MxMIndia

Tag: FCB Ulka

  • Conceptualised by FCB Ulka, Bengaluru

    SRK in new campaign of Sunfeast Dark Fantasy Cookie

    Sunfeast Dark Fantasy from ITC Store has launched a new campaign “Har Tiffin Ki Sweet Ending” starring Shah Rukh Khan.

    The internet was abuzz with the question “What’s in Shah Rukh’s tiffin?” over the past few days. It is widely known to his fans that the King of Bollywood carries his own tiffin to the sets. However, no one really knows what he brings in the tiffin!

    While the internet kept wildly guessing from salads to biryani, SRK finally revealed that like many Indians, he too loves to end his tiffin on a sweet note and carries his favourite Sunfeast Dark Fantasy cookie in his tiffin. Filled with decadent molten choco crème, Sunfeast Dark Fantasy is the ideal post-meal dessert.

    In this campaign, Sunfeast Dark Fantasy presents a convenient and indulgent solution that fits perfectly into any tiffin.

    Ali Harris Shere, Chief Operating Officer, Biscuits & Cakes Cluster, Foods Division, ITC, said: “We are thrilled to unveil our latest campaign, ‘Har Tiffin Ki Sweet Ending’ with Shah Rukh Khan. With this campaign, we aim to redefine the way people look at their tiffin. We hope to enhance their consumption habit by offering a dessert experience in a convenient format which elevates their tiffin moments.

    Damodaran. M, President & Head of Office, FCB Ulka, Bengaluru added: “As Indians, our behaviour has always been to satisfy our craving for something sweet after every meal. However, when it came to our tiffins, this behaviour was missing. And, that was an opportunity for us to position Dark.

  • To promote the ongoing creative revolution

    FCB Ulka names Hemant Shringy as new CCO

    Hemant Shringy
    Hemant Shringy

    FCB Ulka has onboarded Hemant Shringy as its new Chief Creative Officer (CCO).

    Shringy will partner CEO Kulvinder Ahluwalia to lead the FCB Ulka offices across the country.

    Dheeraj Sinha
    Dheeraj Sinha

    On the appointment, Dheeraj Sinha, FCB Group CEO of India and South Asia, said: “Our focus on building a new-age agency demands fresh perspectives. At FCB, our goal is to unite top-tier creative talent and demonstrate that creativity serves as an economic multiplier. Hemant’s track record of delivering outstanding creative solutions, resulting in brand recognition and business expansion, positions him ideally as the creative helm for FCB Ulka.”

  • Featuring Ma Ka Pa actor and TV presenter

    Nerolac unveils new TVC campaign

    Kansai Nerolac Paints Limited (KNPL) has unveiled a new television commercial (TVC) campaign aimed at solidifying its position in Tamil Nadu.  It is conceptualised by FCB Ulka and directed by S. V Ashwathram.

    Said Rohit Malkani, Senior Vice President – Decorative Sales and Marketing, Kansai Nerolac Paints Limited: “We are delighted to launch two disruptive products in the Tamil Nadu market with our new TVC. Our consumer insights revealed that every consumer wants a “rich-look” i.e. sheen finish at a price point that is “light on pocket”. For this, we introduced Nerolac Beauty Little Master Sheen and Nerolac Suraksha Sheen which are unique to category products that democratise sheen for consumers. These products are part of ourexpanding Paint+ range that provide meaningful differentiation to consumers. They are the ultimate choice for consumers seeking high-performance sheen paints at an affordable price point.”

    Added Vishal Nicholas, Executive Creative Director at FCB Ulka: “Kansai Nerolac has a very potent asset in its iconic jingle. Refreshing its composition with such a lively, regional flavour was our way of celebrating its memorability. Keeping that at the heart of the film, we picked the visual devise of sunglasses to work as both, a proof of product performance as well as a cultural callback. Add in the absolutely vibrant frames, the novel nuances, the touches of humour and we knew we had a treat for the ears and the eyes.”

