MxMIndia

Tag: Dentsu India

  • Called 'The Ad Fellows Returnship', it is created in partnership with Indian Creative Women

    Dentsu Webchutney unfurls comeback offer for moms in advertising

    By Our Staff

     

    Dentsu Webchutney, the digital-led creative agency from Dentsu India, has launched a new talent development programme, The Ad Fellows Returnship. It is a 30-day back-to-work programme for moms created in partnership with Indian Creative Women, an independent forum working towards furthering diversity in creative teams across the Indian Advertising and Design Industry. For the record, the virtual learning programme will begin on July 1, 2021 and applications will be open from June 1, 2021 till June 10, 2021.

     

    Speaking on the programme, Dentsu Webchutney team said: “We believe in the power of perspectives to make ideas stronger. Diversity in talent will always lead to more diverse work and following up on our success in making advertising open for everyone from Gen Z, to internet obsessives, to people in other industries, we’re excited to take this next step and welcome moms to Dentsu Webchutney. The program has been chartered by a passionate woman-strong team that believes more mothers need to put their lived experiences on the table. We’ve certainly got a long way to go ourselves but we’re very proud to partner with Indian Creative Women and take this much overdue step forward.”

     

    Added the team of Indian Creative Women: “Women face several systemic and structural challenges that get in the way of them growing into senior leadership roles. Our industry isn’t doing enough to retain them, specifically mothers. A woman is still blamed if she quits the industry after becoming a mother. There’s simply no organizational support for her to succeed. Dentsu Webchutney’s The Ad Fellows Returnship is a small step in the right direction and should be a great example of what other agencies can follow. This program is hugely influenced by Harshada Thakurdesai, a creative mom and Group Creative Director from Team Indian Creative Women.”

     

  • Dentsu India has launched a film called ‘Shine on’ for Jos Alukkas to pay homage to strong women in society

    Dentsu India partners Jos Alukkas for new ad

    By Our Staff

     

    Dentsu India has launched a film with its long-standing partner and jewellery brand, Jos Alukkas.

     

    Speaking on the film, John Alukka, Managing Director, Jos Alukkas said: “We hope that we can inspire real change with this film. Of course, it’s about starting a conversation, because silence can never bring about change.”

     

    Added Anjo Jose, Creative Head, Dentsu India: “The attempt was to tell a story every girl out there would relate to. At the same time, while we were making the film we ensured that it had certain cinematic values to it. The feedback we’ve been receiving is great. I believe, we’ve achieved what we wanted to.”

     

    Added Vidya Sankar, VP, Dentsu India: “To me, ‘Shine on’ is not just a campaign. It is a movement that reverberates the ideology of what the brand stands for. It is a powerful way that puts the spotlight on the subdued, yet strong women in society that’s sure to start the warranted momentum,”

     

     

  • Under the expanded mandate, Karnik will lead Dentsu India’s creative output nationally and will be responsible for maintaining and amplifying a robust client-agency relationship for the agency across its offices in Bangalore, Mumbai, Chennai and Kochi

    DAN expands Soumitra Karnik’s role

    By A Correspondent

     

    Soumitra Karnik

    Dentsu Aegis Network (DAN) has now entrusted Soumitra Karnik, currently Chief Creative officer (CCO) at Dentsu Impact and Mcgarrybowen India, with the additional charge of CCO, Dentsu India. He will assume this role for Dentsu India, the full-service agency headquartered in Bengaluru, with immediate effect, and will report into Agnello Dias, Creative Chairman, DAN India. Under the expanded mandate, Karnik will lead Dentsu India’s creative output nationally and will be responsible for maintaining and amplifying a robust client-agency relationship for the agency across its offices in Bangalore, Mumbai, Chennai and Kochi.

     

    Agnello Dias

    Speaking on the appointment, Dias said: “I have known Soumitra for many years now and he is the sort of guy you could go to war with. Nothing fazes him. I have seen him take on the most absurd challenges with a happy fascination at having found a new puzzle to solve. He has that most rare of attributes in a creative person – his creative stamina, and I am sure he will go on to do more than justice to his new extended role.”

