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Tag: Nisha Narayanan

  • To raise funds for brave soldiers and veterans

    Red FM launches campaign to salute Armed Forces

    By Our Staff

     

    Red FM, radio and entertainment network, introduced its latest ‘Bajao for a Cause’ campaign, “We For Veterans” on the occasion of Armed Forces Flag Day. The campaign aims to raise funds for brave soldiers and veterans.

     

    Speaking on the announcement, Nisha Narayanan, Director & COO, Red FFM, and Magic FM, said: “Our philosophy ‘Bajaate Raho’ goes as far as reflecting on the serious issues that we raise through the medium. Red FM ‘Bajao for a cause’ is one such initiative that is conducted in all markets and stations supporting multiple causes. With ‘We For Veterans’ we aim to raise funds for those who protected us by putting their lives at risk. We often hear stories of their bravery and valour, but we rarely understand the challenges that an ex-serviceman faces. We believe every saga has its own sacrifices and this campaign is a great step in providing a better life to the veterans. We urge our listeners to support the cause and give back to those who have served the nation.”

     

    Talking about the initiative, Secretary, Kendriya Sainik Board Commodore, HP Singh, said “Since 1949, 7th December has been celebrated as The Armed Forces Day to honor our brave soldiers who laid their lives protecting the nation. This day strengthens the bond that the citizens have with the armed forces. Under the Ministry of Defence, Armed Forces Flag Day is a charitable fund that aims to financially assist ex-servicemen and their dependents, so they can live an honorable life. In the last financial year, Approx Rs 398 Crores from this fund was utilised to provide financial assistance to 1.74 lakh veterans. Through our collaboration with Red FM, we strongly believe in reaching the masses for maximum impact. Since this contribution offers rebates to individuals under the income tax act and corporate organizations under the CSR initiatives, we hope the citizens continue contributing to the Armed Forces Flag Day Fund.”

     

  • A short-video news program

    Dailyhunt and RedFM collaborate to launch Vibe Check

    By Our Staff

     

    Dailyhunt, the content aggregation platform, has collaborated with RedFM, to launch ‘Vibe Check’. The new programme will bring RJs like RJ Akriti to the Dailyhunt newsroom to present news in a snackable short-video format. Inclusive Divyangjan Entrepreneur Association (IDEA)—an association that works on livelihood opportunities for differently abled individuals has joined this initiative as an inclusion partner to enable the delivery of content to those with speech and hearing disabilities.

     

    Said Ravanan N, Head of Content, Eterno Infotech:  “We’ve witnessed the power of short-video in its ability to effectively communicate with users within a short span of time. Leveraging this popular format to enable the effective delivery of news, Dailyhunt is excited to be collaborating with RedFM to launch Vibe Check, as we aim at engaging and empowering our users with newsworthy content. As we take on an inclusive approach towards content delivery, we are also glad to have IDEA on board with us as we strive to create content that is more accessible, especially to those with speech and hearing impediments. With RedFM and IDEA, we are set to revolutionize the space of news content as we take on an effective and humane approach.”

     

    Added Nisha Narayanan, COO & Director, Red FM : “We live in a world today that’s driven by technology. From healthcare to education, from entertainment to manufacturing, technology is everywhere. As digital technologies dramatically reshape industry after industry, Red FM yet again enters into one more such Digi-tech. Tech is the future of Content and Innovation. And to build our presence in the space, we are excited to announce our Strategic Alliance with a tech-based conglomerate, with multiple content planforms like Dailyhunt, One India and many other. This is what we call – Hyper digital meets Hyper local. It’s a first-of-its-kind collaboration, with the sole purpose of creating Innovative Content that leads to newer revenue opportunities. One of the flagship initiatives of this collaboration with Dailyhunt is –“Vibe Check”, a short format news bulletin for the speech & hearing impaired. We believe in working in an inclusive way and this is a great start to create content for specially abled people. Many more such market-firsts are soon to follow in the near future.”