  • Created by FCB Ulka

    Himalaya launches new equity campaign

    By Our Staff

     

    Himalaya Wellness Company has launched a new equity campaign that inspires consumers across age groups to prioritise health and wellness. The campaign brings to life Himalaya’s vision of “Wellness in Every Home, Happiness in Every Heart.” The campaign is created by FCB Ulka and production is by Gulliver Motion Pictures.

     

    Speaking on the campaign, Rajesh Krishnamurthy, Business Director – Consumer Products Division, Himalaya Wellness Company, said: “At Himalaya, we believe that wellness is the real happiness. This brand film reiterates our commitment to creating awareness on the role of wellness for healthy and happy living. Himalaya has pioneered and developed a range of head-to-heel consumer products, reinforcing our vision of Wellness in Every Home, Happiness in Every Heart.”

     

    Added M. Damodaran Nair, President and Head of Office (FCB Bengaluru): “Over the past couple of years, we’ve all realised the importance of health and wellness in some way or the other. It was the right time for a brand like Himalaya, which has pioneered wellness and built its legacy for over 90 years, to reiterate the role of wellness in our daily lives. The old saying ‘health is wealth’ has never been truer, and Himalaya goes one step further to say, ‘wellness is true happiness.”

     

     

  • Day 1 saw the Media & Publisher Abby. Mindshare bagged the Media Agency of the Year title

    It’s Goafest time again…

     

     

    By Our Staff

     

    Goafest 2022 started on high energy. Singer Sukhbir electrified the auditiorium to kick off the 15th edition which happened after a two-year Covid pandemic-led hiatus. The festival started with the lighting of the lamp and the unveiling of AAAI’s new logo. The underlying theme being of celebrating The SuperPower Within.

     

    AAAI’s new logo has been created created by Tempest Advertising’s art director, Lohidasu. The agency’s design was chosen amidst 200 entries. The logo effectively brought the past, the present and the future of both AAAI and advertising in unison. The official unveiling of the redesigned logo at the Goafest, was done by Rohit Ohri, Chairman and CEO of FCB Ulka and film star, Yami Gautam.

     

    Further, the Industry Conclave presented by ABP Group marked the beginning of the festival with the first session of the day, witnessing actress Yami Gautam in a one-on-one conversation with Rana Barua, Chairman, Abby Awards Governing Council 2022 and Vice President of The Ad This was followed by a keynote by Vineeta Singh, Co-founder and CEO, SUGAR Cosmetics & Shark, Shark Tank India, who highlighted the importance of building a brand with quality products and content before focusing on advertising. She also emphasized the power of empowering a team, which mirrors the ethos of Sugar, passionately stating, “Empower them and let them go rule the world!”

     

    The next session saw Ankush Sachdeva, Co-Founder & CEO, Sharechat & Moj, in conversation with Vikram Sakhuja, Group CEO Madison Media & OOH at Madison World.  Following this was a session in partnership with the Advertising Standards Council of India (ASCI), where Rohit Kumar Singh, Secretary (CA), Ministry of Consumer Affairs & Food Distribution spoke with Piyush Pandey, Chairman of Global Creative Ogilvy Worldwide & Executive Chairman, Ogilvy India discussing the importance of consumer protection and its responsibility that we have as professionals. The session was moderated by Subhash Kamath, Chairman, ASCI & CEO, BBH, India. Singh ended the session on an impotant note: “If we don’t look after the interest of the consumer, who will?”

     

    After that Kiran Bedi, Former Lt Governor Puducherry and one of India’s best known retired IPS offices, highlighted the importance of leadership, emphasising: “Leadership is internal – you start with yourself; if you can’t lead yourself, you can’t lead people.”

     

    This year, for the first time ever,  after over 50 years of being solo, the Advertising Club collaborated with The One Show.

     

    Speaking about Goafest 2022, Anupriya Acharya, President, Advertising Agencies Association of India (AAAI) said, “It’s been a tough two years, and it’s great to be back on-ground not only in terms of organising the festival but also where achievements are concerned. We are thrilled to  have everyone back, bonding and celebrating this festival.”

