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About UsNew Media Marketing is a relatively new concept used by businesses in developing an online community, which allows satisfied customers to congregate and extol the virtues of a particular brand. In most cases, the online community includes mechanisms such as blogs, podcasts, message boards, product reviews and Wikipedia, all of which contribute to a transparent forum to post praises, criticisms, questions, and suggestions. One of the primary arguments to promote New Media Marketing is the premise that traditional advertising is losing its influence on consumers. Backed by statistical evidence demonstrating a growing trend of consumers making purchasing decisions off Internet research and referrals. These advocates strongly adhere to the notion that consumers are more inclined to believe feedback from like-minded peers than corporate marketing verbiage dispersed through traditional television, radio, direct mail, or newspaper advertising. Although businesses would be exposing certain weaknesses to the marketplace by allowing individuals, or even competitors, to post critical comments, responding with an honest and transparent answer designed around solving the issue at hand may mitigate potential risks. New Media Marketing is most effectively marketed by Internet-driven technology such as blogs, RSS, Web video productions, podcasts and social networking platforms
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TVS Motor Company introduces new TVC for TVS WEGO

New ad campaign celebrates TVS WEGOÂ’s consistent success at JD Power Awards

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MARKETING, PRODUCTS

By A Correspondent

TVS Motor Company launched a new advertising campaign for their its scooter brand TVS WEGO. The commercial, conceptualised by Dentsu India, celebrates the TVS WEGO by â€œshowcasing what makes it a symbol of quality and a two-time winner of the prestigious JD Power Awardsâ€.

The TVC aims to highlight the features like body balance technology, full metal body, USB-charging port, SBS technology, external fuel fill, digital speedometer and â€œbest-in-classâ€ mileage.

Dentsu India JD Power Awards TVC TVS Motor Company TVS Wego

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