     

    Said Mallikarjuna Iytha, Founder and CEO, Inclusive Divyangjan Entrepreneur Association-IDEA: “Inclusive Divyangjan Entrepreneur Association – IDEA is committed to the mission of Making India as Inclusive Capital of the World. Dailyhunt launching this campaign is a milestone towards Inclusive News and Information movement. IDEA is proud to be an Inclusion Partner with Dailyhunt in this mission to make inclusive media platform.”

     

  • The information will be given by a subject expert/doctor from Project StepOne

    Red FM belts out info on new Covid variant

    By Our Staff

     

    Radio network 93.5 Red FM, along with Project StepOne, has announced a new campaign titled ‘Wave Se Safe’ that puts the spotlight on spreading authentic information about the new variant of Covid-19. The campaign aims to sensitise people about the situation and how putting it under control is in our own hands.

     

    The information will be given by a subject expert/doctor from Project StepOne, covering the important aspect of the new variant that people must know. The information will reach out to listeners of RED FM across 40 cities.

     

    Speaking on the initiative, Nisha Narayanan, Director & COO, RED FM and Magic FM, said: “Looking at the ongoing hysteria around the third wave of Covid, we believe that the need of the hour is for thorough and accurate information. We realised there is a huge population that lacks authentic information about safety precautions around the new variant. Therefore, Red FM along with Project StepOne hereby announces its new campaign “Wave Se Safe” to deliver indispensable instructions and spread awareness. We have had a long and fruitful association with them in the past and our collective aim is to do everything we can to try and help as many people as possible to stay aware and updated about the pandemic.”

     

    Speaking on the initiative, Dr Shuchin Bajaj, Founder, Ujala Cygnus and Core Team Member, Project StepOne, said, “We are proud and privileged to have been associated with Red FM since the very beginning of this fight against the Pandemic. Red FM has driven many educational campaigns including ‘Doubt ko out Kar’ and ‘Nation ka Vaccination’ to urge the community to adopt COVID appropriate behaviour. ‘Wave se Safe’ is a great step to get reliable advice to the community members straight from the doctors to make sure we sail through the omicron wave smoothly.”

     

  • Cricketer Suresh Raina and music composer Shekhar Ravjiani are the face of this campaign

    Red FM’s Campaign ‘Hausla High Rakh’ promotes hope

    By Our Staff

     

    Radio network 93.5 Red FM has launched a campaign ‘Hausla High Rakh’.  The campaign focuses at keeping the spirits high of Red FM’s listeners by promoting positive content. Cricketer Suresh Raina and music composer Shekhar Ravjiani are the face of this campaign. RJ Raunac from Delhi will lead the campaign across the network.

     

    Said Nisha Narayanan Director & COO, Red FM and Magic FM: “With the world battling the second wave of the coronavirus pandemic for some time now, it is important that we also promote the acts of kindness, positivity and encourage people to keep their hopes intact. Red FM’s ‘Hausla High Rakh’ is a humble step to showcase some of the positive stories from the society. It is aimed at giving people a sense of resilience and positivity, even as the dark clouds of Covid-19 continue to hover around.”

     

  • Wavemaker and Red FM have partnered the conceptualisation as well as the execution

    Mother Dairy unveils new ad for Rocket Ice Cream Chocolate

    By A Correspondent

     

    Mother Dairy Ice Creams along with Wavemaker and Red FM has conceptualised and executed  the brand’s latest campaign for Rocket ice cream chocolate.

     

    Speaking on the initiative, a Mother Dairy spokesperson said: “It has been our constant endeavour to introduce enticing ice cream flavours to our consumers to keep them delighted throughout. This year has been no different with the launch of a unique Ice Cream Chocolates category under the new brand Rocket. To engage and excite the imagination of young target audience our creative partner Ogilvy has created an awkwardly cute and adorable inter galactic alien-Neila as the brand mascot. Here is a fun piece of Neila trivia, the name Neila isn’t just derived from the alien’s color as referred to the color Blue in Hindi, but it is also the word Alien spelt in reverse – Neila.”

