Arvind appoints Dentsu India for Flying Machine & True Blue

By A Correspondent

Arvind Lifestyle Brands has roped in Dentsu India as the strategic and creative partner for its brands – Flying Machine and True Blue. The account was won following a multi-agency pitch.

Commenting on the partnership, Alok Dubey, CEO, Lifestyle Brands Division – Arvind Lifestyle Brands said: “We’re delighted to partner with Dentsu India and look forward to some stellar work in the future.”

Added Simi Sabhaney, CEO, Dentsu India: “A win is a good reason to feel happy. Two wins in a row, from the same business house, is definitely a good reason to be euphoric! We are delighted to have won the strategic and creative mandate for both Flying Machine and True Blue and are ever so grateful to Alok for placing his confidence in our work and our people.”