     

    Elaborating on his new role, Karnik added: “Keeping the big-sounding designations aside, I am the same hungry and relentless creative person that I have always been. Lately, I find a lot of people from the industry complain about the prevalent diminishing standards and mediocrity everywhere; and while I am certainly not going to deny this, I also believe that the only way out of it is to roll up our sleeves, put our heads down, and get to work. That is exactly what we did when we were giving shape to Dentsu Impact a few years back. We won a lot of good clients and did a lot of good work which won us a battery of awards nationally and internationally. I am fortunate to have worked very closely with some great clients and some amazingly talented team members. Without the support of both, consistently producing good work is just not possible. With the mandate and the freedom to build a strong creative culture at Dentsu India, what I now have is an incredibly exciting challenge and an opportunity – all rolled into one,” he added.

     

    Narayan Devanathan

    Said Narayan Devanathan, Chairperson, Creative Line of Business for DAN India: “Soumitra and I have been partners in crime for close to 9 years now, and I couldn’t be happier to have him now also lead the creative mandate at Dentsu India. Over the years, Dentsu India has grown to be one of the most stable partners any client could ask for. With this solid foundation, I’m sure Soumitra will help the agency scale new heights with a creativity-first approach.”

     

     

  • He will continue to report into Simi Sabhaney, CEO, Dentsu India

    Dentsu India elevates Indrajeet Mookherjee to President

    By A Correspondent

     

    Dentsu India, the brand solutions agency from the house of Dentsu Aegis Network (DAN), has promoted Indrajeet Mookherjee, erstwhile Executive Vice President, to the role of President, effective immediately. He will continue to report into Simi Sabhaney, CEO, Dentsu India.

     

    Indrajeet Mookherjee
    Simi Sabahaney

    Under the fresh mandate, I Mookherjee will lead the agency’s flagship businesses that include Toyota and ITC Foods. He will also take charge of the agency’s Chennai and Kochi offices that service numerous prestigious brands such as MRF, TVS Housing, Waycool, Jos Alukkas and Geojit, as part of their client roster.

     

    Commenting on the appointment, Sabhaney said: “Indrajeet is one of our finest managers who leads from the front, a mentor to many and a true partner to clients alike. In the many years I have known him, his ‘never-say-die attitude’ and passion to win has been a driving force for his team. Equally adept at ‘farming’ and donning the ‘hunting’ hat, he has led and consolidated significant new business wins for the agency. I believe, in his new role, Indrajeet will take the agency to greater heights.”

     

     

  • The campaign will be rolled-out as digital, print and OOH

    Ashiana Housing opens up conversation on wholesome upbringing

    By A Correspondent

     

    Ashiana Housing has launched its latest campaign that promotes its three ‘kid-centric’ projects. The campaign, conceptualised and executed by Dentsu India, includes three films and various digital assets.

     

    Said Varun Gupta – Director Ashiana Housing: “The five pillars of Kid-Centric Homes come together to create an environment that fosters physical, intellectual and emotional growth of children to make them better human beings. It will make them winners not just at the work place but in life as well”.

     

    Added Malvika Mehra, Chief Creative Officer, Dentsu India: “Our positioning for Ashiana Kid-Centric Homes has never been about selling four walls but more a way of life for kids today, to make them better citizens tomorrow. As a follow up to the original launch campaign ‘Behtar Parvarish Ka Pata’, with this new set of films, we’ve planted another new thought ‘Bachchey aaj jo seekhenge, wohi to kal duniya ko seekhayenge’ (what kids learn today, they will teach the world tomorrow). Ashiana Kid Centric Homes which are truly designed to provide quality upbringing for your kids, deliver this promise beautifully”,

     

     

  • The agency will now handle marketing communications, campaign design and media planning

    Dentsu India Slingshot wins creative mandate for JBL and Harman Kardon

    By A Correspondent

     

    Dentsu India Slingshot has bagged the creative and media duties for Harman Kardon and JBL. As part of the mandate, the agency will now handle marketing communications, campaign design and media planning for the brands won.

     

    Simi Sabahaney

    Said Simi Sabhaney, CEO, Dentsu India: “It was music to my ears to hear the news of winning the communication and media mandate for both Harmon Kardon and JBL. We are proud to associate with them.”

