and Innovation unit, under her creative leadership. Meanwhile, it is learnt that Rahul Sengupta, who was Chief Creative Officer, has moved on.

     

    With over two decades of building brands across Ogilvy and Grey, and her own independent venture, Tomorrow, Mehra is a two-time Cannes Gold Lion and D&AD pencil winner, and served on the jury at international advertising and design festivals like Cannes, Clio and Spikes Asia.

     

    Speaking on the new appointment, Simi Sabhaney, CEO, Dentsu India said: “I am delighted to welcome Malvika to the Dentsu family. I have worked with her in the past, and I must say it was a rather fruitful experience. I respect Malvika for her fine design thinking ability, entrepreneurial spirit and her hunger to create great work that works.”

     

    Added Mehra said, “Change is the only constant. Anyone worth his or her salt interested in creating game changing brands of the future, needs to be agile and learn to adapt, quickly. Joining Dentsu India as CCO, has been the most interesting pivot in my entrepreneurial journey. With the backing of the robust, truly collaborative DAN network and teams and a solid, go-getter business partner in Simi, I get to play that fancy word, intrapreneur for real. And continue to place the brand, at the golden intersection of ideas (of course), but also design and technology, for all our amazing clients.

     

  • Apart from Delhi, the Ntorq-o-Tron will be installed across select PVR malls in Mumbai, Chennai and Bengaluru

    TVS Motor & Dentsu install ‘Ntorq-o-tron’ across malls

    By A Correspondent

     

    TVS Motor Company has joined hands with Dentsu India to create the Bumblebee-inspired transformer ‘TVS Ntorq 125’. TVS Ntorq has been set up in Select City Walk, Saket in New Delhi.

     

    Named as the Ntorq-o-Tron, the TVS Ntorq 125 scooter has been installed as a Transformer and has been conceptualized by Dentsu India, Bengaluru and created by Rahul KP – a Bengaluru-based artist. Apart from Delhi, the Ntorq-o-Tron will be installed across select PVR malls in Mumbai, Chennai and Bengaluru.

     

    Said Nikhil Narayanan, Creative Director, Dentsu India: “The TVS NTORQ 125 and Bumblebee have a lot in common. Both are performance machines loaded with next-gen tech, attitude and ability. Also there’s the unmistakable colour combination of Yellow and Black. So we figured, let’s turn the NTORQ into a larger-than-life Transformer – using nothing but original scooter parts.”

     

     

  • The account was won following a multi-agency pitch

    Arvind appoints Dentsu India for Flying Machine & True Blue

    By A Correspondent

     

    Alok Dubey

    Arvind Lifestyle Brands has roped in Dentsu India as the strategic and creative partner for its brands – Flying Machine and True Blue. The account was won following a multi-agency pitch.

     

    Commenting on the partnership, Alok Dubey, CEO, Lifestyle Brands Division – Arvind Lifestyle Brands said: “We’re delighted to partner with Dentsu India and look forward to some stellar work in the future.”

     

    Simi Sabhaney

    Added Simi Sabhaney, CEO, Dentsu India: “A win is a good reason to feel happy. Two wins in a row, from the same business house, is definitely a good reason to be euphoric! We are delighted to have won the strategic and creative mandate for both Flying Machine and True Blue and are ever so grateful to Alok for placing his confidence in our work and our people.”

     

     

  • The film is currently being broadcast on television as well on digital platforms

    Dentsu India executes campaign for Top Ramen Curry Noodles

    By A Correspondent

     

    Dentsu India has launched a new campaign for Top Ramen for its Top Ramen Curry.  Said Ryusuke Miyake, Director -Marketing, Nissin India Foods: “Top Ramen Curry /Chicken Curry with its evolved taste and texture – saucy and slurpy flat noodles, is perfectly suited for adult consumers. Hence the showcase of playful grown-ups enjoying their noodles in a new style, and hence the tagline – “Eat Saucy Style.”

     

    Added Simi Sabhaney, CEO, Dentsu India: “We started with taking ‘Saucy’ seriously. We ended up making it seriously funny.”