     

    Added Jaideep Gandhi, Chairman, Goafest 2022 Organising Committee: “Goafest has undoubtedly grown into one of the most prestigious conventions in South Asia, bringing together some of the most talented and brightest creative geniuses from all walks of life to celebrate the ad-land spirit. We are looking to keep the overall exuberance of this year’s festival about enjoyment, about people coming together to celebrate and connect. As a result, we will be able to understand the true essence of organizing a festival after experiencing two major setbacks in the past. The Goafest festival gives young talent the chance to interact and learn from some of the industry’s stalwarts. These people have played a crucial role in paving the way for them, making the event worthwhile. In addition to these benefits, it serves as a place where young people can engage and network cohesively with the entire media and advertising fraternity.”

     

    Discussing the ABBY Awards at Goafest 2022, Partha Sinha, President, The Advertising Club said, “2022 is definitely a landmark year because of the collaboration of the Abby  Awards with The One Show, and this is a game-changing proposition. It gives a platform to a plethora of agencies, enabling it to become more global. We owe it to the industry to bring something of global standing especially when we are one large world.”

     

    Speaking about the Abbys Awards, Rana Barua, Chairman, Abby Awards Governing Council 2022 & Vice President of The Ad Club said, “A staggering number of participants has been witnessed, surpassing all previous records. In addition to agencies that have participated since our inception, we have also seen those returning every year. Overall, the numbers are higher this month since we had to package everything together in one month. This year and henceforth, Goafest will be considerably bigger and more extravagant.”

     

     

  • Get together for The Good Report Ranking to promote sustainability

    Warc & Act Responsible collaborate for best campaigns

    By Our Staff

     

    Warc, the global marketing insights company, and publisher of the Warc Rankings and Act Responsible, the international non-profit association and largest source of the world’s best ads for social and environmental issues, have collaborated for The Good Report, a ranking of the world’s best use of creative communications to promote sustainability and social responsibility to raise awareness of major social and environmental issues.

     

    The Good Report is compiled by ACT Responsible, the international non-profit association and largest source of the world’s best ads for social and environmental issues, in collaboration with WARC, the global marketing insights company, and publisher of the WARC Rankings.

     

    A total of 1,259 campaigns produced by 796 agencies for 1,000 advertisers (non-profit, public sector, and commercial brands) across 80 markets were evaluated for this latest Good Report.

     

    Of the top 40 campaigns featured in The Good Report 2021, 21 are for non-profits, 15 for commercial brands (including two produced in collaboration with non-profits) and four for public sectors. A total of 45 agencies (34 are from networks and 11 are independent agencies) across 21 markets are represented.

     

    The top 25 agencies are made up of four independent and 21 networked agencies covering a total of 16 markets. Of the top 20 networks, three are independent and 17 are owned by holding companies. The top ten brands include six non-profits and four for-profit.

     

    The Good Report 2021 top ranked campaigns and companies promoting good are:

     

    Campaigns

    #1 Boards of Change, FCB Chicago/FCBX Chicago, City of Chicago

    #2 The Hiring Chain, Small New York, CoorDown

    #3 Water Light, Wunderman Thompson Bogotá, E-Dina Energy

    #4 True Name, McCann New York, Mastercard

    #5 Made to Make a Difference, Saatchi & Saatchi Melbourne, The Royal Australian Mint

     

    Agencies

    #1 Publicis Conseil, Paris

    #2 FCB Chicago

    #3 FCB Ulka Mumbai

    #4 Wunderman Thompson, Bogotá

    #5 Small, New York

     

    Networks

    #1 FCB

    #2 McCann Worldgroup

    #3 TBWA\Worldwide

    #4 Havas Group

    #5 Publicis Worldwide

     

    Advertisers

    #1 WWF

    #2 City of Chicago

    #3 CoorDown

    #4 E-Dina Energy

    #5 Mastercard

     

    Countries

    #1 United States

    #2 France

    #3 Brazil

    #4 United Kingdom

    #5 Australia

     

    Said Hervé de Clerck, ACT Responsible Dream Leader: “With the Good Report, ACT Responsible continues its mission of promoting, inspiring and uniting the communications industry for the greater Good. We truly believe advertising has a major role in educating and promoting good to help make the world a better place and we are proud to celebrate this work every year. Producing The Good Report with the collaboration of the WARC Rankings team is a great privilege.”