     

    Added Karthik Nagarajan, Chief Content Officer, Wavemaker India: “Our work is only as innovative as our clients and partners. Adaptive marketing is all about brands understanding popular culture and becoming a part of it seamlessly. Neila is a playfully innovative way of using meme marketing to cut through the clutter and making the brand endearing to the customer. Mother Dairy has always been supportive of contemporary campaigns that drove us to design this fun campaign along with our partner Red FM”.

     

    Commenting on the association, Nisha Narayanan, Director and COO, RED FM and Magic FM, said: “An innovative product needs an innovative campaign and we are happy to be associated with Mother Dairy for the launch of Rocket, Ice Cream Chocolate. The thought behind this campaign was to create more conversations and playfulness around the newly launched product by Mother Dairy.”

     

     

  • Set of inspirational real-life stories narrated by actor Amitabh Bachchan

    Muthoot Finance launches ‘Sunheri Soch’ radio campaign

    By A Corrrespondent

     

    Muthoot Finance has entered into a partnership with Red FM to launch a series of real-life inspirational stories that break stigmas around gold loans in India.  Muthoot Finance’s brand ambassador Amitabh Bachchan narrates these stories in an all-new avatar.

     

    Commenting on the association, Alexander George Muthoot, Deputy Managing Director, The Muthoot Group said: “We have always launched path-breaking campaigns that have brought attitudinal transformation in the lives of people. Gold loans have huge potential as Indian households have 26000 tons of gold and just 2-3% of this is monetised by way of gold loans. We at Muthoot Finance are the guardians of trust who empower society to realise the power of their dreams by unlocking the true value of their emotional currency. Our Sunheri Soch campaign brings inspirational real-life stories to life to help common people realise their dreams”

     

    Added Abhinav Iyer, General Manager, Marketing & Strategy, Muthoot Finance: “Sunheri Soch is a series of life-transforming stories that can inspire a million others. As humans-beings, we feel inspired by great success stories. With a little help from Muthoot Finance, these are people who realised their dreams. With +2.5 Lac customers being served every day, it wasn’t easy to hand-pick a few success stories. Mr Bachchan’s incomparable voice and amazing delivery has just brought in the magical touch to this campaign”

     

    Said Nisha Narayanan, COO & Director, Red FM and Magic FM: “We are excited to announce our collaboration with Muthoot Finance, one of the most trusted financial services brand in India to feature inspirational success stories and break all the prevailing apprehensions associated with gold loans. With deeper engagement being the primary need of clients, we have taken a different approach in sharing some of the extraordinary real stories of Muthoot Finance Gold Loan customers”

     

    Added Ruchi Mathur, Senior VP, Mindshare: “Magic happens when real life and storytelling come together. Especially in times like these when consumers and listeners are looking for something positive to latch on to. With this idea, we are not selling a brand or a product, but we are bringing hope to the many who have a dream, but just need the inspiration and a little help. We at Mindshare Content+ are proud to partner Muthoot Finance Sunheri Soch and hope this platform will bring the change we feel it can.”

     

     

  • Time spent listening to radio increases to 2.36 hours everyday

    AROI conducts listenership study during lockdown

    By A Correspondent

     

    People trust FM stations as credible sources of info. According to the latest research by AZ Research, people across a sample size of 3300 people among 18+ urban agglomeration population, 82 per cent people have been tuning in to radio during Covid-19, with FM channels emerging as the second-most credible source of information for the masses. As per the research, radio has a credibility score of 6.27, second only to the internet which is at 6.44 and TV at 5.74.