     

    The film is currently being broadcast on television as well on digital platforms.

     

     

  • The account was won following a multi-agency pitch and will be handled out of the agency’s Kochi office

    Dentsu India to handle creative duties of Mazhavil Manorama

    By A Correspondent

     

    Dentsu India has bagged the creative mandate for Mazhavil Manorama, Kerala’s leading entertainment TV channel. The account was won following a multi-agency pitch and will be handled out of the agency’s Kochi office. said PR Satheesh, COO, MM TV.

     

    PR Satheesh
    Vidya Sankar

    Said PR Satheesh, COO, MM TV: “We liked the way Dentsu India approached the pitch I n a very creative and unique manner. Vidya Sankar and team have displayed excellent understanding of the category and we are certain that Dentsu India would give a clear and distinct character to Mazhavil Manorama.”

     

     

    Simi Sabhaney

    Commenting on the account win, Simi Sabhaney, CEO, Dentsu India added: “It’s heartening to partner with Mazhavil ManoramaTV. They are appreciative of our efforts and support us in creating good work that works.”

     

     

  • The account was won following a multi-agency pitch

    Dentsu India bags creative mandate for Geojit Financial Services

    By A Correspondent

     

    Dentsu India has bagged the strategic and creative mandate for Geojit, a leading financial services brand. The account was won following a multi-agency pitch.

     

    Satish Menon

    Commenting on the partnership, Satish Menon, Executive Director, Geojit Financial Services said: “We look forward to working with Dentsu India to leverage on Geojit’s strengths to promote our products and services and enhance the company’s mindshare among investors and potential investors.”

     

     

    Simi Sabhaney

    Said Simi Sabhaney, CEO, Dentsu India on the win: “We are delighted that the Geojit team has given us an opportunity to work with them. We are excited about this partnership and look forward to a long and fruitful relationship.”

     

     

  • The 360-degree campaign includes print, digital medium and will debut with a TV commercial during the IPL cricket season

    TVS Motors unveils new marketing campaign for TVS NTORQ 125

    By A Correspondent

     

    TVS Motor Company has unveiled a new marketing campaign for TVS NTORQ 125. The 360-degree campaign includes print, digital medium and will debut with a TV commercial during the IPL cricket season.

     

    Commenting on the ad film, Aniruddha Haldar, Vice President, Scooters, Commuter Motorcycles and Corporate Brand, said: “TVS NTORQ 125 is a stylish, sporty performance-oriented, technology loaded smart scooter designed specifically for the GEN Z youth of India.  From the get go, TVS NTORQ 125 has evoked a strong desire from its intended TG.  The TVC seeks to convey the awesome near multi-sensorial experience the rider gets where he enjoys a ride on the TVS NTORQ 125.   We are confident that this campaign will open a space in the GEN Z rider’s heart and life for the TVS NTORQ 125.”

     

    Added Samrat Chengapa, Senior Vice President, Dentsu India:“True to the performance packed and stylish DNA of TVS NTORQ 125, we have created a television film that will provide a true sensorial delight to our audience.  When we first saw the TVS NTORQ 125, we were enthralled with the product, and that very sense of awe trickles into the storytelling of the film which asks the audience to open all their five senses to the scooter – for it is a product to be experienced!   With Gen Z on a constant look out for new and exciting, we believe the film’s direct approach will truly create a sense of intrigue for the product.”

     

     

  • The campaign revolves around "Khudh Aazmaiye" as it encourages customers to test the TVS Jupiter

    TVS Jupiter invites customers to test new offering, and decide

    By A Correspondent

     

    TVS Motor Company has unveiled a 360-degree marketing campaign for its scooter brand, TVS Jupiter. The campaign features actor Amitabh Bachchan, as he endorses the viewer’s habit of trying and testing all things before finalising them for loved ones. The campaign includes a TVC and spans across print, digital and OOH.