     

    Added David Tiltman, SVP Content, WARC: “Creativity as a force for positive change has never been more important. WARC is delighted to collaborate with Act Responsible to continue shining a light on the agencies, brands and NGOs that are creating breakthrough ideas that not only matter to society but can change behaviour.”

     

  • The film conveys benefits of Wheat Germ Oil and Carrot Seed Oil in nourishing lips

    Himalaya launches new campaign for Lip Balm

    By Our Staff

     

    Himalaya Wellness Company has released a new TVC for its Lip Balm.

     

    Sushil Goswami, General Manager, Consumer Products Division, Himalaya Wellness Company, said: “The new TVC has been conceptualised to support Himalaya Lip Balm, one of the most trusted products in our personal care portfolio, and establish it as the go-to solution for chapped and dry lips. The film’s theme conveys the benefits of Wheat Germ Oil and Carrot Seed Oil in nourishing lips and keeping them from getting dry during cold winters.”

     

    Added M Damodaran, Senior Vice President & Head of Office, FCB Ulka: “Winter is here and with it comes the problem of chapped lips . We all use home remedies but carrying around these remedies everywhere is often inconvenient. Using these in front of other people could seem odd, and this is where we found our insight: People want relief from chapped lips but feel uncomfortable using home remedies in public. Therefore, the idea: some things like home remedies are “khane ke liye” and since Himalaya Lip Balm is a natural lip care specialist, it is the best “lagane ke liye” solution. We believe this piece of creative will help shift the consumer’s behaviour from using home remedies to a natural lip care specialist.”

     

  • To provide clients with strategic direction and creativity

    FCB Group restructures

    By Our Staff

     

    Creative agency FCB Group India has announced a reorganisation of its creative agencies in India, along with key elevations. The group will undertake restructuring with three full-service agency brands in India – FCB Ulka, FCB Interface, and FCB India. These three agencies will be a part of FCB Group India.

     

    Rohit Ohri
    Rohit Ohri

    Said Rohit Ohri, Chairman & CEO, FCB Group India: “It is imperative for us now, more than ever before, to be able to provide our clients with the strategic direction and creativity they need to navigate the new world we live in today. Our new structure allows for our best people to provide focused and dedicated partnership to our clients; to bring the disruptive creativity, agility, and fluidity that is required today to transform our clients’ businesses and create unmissable brands.”

     

    With the new three creative agency structure, agency seniors Nitin Karkare will be FCB Ulka Vice Chairman, Swati Bhattacharya will be FCB India Creative Chairperson, Robby Mathew will be FCB Interface Vice Chairman & CCO, and Joe Thaliath will be FCB Interface Vice Chairman & CEO.

     

  • The 2021 edition of Cannes Lions saw India getting three moral metals than 2019

    Dentsu Webchutney & FCB star at Cannes

     

    By Our Staff

     

    In 2019, the Indian marketing services contingent put on a very sorry figure at Cannes Lions, the annual festival of creativity in advertising. Entrants from India brought back 19 metals, just one more than what they earned the previous year. But this year, the number has grown by three, and Indian entrants bagged a total of 22 metals – in various hues – Gold, Silver and Bronze.

     

    Dentsu Webchutney bagged 50 points if one includes shortlists followed by FCB Interace with 48 points. But as a group FCB that includes FCB Ulka and FCB Interface bagged 8 metals including one Gold, three Silver and four Bronze, followed by Digital Agency Dentsu Webchutney with seven metals.

    In 2021, Webchutney beat their previous record with 20 shortlists and 7 Lions.

     

    Said Sidharth Rao, CEO, Dentsumcgarrybowen (dentsuMB) India and founder of Webchutney: “2019 showed us Webchutney was capable of creative excellence at the highest level. 2021 showed it was about doing it consistently – the wins this year have firmly planted the ‘new normal’ of what Webchutney’s north star as an agency is. The agency is home to some incredible talent and is a shining example of what the dentsuMB group of agencies and dentsu India itself wants to stand for.”