     

    Infact, the radio industry witnesses a listenership of 51 million people, which is nearly as much as television’s reach of 56 million and social media’s reach of 57 million. A few more noteworthy highlights of the research include radio’s at home listenership which has increased by 22 per cent and has grown from 64 to 86 per cent. The time that people spend listening to radio has increased by 23 per cent to 2.36 hours everyday during the lockdown, second only to television. (* Source: All SEC 18 + UA : Mumbai, Delhi, Bangalore, Kolkata, Pune & Hyderabad)

     

    Said Anuradha Prasad, President of the Association of Radio Operators for India (AROI): “Radio has always been a powerful medium to reach the masses at all times. The findings of this study go on to show how important radio is, especially in a country like India. I am immensely grateful for the constant love and support that we have received all through the years. We will collectively keep trying to do our best, even in tough times like these.”

     

    Added Nisha Narayanan, Director and COO, Red FM and Magic FM: “Radio has been playing a much bigger role, it has been able to unite the linguistic and ethnic diversity and connect people from all backgrounds with its numerous arrays of frequency. Radio offers last mile connectivity and the latest findings have proved once again that it’s a powerful and trusted medium to deliver messages to the audience. We would like to thank all our listeners who have supported us and believed in the power of radio.”

     

     

  • Top performing artists from the music industry set to unite for the fight against the Coronavirus pandemic

    T-Series & Red FM announce ‘The Care Concert’

    By A Correspondent

     

    FM radio network 93.5 Red FM and T-Series have come together to bring a new digital initiative ‘The Care Concert’ on April 11, 2020, 6pm onwards. The concert would be streamed on YouTube and Facebook handles of both T-Series and the Red FM network. Viewers can log in, enjoy the performances with the line-up of 15 plus artists and contribute any amount they wish to the PM CARES Fund through a link provided for the donations.

     

    Bhushan Kuma

    Speaking about the association, Bhushan Kumar, Chairman & Managing Director, T-Series, said: “Amidst such unprecedented and uncertain times when the world is grappling to fight the Coronavirus pandemic, we wanted to spread some cheer and also help everyone to fight this unitedly. Moreover, we saw synergies with Red FM to entertain and engage the audience in a creative format. ‘The Care Concert’ is an initiative to unite all of us together and motivate everyone to stay at home. We hope to bring some positivity in the current scenario through music and also create an opportunity which allows us to do our bit for the society by donating to the PM Cares Fund.”

     

    Nisha Narayanan

    Added Nisha Narayanan, Director and COO, RED FM and Magic FM: “Covid-19, without a doubt, has been harsh on the business front with most sectors taking a hit. Yet, it is important to understand every crisis presents a ray of hope and new opportunities too. We are happy to announce ‘The Care Concert’ in association with India’s largest music record label, T-Series to bring forth some of the renowned music artists for a digital concert. People have always found strength and hope in art and music during crisis and this is a humble effort by RED FM and T-Series to bring together everybody for a common cause.”

     

     

  • Dehradun’s first FM station launch witnessed the presence of Dehradun’s Chief Minister- Trivendra Singh Rawat

    Red FM launches in Dehradun

    By A Correspondent [updated]

     

    This one is specially for our friend, star columnist and Consulting Editor Ranjona Banerji, our friends Gurbir Singh who hails from the Uttarakhand capital and senior ad professional and educator Vikas Mehta (who like Banerji, now lives there) and our former colleague Shubhangi Mehta who hails from the city: 93.5 Red FM has launched its new station in Dehradun. Uttarakhand Chief Minister Trivendra Singh Rawat was present at the station launch celebrating along with the Red FM team.

     

    Speaking about the launch, Nisha Narayanan, COO, Red FM said: “We are extremely excited to launch the first FM station in Dehradun. In line with our Phase III launch, the expansion is a strategic endeavour to tap into newer markets.  With Dehradun we launched our 66th Station and strengthen our foothold further in the northern part of India.”

