MxMIndia

Tag: IPL 2018

  • Eight Amul ads that tell the IPL 2018 story… from Star bagging the coverage rights to Dhoni& Co turning champions

    IPL 2018 via Amul Topicals

     

    By A Correspondent

     

    You know how much we at MxMIndia love to re-tell stories via Amul ads. Whether it’s Sachin Tendulkar’s long innings as a cricketing great or India winning the World Cup, we go to the Amul topics to help reflect on the times. Here we bring you eight Amul ads that tell the IPL 2018 story… from Star bagging the coverage rights to Dhoni& Co turning champions. Enjoy!

     

     

     

     

     

     

     

     

     

  • The films bring to life stories of people settling into new cities

    Amazon gets back its Chonkpur Cheetahs for IPL 2018

    By A Correspondent

     

    The Chonkpur Cheetahs are back for Amazon, and this time with new rivals. The campaign “Ajnabi Shahar Mein Apni Dukaan” shows the everyday struggles of an unknown city through the cricket team, where Amazon.in helps resolve dilemmas getting in the way of things truly important.

     

    Conceptualized by Ogilvy Bangalore and directed by Hemant Bhandari of Chrome Pictures (Chonkpur Cheetahs) Jerald Packiasamy of Still Waters Films (Chellapuram Cheetahs), the films bring to life stories of people settling into new cities, and how Amazon India can help by providing access to required products in a humorous and light hearted way.

     

    Said Ravi Arun Desai, Director, Mass and Brand Marketing, Amazon India: “With more than 300 million interactions across touch points in 2017, Amazon had to bring back the Cheetahs in 2018, this time chasing a bigger dream in an ‘Ajnabi Shahar’. The insight behind this campaign is that almost all Indian families have someone who would’ve moved to a big Indian city in pursuit of better opportunities for themselves and the next generation. The campaign encapsulates how Amazon supports millions of Indians in their pursuit of dreams, as we cater to their everyday needs. Our customers use Amazon to effortlessly settle down in a completely new environment. The campaign explores a few relatable stories of the Chonkpur Cheetahs trusting apni dukaan to help them tackle some problems of settling into an unknown city. With over 17Cr products to choose from, the obstacles are taken care of by Amazon.in, and all they now need to do is concentrate on fulfilling their dream.”

     

    Added Azazul Haque, Executive Creative Director, Ogilvy Bangalore: “When we conceived the idea of Chonkpur Cheetahs last year we created an entire team with characters that would feel completely relatable to any individual who saw it. Their journey started as a team with a big dream – and this year that dream takes them to an unknown big city. This journey is inspired by the millions in India who shift to unknown cities to fulfil a lifelong dream regardless of the challenges they may have to face. Amazon.in here is everyone’s ‘Apni Dukaan’ that helps tackle these challenges, so that the dream can flourish.”

     

     

  • Sri Sri Tattva captures its commitment of purity amidst pure excitement and energy

    Sri Sri Tattva unveils inaugural campaign titled ‘Shuddhta Ka Naam’

    By A Correspondent

     

    Sri Sri Tattva has launched its new brand tagline ‘Shuddhta Ka Naam’ at the Indian Premier League 2018.

     

    Giving a perspective on the ad campaign, Arvind Varchaswi, MD, Sri SriTattva said: “Sri SriTattva Brand signifies the Essence of Purity. We have always strived to come out with responsible products that are of use to society at large and will continue to innovate and develop many more and live up to our communication ‘Shuddhta Ka Naam’. We are excited to launch our 3 new episode advertisements during the IPL season.”

     

    Added Sam Balsara, Chairman, Madison World: “I am delighted to have Sri Sri Tattva as our client. We have created three commercials for their products based on the essence of our understanding of their organisation – Purity of thought leading to Purity of Action and Purity of Brands. The campaign is launched during IPL season and I am sure it will do wonders for the brand.”

     

    Said Raj Nair, CEO and Chief Creative Officer, Madison BMBon the campaign: “Sri Sri Tattva’s goal is very clearly outlined in their vision for the brand: To promote health and wellness to every household. While Sri Sri Tattva comes with a legacy rich in Ayurvedic tradition, the brand presents a truly holistic approach to health and wellness which is carried forward to the amazingly diverse product range across food, personal care, lifestyle and home care as well.  The accent on purity is something that is lived by, literally by the minute, at Sri Sri Tattva by all the stakeholders concerned. This led us to the understanding that Purity of thought, ingredients and action was a promise that is truly espoused by the brand. Thereby came the tag line Shuddhta Ka Naam. The extremely warm and endearing campaign currently consists of three films (to be followed by print and POS material and digital) revolving around the core idea of Shuddhta Ka Naam. The products focused on in the campaign are the Sri Sri Tattva Personal Care Range, Sudanta Non-fluoride Toothpaste and the Sri Sri Tattva Food Range. All of which combine to bring a little bit more than welcome purity into all our lives.”