     

    Added PG Aditiya, NCD, Dentsu Webchutney added: “This year’s Cannes Lions is probably our most meaningful one yet. A huge round of applause for our teams across the country, both past and present, & gratitude to our clients who’ve shape-shifted the status-quo of Indian creativity at a global level, with us. And congratulations to the teams behind all the winning work from India.”

     

    For FCB, the metals came in for The Punishing Signal for the Mumbai Police and Times Out & Proud for The Times of India.

     

    Speaking on the win, Rohit Ohri, Chairman & CEO, FCB Group India, said: “Our pride of Lions bears testimony our commitment to putting creative excellence at the center of everything we do. Over the last three years we’ve been the best performing Indian agency at Cannes. Like they say… once is a chance, twice is a co-incidence and three times is a habit. I’m really proud of how far we’ve come on our creative transformation journey.”

     

    Added Robby Mathew, Vice Chairman & CCO, FCB Interface: “I am absolutely delighted with our performance at Cannes this year. Looking forward to many more bountiful years for my agency.”

     

    Said Swati Bhattacharya, Vice Chairman & CCO, FCB India: “When I have grandchildren I think I will skip telling them about Cinderella. I will tell them about the FCB Group India story. It’s a fairy tale without evil stepsisters. Just perfect!

     

     

    The following Special Awards were also presented: 

    Holding Company of the Festival 2020/21

    1. WPP

    2. Omnicom

    3. Interpublic Group

     

    Network of the Festival 2020/21

    1. FCB

    2. Ogilvy

    3. BBDO Worldwide

     

    Agency of the Festival 2020/21

    1. AMV BBDO, London, UK

    2. Publicis Italy, Milan, Italy

    3. FCB Chicago, USA

     

    Independent Agency of the Festival 2020/21

    1. Wieden+Kennedy, Portland, USA

    2. The Bloc, New York, USA

    3. Rethink, Toronto, Canada

     

    Palme D’Or 2020/21

    1. Chelsea Pictures, USA

    2. Pulse Films, USA

    3. Division, France

    4. Smuggler, USA

    5. Prettybird, USA

     

    Creative brand of the Festival 2020/21

    1. Burger King

    2. Bodyform/Libresse

    3. Dove

     

    Agency of the Festival by track 2020/21 – Communication

    Publicis Italy, Milan, Italy

     

    Agency of the Festival by track 2020/21 – Craft

    AMV BBDO, London, UK

     

    Agency of the Festival by track 2020/21 – Entertainment

    72andSunny, Los Angeles, USA

     

    Agency of the Festival by track 2020/21 – Experience

    McCANN, New York, USA

     

    Agency of the Festival by track 2020/21 – Good

    VMLY&R Brazil, São Paulo, Brazil

     

    Agency of the Festival by track 2020/21 – Reach

    FCB Chicago, USA

     

    Independent Agency of the Festival by track 2020/21 – Communication

    Wieden+Kennedy, Portland, USA

     

    Independent Agency of the Festival by track 2020/21 – Craft

    Work & Co, New York, USA

     

    Independent Agency of the Festival by track 2020/21 – Entertainment

    =1. Edelman, London, UK

    =1. GUT, São Paulo, Brazil

     

    Independent Agency of the Festival by track 2020/21 – Experience

    Uncommon, London, UK

     

    Independent Agency of the Festival by track 2020/21 – Good

    FARM, Stockholm, Sweden

     

    Independent Agency of the Festival by track 2020/21 – Reach

    GUT, Miami, USA

  • The campaign is titled Hum banayein, jo Aapka dil chaahe

    TVS Motor launches new corporate campaign

    By A Correspondent

     

    TVS Motor Company has unveiled a new marketing campaign “Hum banayein, jo Aapka dil chaahe”.

