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About UsNew Media Marketing is a relatively new concept used by businesses in developing an online community, which allows satisfied customers to congregate and extol the virtues of a particular brand. In most cases, the online community includes mechanisms such as blogs, podcasts, message boards, product reviews and Wikipedia, all of which contribute to a transparent forum to post praises, criticisms, questions, and suggestions. One of the primary arguments to promote New Media Marketing is the premise that traditional advertising is losing its influence on consumers. Backed by statistical evidence demonstrating a growing trend of consumers making purchasing decisions off Internet research and referrals. These advocates strongly adhere to the notion that consumers are more inclined to believe feedback from like-minded peers than corporate marketing verbiage dispersed through traditional television, radio, direct mail, or newspaper advertising. Although businesses would be exposing certain weaknesses to the marketplace by allowing individuals, or even competitors, to post critical comments, responding with an honest and transparent answer designed around solving the issue at hand may mitigate potential risks. New Media Marketing is most effectively marketed by Internet-driven technology such as blogs, RSS, Web video productions, podcasts and social networking platforms
MxMIndia Grievance Redressal

Week 5 sets the challenge for new Sony biz head

Week 5 viewership for Sony Entertainment Television is 298 million. Elsewhere, Zee swaps spots with Colors at #2

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By A Correspondent

Newly appointed business head Nachiket Pant Vaidya will need to use all the tricks he learnt at IIM-Ahmedabad. Sony Entertainment Television is still at #6 amongst Hindi GECs and struggled to cross the 300 milion mark even with the Filmfare Awards on air.

Meanwhile, Zee got to #2, Colors at #3, Star Plus strong at 627 and Life OK numbers ensuring Sab is a distant #5.

tam6thfeb014

Life Ok Nachiket Pant Vaidya Star Plus TAM Zee TV

←No mainstream,puhleez. We’re Indie: Aditya Swamy

#beyondbiz: It’s ‘mind over matter’ for Raj Nayak as he devours ‘khatras’ in real life→

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