     

     

     

    Kunal Dubey

    In a joint statement, Kunal Dubey, VP & Head of Business, and Lucky Saini, VP Digital & Marketing Solutions, Dentsu India Slingshot added: “Harman Kardon and JBL are both iconic brands from the house of Harman. Winning the end-to-end media, communications and strategy mandate of both these brands is a big victory for us. It enables us to think holistically on brand building. We are extremely excited to partner with them on this journey. Our aim is to create iconic work that not just builds the brand but also propels the business forward.”

     

    Yogesh Nambiar

    Speaking on the partnership, Yogesh Nambiar, Head, Marketing, Harman India added: “We were on the lookout for an integrated agency that could manage the end-to-end marketing mandate for our key brands – Harman Kardon and JBL. In Dentsu Slingshot, we found a team that had the capabilities and unique business model to effectively manage these requirements. Our outlook for the coming future is bullish and we are excited to partner with Slingshot while we seek exponential growth for our business in India.”

     

     

  • The agency will handle all marketing communications

    Dentsu India Slingshot wins creative mandate for Melorra

    By A Correspondent

     

    Dentsu India Slingshot, a marketing solutions outfit from Dentsu India, has bagged the creative duties for Melorra. As part of the mandate, the agency will handle all marketing communications, campaign designs, media consulting and demand planning duties for the brand.

     

    Simi Sabahaney

    Commenting on this partnership, Simi Sabhaney, CEO, Dentsu India said: “This win means a lot to us. It gives us an opportunity to partner with an audacious, ambitious founder like Saroja. Melorra, with its well thought through design sensibilities, is poised to make the women of today fall in love with the idea of wearing jewellery every day. We look forward to creating some great campaigns with them.”

     

    Saroja Yeramilli

    Added Saroja Yeramilli, Founder and CEO, Melorra: “We, at Melorra, were looking for an integrated and a new-age solution thinking approach towards building our brand.  In Dentsu India Slingshot, we found a team that was well experienced not just in communication but also in media and strategy. Lucky and Kunal’s deep understanding of building digital-first brands convinced us that Dentsu India Slingshot was the right agency to partner with.”

     

    Kunal Dubey

    In a joint statement, Kunal Dubey, VP & Head of Business, and Lucky Saini, VP Digital & Marketing Solutions, Dentsu India Slingshot said: “Melorra is truly disrupting the jewellery category in India by its trend-inspired business model; and so is Dentsu India Slingshot with its platform-agnostic, solution-first approach in the advertising industry. In association with Melorra, we see an opportunity to build a digital-first and extremely relevant brand for the independent and modern millennial Indian women. We have also adopted the role of their extended marketing team by partnering with them on all aspects. We will now be working on their brand strategy, long term communication plan, media analysis and content strategy.”

     

     

  • Flying Machine continues to experiment and push boundaries in its latest campaign

    Flying Machine promotes F-Lite denim in latest ad film

    By A Correspondent

     

    Flying Machine has joined hands with Dentsu India to launch its new TVC and a series of Instagram films. This latest campaign promotes Flying Machine’s product, F-Lite denim.

     

    Commenting on the films, Alok Dubey, CEO – Lifestyle Brands Division at Arvind Lifestyle Brands Limited said: “Yes. Denim is a serious business for us. But why should it be so serious for our customers – thus, this light-hearted take on what it means to wear a lightweight denim.”

     

    Added Malvika Mehra, Chief Creative Officer, Dentsu India: “After the famous ‘Split’ TVC, which was a hardcore proof of really flexible jeans, in this new set of films for light weight denim, we’ve taken a leap of faith. What happens when zero gravity dates denim? You get a really cool collection like F-Lite. After the success of ‘Split’, we are hopeful that these fun films fly for us.”

     

     

  • Kunal Dubey, Lucky Saini to lead Division as Country Heads

    Dentsu launches marketing & digital solutions enterprise, ‘Slingshot’

    By A Correspondent

     

    Kunal Dubey
    Lucky Saini

    Dentsu India has announced the launch of Dentsu India Slingshot. To be led by Kunal Dubey and Lucky Saini as country heads, the agency will provide specialised marketing and digital solutions in the areas of digital strategy, brand play book and media play book. It will also design and develop communications roadmap and advertising campaigns for clients across platforms.

