By A Correspondent
Popular FM radio network Red FM has turned its Bengaluru frequency into a 24×7 Hindi radio station: Red FM Bangluru. The move follows the station’s observation where listeners expressed a keen liking for Bollywood music over their current songs playlist. The move is expected to help the brand become more popular across the metropolitan audiences and at the same time break through the clutter of homogenous sounding Kannada radio stations in Bangalore.
- Nisha Narayanan
Commenting on the initiative, Nisha Narayanan, Senior VP – Programming & Projects, 93.5 Red FM said, “We are in constant touch with the evolving needs of our listeners and have concluded that the choice of music is moving more towards Bollywood. Moreover, the listeners prefer to listen to superhit songs all the time and Red FM is going to cater to this emerging need gap in the Bangalore. We will continue to retain the ‘Bajaate Raho’ attitude of the brand which gives us an edge over the others.”
The station promises to offer a whole new level of entertainment with new RJs and a completely new identity. The change took effect from yesterday (November 28)
Comments
4 responses to “Red FM goes Hindi in Bengaluru”
u guys have lost it.
@Nisha Naraynan – its a very bad decision..
Pathetic decision from this FM station.
They will pay for it for sure – complete RJ team has quit in protest – followed by the listeners of Bangalore..
Isn’t it unfair that you guys want Hindi in every city even in the south? Why shouldn’t you hear songs in Kannada when you are in Bangalore? Why are you so culturally narrow?
I assume there is an error in the above release. RedFM switched to bollywood prior to November 28 albeit without RJs and defined dayparts. I heard RJ Neeladari yesterday in the evening show which plays songs from 70s and 80s. Heard RJ Julies today. A refreshing change! RedFM now becomes the third station in Bangalore to play Bollywood.