     

     

  • The aim is to find some magic in the ‘khaamakha’ moments which is shedding the weight of the routine with a random act that’s unconditionally happy

    Red FM relaunches 106.4 FM as Magic

    By A Correspondent

     

    Remember 106.4 FM? The frequency for the retro-driven FM radio station from the Red FM stable? Well, Redtro 106.4 FM has now been relaunched as Magic 106.4 FM, and is, well, the latest radio station to hit the airwaves of Mumbai. Creating and building on the sentiment of ‘Jee Le Zara’, the aim, a communique notes, is to find some magic in the ‘khaamakha’ moments which is shedding the weight of the routine with a random act that’s unconditionally happy. It may be recalled Redtro 106.4 was launched in July 2016 as a retro channel for young adults with Cyrus Broacha hosting a two-hour weekend show.

     

    Speaking about the launch of the radio station, Nisha Narayanan, COO 93.5 Red FM said: “We are delighted to announce the launch of our new radio station – Magic 106.4 FM, our answer to monotony that is fuelled from the hustle and bustle of metropolitan cities. Magic 106.4 FM is an emotion, an emotion of ‘Jee Le Zara’. It is a true celebration of life. In the midst of our chaotic lives we are all constantly looking for that beacon of light, that moment of happiness. With this station, our aim is to introduce those magical one of a kind instances that allow us to find joy in the little things. Making radio a platform which is more experiential for its listeners, Magic 106.4 FM will engage with its audience like never before! All the music, activities and brand initiatives aim to trigger and unconditional sense of joy allowing listeners to Jee Le Zaraa”.

     

    The launch is accompanied with marketing efforts in the form of advertising on traditional and trade media as well as RJ activations.

     

     

  • RED FM started its test transmission in Jammu on 25th Sept

    Red FM enters Jammu & Kashmir

    By A Correspondent

     

    Red FM under its Phase III expansion has launched its new station in Jammu. Speaking about the new launch, Nisha Narayanan, COO, Red FM said, “Our clear strategy is to expand into newer markets and capital cities. With this launch, we have entered into all key markets in India. This is also part of our strategy to establish our leadership status. Having said that, FM radio’s entry into such sensitive markets is a major step for the growth of FM India. These markets require entertainment sources and radio fills in the need gap. As RED FM, we are delighted to launch our 6th new station this year after Jodhpur, Chandigarh, Amritsar, Patna & Surat. Our frequency here is 91.9 and irrespective of what frequency we are in, we hope to entertain and engage our listeners 24X7, in the spirit of our tagline Bajaate Raho”

     

    The station will have CHR (Contemporary Hit Radio) format for the city, playing Hindi and Punjabi superhit music. With the brand philosophy and attitude that is ‘Bajaate Raho!’, RED FM will continue to encourage people of Jammu to speak up for issues that concern them and also bring in an amalgamation of entertaining RJs to Jammu.

  • Pathak comes with an experience of more than 16 years in the programming industry

    Viacom’s Ranjit Pathak joins 93.5 Red FM as National Programming Head

    By A Correspondent

     

    Red FM has appointed Ranjit Pathak as the National Programming Head. Phatak, who was leading the creative and strategic vision of MTV programming at Viacom 18, will now lead the programming for Red FM network based out of Mumbai. Commenting on the switch,Pathak said:”I am very excited to get aboard on Red FM. For me this also acts as a platform of change, moving from a TV background to Radio where I feel there is a huge potential for this media. As for contributing to Red FM’s programming, I plan to stick to the basics of Bajaate Raho and build from that.”

     

    With the new hire in the leadership team, Nisha Narayanan COO, Red FM added:”Ranjit has had an illustrious career in the television industry. Having worked on brands like MTV and Bindass, his vast knowledge and experience about the variety of audience specifically the youth will act as a major catalyst in amplifying our Bajaate Raho proposition through interesting, innovating and youthful content on air. We aim to push the envelope further with his induction to the team.”