By A Correspondent
FCB Ulka Bangalore has created a new campaign for Pixarom, a comprehensive post production studio that provides creative solutions for print and digital media. The campaign captures the perfection of retouching which looks so real that the viewer feels that he/she is in the scene performing it. Retouching is the next realm of creative expression which infuses life in photographs.
Pixarom’s services range from image retouching, 3D for print as well as 3D animation and videos for online and TV commercials. Equipped with the latest technology as well as a group of skillful and creative people, Pixarom is able to turn the ideas into reality in the fastest and most cost efficient way.
The campaign was created from a point of view of the retoucher. The idea was to highlight the fact that retouching brings out the much needed perfection which makes the picture come to life.
Commenting on the campaign, Steve Koh, CEO, Pixarom said “When I first heard the idea, it instantly brought a smile on my face & said, ‘We will do it.’ The brilliance of this campaign is in its execution itself, which is our forte. Usually, we do retouching & campaign creation for other brands, but, for a change, we are delighted to have created our own campaign promoting Pixarom Imagerom.â€
Vinci Raj, Sr. Creative Director, FCB Ulka Bangalore said,“In any art, we usually give life to an idea through photography, retouching, production, etc.Why can’t these then create the idea?â€
The campaign is aimed towards the niche segment of advertisers, art directors and photographers.