     

    Commenting on the campaign, Aniruddha Haldar, Vice President, Commuter Motorcycles, Scooters and Corporate Brand, said: “The TVS Jupiter customer is a family man who wants the best for his family members and will go that extra mile to ensure that his decision is the right fit for them.  Today, the consumers are discerning and believe in exercising the luxury of choice, especially in terms of purchase decisions, as opposed to following the herd.  The power of this campaign is brought to life by its slice-of-life situations and the resonance with brand philosophy evangelist, Mr. Amitabh Bachchan who reassuringly tells our esteemed customers to “Khudh Aazmaiye” their mobility purchase in line with the same thought. Once set on that path, we are confident that they will deem TVS Jupiter as the perfect choice for their requirements.”

     

    Said Vishal Nicholas, Senior VP – Head of Planning, Dentsu India: “This campaign is a purposive evolution of the last year’s campaign idea – Jaanch Parakh. This year, we took the same insight forward and reinforced it by adding the dimension of Khud Aazmaana or trying it yourself as the additional step we Indians believe in taking to ensure that we make the wisest choice when it comes to our family across a variety of life situations.”

  • The tool will be used for all Dentsu Aegis Network India clients. The tool is a collaboration across the TV and Digital brands under the Network’s umbrella in India

    Dentsu unveils video planning and insights tool, DAN Prism

    By A Correspondent

     

    Dentsu India has announced the launch of DAN Prism, a unique video planning and insights tool that provides a single audience view across television and digital.

     

    DAN Prism overlays the consumption pattern of the digital consumers on Facebook, YouTube and programmatic video with BARC to provide rich audience insights. These insights are then used for planning and activation through a single reach curve across all media platforms in a matter of minutes using a series of Artificial Intelligence (AI) algorithms.

     

    Gautam Mehra

    Speaking on the launch, Gautam Mehra, Chief Data Officer – Dentsu Aegis Network South Asia said: “In the ever-changing media landscape, we are experiencing a golden age of Video Consumption in India with fantastic content and platforms. The proliferation of smart devices is changing the way consumers consume content. Today India boasts of 800+ TV channels watched by 780 million Indians. There are nearly 100 million subscribers to OTT platforms and nearly 260 million online video watchers in the country. Evidently, multi-screening has become a part of the natural video consumption habit of the average Indian. One of Dentsu Aegis’ core objectives today is to deliver a proprietary, audience-first approach to video planning that maximizes client investment across TV and digital video. The idea here is always to harness the true power of data. DAN Prism is just one more step in that direction.”

     

    Rajni Menon

    Added Rajni Menon, CEO, Carat India: “The TV viewing landscape of the country is swiftly changing owing to the mushrooming of a large number of OTT players, better connectivity and increased smart-phone penetration. As a country, we are now spending a lot more time watching video content. A large part of this is done on the mobile and on tablets. DAN Prism serves to be a powerful tool that reflects people’s behaviours today, enabled by convergence.”

     

     

  • The TVC focuses on the mischievously funny Laban-fueled exploits of two kids based purely on their imagination

    Dentsu India creates Laban’s first campaign for India

    By A Correspondent​

     

    Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla, has been launched and localised by MTR Foods in India. The brand joined hands with Dentsu India to launch its first TV film for the product, bringing alive the key properties of Laban.

     

    Said Samrat Chengapa, Senior Vice President, Dentsu India: “Communicating to children is a happy problem. They’re imaginative and relish the randomness you throw at them. Especially in a category that is flooded with humour. Laban is a product that is truly imaginative at the product level. And that set the platform for us to build on with a memorable jingle that captured the in-built craziness of being stretchy and human shaped.  With this TVC, we’ve managed to showcase all the fun and create a sing-along track that kids will just love. And this is just the beginning.

     

    Added Sunay Bhasin, CMO, MTR: “Laban is a powerful product that is capable of sparking imagination and encouraging creativity in the consumer’s minds. For its first TVC campaign, we wanted to focus on what makes Laban so unique by showcasing its differentiated properties and at the same time emphasize on the true spirit of joy and playfulness that the confectionary personifies. The new TVC is fun, engaging and relatable for our consumers with a memorable jingle “Laban ki Pahunch Lambi Hai” that has added to its fun aspect. We know that this TVC will be well-received and loved by our consumers.”