     

    Commenting on the campaign, Aniruddha Haldar, Vice President (Marketing), Commuter Motorcycles, Scooters and Corporate Brand, TVS Motor Company, said: “Customer Centricity drives Innovation at TVS Motor Company. We believe in understanding our customers, their needs, and leveraging technology for product innovation to deliver unmatched ownership experience. Two-wheeler customers have distinct needs, some prefer better mileage and ease of operation of vehicle, while some seek speed and performance.  The campaign brings together, Mr. Amitabh Bachchan and Mr. MS Dhoni and their coming together itself is another first.  Both are Indian legends with long association with TVS Motor Company, and they introduce India’s 1st and only dual platform Fi technology. The consumer and expert feedback to Ecothrust Fuel injection (ETFi) and Race Tuned Fuel injection (RTFi) has been extremely encouraging, we shall continue to deliver unmatched ownership experience for our customers.”

     

    Added Nitin Karkare, CEO, FCB Ulka: “We are glad to be a part of this prestigious milestone that TVS has reached with their launch of India’s first Dual Platform Fi Technology as per the BS-VI norms. As their partner for this launch, we had an interesting task of delivering a communication that brings out this aspect at the scale that is required. This gave us the opportunity to bring together for the first time on television, two of the biggest stars in India, Mr. Amitabh Bachchan and Mr. Mahendra Singh Dhoni.  Understanding consumer needs is core to TVS product development and marketing. This campaign brings together beautifully the philosophy that has gone behind TVS BS-VI launch.”

     

     

  • Anuraag Shrivastav will be VP in New Delhi and Shalaka Pradhan in Bengaluru

    L&K Saatchi & Saatchi strengthens planning team

    By A Correspondent

     

    Anuraag-Shrivastav
    Snehasis Bose
    Shalaka-Pradhan

    L&K Saatchi & Saatchi India has announced the beefing up of its core planning team across its offices in India. The agency has roped in Anuraag Shrivastav as Vice President – Planning, North. He will be based out of New Delhi and report to Snehasis Bose, Executive Director, L&K Saatchi & Saatchi India. The agency has also appointed Shalaka Pradhan as Brand Strategy Director. She will be based out of Bengaluru and also report to Snehasis Bose.

     

    While Shrivastav joins L&K Saatchi & Saatchi from FCB Ulka where he was Senior Brand Planning Director, Pradhan moves from group firm Publicis India where she was Brand Director – Strategy.

     

    Said Bose on the appointments: “Truth is I have been trying to work with Anuraag since 2015. His experience and freshness + understanding of culture and brands + can-do attitude = the strategic-superpowers our clients need and want!! Am really happy that our stars finally aligned!!! Shalaka with her consistent curiosity, her asking of ‘what if?’ is a great fit with the spirit that drives the L&K Saatchi & Saatchi strategic approach. Combined with her solid experience, I believe she will bring the just-right fillip to the Planning team and our clients.”

     

     

  • Conceptualised by FCB Ulka, the campaign talks of flavours and infusion with RoohAfza

    RoohAfza Fusion & Milkshake release new campaign

    By A Correspondent

     

    Hamdard Laboratories, which forayed in the Ready-to-Drink segment with RoohAfza Fusion and RoohAfza Milk Shake products, has released digital campaigns celebrating the ‘Double Dose’ of these flavour combinations. The campaigns crafted and conceptualised by FCB Ulka will be launched on digital media with the messaging – Freshness and Taste Ka Double Dose.

     

    Said Mansoor Ali, Chief Sales & Marketing Officer, Hamdard Laboratories India: “We’ve always wanted to build bridges with the younger generation and offer them with products that would refresh their taste buds with a hint of nostalgia. The double dose signifies the unique punch of fruits with Roohafza in Roohafza Fusion, and milk with Roohafza in the Milkshake. Our aim has always been to innovate and treat our discerning consumers with our exciting, unique flavours. The launches and campaigns symbolise the entire family of RoohAfza as the ‘refreshingly local’ Indian brand that everyone relishes. ”

     

    Added Surjo Dutt, National Creative Director of FCB Ulka: “Young people are irrepressible. They are endearing in their ability to break decorum and get away with it in broad daylight. And that’s what makes them so refreshing! We wanted to transplant the same refreshing and irrepressible quality to RoohAfza Fusion.”