     

    Added Kim Solomon, Chief Operating Officer, Madison BMB: “Developing the communication strategy for Sri Sri Tattva was fascinating and what emerged strongly establishes the brand in a unique and distinct position of advantage. For us it has been a truly inspiring journey.”

     

     

  • The national campaign “Sher vs Sher” has been conceived and conceptualized by the in-house creative team at Star Sports

    Star India launches the second phase of its campaign for IPL 2018

    By A Correspondent

     

    Star India has launched the second phase of its Best vs Best Vivo IPL campaign that attempts to answer the question: from Bundelkhand to Madurai – as to who would win when a Tiger would take on another?

     

    The national campaign, “Kaun Jeetega?” (Hindi) “Who would Win?” portrays a young child posing the question to all around him – as to who would win when two Tigers take on each other? As his question goes unanswered by everyone, his father takes him to watch an IPL match, concluding that, when a Tiger takes on another, the Tiger is always the winner.

     

    The national campaign “Sher vs Sher” has been conceived and conceptualised by the in-house creative team at Star Sports and is directed by Shlok Sharma in Bundelkhandi and Prakash Varma of Nirvana Films in Hindi, along with Vijay Prabakaran in Tamil.

     

    Commenting on the launch of these films, Rahul Johri, Chief Executive Officer, Board of Control for Cricket in India (BCCI) said: “With fans across the globe waiting for the Vivo IPL 2018 to start, we decided to launch the second leg of the #BestVsBest campaign today. It is all about the universal appeal of IPL. This aspect is something I believe will keep fans glued to all the action in Vivo IPL 2018 which will further enhance this global celebration of the brand IPL.”

     

    Added Gayatri Yadav, President Consumer Strategy & Innovation, Star India: “The Sher vs Sher campaign is a representation of what Vivo IPL 2018 has in store for millions of cricketing fans across the globe. Continuing from the IPL anthem launch earlier this month, with this motive we would like to reinforce how intense and unpredictable the contest would be between the teams to win the coveted Vivo IPL 2018 trophy. This April stars from across the cricketing world descend upon India to prove their mettle in one of the most testing tournaments in the world giving fans across a truly exhilarating and nail-biting experience.”

     

     

  • Star India has also announced the Star Reimagine creative award – a recognition of the Top 2 advertisers in IPL

    Star India reimagines IPL 2018 with VR

    By A Correspondent

     

    Star India has announced major plans to ‘reimagine’ the Vivo Indian Premier League 2018 with a slew of measures. The matches will be broadcast live in six different languages targeting a reach of 700 million fans across TV and Digital.

     

    In a first, Star will stream IPL 2018 on its OTT platform Hotstar in Virtual Reality. At a press meet held in Gurgaon on Wednesday, Star officials underscored the interplay of TV and Digital offering advertisers many opportunities to build brands across platforms. Star India also announced the Star Reimagine creative award – a recognition of the Top 2 advertisers in IPL.

     

    Said Sanjay Gupta, Managing Director, Star India: “Over its 10-year journey, the IPL has grown into the single biggest property by far on Indian television. And now that it is on the Star India network across both, television and digital, we are set to use the confluence of technology, consumer insight, and experience in cricket coverage, to broaden the outreach and experience even further. The Vivo IPL 2018 will be a six-month-long fiesta with new-age technology putting fans at the heart of the experience. We are confident that the VIVO IPL 2018, as re-imagined by Star India, will empower viewers, advertisers and the media & entertainment eco system of India with greater convenience and viewing pleasure, audience deliveries and all-round growth.”

     

    Added Rahul Johri, CEO, BCCI: “Over the last decade, the BCCI has transformed the Indian Premier League from a radical new idea into India’s biggest sporting phenomenon and despite the scale of its success, the sky remains the limit for the VIVO IPL 2018.  In Star India, we have a partner that not only believes in the immense potential of the IPL, but also believes in pushing the boundaries of sports broadcasting, which gives it the power and ability to take the IPL to even greater heights. With even richer content across a six-month entertainment calendar, we are happy it will delight a much larger number of cricket lovers across the length and breadth of India.”