     

    Simi Sabahaney

    Said Simi Sabahaney, CEO, Dentsu India: “Yes, it was apparent that we at Dentsu India needed to go beyond our current expertise. We needed to enhance our offering to our clients by providing them with solutions that were geared for new-age platforms. When I met Lucky and Kunal, I could sniff their ambition, hunger, passion, knowledge and above all the two different skill sets they could bring to the table. The duo was too potent to be ignored! And thus, began the journey of Dentsu India Slingshot.”

     

     

  • It is the first of five interesting films being done for Flying Machine this season

    Flying Machine’s new campaign for F-Lite denim

    By A Correspondent

     

    Dentsu India has launched a new campaign to introduce Flying Machine’s new product, the F-Lite denim.

     

    Commenting on the film, Alok Dubey, CEO – Lifestyle Brands Division, Arvind Lifestyle Brands said: “Our customers will not only enjoy this film but see for themselves how the F-Lite denim is designed to suit their lifestyle of non-stop fun and action – the proof is here.”

     

    Added Malvika Mehra, Chief Creative Officer, Dentsu India: “What do you do when you get a brief for a fantastic product? You keep it simple and do a fantastic product window. One that lasts a full 30 seconds. With Justone, our freestyle champion, doing innumerable splits in the ultra-flexible F-Lite denims, we didn’t need to say much, the proof was in the pudding. This is the first of five very interesting films we’ve done for Flying Machine this season. Do watch this space for more action.”

     

     

  • Siddharth S’s last stint was with Leo Burnett Orchard, Bangalore

    Dentsu India strengthens creative team with new appointments

    By A Correspondent

     

    Dentsu India has appointed Siddharth S as Group Creative Director and Rigved Sarkar as Associate Creative Director at its Bengaluru and Mumbai offices respectively.

     

    Rigved Sarkar

    Siddharth’s last stint was with Leo Burnett Orchard where he was Senior Creative Director on brands like Amazon and Ola. He will report to Krishna Mani who recently joined Dentsu India as ECD – South.

     

    Before joining Dentsu India, Rigved was Creative Controller at 82.5 Communications, Mumbai, where he worked on Tata Motors, RuPay, etc.

     

    Malvika Mehra

    Speaking about their roles, Malvika Mehra, Chief Creative Officer, Dentsu India said: “We are nothing without our people. I’m happy that we have new talent like Siddharth and Rigved on board, who believe in the vision we have for the creative product at Dentsu India. Both are talented writers, with a pulse on the requirements of the new brand world we are experiencing today. I am really looking forward to us working together and creating some famous work for our clients across both geographies.”

     

    Siddharth S

    On his appointment, Siddharth said, “In the business of creativity, one can’t afford to get comfortable. The world outside is an ever evolving one. The mechanics of advertising are changing every day. I was seeking an exciting new challenge that would help me recalibrate my skill sets to the demands of start- ups and established brands. As they say, what you seek is seeking you. My meeting with Malvika was just that.”

     

    Talking about the new role, Sarkar added: “When Malvika told me of the vision that she had for Dentsu India, I was hooked immediately. We are entering an era that requires a whole new level of creative thinking, with brands old and new constantly looking for innovative and inspiring ways to reach out and engage with people. Dentsu India is doing just that and I’m excited to be a part of it. There are some amazing people here doing amazing stuff and I cannot wait to create more magic with them.”

     

     

  • He will report to Simi Sabhaney, CEO, Dentsu India

    Dentsu India gets Asheesh Malhotra to head Mumbai ops

    By A Correspondent

     

    Asheesh Malhotra
    Simi Sabhaney

    Dentsu India has roped in Asheesh Malhotra to head its Mumbai office. He will report to Simi Sabhaney, CEO, Dentsu India. His last stint was as Executive Director at PointNine Lintas.

     

    On Malhotra’s appointment, Sabhaney said: “We are truly delighted to have Asheesh come on board to lead the Mumbai operations. His experience of having led omni-channel functions makes him the perfect choice in line with our growth strategy and the changing media landscape”

     

    Added Malhotra on his new role: “My focus will be on building new partnerships and growing our existing client relationships. I believe that the age of transformation (from traditional to digital or vice versa) is over. If you haven’t hopped on to that wagon yet, you best not. You cannot be running an agency with a siloed mindset. DAN, with its true One P&L structure, has integration at its core and it brings together the best of creative minds, media, data and technology to bring the best ideas and value to our clients. In today’s context, this is true integration and I am truly excited to be part of this journey.”