PMG signs Shikhar Dhawan for three years

By A Correspondent

Sports marketing company Professional Management Group (PMG) has signed Indian cricket’s youth icon Shikhar Dhawan for a three-year period.

As part of this long term association PMG will now exclusively be looking after Shikhar’s brand endorsements and associations, corporate profile, patents and digital rights, with a special focus on image building and reputation management. PMG will provide a focused team working on Shikhar with special emphasis on enhancing his dynamic personality and his connect with youth.

Commenting on the signing, Sam Balsara, Director, PMG & Chairman, Madison World said, “We are excited to sign up with Shikhar, one of the few batsman to play across all formats for India. He is one of India’s most gifted cricketers with right aggression, competitiveness and consistency. He has made a place for himself with his solid and powerful batting skills. Being an instant crowd favourite, brands would love to associate with such a strong personality in order to project high spiritedness and exuberance amongst their target audience.”

Speaking on the occasion Melroy D’souza, Chief Operating Officer, PMG said, “It is a pleasure to have Shikhar onboard as PMG’s marquee celebrity signing. Shikhar optimizes hard work, success, consistency, style and game changer, something which today’s youth and brands connect to. We are confident that together we will form a formidable partnership with key focus areas being for him to connect more closely with his fans and further develop his brand imagery and portfolio of premium brands.”

After signing youngsters like Sarfaraz Khan, Rishabh Pant and Prithvi Shaw, the signing of Shikhar now shows PMG’s intent of being serious player in the Player Management vertical.The deal puts Dhawan amongst the league of the richest cricketers in world cricket today.